scholarly journals Analisis Strategi Pemasaran Dengan Media Sosial Produk Kuliner Usaha Kecil dan Menengah di Pekanbaru

2017 ◽  
Vol 8 (4) ◽  
Author(s):  
Sukri Sukri ◽  
Diki Arisandi
Keyword(s):  
Social Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Positive Influence ◽  
Media Analysis ◽  
Primary Data ◽  
Equation Modelling ◽  
Information Update ◽  
Medium Businesses

Abstract. Pekanbaru is a big city with many culinary businesses. To increase the sales income, enterprises utilize social media as their marketing strategy. This research was about a social media analysis for marketing culinary products in small and medium enterprises by using Structural Equation Modelling. Variables in this research are social media selection, information update, response to buyer, quality and price as variable x to culinary business marketing as variable y. The primary data were collected  from questionnaires filled by culinary entrepreneurs in Pekanbaru. The results show that the RMSEA = 0.08, AGFI = 0.705, CMIN / DF = 1.834, TLI = 0.813 and CFI = 0.843. From the results of these measurements, it can be concluded that there are six components of measurement values that are acceptable, so the final result in this study is all the variables X has a positive influence on the variable Y.Keywords: Social Media, Culinary Product, Small and Medium Businesses, Structural Equation Modelling Abstraks. Analisis Strategi Pemasaran Dengan Media Sosial Produk Kuliner Usaha Kecil dan Menengah di Pekanbaru. Pekanbaru merupakan kota besar yang banyak bisnis kulinernya. Untuk meningkatkan penjualan, pengusaha kuliner memanfaatkan media sosial sebagai strategi pemasarannya. Penelitian ini tentang analisis media sosial untuk pemasaran produk kuliner pada usaha kecil dan menengah dengan menggunakan metode pemodelan persamaan struktural. Variabel yang digunakan adalah pemilihan media sosial, update informasi, respon terhadap pembeli, kualitas dan harga sebagai variabel x terhadap pemasaran bisnis kuliner sebagai variabel y. Pengambilan data dari kuesioner yang diisi oleh pengusaha kuliner di Pekanbaru. Hasil penelitian menunjukkan bahwa nilai RMSEA=0,08, AGFI=0,705, CMIN / DF=1,834, TLI=0,813 dan CFI=0,843. Dari hasil pengukuran tersebut dapat disimpulkan bahwa ada enam komponen nilai pengukuran dapat dinyatakan dapat diterima, sehingga hasil akhir dalam penelitian ini adalah semua variabel X memiliki pengaruh positif terhadap variabel Y.Kata kunci: Media Sosial, Produk Kuliner, Usaha Kecil dan Menengah, Structural Equation Modelling

scholarly journals The Outcome of Celebrity Endorser

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
SRI UTAMI WIDYAWATI
Keyword(s):  
Data Analysis ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Influence ◽  
Primary Data ◽  
Equation Modelling ◽  
Celebrity Endorser

The purpose of this research was to find out the influence of expertise, attractiveness, trustworthiness and match up congruence whose BTS as Tokopedia’s Endorser towards brand image and purchase intention. The data in this study were use primary data, obtained by distributing 293 questionnaires to customers knows that BTS as Tokopedia’s Endorser. Data anaysis method used was Structural Equation Modelling (SEM) using AMOS 7. Based on the data analysis, it can be concluded that (1)Celebrity expertise has a positive influence on brand image, (2)Celebrity attractiveness has no positive influence on brand image, (3)Celebrity trustworthiness has a positive influence on brand image, (4)Celebrity match-up has no positive influence on brand image, (5)Celebrity expertise has a positive influence on purchase intention, (6)Celebrity attractiveness has no positive influence on purchase intention, (7)Celebrity trustworthiness has no positive influence on purchase intention, (8) Celebrity match-up has a positive influence on purchase intention, (9)Brand image has a positive influence on purchase intention.

scholarly journals Investigating the Relationship Among Social Media Addiction, Cognitive Absorption, and Self-Esteem

2021 ◽  
Vol 9 (2) ◽  
pp. 42-51
Author(s):  
Zeynep AKKUŞ ÇUTUK
Keyword(s):  
Social Media ◽  
Significant Relationship ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Self Esteem ◽  
Social Media Addiction ◽  
Equation Modelling ◽  
Cognitive Absorption ◽  
The Social ◽  
The Relationship

The present study aimed at testing a model developed to uncover the relationships among social media addiction, cognitive absorption, and self-esteem. This studys’ sample consisted of 361 university students, 198 of whom were females, and 163 were males. Data were collected using the Social Media Addiction Scale (SMAS), the Cognitive Absorption Scale (CAS), and the Rosenberg Self-Esteem Scale (RSES). Structural Equation Modelling (SEM) was used to analyse the data. The results showed a positive and significant relationship between cognitive absorption and social media addiction; thus, cognitive absorption predicted social media addiction. A negative and significant relationship between self-esteem and social media addiction was also found; thus, self-esteem predicted social media addiction.

scholarly journals THE INFLUENCE OF LIQUIDITY AND PROFITABILITY TOWARD SHARE PRICE: MEDIATED EFFECT OF HEDGING (EVIDENCES FROM SHARES OF LQ-45 LISTED IN INDONESIAN STOCK EXCHANGE FOR PERIOD OF 2011 TO 2015)

2019 ◽  
Vol 7 (5) ◽  
pp. 150-160 ◽  
Author(s):  
Tigor Sitorus ◽  
Ratlan Pardede ◽  
Ardi
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Stock Exchange ◽  
Negative Influence ◽  
Positive Influence ◽  
Share Price ◽  
Direct Influence ◽  
Equation Modelling ◽  
New Evidence

Purpose: This study aims at investigating and testing the mediated effect of Hedging on the effect of profitability and liquidity toward share price at shares of LQ-45, listed in Indonesian Stock Exchange from2011 to 2015. The current research was conducted because the phenomenon and the fluctuations in price of shares were unavoidable. Methodology: The Structural Equation Modelling (SEM) by Amos was used to analyze the 110 observations of data. Main Findings: The result of analysis shows that; (1) the liquidity gives not significantly negative influence to share price, (2) the liquidity gives  significantly negative influence to hedging, (3) the profitability gives significantly positive influence to share price, (4) the profitability gives significantly negative influence to hedging, (5). Hedging gives significantly positive influence to share price. Implications/Applications: The present study provides new evidence that the mediated effect of Hedging on the influence of liquidity and profitability toward share price has more strength compared to the direct influence of liquidity but not for profitability.

scholarly journals Are You Willing to Pay for Not Seeing Advertisements on Social Media?

2017 ◽  
Vol 6 (2) ◽  
pp. 1-12
Author(s):  
Gokhan Aydin
Keyword(s):  
Social Media ◽  
Willingness To Pay ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Business Models ◽  
Relevant Literature ◽  
Screening Process ◽  
Equation Modelling ◽  
The World

Social media sites are becoming more popular throughout the world. These sites are adopting advertisement supported business models to generate revenues and become profitable. Advertisement supported models are the preferred choice for these site with regards to the belief that users are not willing to pay money to use these ever free sites. In this study this belief was questioned and Facebook, the most popular of social media sites was chosen as the setting of the study. The attitudes towards social media advertisements and their antecedents were measured and their potential effects on users’ willingness to pay for not seeing ads were tested. A questionnaire was developed using well-cited and tested scales from the relevant literature and it was implemented over Internet to Facebook users. 281 out of 327 collected questionnaires were used in the analysis following a screening process. The analysis was carried out using structural equation modelling. The findings indicate that attitudes and its antecedents affect th intentions to pay for not seeing ads negatively.

scholarly journals Gastronomic Motivations and Perceived Value of Foreign Tourists in the City of Oruro (Bolivia): An Analysis Based on Structural Equations

2020 ◽  
Vol 17 (10) ◽  
pp. 3618 ◽  
Author(s):  
Francisco González Santa Cruz ◽  
Salvador Moral-Cuadra ◽  
Juan Choque Tito ◽  
Tomás López-Guzmán
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Perceived Value ◽  
Total Sample ◽  
Positive Influence ◽  
Structural Equations ◽  
Equation Modelling ◽  
The Creation ◽  
The City ◽  
New Strategies

The continuous dynamism that tourism suffers makes the motivations of tourists change, making them search for new experiences. In this sense, gastronomy is positioned as a key element of union between tourism and culture, thus developing gastronomic tourism. The analysis presented here will address gastronomic motivations and their influence on the value perceived by foreign tourists in Oruro (Bolivia), based on a total sample of 370 and through a covariance-based structural equation modelling (CB-SEM). Among the main results, it is worth highlighting the positive influence of gastronomic motivations on the value perceived by tourists. These results are also very useful for public and/or private entities for the creation of new strategies to promote local gastronomy.

scholarly journals DIMENSI SOCIAL MEDIA MARKETING DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK UMKM DI WILAYAH BOYOLALI DENGAN KEMAMPUAN INOVASI SEBAGAI VARIABEL MEDIASI

ProBank ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 36-44
Author(s):  
Septiana Novita Dewi ◽  
Joko Sekti Riyadi ◽  
Aris Tri Haryanto
Keyword(s):  
Social Media ◽  
Structural Equation Modelling ◽  
Random Sampling ◽  
Structural Equation ◽  
Community Building ◽  
Social Media Marketing ◽  
Content Creation ◽  
Content Sharing ◽  
Equation Modelling

ABSTRAKTujuan penelitian adalah mengetahui secara empiris pengaruh dimensi social media marketing terhadap keputusan pembelian yang diharapkan dapat memberikan kontribusi positif berupa penguatan terhadap pandangan-pandangan teoritik mengenai keterkaitan antara content creation, content sharing, conneting dan community bulding terhadap kemampuan inovasi dan keputusan pembelian.Populasi dalam penelitian ini adalah seluruh UMKM di wilayah Boyolali yang terdaftar di Dinas Koperasi & UKM Kabupaten Boyolali pada bulan Januari 2019. Sampel yang diteliti adalah sejumlah 190 responden dengan mengkalikan jumlah parameter yaitu 19x10=190. Teknik pengambilan sampel menggunakan random sampling. Teknik análisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian menunjukkan content creation, content sharing, conneting dan community bulding berpengaruh positif signifikan terhadap kemampuan inovasi. Content creation dan content sharing berpengaruh positif tidak signifikan terhadap keputusan pembelian. Conneting, community bulding dan kemampuan inovasi berpengaruh positif signifikan terhadap keputusan pembelian. Pengaruh tidak langsung lebih besar dibandingkan pengaruh langsung, sehingga dengan menggunakan kemampuan inovasi sebagai variabel mediasi adalah tepat. Keywords: Content creation, Content sharing, Conecting, Community Building, Kemampuan Inovasi, Keputusan Pembelian

scholarly journals Role of Digital Media in Spreading Covid-19 Awareness- Structural Equation Modelling based Study

2021 ◽  
Vol 10 (4) ◽  
pp. 2830-2841
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Cross Sectional Study ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Cross Sectional ◽  
Equation Modelling

Due to the rise of media technology and the abundance of Social Media platforms, healthcare awareness and information gathering are simple, easy, and efficient. This study also aims to investigate the role of Social Media to obtain Coivd-19 information and updates. The researcher used the cross-sectional study design and selected a sample of n= 265 respondents from Islamabad, Pakistan. Further, to validate the phenomenon, the researcher developed and tested the self-structured model using Structural Equation Modelling. The SEM analysis involved Internal consistency assessments, Coefficients of Determination R2, and Path Analysis. Findings indicated a strong significant relationship between Social Media, Ease of Access (p≥ .000), Ease of Use (p≥ .011), Internet Availability (p≥ .013), and Information Acceptance (p≥ .042). Thus the results revealed a significant role of Social Media to spread Covid-19 awareness reinforcing positive healthcare attitudes among the public. Therefore, the researcher suggests more studies on the proposed research model, to scrutinize the role of the Social Media infodemic during the Coronavirus outbreak.

scholarly journals Organisational citizenship behaviour and employee perception of equity on organisational commitment

2016 ◽  
Vol 14 (1) ◽  
pp. 230-240 ◽  
Author(s):  
Elizabeth Chinomona
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Survey Design ◽  
Small And Medium Enterprises ◽  
Codes Of Conduct ◽  
Primary Objective ◽  
Organisational Commitment ◽  
Employee Perception ◽  
Equation Modelling ◽  
Perception Of Equity

Small and Medium Enterprises (SMEs) are regarded as engines of economic growth and major instruments of employment generation in Zimbabwe. However, they are hampered by a lack of resources, poor administration and the inadequate knowledge and training of employees. The primary objective of the research was to investigate the influence of organisational citizenship behaviour (OCB) and employee perception of equity (EPE) on organisational commitment (OC) in Zimbabwean SMEs. A survey design with a sample (n=464) was used. Research scales were operationalised mainly on the basis of previous work. Minor adaptations were made in order to fit the current research context and purpose. Seven-item Likert scales were used to measure OCB, EPE and OC through confirmatory factor analysis and structural equation modelling. Through structural equation modelling and path analysis, the results indicated that there are positive relationships between the posited research variables (OCB, EPE and OC). Practical recommendations are made to the managers in the SME sector to adopt professional codes of conduct at their workplace to enhance OCBs, EPE and ultimately, OC.

How job resources and personal resources influence work engagement and burnout

2018 ◽  
Vol 9 (2) ◽  
pp. 148-164 ◽  
Author(s):  
Martina Kotze
Keyword(s):  
Work Engagement ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Positive Influence ◽  
Job Resources ◽  
Personal Resources ◽  
Convenience Sample ◽  
Content Type ◽  
Equation Modelling ◽  
Employees Satisfaction

Purpose The purpose of this paper is to present a model of the relationships between personal resources (Psychological Capital (PsyCap)) and satisfaction with job resources, and their effect on work engagement and burnout. Design/methodology/approach Data were collected from a convenience sample of 407 full-time employees from various public and private sector organisations, using a questionnaire consisting of PsyCap (PCQ-24), the Utrecht Work Engagement Scales, the Maslach Burnout Inventory, and a questionnaire measuring job resources (Parker and Hyett, 2011). The data were analysed using variance-based structural equation modelling (SmartPLS 3). Findings The influence of employees’ satisfaction with job resources on both dimensions of burnout (emotional exhaustion and cynicism) was negative and statistically significant. Satisfaction with job resources had a statistically significant positive influence on both dimensions of work engagement (vigour and dedication). PsyCap had a statistically significant positive influence on satisfaction with job resources. Satisfaction with job resources partially mediated the influence of PsyCap on emotional exhaustion and cynicism, and partially on vigour and dedication. Research limitations/implications As this was an exploratory study, it used a convenience sample and a variance-based approach to structural equation modelling (SmartPLS). It is suggested that future researchers replicate the model in different contexts to corroborate the proposed relationships using larger samples, probability-based sampling and a covariance-based approach to structural equation modelling. Practical implications Management must realise that employees’ satisfaction with job resources plays a central role in their work engagement and burnout levels. Workplace practices that reflect respect and care for the employee and the development of employees’ personal resources (i.e. PsyCap) will improve work engagement and reduce burnout. Originality/value This paper fills a gap in the literature by explaining how personal resources (PsyCap) and job resources (the organisation’s perceived respect for the employee and employer care) influence work engagement and burnout via mediation paths.

Determinants of voting avoidance On mobile social media: evidence from WeChat in China

Kybernetes ◽  
2019 ◽  
Vol 49 (5) ◽  
pp. 1445-1464
Author(s):  
Shengliang Zhang ◽  
Yuan Chen ◽  
Xiaodong Li ◽  
Guowei Dou
Keyword(s):  
Social Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Mobile User ◽  
Content Type ◽  
Role Expectation ◽  
Equation Modelling ◽  
Proposed Model ◽  
Expectation Theory

Purpose The purpose of this study is to use role expectation theory to identify potential determinants of user voting avoidance on mobile social media. Design/methodology/approach Data were collected through a survey of 602 WeChat users, and the proposed model was analysed using structural equation modelling. Findings Results indicate that user voting avoidance was positively influenced by unfair competition, perceived inauthenticity, perceived information insecurity, over-consumption of renqing (a unique Chinese human relation) and organisation placement in the context of mobile social media. Originality/value This study illustrates mobile user voting avoidance from the perspective of role expectation theory and clarifies the importance of avoidance in current voting research.

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