scholarly journals PENGARUH DISPLAY ROKOK TERHADAP UNPLANNED PURCHASE DAN BRAND SWITCHING PADA WARUNG TRADISIONAL

2019 ◽  
Vol 7 (1) ◽  
pp. 33
Author(s):  
Said Muhammad Haidir ◽  
Muhammad Riza Firdaus ◽  
Ahmad Rifani
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Brand Switching

<p><em>The purpose of this research were to analyze and to find out the effect of cigarette displays to unplanned purchases and brand switching at traditional outlets.This research used Non Probability Sampling and Purposive Sampling technique, with samples of 132 respondents of adult smokers. Totally there were 20 traditional outlets for the location of the research. The instrument of this research was questionnaires and the data were analyzed with Structural Equation ModelAMOS.The first result of this research showed that the cigarette displays had significant effects and positive trends to unplanned purchases. It means that because the cigarette displays were easy to be seen, easy to be obtained, easy to be remembered, and they were well arranged, they will encourage unplanned purchases. Another result showed that the cigarette displays did not have effects and negative trends to brand switching, it means that although cigarette displays were easy to be seen, easy to be obtained, easy to be remembered, and the cigarettes were well arranged, they did not affect consumers to do brand switching. Thus, brand switching was influenced by other factors. </em></p>

scholarly journals THE EFFECT OF ELECTRONIC WORD-OF-MOUTH, PRODUCT FEATURES, AND LIFESTYLE ON BRANDSWITCHING AMONG MILLENNIAL CONSUMERS IN E-COMMERCE INDUSTRY

2020 ◽  
Vol 18 (4) ◽  
pp. 808-813
Author(s):  
Dian Ari Nugroho ◽  
Keyword(s):  
College Students ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Product Features ◽  
Brand Switching ◽  
The University ◽  
Interview Questionnaire

The E-commerce industry was challenged with intense competition. Customers are easy to choose or switching any e-commerce websites for their reasons. This study aims to determine the effect of electronics word-of-mouth, product features, and lifestyle on brand-switching among millennial consumers in the e-commerce industry. It is explanatory research that was carried out at the millennial student of Universitas Brawijaya (University of Brawijaya), Indonesia. The data was collected using three methods: interview, questionnaire, and observation at the University of Brawijaya’s students. The object of this study was millennials customers, the user of e-commerce websites, especially college students. The sample was taken using non-probability sampling with a purposive sampling technique. Based on the results of the analysis and discussion, it can be concluded that electronic word-of-mouth, product features, and lifestyle influence consumers to switch from one e-commerce website to another.

scholarly journals PENGARUH KOMPENSASI DAN RESILIENSI TERHADAP KEPUASAN KERJA KARYAWAN

2020 ◽  
Vol 4 (1) ◽  
pp. 156
Author(s):  
Utomo Kevin Tonnisen ◽  
Mei Ie
Keyword(s):  
Job Satisfaction ◽  
Structural Equation Model ◽  
Work Experience ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Employee Job Satisfaction ◽  
Positive Effect

Tujuan penelitian ini adalah untuk mengetahui ada tidaknya pengaruh kompensasi terhadap kepuasan kerja karyawan dan pengaruh resiliensi terhadap kepuasan kerja karyawan. Kepuasan kerja karyawan merupakan salah satu variabel yang paling banyak diteliti. Kepuasan kerja didefinisikan sebagai suatu keadaan emosional dialami karyawan, yang bersifat menyenangkan atau bersifat positif. Kepuasan kerja pada umumnya yang dihasilkan dari penilaian karyawan terhadap pengalaman kerja atau pekerjaannya. Dengan demikian, kepuasan kerja menunjukkan sikap positif umum karyawan terhadap pekerjaannya. Apabila karyawan merasa adanya kepuasan kerja, maka karyawan tersebut dapat lebih termotivasi untuk menghasilkan kinerja yang lebih baik. Kepuasan kerja dipengaruhi oleh banyak variabel. Dalam penelitian ini, variabel yang akan diteliti pengaruhnya terhadap kepuasan kerja karyawan adalah kompensasi dan resiliensi. Kompensasi merupakan total penghargaan atau hadiah yang diberikan perusahaan sebagai pembayaran atas hasil pekerjaan karyawan, sedangkan resiliensi merupakan suatu konsep yang menunjukkan kemampuan seseorang untuk mengatasi dan beradaptasi terhadap masa-masa sulit yang dihadapinya. Metode analisis data menggunakan Structural Equation Model (SEM) dengan alat analisis SmartPLS 3.0. Sampel diambil dengan metode non-probability sampling dan teknik purposive sampling. Sampel dalam penelitian sebanyak tigapuluh orang karyawan dengan kriteria merupakan karyawan yang masih aktif bekerja dan memiliki masa kerja minimal satu tahun. Hasil pengujian hipotesis menunjukkan bahwa adanya pengaruh positif kompensasi terhadap kepuasan kerja karyawan dan adanya pengaruh positif resiliensi terhadap kepuasan kerja karyawan. Kesimpulan penelitian ini adalah kompensasi berpengaruh terhadap kepuasan kerja dan resiliensi juga berpengaruh terhadap kepuasan kerja. Keterbatasan penelitisan ini adalah jumlah sampel yang sedikit sehingga pada penelitian mendatang, jumlah sampel penelitian dapat lebih ditingkatkan.  The purpose of this study is to determine whether there is an effect of compensation on employee job satisfaction and the effect of resilience on employee job satisfaction. Employee job satisfaction is one of the most widely studied variables. Job satisfaction is defined as an emotional state experienced by employees, which is fun or positive. Job satisfaction in general results from employee evaluations of work experience or work. Thus, job satisfaction shows the general positive attitude of employees towards their work. If employees feel job satisfaction, then the employee can be more motivated to produce better performance. Job satisfaction is influenced by many variables. In this study, the variables that will be examined for their effects on employee job satisfaction are compensation and resilience. Compensation is the total award or prize given by the company as payment for the work of employees, while resilience is a concept that shows a person's ability to overcome and adapt to the difficult times they face. The data analysis method uses Structural Equation Model (SEM) with SmartPLS 3.0 analysis tools. Samples were taken by the non-probability sampling method and purposive sampling technique. The samples in this study were thirty employees with the criteria are employees who are still actively working and have a minimum working period of one year. The results of hypothesis testing indicate that there is a positive effect of compensation on employee job satisfaction and a positive effect of resilience on employee job satisfaction. The conclusion of this study is that compensation has an effect on job satisfaction and resilience also has an effect on job satisfaction. The limitation of this research is the small number of samples so that in future studies, the number of research samples can be further increased.

scholarly journals Pengaruh Orientasi Kewirausahaan, Lingkungan dan Media Sosial terhadap Kinerja Usaha UMKM di Jakarta

2020 ◽  
Vol 2 (4) ◽  
pp. 1106
Author(s):  
Yohani Dwi Putri ◽  
Mei Ie
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study was to determine the effect of entrepreneurial orientation on business performance, to determine the effect of the environment on business performance, and to determine the effect of social media on business performance. The population in this study are all SMEs owners in Jakarta. Non-probability sampling method will be used in this study with the sampling technique used is purposive sampling. The determined sample is 50 entrepreneurs who are business owners in the culinary field in the Kelapa Gading area who have been in business for more than one year. Data processing uses Structural Equation Modeling (SEM) analysis with the help of the SmartPLS application. Overall results of this study are, entrepreneurial orientation affects business performance, the environment does not affect business performance, and social media influences business performance. Tujuan penelitian ini adalah untuk mengetahui, pengaruh orientasi kewirausahaan terhadap kinerja usaha, untuk mengetahui pengaruh lingkungan terhadap kinerja usaha, dan untuk mengetahui pengaruh media sosial terhadap kinerja usaha. Populasi dalam penelitian ini adalah seluruh pemilik UMKM di Jakarta. Metode pengambilan sampel dalam penelitian ini adalah non-probability sampling dengan teknik pengambilan sampel, yaitu purposive sampling. Sampel yang diambil sebanyak 50 wirausaha yang menjadi pemilik usaha dibidang kuliner di daerah Kelapa Gading yang menjalankan bisnisnya lebih dari satu tahun. Pengolahan data meenggunakan analisis Structural Equation Modeling (SEM) dengan bantuan aplikasi SmartPLS. Secara keseluruhan hasil dari penelitian ini adalah orientasi kewirausahaan berpengaruh terhadap kinerja usaha, lingkungan tidak berpengaruh terhadap kinerja usaha, dan media sosial berpengaruh terhadap kinerja usaha. 

scholarly journals Faktor-faktor yang mempengaruhi perpindahan merek Asus ke merek lain

2021 ◽  
Vol 14 (2) ◽  
pp. 340-349
Author(s):  
Suprihono Setyawan
Keyword(s):  
Sampling Technique ◽  
Product Attributes ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Brand Switching

This study aims to examine "Analysis of the influence of dissatisfaction, product attributes, and the need for variation, on the switching of the Asus brand ". This data research used a questionnaire with a scale of 1-5 with a sample of 96 respondents. This sampling technique uses a non probability sampling with technique  purposive sampling . The data obtained were then analyzed with the SPSS . The results of this study partially (1) Dissatisfaction has a positive and significant effect on brand switching based on the value of t count > t table that is 3.575 > 1.662 with a significant 0.001 < 0.05. (2) Product attributes have a positive and significant effect on brand switching based on the value of t count > t table, namely 2.362 > 1.662 with a significant 0.002 < 0.05. (3). The need to look for variations has a positive and significant effect on brand switching based on the t count > t table, namely 6.472 > 1.662 with a significant 0.000 <0.05. (4) Simultaneously, dissatisfaction, product attributes, and the need for variation have a positive and significant effect on brand switching. Based on the calculated F value < F table that is 111.918> 3.945 with a significant 0.000 <0.005. Based on Adjusted R Square that is equal to 0.778. In this case, it means that 77.8% of the variation in the brand switching variable is explained by the variables of dissatisfaction, product attributes, and the need to seek variation. Meanwhile, the remaining 22.2% is explained by other variables outside the model

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

DINAMIKA PSIKOLOGIS PADA MANTAN PECANDU NAPZA YANG SEDANG MENJALANI PROGRAM SUBSTITUSI ORAL METADON (STUDI KASUS)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Wina Lova Riza
Keyword(s):  
Sampling Technique ◽  
Drug Addicts ◽  
Structured Interviews ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Case Study Analysis ◽  
Analysis Technique ◽  
Depth Interview ◽  
Psychological Dynamics ◽  
Depth Interviews

 This study aims to determine the psychological dynamics of former drug addicts, starting from drug abuse until they become addicted, deciding to stop using them. This study uses a qualitative approach, the subject or informant is determined using a non-probability sampling technique with a purposive sampling type based on predetermined criteria, which involves one informant, namely a male (F) aged 42 years. Data collection methods used in this study are in-depth interviews (in depth interviews), where researchers will interview informants with semi-structured interviews. In addition, researchers also used observation and psychological tests, which are graphic tests in the form of DAM (Draw a Man) and BAUM (tree drawing) tests, and intelligence tests using WAIS. The data analysis technique used is case study analysis of case / incident patterns. Based on the results of research F became a drug addict because of the learning process, where the enjoyment and lack of parental supervision is a reinforcement to continue using drugs. Generalization of people, places, pleasure makes it difficult for F to stop using drugs.   Keywords: Psychological Dynamics, Drug Addicts. Penelitian ini bertujuan untuk mengetahui dinamika psikologis mantan pecandu napza, dimulai dari awal menyalahgunan napza hingga menjadi kecanduan, memutuskan untuk berhenti memakai. Penelitian ini menggunakan pendekatan kualitatif, Subjek atau informan ditentukan dengan menggunakan tehnik sampling non-probability sampling dengan tipe purposive sampling berdasarkan kriteria yang telah ditentukan, yaitu melibatkan satu informan, yaitu laki-laki (F) yang berusia 42 tahun. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan wawancara secara mendalam (in depth interview), dimana peneliti akan menwawancarai informan dengan wawancara semi terstruktur. Selain itu peneliti juga menggunakan observasi serta menggunakan tes-tes psikologi, yaitu tes grafis berupa tes DAM (Draw a Man) dan BAUM (tes menggambar pohon), serta tes inteligensi dengan menggunakan WAIS. Tehnik analisis data yang digunakan adalah menggunakan analisis studi kasus pola kasus/kejadian. Berdasarkan hasil penelitian F menjadi pecandu narkoba karena adanya proses belajar, dimana kenikmatan dan kurangnya pengawasan orang tua merupakan reinforcement untuk terus menggunakan napza. Adanya generalisasi terhadap people, place, pleasure menyebabkan F sulit untuk berhenti menggunakan napza. Kata Kunci: Dinamika Psikologis, Mantan Pengguna Napza

scholarly journals Analisis Pendapatan Asli Daerah Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 34-45
Author(s):  
Made Anggia Pramita Sukma
Keyword(s):  
Growth Rate ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Tourist Attractions ◽  
Nature Tourism ◽  
Purposive Sampling ◽  
Marine Tourism ◽  
Numerical Scale ◽  
Percentage Ratio

Buleleng Regency is located in the northern part of Bali Island with an area of 1,365.88 km2 and along the coast 157,05 km. About 57 tourist attractions such as nature tourism, marine tourism, agro tourism and historical place that can be visited by tourists so that it has its own characteristics compared to other objects. This is the reason authors try to analyze locally-generated revenue (PAD) in Buleleng Regency. The limitations are: (1) Percentage ratio to analyzing the growth rate of PAD Buleleng Regency (2) The object of research is PAD Buleleng Regency from 2001-2016. Sampling in this research using non-probability sampling technique by purposive sampling. This is a quantitative research which measured in numerical scale and data used in the research obtained from bps.go.id site of Buleleng Regency. It can be concluded that the (PAD) of Buleleng Regency increased from 2001 to 2015, but decreased by 3.73% in 2016.

scholarly journals ANALISIS KEPUASAN PASIEN PESERTA JAMINAN KESEHATAN NASIONAL DI APOTEK KIMIA FARMA 396 TUMINTING KOTA MANADO

PHARMACON ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 302
Author(s):  
Preisdy Aprilia Mumu ◽  
Widya A Lolo ◽  
Imam Jayanto
Keyword(s):  
Patient Satisfaction ◽  
Health Insurance ◽  
National Health Insurance ◽  
National Health ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Level Of Satisfaction ◽  
Close Relationship ◽  
Patient Will

ABSTRACT  The quality of health services has a close relationship with patient satisfaction, because if reality exceeds expectations the patient will use the health service. Patient satisfaction is the expectations that arise after comparing between  reality and expectations. This study aims to determine the level of patient satisfaction of National Health Insurance participants in Kimia Farma Pharmacy 396 Tuminting, Manado City. This type of research is a descriptive study, using non-probability sampling method with purposive sampling technique. This research was conducted by distributing questionnaire sheets to the level of patient satisfaction to 290 respondents who met the inclusion criteria. The results obtained by an average overall patient satisfaction of (-0.51), it can be concluded that the level of satisfaction in the negative range which means the patient is not satisfied with the services provided.Keywords : National Health Insurance, level of satisfaction, expectations, reality. ABSTRAK  Kualitas pelayanan kesehatan memiliki hubungan yang erat dengan kepuasan pasien, karena jika kenyataan melebihi harapan maka pasien akan menggunakan pelayanan kesehatan tersebut. Kepuasan pasien akan muncul setelah membandingkan antara kenyataan dan harapan. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan pasien peserta Jaminan Kesehatan Nasional di Apotek Kimia Farma 396 Tuminting Kota Manado. Jenis penelitian ini merupakan penelitian deskriptif, menggunakan metode non probability sampling dengan teknik purposive sampling. Penelitian ini dilakukan dengan membagikan lembar kuesioner tingkat kepuasan pasien kepada 290 responden yang memenuhi kriteria inklusi. Hasil penelitian yang diperoleh rata-rata secara keseluruhan kepuasan pasien sebesar (-0,51), dapat disimpulkan bahwa tingkat kepuasan berada pada rentang negatif yang artinya pasien tidak puas dengan pelayanan yang diberikan. Kata kunci : Jaminan Kesehatan Nasional (JKN), tingkat kepuasan, harapan, kenyataan.

scholarly journals Brand Switching Smartphone Lain Ke Smartphone Samsung

2020 ◽  
Vol 2 (1) ◽  
pp. 141
Author(s):  
Zulfikri A.P Zulfikri
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
P Values ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Brand Switching

Penelitian ini bertujuan untuk mengetahui pengaruh Harga, Atribut Produk, dan Iklan sebagai variabel independen, kemudian Perpindahan Merek sebagai variabel dependen. Populasi dalam penelitian ini adalah pengguna Smartphone Samsung yang sempat melakukan Perpindahan Merek dari Smartphone lain di Kecamatan Pamulang Tangerang Selatan. Ukuran sampel diambil dari 75 responden dengan metode pengambilan sample Non Probability Sampling dengan metode Purposive Sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner. Teknik analisis menggunakan metode PLS/Partial Least Square). Berdasarkan hasil penholahan data dengan PLS memiliki hasil bahwa (1) Harga tidak berpengaruh signifikan terhadap Perpindahan Merek dengan nilai P Values sebesar 0,427. (2) Atribut Produk tidak berpengaruh signifikan terhadap Perpindahan Merek dengan nilai P Values sebesar 0,537. (3) Iklan berpengaruh signifikan terhadap Perpindahan Merek dengan nilai P Values sebesar 0,004.

scholarly journals ANALYSIS OF STRATEGY ORIENTATION TO INCREASE BUSINESS INNOVATION AND PERFORMANCE (Study On SME In Kasongan, Bantul District, Special Region of Yogyakarta)

2018 ◽  
Vol 27 (1) ◽  
pp. 1
Author(s):  
Muhammad Abdul Aziz ◽  
Susilo Toto Raharjo ◽  
Amie Kusumawardhani
Keyword(s):  
Structural Equation ◽  
Business Performance ◽  
Customer Orientation ◽  
Sampling Technique ◽  
Research Problem ◽  
Equation Modeling ◽  
Performance Study ◽  
Purposive Sampling ◽  
Competitor Orientation ◽  
Technological Orientation

Innovation in SMEs (Small and Medium Enterprises) like art craft pottery in Kasongan Bantul Regency, certainly can improve in terms of business performance of SMEs. This study aims to analyze the factors that affect business performance using variables such as customer orientation, competitor orientation, technological orientation, and innovation as an intervening variables. Departing from the research problem, this study aims was how to improve business performance through innovation and factors that influence innovation that is customer orientation, competitor orientation and technological orientation.The sample of the study was 130 respondents, where 10 respondents not willing to return the questionnaire that has been in charge, within the deadline of the return. So this study yields final respondents as much as 120 respondents, but there are some questionnaires that are not fully answered. So, the results of finals questionnaire that can be analyzed was 110 respondents. Determination of sample was done by purposive sampling technique, where purposive sampling is sampling technique of data source with certain consideration. The respondents in this study are the owners of SMEs art craft pottery in Bantul District. The tool used to analyze was Structural Equation Modeling (SEM). The results of this study were are four hypotheses accepted from seven research hypotheses. The significant factors that influencing innovation are competitor orientation and technological orientation, and factors that directly influence significant to business performance were innovation and technological orientation.

Sign in / Sign up

Export Citation Format

Share Document