scholarly journals Faktor-faktor yang mempengaruhi perpindahan merek Asus ke merek lain

2021 ◽  
Vol 14 (2) ◽  
pp. 340-349
Author(s):  
Suprihono Setyawan
Keyword(s):  
Sampling Technique ◽  
Product Attributes ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Brand Switching

This study aims to examine "Analysis of the influence of dissatisfaction, product attributes, and the need for variation, on the switching of the Asus brand ". This data research used a questionnaire with a scale of 1-5 with a sample of 96 respondents. This sampling technique uses a non probability sampling with technique  purposive sampling . The data obtained were then analyzed with the SPSS . The results of this study partially (1) Dissatisfaction has a positive and significant effect on brand switching based on the value of t count > t table that is 3.575 > 1.662 with a significant 0.001 < 0.05. (2) Product attributes have a positive and significant effect on brand switching based on the value of t count > t table, namely 2.362 > 1.662 with a significant 0.002 < 0.05. (3). The need to look for variations has a positive and significant effect on brand switching based on the t count > t table, namely 6.472 > 1.662 with a significant 0.000 <0.05. (4) Simultaneously, dissatisfaction, product attributes, and the need for variation have a positive and significant effect on brand switching. Based on the calculated F value < F table that is 111.918> 3.945 with a significant 0.000 <0.005. Based on Adjusted R Square that is equal to 0.778. In this case, it means that 77.8% of the variation in the brand switching variable is explained by the variables of dissatisfaction, product attributes, and the need to seek variation. Meanwhile, the remaining 22.2% is explained by other variables outside the model

scholarly journals PENGARUH DISPLAY ROKOK TERHADAP UNPLANNED PURCHASE DAN BRAND SWITCHING PADA WARUNG TRADISIONAL

2019 ◽  
Vol 7 (1) ◽  
pp. 33
Author(s):  
Said Muhammad Haidir ◽  
Muhammad Riza Firdaus ◽  
Ahmad Rifani
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Brand Switching

<p><em>The purpose of this research were to analyze and to find out the effect of cigarette displays to unplanned purchases and brand switching at traditional outlets.This research used Non Probability Sampling and Purposive Sampling technique, with samples of 132 respondents of adult smokers. Totally there were 20 traditional outlets for the location of the research. The instrument of this research was questionnaires and the data were analyzed with Structural Equation ModelAMOS.The first result of this research showed that the cigarette displays had significant effects and positive trends to unplanned purchases. It means that because the cigarette displays were easy to be seen, easy to be obtained, easy to be remembered, and they were well arranged, they will encourage unplanned purchases. Another result showed that the cigarette displays did not have effects and negative trends to brand switching, it means that although cigarette displays were easy to be seen, easy to be obtained, easy to be remembered, and the cigarettes were well arranged, they did not affect consumers to do brand switching. Thus, brand switching was influenced by other factors. </em></p>

scholarly journals THE EFFECT OF ELECTRONIC WORD-OF-MOUTH, PRODUCT FEATURES, AND LIFESTYLE ON BRANDSWITCHING AMONG MILLENNIAL CONSUMERS IN E-COMMERCE INDUSTRY

2020 ◽  
Vol 18 (4) ◽  
pp. 808-813
Author(s):  
Dian Ari Nugroho ◽  
Keyword(s):  
College Students ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Product Features ◽  
Brand Switching ◽  
The University ◽  
Interview Questionnaire

The E-commerce industry was challenged with intense competition. Customers are easy to choose or switching any e-commerce websites for their reasons. This study aims to determine the effect of electronics word-of-mouth, product features, and lifestyle on brand-switching among millennial consumers in the e-commerce industry. It is explanatory research that was carried out at the millennial student of Universitas Brawijaya (University of Brawijaya), Indonesia. The data was collected using three methods: interview, questionnaire, and observation at the University of Brawijaya’s students. The object of this study was millennials customers, the user of e-commerce websites, especially college students. The sample was taken using non-probability sampling with a purposive sampling technique. Based on the results of the analysis and discussion, it can be concluded that electronic word-of-mouth, product features, and lifestyle influence consumers to switch from one e-commerce website to another.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

DINAMIKA PSIKOLOGIS PADA MANTAN PECANDU NAPZA YANG SEDANG MENJALANI PROGRAM SUBSTITUSI ORAL METADON (STUDI KASUS)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Wina Lova Riza
Keyword(s):  
Sampling Technique ◽  
Drug Addicts ◽  
Structured Interviews ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Case Study Analysis ◽  
Analysis Technique ◽  
Depth Interview ◽  
Psychological Dynamics ◽  
Depth Interviews

 This study aims to determine the psychological dynamics of former drug addicts, starting from drug abuse until they become addicted, deciding to stop using them. This study uses a qualitative approach, the subject or informant is determined using a non-probability sampling technique with a purposive sampling type based on predetermined criteria, which involves one informant, namely a male (F) aged 42 years. Data collection methods used in this study are in-depth interviews (in depth interviews), where researchers will interview informants with semi-structured interviews. In addition, researchers also used observation and psychological tests, which are graphic tests in the form of DAM (Draw a Man) and BAUM (tree drawing) tests, and intelligence tests using WAIS. The data analysis technique used is case study analysis of case / incident patterns. Based on the results of research F became a drug addict because of the learning process, where the enjoyment and lack of parental supervision is a reinforcement to continue using drugs. Generalization of people, places, pleasure makes it difficult for F to stop using drugs.   Keywords: Psychological Dynamics, Drug Addicts. Penelitian ini bertujuan untuk mengetahui dinamika psikologis mantan pecandu napza, dimulai dari awal menyalahgunan napza hingga menjadi kecanduan, memutuskan untuk berhenti memakai. Penelitian ini menggunakan pendekatan kualitatif, Subjek atau informan ditentukan dengan menggunakan tehnik sampling non-probability sampling dengan tipe purposive sampling berdasarkan kriteria yang telah ditentukan, yaitu melibatkan satu informan, yaitu laki-laki (F) yang berusia 42 tahun. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan wawancara secara mendalam (in depth interview), dimana peneliti akan menwawancarai informan dengan wawancara semi terstruktur. Selain itu peneliti juga menggunakan observasi serta menggunakan tes-tes psikologi, yaitu tes grafis berupa tes DAM (Draw a Man) dan BAUM (tes menggambar pohon), serta tes inteligensi dengan menggunakan WAIS. Tehnik analisis data yang digunakan adalah menggunakan analisis studi kasus pola kasus/kejadian. Berdasarkan hasil penelitian F menjadi pecandu narkoba karena adanya proses belajar, dimana kenikmatan dan kurangnya pengawasan orang tua merupakan reinforcement untuk terus menggunakan napza. Adanya generalisasi terhadap people, place, pleasure menyebabkan F sulit untuk berhenti menggunakan napza. Kata Kunci: Dinamika Psikologis, Mantan Pengguna Napza

scholarly journals Analisis Pendapatan Asli Daerah Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 34-45
Author(s):  
Made Anggia Pramita Sukma
Keyword(s):  
Growth Rate ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Tourist Attractions ◽  
Nature Tourism ◽  
Purposive Sampling ◽  
Marine Tourism ◽  
Numerical Scale ◽  
Percentage Ratio

Buleleng Regency is located in the northern part of Bali Island with an area of 1,365.88 km2 and along the coast 157,05 km. About 57 tourist attractions such as nature tourism, marine tourism, agro tourism and historical place that can be visited by tourists so that it has its own characteristics compared to other objects. This is the reason authors try to analyze locally-generated revenue (PAD) in Buleleng Regency. The limitations are: (1) Percentage ratio to analyzing the growth rate of PAD Buleleng Regency (2) The object of research is PAD Buleleng Regency from 2001-2016. Sampling in this research using non-probability sampling technique by purposive sampling. This is a quantitative research which measured in numerical scale and data used in the research obtained from bps.go.id site of Buleleng Regency. It can be concluded that the (PAD) of Buleleng Regency increased from 2001 to 2015, but decreased by 3.73% in 2016.

scholarly journals ANALISIS KEPUASAN PASIEN PESERTA JAMINAN KESEHATAN NASIONAL DI APOTEK KIMIA FARMA 396 TUMINTING KOTA MANADO

PHARMACON ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 302
Author(s):  
Preisdy Aprilia Mumu ◽  
Widya A Lolo ◽  
Imam Jayanto
Keyword(s):  
Patient Satisfaction ◽  
Health Insurance ◽  
National Health Insurance ◽  
National Health ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Level Of Satisfaction ◽  
Close Relationship ◽  
Patient Will

ABSTRACT  The quality of health services has a close relationship with patient satisfaction, because if reality exceeds expectations the patient will use the health service. Patient satisfaction is the expectations that arise after comparing between  reality and expectations. This study aims to determine the level of patient satisfaction of National Health Insurance participants in Kimia Farma Pharmacy 396 Tuminting, Manado City. This type of research is a descriptive study, using non-probability sampling method with purposive sampling technique. This research was conducted by distributing questionnaire sheets to the level of patient satisfaction to 290 respondents who met the inclusion criteria. The results obtained by an average overall patient satisfaction of (-0.51), it can be concluded that the level of satisfaction in the negative range which means the patient is not satisfied with the services provided.Keywords : National Health Insurance, level of satisfaction, expectations, reality. ABSTRAK  Kualitas pelayanan kesehatan memiliki hubungan yang erat dengan kepuasan pasien, karena jika kenyataan melebihi harapan maka pasien akan menggunakan pelayanan kesehatan tersebut. Kepuasan pasien akan muncul setelah membandingkan antara kenyataan dan harapan. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan pasien peserta Jaminan Kesehatan Nasional di Apotek Kimia Farma 396 Tuminting Kota Manado. Jenis penelitian ini merupakan penelitian deskriptif, menggunakan metode non probability sampling dengan teknik purposive sampling. Penelitian ini dilakukan dengan membagikan lembar kuesioner tingkat kepuasan pasien kepada 290 responden yang memenuhi kriteria inklusi. Hasil penelitian yang diperoleh rata-rata secara keseluruhan kepuasan pasien sebesar (-0,51), dapat disimpulkan bahwa tingkat kepuasan berada pada rentang negatif yang artinya pasien tidak puas dengan pelayanan yang diberikan. Kata kunci : Jaminan Kesehatan Nasional (JKN), tingkat kepuasan, harapan, kenyataan.

scholarly journals Brand Switching Smartphone Lain Ke Smartphone Samsung

2020 ◽  
Vol 2 (1) ◽  
pp. 141
Author(s):  
Zulfikri A.P Zulfikri
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
P Values ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Brand Switching

Penelitian ini bertujuan untuk mengetahui pengaruh Harga, Atribut Produk, dan Iklan sebagai variabel independen, kemudian Perpindahan Merek sebagai variabel dependen. Populasi dalam penelitian ini adalah pengguna Smartphone Samsung yang sempat melakukan Perpindahan Merek dari Smartphone lain di Kecamatan Pamulang Tangerang Selatan. Ukuran sampel diambil dari 75 responden dengan metode pengambilan sample Non Probability Sampling dengan metode Purposive Sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner. Teknik analisis menggunakan metode PLS/Partial Least Square). Berdasarkan hasil penholahan data dengan PLS memiliki hasil bahwa (1) Harga tidak berpengaruh signifikan terhadap Perpindahan Merek dengan nilai P Values sebesar 0,427. (2) Atribut Produk tidak berpengaruh signifikan terhadap Perpindahan Merek dengan nilai P Values sebesar 0,537. (3) Iklan berpengaruh signifikan terhadap Perpindahan Merek dengan nilai P Values sebesar 0,004.

scholarly journals The Effect of Tourism Facilities, Service Quality and Promotion of Tourist Satisfaction in South Pesisir District

2020 ◽  
Vol 5 (1) ◽  
pp. 5
Author(s):  
Arif Mustaqim Bahar ◽  
Maizaldi Maizaldi ◽  
Novrianto Putera ◽  
Resky Widiestuty ◽  
Syafrianto Chaniago ◽  
...  
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Tourist Satisfaction ◽  
Coastal District

The purpose of this study was to determine the effect of tourism facilities on tourist satisfaction in South Coastal District, to determine the effect of  service quality on tourist satisfaction in South Coastal District, to determine the effect of promotion on tourist satisfaction in South Coastal District. The method used is a quantitative research using descriptive, while the data collection used questionnaire. The sampling technique is non probability sampling with a type of purposive sampling of 115 respondents. The results of this study can be concluded that the: (1) Tourism facilities has a positive and significant effect on tourist satisfaction in South Coastal District. (2) Service quality has a positive and significant effect on tourist satisfaction in South Coastal District. (3) Promotion has a positive and significant effect on tourist satisfaction in South Coastal District.

scholarly journals Analisis Faktor-Faktor Yang Memengaruhi Partisipasi UKM Tahu Dalam Pengelolaan Lingkungan Hidup di Kota Semarang

2020 ◽  
Vol 9 (2) ◽  
pp. 149-159
Author(s):  
Sri Suryoko
Keyword(s):  
Environmental Management ◽  
Factor Analysis ◽  
Competitive Advantage ◽  
Environmentally Friendly ◽  
Sampling Technique ◽  
Business Environment ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City

Until 2015, in the city of Semarang, there are 92 Tofu SMEs. The contribution of SME’s Tofu to the economic quite large, but the industry has the potenstial to pollute teh environment. The purpose of this study was to determine the factors that affect partisipation of Tofu SME’s in environmental management. Tipe of research is explanatory. The sampling technique using non-probability sampling, and the  samples in this study is thirty Tofu SMEs. The analysis is a factor analysis test using SPSS 15,0 for windows. Results of the analysis found that the factors that affect participation of Tofu SME’s consists of variables competence, commitment, and the business environment. Recommendation in this study is the skill to manage the buniness impact Tofu SME’s need to be improved and and increased understanding  that the product is environmentally friendly can be a competitive advantage, from business competitors of the same type or from substitte products.Di Kota Semarang sampai dengan tahun 2015, terdapat 92 usaha kecil dan menengah (UKM) Tahu yang memberi sumbangan cukup besar terhadap perekonomian, namun UKM Tahu berpotensi mencemari lingkungan. Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang memengaruhi partisipasi UKM Tahu dalam pengelolaan lingkungan hidup. Tipe penelitian ini adalah ekaplanatori dengan teknik pengambilan sampel yakni purposive sampling dan jumlah sampel 30 usaha Tahu. Analisis data yang digunakan adalah uji analisis faktor dengan bantuan SPSS 15,0 for windows. Hasil analisis ditemukan bahwa faktor-faktor yang memengaruhi partisipasi IKM Tahu di Kota Semarang terdiri dari variabel-variabel kompetensi, komitmen; dan lingkungan usaha. Rekomendasi yang diajukan adalah bimbingan teknis dalam mengelola dampak lingkungan perlu terus ditingkatkan dan peningkatan pemahaman bahwa produk yang ramah lingkungan dapat menjadi keunggulan dalam bersaing, baik dari pesaing usaha sejenis maupun usaha produk pengganti.

scholarly journals GAMBARAN PENGETAHUAN IBU NIFAS TERHADAP PROSES PENYEMBUHAN LUKA PERINEUM DI RSUD KOTA SEMARANG

2017 ◽  
Vol 1 (1) ◽  
pp. 63-71
Author(s):  
Sintayu Handayani ◽  
Heny Prasetyorini
Keyword(s):  
Wound Healing ◽  
Healing Process ◽  
Sampling Technique ◽  
Perineal Wound ◽  
Good Knowledge ◽  
Wound Healing Process ◽  
Fetal Head ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Perineal Wound Healing

ABSTRAK   Ibu nifas pada saat persalinan seringkali mengakibatkan robekan jalan lahir, untuk mencegah terjadinya robekan pada perineum akibat desakan kepala janin, seringkali perlu dilakukan tindakan episiotomi sehingga memudahkan pengeluaran bayi.Pengetahuan ibu nifas tentang perawatan masa nifas sangat menentukan lama penyembuhan luka perineum. Apabila pengetahuan ibu nifas kurang maka penyembuhan luka akan berlangsung lama. Tujuan penelitian ini adalah untuk mengetahui gambaran pengetahuan ibu nifas terhadap proses penyembuhan luka perineum di RSUD Kota Semarang. Desain dalam penelitian ini adalah penelitian deskriptif. Populasi dalam penelitian ini adalah seluruh ibu nifas yang mengalami luka perineum (rupture/episiotomi) di RSUD Kota Semarang. Teknik pengambilan sampling menggunakan teknik non probability sampling dengan pendekatan purposive sampling yaitu sebanyak 5 orang. Hasil dari penelitian ini dapat diketahui dari 5 ibu nifas yang bersalin di RSUD Kota Semarang menunjukkan bahwa ibu nifas dengan tingkat pengetahuan baik mengalami penyembuhan luka baik sebanyak 2 orang, ibu nifas dengan tingkat pengetahuan cukup mengalami penyembuhan luka baik sebanyak 2 orang, dan ibu nifas dengan pengetahuan baik mengalami penyembuhan luka sedang sebanyak 1 orang. Kesimpulan dari penelitian ini adalah gambaran pengetahuan ibu nifas terhadap proses penyembuhan luka perineum sebagian besar dalam kategori baik yaitu sebanyak 3 orang (60%).     ABSTRACT   Postpartum at the time of delivery often results in a tear in the birth canal, to prevent tears in the perineum due to fetal head impulse, episiotomy often needs to be done so as to facilitate the expenditure of babies. The postpartum knowledge about postpartum care greatly determines the duration of perineal wound healing. If the knowledge of postpartum is less then wound healing will last long. The purpose of this study is to know the description of knowledge of postpartum mother to the perineal wound healing process at RSUD Semarang City. Design in this research is descriptive research. The population in this study were all postpartum women who suffered perineal injury (rupture / episiotomy) at RSUD Kota Semarang. Sampling technique using non probability sampling technique with purposive sampling approach that is as much as 5 people. The results of this study can be seen from 5 postpartum maternity in hospitals Semarang City showed that postpartum mother with good knowledge level good healing wounds as much as 2 people, postpartum mother with level of knowledge enough experience good wound healing as many as 2 people, and mother of puerile with good knowledge experience healing wound was as much as 1 person. The conclusion of this research is description of knowledge of postpartum mother to perineum wound healing process mostly in good category that is as much as 3 person (60%).

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