scholarly journals FAKTOR-FAKTOR PEMILIHAN LOKASI SHOPPING MALL DI KOTA SURAKARTA

Desa-Kota ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 121
Author(s):  
Darryl Hall ◽  
Winny Astuti ◽  
Erma Fitria Rini
Keyword(s):  
Shopping Mall ◽  
Specific Site ◽  
One Stop ◽  
Tenant Mix

Lokasi merupakan penentu daya tarik suatu pasar modern. Menurut (Berman & Evan, 2001), faktor yang menentukan lokasi optimum suatu retail/perdagangan yaitu aksesibilitas, specific site, kebijakan zonasi dan secara lebih detail (Marlina, 2008) dan (Kwak & dkk, 2013), menjelaskan bahwa faktor pemilihan lokasi yang mempengaruhi investor dalam menentukan lokasi Shopping Mall adalah Kesesuaian Aturan Zonasi, Aksesibilitas, Harga  Tanah, Ketersediaan Jaringan Prasarana, Kesesuaian kondisi geologi dan hidrologi, Jarak jangkauan customer, dan Tenant Mix. Shopping Mall umumnya merupakan bangunan besar, tertutup lantai lebih dari satu dengan luas minimal 9200 m2. Karakteristik utama Shopping Mall adalah merupakan pusat perbelanjaan dalam satu atap atau one stop (Levy & Weitz, 2009). Perkembangan penanaman modal di Surakarta sebagai Trade Centre membuat banyak investor yang menanamkan modalnya dibidang perdagangan. Salah satu jenis perdagangan yang sedang berkembang di Kota Surakarta adalah Shopping Mall. Perkembangan Shopping Mall diawali pada tahun 2004 ketika Solo Grand Mall berdiri, selanjutnya Solo Square pada tahun 2006 dan Solo Paragon pada tahun 2010. Ketiga Shopping Mall ini memiliki faktor pemilihan lokasi yang sama yaitu memilih lokasi di bagian selatan Kota Surakarta. Sehingga penelitian ini dilakukan untuk mengetahui Faktor Prioritas yang mempengaruhi pemilihan lokasi Shopping Mall di Kota Surakarta dengan menggunakan analisis prioritas dalam Analytic Hierarchi Process. Berdasarkan hasil analisis AHP, faktor yang menjadi prioritas bagi Shopping Mall di Kota Surakarta secara berurutan yaitu Peraturan Zonasi Daerah Setempat, Konsumen dan Ketersediaan Moda Transportasi, Tingkat Arus Lalu Lintas, Kemudahan Dicapai dari Fasilitas Umum, Ketersediaan Jaringan Listrik, Biaya (Harga Lahan), Ketersediaan Jaringan Drainase, Kesesuaian Kondisi Geologi dan Hidrologi, Suspicient, Generative, dan yang terakhir adalah Lokasi dan Jarak dengan Pesaing

Pull factors of the shopping malls: an empirical study

2018 ◽  
Vol 46 (2) ◽  
pp. 110-124 ◽  
Author(s):  
Cristina Calvo-Porral ◽  
Jean-Pierre Lévy-Mangín
Keyword(s):  
Structural Equation ◽  
Shopping Mall ◽  
Internal Environment ◽  
Shopping Malls ◽  
Pull Factors ◽  
Content Type ◽  
Equation Modelling ◽  
Main Determinants ◽  
Tenant Mix ◽  
Potential Customers

Purpose This study addresses the following question: “What factors attract customers to the shopping mall?”, since the commercial attraction of this major retailing format is an undertaken variable. So, the purpose of this paper is to provide an empirical analysis of the main commercial pull factors of the shopping malls in order to attract potential customers. Design/methodology/approach For this purpose, the authors provide and empirically test a conceptual model considering the variables convenience, tenant variety and specialisation, internal environment, leisure and communication. Data were analysed through structural equation modelling on a sample of 253 customers. Findings The findings suggest that tenant variety and the internal environment of the mall – understood as an adequate tenant mix and a pleasant, attractive environment – are the main determinants of attracting customers. However, the convenience of the shopping mall and the communication activities do not show a significant influence as pull factors. Originality/value The results obtained suggest that marketing managers have numerous tools to influence customers’ intention to visit and patronise shopping malls.

scholarly journals A STUDY ON ATTRIBUTES INFLUENCING SELECTION OF SHOPPING MALL

2017 ◽  
pp. 75-83
Author(s):  
Virendra Chavda
Keyword(s):  
Site Selection ◽  
Selection Criteria ◽  
Shopping Mall ◽  
Retail Location ◽  
Preference Criteria ◽  
Tenant Mix ◽  
Descriptive Survey ◽  
Selection Of ◽  
Do So

Shopping mall preference is being evaluated by using various attributes such as location, tenant mix, mall image and availability of parking. This research explores why retailers prefer to locate in one shopping mall and not another. What attributes makes one shopping mall more desirable to retailers than another? To do so, this research reviews literature for understanding the preference criteria of retail location in the shopping mall context. A descriptive survey of retailers within the mall was carried out through the use of questionnaires as research instruments. The study concludes that with a better understanding of the retailers’ mall preference attributes and their site selection criteria and methodologies, shopping mall developers can better understand what attributes, and which information will best help them in improving their mall attractiveness

scholarly journals Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India: An Exploratory Study

2020 ◽  
Vol 23 (1) ◽  
pp. 70-93
Author(s):  
Ashish Gupta ◽  
Vaibhav Mishra ◽  
Anushree Tandon
Keyword(s):  
Exploratory Study ◽  
Customer Value ◽  
Structural Model ◽  
Evaluation Criteria ◽  
Shopping Mall ◽  
Facilities Management ◽  
Tier Ii ◽  
Shopping Experience ◽  
Tenant Mix ◽  
Different Levels

The present research attempts to develop a theoretical framework for the assessment of shopping mall customer experience dimensions. It further classifies the variables associated with retail experiences that may attract customers in Tier-II and Tier- III cities towards the malls. Exhaustive literature review and expert opinion approaches have been used to explore the evaluation criteria for the assessment of the mall experience. ISM is used to develop a structural model that represents relationships among variables at different levels along with driving and dependence relationships in the structural model. The result highlights that factors like customer value orientation, tenant mix, employees, facilities management are the most significant benchmarking criteria for customers’ assessment of their mall experience in the present study. To achieve profitable operations in these cities, retailer’s need to acquaint themselves with the expectations of customers in order to attract their attention. This indicates that it is imperative for mall managers to identify how consumers benchmark different parameters while evaluating a mall experience. Understanding the importance of such parameters will allow malls to be built according to some standard specifications that can meet a consumer’s threshold for appeal and attractiveness. The study adds to the existing literature of assessing shopping experience in Tier-II and Tier-III cities’ malls through a structural model. The most and the least dominant factors found in this study will help mall managers to develop strategies to enhance the customer shopping experience in malls.

scholarly journals An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls

2021 ◽  
Vol 13 (1) ◽  
pp. 14
Author(s):  
Mandy Mok Kim Man ◽  
Ricky Cai Qian Qiu
Keyword(s):  
Shopping Mall ◽  
Shopping Malls ◽  
Kuala Lumpur ◽  
Related Factors ◽  
Positive Effects ◽  
Factors Influencing ◽  
Klang Valley ◽  
Buying Behaviour ◽  
Price Advertising ◽  
Tenant Mix

Since a couple of years ago, the development of shopping malls is booming in the Klang Valley-Kuala Lumpur area in Malaysia. Motivating consumers for frequent visits to shopping complexes is imperative in order to run a successful shopping mall in such a competitive retail environment like the Klang Valley-Kuala Lumpur with over 100 shopping plazas. Getting knowledge of the elements attracting consumers to visit a shopping mall and make purchases is of greatest importance in order to achieve high profit return and increase economic growth and development of a nation. The objective of this research paper is to study the factors influencing the consumers’ buying behaviours in the shopping malls. The environmental related factors (building structure, atmosphere, sounds and music and fragrance and smell), services related factors (personal services, price, advertising and promotion), administrative related factors (tenant mix, anchor tenant, entertainments) as well as transportation and location related factors (parking, location, accessibility) were identified as independent variables and consumer’s buying behaviour within the malls as a dependent variable. A research framework was developed based on a thorough literature review. There were 200 responses collected from consumers in four shopping malls in Klang Valley-Kuala Lumpur area. Correlation and multiple regression analyses were carried out using the SPSS software package to obtain the results. The results of this research indicate that environmental, transportation and location related factors have significant impact on consumers’ buying behaviours in the shopping malls. The results congruent with previous studies by Brengman et al. (2012) and Grimmer et al. (2016) that indicated that environmental related factors have positive effects on consumers’ purchase behaviours. Additionally, this study also found that transportation and location related factors have significant relationship with consumers’ purchase behaviours as mentioned by Saber et al. (2017) and Samiran et al. (2015). The findings can be adopted by the shopping malls’ managers to improve overall shopping malls’ performance as well as by mall developers to evaluate the mall site’s location and construction designs. For academicians, this study could be used as a ground work for further exploration of the possibilities to influence consumers’ purchase behaviours through different marketing strategies to increase sales and profits.

Mall brand meaning: an experiential branding perspective

2016 ◽  
Vol 25 (3) ◽  
pp. 262-273 ◽  
Author(s):  
Bill Merrilees ◽  
Dale Miller ◽  
Wei Shao
Keyword(s):  
Structural Equation ◽  
Well Being ◽  
Shopping Mall ◽  
Original Research ◽  
Quantitative Methodology ◽  
Content Type ◽  
Brand Meaning ◽  
Holistic Understanding ◽  
Main Determinants ◽  
Tenant Mix

Purpose This paper aims to examine mall consumer brand meaning through understanding consumer brand associations of shopping malls. Design/methodology/approach Building on the literature, a quantitative methodology is applied. A large sample (n = 755) of an Australian shopping mall is surveyed, and the data are analysed using structural equation modelling. Findings The first set of findings is that mall atmosphere and mall merchandise are the main determinants of consumer mall satisfaction. In turn, consumer mall satisfaction and mall merchandise are the main determinants of consumer mall brand attitudes. Research limitations/implications The study is the first known study to measure consumer-based mall brand meaning quantitatively. This discovery gives a more holistic understanding of the mall brand. Additionally, the study highlights that mall branding is essentially experiential branding. Practical implications The study provides sound guidance for mall managers by suggesting priorities in shaping the mall brand, the emphasis on mall atmosphere and the criticality of tenant mix. Some malls spend hundreds of millions of dollars on refurbishments, enhancing mall atmosphere, consistent with the emphasis of this paper. Social implications More effective experiential branding could influence community well-being. Originality/value This original research pioneers the discovery of customer-based mall brand meaning. Additionally, the study adds to the experiential branding literature. Sensory experiences are not sufficient to examine brand experiences; additionally, the core product (mall merchandise in our context) enhances the total (mall) brand experience.

scholarly journals Restaurant customer satisfaction and return patronage in a Bloemfontein shopping mall

2011 ◽  
Vol 11 (1) ◽  
Author(s):  
Hermanus Johannes Moolman
Keyword(s):  
Customer Satisfaction ◽  
Food Quality ◽  
Mixed Methods Research ◽  
Demographic Characteristics ◽  
Shopping Mall ◽  
Research Findings ◽  
Research Questions ◽  
Tenant Mix ◽  
Insight Into

Purpose: Restaurants form one of the core components of a mall's retail offering and its tenant mix. In order to successfully manage the tenant mix, research suggests that mall management continuously monitor their tenants' performance through customer satisfaction and return patronage surveys. The purpose of the study on which this article is based, was to gain insight into restaurant customers' satisfaction and return patronage in a shopping mall context. Research questions: The research was conceptualised with the following three research questions in mind: Which dining attributes are important for customer satisfaction and return patronage in mall restaurants? Is there a difference in restaurant customers' satisfaction and return patronage levels based on their demographic characteristics? Is there a difference in restaurant customers' satisfaction and return patronage in the respective mall restaurants? Design / methodology / approach: A mixed-methods research design was followed. The views of restaurateurs and mall managers were explored (qualitative) and 590 customers of eight restaurants situated in the mall successfully completed questionnaires (quantitative). Analysis of variance, t-tests, correlation analysis and regression analysis were performed to reach the objectives of the study. Findings: This research showed that food quality, quality service, restaurant ambience, the quality of facilities and the presence of management are important attributes in contributing to customers' overall dining satisfaction. Food quality and overall dining satisfaction are regarded as important attributes for restaurant customers' decision to return to a mall restaurant. Demographic characteristics of restaurant customers have little impact on customer satisfaction and return patronage levels. Mall restaurants were not equally successful in satisfying their customers in terms of service quality, quality of facilities and the presence of management. Implications: From a managerial perspective, it is important for mall restaurateurs to continuously strive to increase the levels of customer satisfaction and return patronage by emphasising the dining attributes identified in this article. Mall management needs to monitor customers' satisfaction in those restaurants that obtained significantly lower customer satisfaction ratings. Restaurateurs should address areas identified for improvement by this research. Originality / value: This article offers the South African restaurant subsector increased insight into customers' satisfaction and return patronage. The contribution of this article is unique in that, for the first time, customer satisfaction and return patronage are investigated from the context of restaurants situated in the same mall. The research findings supported the strategic responsible growth objectives of the National Tourism Sector Strategy.

scholarly journals Facilitate Recycle Activities via ICT and Physical Approach

2015 ◽  
Vol 747 ◽  
pp. 273-276
Author(s):  
Wan Nurhayati Wan Ab Rahman ◽  
Jenny Ng Yi Shien
Keyword(s):  
Web Application ◽  
Shopping Mall ◽  
Self Awareness ◽  
Shopping Malls ◽  
The Public ◽  
Green Business ◽  
Current Scenario ◽  
One Stop ◽  
The Government ◽  
Recycle And Reuse

Recycle, reuse and reduce are commonly heard as the activities to support for green environment. However, without or lack of self awareness and voluntary to contribute to the green it can cause a failure effort and projects from the government and other sectors. Furthermore, the public could not be expected to keep recycling without enough motivation, assistance and facility. Alternatively, we proposed a web application as an e-platform for the community and business entity including shopping mall, green business and other agencies to support and collaborate between each other in supporting for recycle and reuse. We have investigated through survey and interview with those involved including the public and representatives from the selected shopping malls to collect data of the current scenario regarding their awareness and willingness to contribute to green. Our solution called e-Reward for Recyclers purposely to motivate people to recycle their used items from home at one stop recycling centre by collaborating with shopping malls. Lastly, we wanted to connect people from the green business including recycle factory, reused company and welfare organization to the recycle centre for them to collect mass recycled items to be reused for their purposes.

Introduction of a new method for retailing and marketing research: the case of shopping malls

2020 ◽  
Vol 38 (3) ◽  
pp. 365-381
Author(s):  
Cenk Sozen ◽  
Tülay Korkmaz Devrani
Keyword(s):  
Marketing Research ◽  
Shopping Behavior ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Content Type ◽  
Network Analyses ◽  
Critical Knowledge ◽  
Competitive Relations ◽  
Shopping Location ◽  
Tenant Mix

PurposeThe purpose of this study is to suggest an unusual method that may help researchers to examine from the real-time movements of consumers among stores located on any kind of shopping location. We assumed shopping behavior of individuals as a complicated network representing their interactions with multiple types of stores – brands. Shopping malls were chosen to test this alternative method. Closely located stores in these organizations give researchers a chance to investigate patterns of interactions of customers in relation to brands. Therefore, we decided to develop an unusual method to examine customers' behavior in these organizations.Design/methodology/approachThis study suggests that circulation patterns of customers in a shopping location may provide valuable information to decision makers. The applicability of this technique was tested on 700 consumers visiting stores of a supper-regional shopping mall, located in Ankara, Turkey. Paths of the customers in a specific type of mall were determined, and their interactions with the stores were analyzed by using social network analysis techniques. The brands having key positions in the network were compared with the brand configuration of high- and low-performer malls serving to similar markets.FindingsThe results of the network analyses were used to understand whether this method could be beneficial for the ideal tenant mix problem of shopping malls. Findings suggest that the performance of malls depends on fitness to customer paths, and the malls, which didn't have the key brands at the initial stage, could not adapt themselves later. Findings of the case study verified that this technique might offer a solution to this well-known dilemma of the retailing sector and may have several implications.Originality/valueThese types of data are very valuable, especially for retailing research and the industry, because very critical knowledge such as traffic among retail stores, key central brands, ideal location of stores, consumption tendencies of different customer groups and symbiotic or competitive relations among retailers can be obtained. This method may also have broad implications in other fields of research such as location analysis, decision support systems and property management as well as marketing and retailing.

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