scholarly journals An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls

2021 ◽  
Vol 13 (1) ◽  
pp. 14
Author(s):  
Mandy Mok Kim Man ◽  
Ricky Cai Qian Qiu
Keyword(s):  
Shopping Mall ◽  
Shopping Malls ◽  
Kuala Lumpur ◽  
Related Factors ◽  
Positive Effects ◽  
Factors Influencing ◽  
Klang Valley ◽  
Buying Behaviour ◽  
Price Advertising ◽  
Tenant Mix

Since a couple of years ago, the development of shopping malls is booming in the Klang Valley-Kuala Lumpur area in Malaysia. Motivating consumers for frequent visits to shopping complexes is imperative in order to run a successful shopping mall in such a competitive retail environment like the Klang Valley-Kuala Lumpur with over 100 shopping plazas. Getting knowledge of the elements attracting consumers to visit a shopping mall and make purchases is of greatest importance in order to achieve high profit return and increase economic growth and development of a nation. The objective of this research paper is to study the factors influencing the consumers’ buying behaviours in the shopping malls. The environmental related factors (building structure, atmosphere, sounds and music and fragrance and smell), services related factors (personal services, price, advertising and promotion), administrative related factors (tenant mix, anchor tenant, entertainments) as well as transportation and location related factors (parking, location, accessibility) were identified as independent variables and consumer’s buying behaviour within the malls as a dependent variable. A research framework was developed based on a thorough literature review. There were 200 responses collected from consumers in four shopping malls in Klang Valley-Kuala Lumpur area. Correlation and multiple regression analyses were carried out using the SPSS software package to obtain the results. The results of this research indicate that environmental, transportation and location related factors have significant impact on consumers’ buying behaviours in the shopping malls. The results congruent with previous studies by Brengman et al. (2012) and Grimmer et al. (2016) that indicated that environmental related factors have positive effects on consumers’ purchase behaviours. Additionally, this study also found that transportation and location related factors have significant relationship with consumers’ purchase behaviours as mentioned by Saber et al. (2017) and Samiran et al. (2015). The findings can be adopted by the shopping malls’ managers to improve overall shopping malls’ performance as well as by mall developers to evaluate the mall site’s location and construction designs. For academicians, this study could be used as a ground work for further exploration of the possibilities to influence consumers’ purchase behaviours through different marketing strategies to increase sales and profits.

Digital Technology in Retail

2021 ◽  
pp. 187-213
Author(s):  
Tan Jing Pei ◽  
Omkar Dastane
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Industrial Revolution ◽  
Mediation Effect ◽  
Shopping Mall ◽  
Operational Performance ◽  
Future Research ◽  
Shopping Malls ◽  
Kuala Lumpur ◽  
Validity Assessment

Industrial Revolution 4.0 has initiated digital transformation in Asia and resulted in Retail 4.0 forcing shopping malls to upgrade themselves digitally to remain competitive. The purpose of this research is to investigate the impact of upgrading shopping malls with digital retail technology (digital up-gradation) on shoppers' satisfaction mediated by operational performance. This study adopted explanatory, quantitative research by collecting empirical data from 212 shoppers at a famous shopping mall in the city of Kuala Lumpur using convenience sampling. The normality and reliability assessment was carried out followed by confirmatory factory analysis, validity assessment, and structural equation modelling. Findings reveal that digital up-gradation has a direct impact on shopper satisfaction, and operational performance has full mediation effect between them. The chapter then discusses implications, limitations, and future research avenues in this context.

Pull factors of the shopping malls: an empirical study

2018 ◽  
Vol 46 (2) ◽  
pp. 110-124 ◽  
Author(s):  
Cristina Calvo-Porral ◽  
Jean-Pierre Lévy-Mangín
Keyword(s):  
Structural Equation ◽  
Shopping Mall ◽  
Internal Environment ◽  
Shopping Malls ◽  
Pull Factors ◽  
Content Type ◽  
Equation Modelling ◽  
Main Determinants ◽  
Tenant Mix ◽  
Potential Customers

Purpose This study addresses the following question: “What factors attract customers to the shopping mall?”, since the commercial attraction of this major retailing format is an undertaken variable. So, the purpose of this paper is to provide an empirical analysis of the main commercial pull factors of the shopping malls in order to attract potential customers. Design/methodology/approach For this purpose, the authors provide and empirically test a conceptual model considering the variables convenience, tenant variety and specialisation, internal environment, leisure and communication. Data were analysed through structural equation modelling on a sample of 253 customers. Findings The findings suggest that tenant variety and the internal environment of the mall – understood as an adequate tenant mix and a pleasant, attractive environment – are the main determinants of attracting customers. However, the convenience of the shopping mall and the communication activities do not show a significant influence as pull factors. Originality/value The results obtained suggest that marketing managers have numerous tools to influence customers’ intention to visit and patronise shopping malls.

scholarly journals THE EFFECTS OF A SHOPPING MALL ON HOUSING PRICES: A CASE STUDY IN HANGZHOU

2018 ◽  
Vol 23 (1) ◽  
pp. 65-80 ◽  
Author(s):  
Ling Zhang ◽  
Jiantao Zhou ◽  
Eddie C. M. Hui ◽  
Haizhen Wen
Keyword(s):  
Housing Prices ◽  
Housing Price ◽  
Shopping Mall ◽  
Hedonic Price ◽  
Shopping Malls ◽  
Time Dimension ◽  
Positive Effects ◽  
The Impact ◽  
Positive Effect

There are few studies on the externalities of shopping malls affecting the housing market. This study aims to discuss two issues: (1) What is the intensity of the impact of a shopping mall? (2) When does the external influence of a shopping mall begin to reveal itself? The West Intime Shopping Mall in Hangzhou offers a unique situation to research the questions. By dividing the study area into nine blocks, using hedonic price theory, and the price gradient approach with housing price data from 2011 to 2015, we found that in the space dimension, the mall exerted a significantly positive effect on the housing prices of nearby blocks. With the increase in distance from the mall, the positive effect decreased. There were more significantly positive effects in blocks far away from the city center. In the time dimension, the effects of West Intime did not reveal themselves until the mall had started to operate and gradually matured over time, implying that the mall did not have the obvious expected impact on housing prices before the mall had begun operating.

scholarly journals Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors

2017 ◽  
Vol 9 (2) ◽  
pp. 146
Author(s):  
Abraham Yeboah ◽  
Vida Owusu-Prempeh
Keyword(s):  
Statistical Technique ◽  
Shopping Mall ◽  
Impulse Buying ◽  
Product Price ◽  
Related Factors ◽  
Physical Quality ◽  
Quality Product ◽  
Buying Behaviour ◽  
Product Attractiveness ◽  
Product Origin

The main purpose of this study is to explore the consumer impulse buying behaviour from a range of consumer and product related factors. To achieve this purpose, the study was guided by five research questions in the area of product physical quality, product price, product attractiveness, product origin, and purchase location. The study employed quantitative method. A sample of 179 respondents (consumers) that visited the Accra Shopping Mall was employed using convenient selection method. A self-completed 5 point Likert structured questionnaire survey was the data collection instrument used. The data collected were computed and analysed with reliability statistics, Cramer’s V statistics under a crosstabulation statistical technique test to determine the association between the variables involved in this study. Overall, findings indicate that, the association between consumer impulse buying behaviour and product physical quality, product price, product attractiveness, product origin and purchase location was not strong. Consequently, each of the five products related factors shows a weak association with consumer impulse buying behaviour. It is recommended that manufacturers and other stakeholders support retail shops in diverse methods to improve upon their selling techniques and new ways to appeal to consumers.

scholarly journals Tourist Expectations of Malaysian Shopping Mall Experiences

2018 ◽  
pp. 244-250
Keyword(s):  
Qualitative Research ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Kuala Lumpur ◽  
Quantitative Survey ◽  
Shopping Experience

This paper reports on a qualitative research which was undertaken to explore tourists’ expectations of shopping experiences in Malaysia. Knowledge regarding the elements of tourists’ expectations about their shopping activity experiences in Malaysia is deficient amid the fact that shopping holds the second biggest share of tourist expenditure for Malaysia. Seven international tourists were intercepted in different shopping malls in Kuala Lumpur and responded to the questions, “what specific mall attributes do you desire when shopping?” and “what were your shopping expectations for the shopping experience that day?” Results from the research will be used to form items suggested for a quantitative survey which will be undertaken in a bigger study.

Introduction of a new method for retailing and marketing research: the case of shopping malls

2020 ◽  
Vol 38 (3) ◽  
pp. 365-381
Author(s):  
Cenk Sozen ◽  
Tülay Korkmaz Devrani
Keyword(s):  
Marketing Research ◽  
Shopping Behavior ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Content Type ◽  
Network Analyses ◽  
Critical Knowledge ◽  
Competitive Relations ◽  
Shopping Location ◽  
Tenant Mix

PurposeThe purpose of this study is to suggest an unusual method that may help researchers to examine from the real-time movements of consumers among stores located on any kind of shopping location. We assumed shopping behavior of individuals as a complicated network representing their interactions with multiple types of stores – brands. Shopping malls were chosen to test this alternative method. Closely located stores in these organizations give researchers a chance to investigate patterns of interactions of customers in relation to brands. Therefore, we decided to develop an unusual method to examine customers' behavior in these organizations.Design/methodology/approachThis study suggests that circulation patterns of customers in a shopping location may provide valuable information to decision makers. The applicability of this technique was tested on 700 consumers visiting stores of a supper-regional shopping mall, located in Ankara, Turkey. Paths of the customers in a specific type of mall were determined, and their interactions with the stores were analyzed by using social network analysis techniques. The brands having key positions in the network were compared with the brand configuration of high- and low-performer malls serving to similar markets.FindingsThe results of the network analyses were used to understand whether this method could be beneficial for the ideal tenant mix problem of shopping malls. Findings suggest that the performance of malls depends on fitness to customer paths, and the malls, which didn't have the key brands at the initial stage, could not adapt themselves later. Findings of the case study verified that this technique might offer a solution to this well-known dilemma of the retailing sector and may have several implications.Originality/valueThese types of data are very valuable, especially for retailing research and the industry, because very critical knowledge such as traffic among retail stores, key central brands, ideal location of stores, consumption tendencies of different customer groups and symbiotic or competitive relations among retailers can be obtained. This method may also have broad implications in other fields of research such as location analysis, decision support systems and property management as well as marketing and retailing.

FACTORS INFLUENCING HOME BUYERS’ PURCHASE DECISIONS IN KLANG VALLEY, MALAYSIA

2020 ◽  
Vol 7 (2) ◽  
pp. 77
Author(s):  
JieSheng Mang ◽  
Rozlin Zainal ◽  
Indera Syahrul Mat Radzuan
Keyword(s):  
Purchase Decision ◽  
Purchase Decisions ◽  
Structure Space ◽  
Factors Influencing ◽  
Klang Valley ◽  
Housing Industry ◽  
House Structure ◽  
Research Studies

Focusing on Klang Valley, this research studies the outcome of house purchase factors in Malaysia. This research identifies the house purchase factors that affect home buyers’ purchase decisions. The researcher collected data using SurveyMonkey by using a questionnaire to elicit the opinions of Klang Valley residents on housing purchase factors and purchase decision. The factors were evaluated and studied to identify their influence on home buyers’ purchase decision. Findings show that home buyers’ purchase decision are influenced by house structure, space, finance, location, and neighbourhood factors. The findings have laid a foundation for the housing industry to improve.

A Case Study of Malaysian Pedestrian Walking Speed at Shopping Malls in Kuala Lumpur, Malaysia using Human Behaviour Simulator (HBS)

2019 ◽  
Vol 11 (4) ◽  
Author(s):  
Mohd Firdaus Mohamad Ali ◽  
◽  
Muhammad Salleh Abustan ◽  
Siti Hidayah Abu Talib ◽  
◽  
...  
Keyword(s):  
Walking Speed ◽  
Human Behaviour ◽  
Shopping Malls ◽  
Kuala Lumpur

THE SUBURBANISATION OF THE KUALA LUMPUR METROPOLITAN REGION

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Jamalunlaili Abdullah
Keyword(s):  
Metropolitan Region ◽  
Kuala Lumpur ◽  
Urban Fabric ◽  
The Past ◽  
Klang Valley ◽  
The City

The Klang Valley has been experiencing rapid urbanisation especially during the past two decades. The area has expanded to become a larger entity known as the Kuala Lumpur Metropolitan Region (KLMR). But this development comes at the expense of Kuala Lumpur. The city had consistently recorded net-out migration during the period. This development has consequences on the urban fabric of the city and can lead to the problem

Incidence of Uterine Torsion and Related Factors in Buffaloes of Amul Milk Shed Area

2019 ◽  
Vol 15 (01) ◽  
pp. 17-20
Author(s):  
Chintan S Pateliya1 ◽  
J A Patel ◽  
A J Dhami ◽  
S B Patel ◽  
H L Makwana
Keyword(s):  
Retrospective Study ◽  
Survival Rate ◽  
Caesarean Section ◽  
Post Treatment ◽  
Full Term ◽  
Related Factors ◽  
Factors Influencing ◽  
Uterine Torsion

A study was carried out to find out the retrospective incidence of uterine torsion in buffaloes among obstetrical cases in Amul milk shed area and factors influencing it. Data on 1,13,772 obstetrical cases attended from January 2017 to June 2018 by Amul Veterinarians were collected. Moreover, 50 buffaloes suffering from uterine torsion were taken up during July-December, 2018 to know the side, site, degree of uterine torsion, parity as well as sex and viability of the calf and the dam after detorsion/Caesarean section in the same area. In the retrospective study, a total of 2000 cases of uterine torsion were recorded among total 1,13,772 bovine obstetrical cases, which encompassed 1.76%. Of the 2000 cases, 92.20 (1844) percent torsions were found in buffaloes only. Among 57,111 obstetrical cases attended in buffaloes, the incidence of uterine torsion was 3.23%. Moreover, the region/center-wise incidence of torsion cases varied from 1.30–19.36%. The highest incidence of uterine torsion was found in Anand region (19.36 %) followed by Kathlal (11.23 %) and Mahemdabad (10.14 %) regions, while the lowest incidence was in Virpur (2.06%), Petlad (1.46%) and Piplata (1.30%). It was concluded that buffaloes mostly experience right side (100%), post-cervical (82%) uterine torsion of 270–360° (66%), at full term of gestation (70%)with lower survivability of the calves (30%), however, the survival rate of the dams post-treatment was 90%.

Sign in / Sign up

Export Citation Format

Share Document