scholarly journals IMPULSIVE BUYING: KAJIAN PROMOSI PENJUALAN, GAYA HIDUP, DAN NORMA SUBYEKTIF PADA MARKETPLACE DI YOGYAKARTA

2021 ◽  
Vol 12 (2) ◽  
pp. 231-255
Author(s):  
Uswatun Chasanah ◽  
Muhammad Mathori

Norma subjektif, gaya hidup, promosi penjualan, dan pembelian impulsif dikaji dalam penelitian ini. Responden di Yogyakarta berjumlah 100 siswa untuk pengumpulan data menggunakan metode survei. Peneliti menganalisis data menggunakan analisis SEM dengan aplikasi PLS. Reliabilitas komposit, validitas diskriminan, dan validitas konvergen adalah tiga kriteria yang dievaluasi sebagai indikator reflektif sebagai evaluasi model luar (model pengukuran). Validitas seluruh konstruk dapat ditunjukkan pada hasil discriminant validity dan convergent validity dimana composite reliability menunjukkan bahwa semua konstruk memiliki nilai composite relaibity > 0.70 dan nilai outer loading dan nilai AVE > 0.70. Jika tidak, tidak semuanya terbukti dari ketiga hipotesis yang diajukan. Dalam penelitian ini, pembelian impulsif dipengaruhi secara signifikan oleh promosi penjualan dan gaya hidup, tetapi norma subjektif tidak terbukti sebagai moderator.

2016 ◽  
Vol 120 (1) ◽  
pp. 179-188 ◽  
Author(s):  
Hui Li ◽  
Yue Zhang ◽  
Feng Li

The Multi-Affect Indicator is a new measure that assesses the core affect at work with 16 items. The current study examined the scale’s psychometric properties in terms of internal consistency and composite reliability, factorial validity, convergent validity, and discriminant validity with a Chinese sample of 370 full-time workers. The results demonstrated that Multi-Affect Indicator has high internal consistency and composite reliability and a correlated four-quadrant structure. Furthermore, three of its four subscales show adequate convergent validity. Thus, the Chinese version of the Multi-Affect Indicator behaves consistently with the original and can be used in future studies of core workplace affect in Chinese context.


2014 ◽  
Vol 20 (1) ◽  
pp. 1-7 ◽  
Author(s):  
Paulo Martins ◽  
António Rosado ◽  
Vítor Ferreira ◽  
Rui Biscaia

Sport psychology literature suggests that understanding engagement levels is pivotal to promote positive sporting experiences among athletes. The purpose of this study was to examine the psychometric properties of the Athlete Engagement Questionnaire among Portuguese sport athletes. Two distinct samples of Portuguese athletes from different competitive levels were collected, and the results of a confirmatory factor analysis demonstrated a good fit of the model to the data. A review of the psychometric properties indicated that all factors showed good composite reliability, convergent validity, and discriminant validity. In addition, a multi-groups analysis showed the invariance of the model in two independent samples providing evidence of cross validity. Implications of these results for scholars and coaches are discussed and guidelines for future studies are suggested.


Author(s):  
Mat Rahimi Yusof ◽  
Mohd Faiz Mohd Yaakob ◽  
Aliff Nawi ◽  
Hapini Awang ◽  
Dayang Rafidah Syariff M. Fuad ◽  
...  

<p>This study conducted to develop a measurement model for measuring Geo-Education in Malaysia context. This cross-sectional survey involved 245 trainee teachers in Universities and Institut Pendidikan Guru Malaysia (IPGM). The data collection was made through a set of questionnaires and analyzed using SEM-AMOS. There are four main elements measured, which are loading factors, convergent validity, discriminant validity, and composite reliability. The findings indicated that Geo-Education had a significant contribution to the proposed constructs, namely primer, issues, ecosystem, lifestyle, and cross-curricular elements. A model of Geo-Education was successfully developed in this study using these five constructs, namely primer, issues, ecosystem, lifestyle, and cross-curricular elements. This study also identified twenty-five behaviours of Geo-Education among the trainee teachers in Malaysia. The findings of this study are essential as a guideline for Malaysian teachers to implement the concept of Geo-Education in Malaysia. Additionally, the application of this subject as cross-curricular elements in the Malaysian curriculum is essential to ensure the success of the implementation of Education Sustainable Development (ESD) in the school environment.</p>


2019 ◽  
Author(s):  
Andi Andika Wirawan ◽  
Herman Sjahruddin ◽  
Nurlaely Razak

Keberadaan warung kopi saat ini kita jumpai sangat menjamur dan sudah menjadi kebutuhan bagi setiap orang. Hal tersebut menyebabkan bisnis warung kopi di Indonesia semakin sengit. Penelitian ini bertujuan untuk mengetahui apakah kualitas produk dan lokasi memiliki pengaruh terhadap loyalitas pelanggan melalui kepuasan sebagai variabel intervening. Pengumpulan data menggunakan data primer yang di peroleh melalui penyebaran kuisioner. Populasi pada penelitian ini adalah seluruh pengunjung warkop Lamuna Coffee yang jumlahnya tidak dapat diketahui secara pasti (unidentified), penarikan sampel menggunakan metode presisi yaitu 5 (Kali) jumlah indikator/manifest sehingga diperoleh jumlah sampel sebanyak 67 responden. Hasil Kuisioner tersebut telah diuji validitas dan reabilitasnya melalui uji convergent validity, Discriminant Validity, dan Composite Reliability. Metode analisis data menggunakan tehnik analisis multivariat dengan memanfaatkan program WarpPLS Ver.5.0. Hasil penelitian ini menunjukkan bahwa berdasarkan pengujian hipotesis bahwa lokasi berpengaruh tidak signifikan terhadap loyalitas melalui kepuasan sebagai variabel intervening. Sedangkan pengujian hipotesis lainnya menunjukkan pengaruh positif dan signifikan


2020 ◽  
Vol 3 (3) ◽  
pp. 419-433
Author(s):  
Erlita Dwi Anggraeni

Tujuan penelitian ini adalah menganalisis pengaruh advertising dan brand ambassador terhadap keputusan pembelian melalui brand image pada konsumen produk pembalut Charm di Kota Depok. Metode analisis pada penelitian ini menggunakan SEM (Structural Equation Modeling) dengan pendekatan PLS (Partial Least Square) (SEM - PLS). Tahap uji yang dilakukan menggunakan (outer model) yaitu uji convergent validity, discriminant validity, composite reliability dan (inner model) yaitu uji R - Square, Bootstrapping serta uji analisis SEM dengan efek mediasi. Data yang digunakan dalam penelitian ini menggunakan instrument kuesioner (online) dan data valid yang berhasil dikumpulkan sebanyak 100 responden. Metode pengambilan sampel dalam penelitian ini adalah purposive sampling. Alat bantu pengujian yang digunakan adalah SmartPLS 3. Hasil penelitian menunjukkan bahwa (1) Tidak terdapat pengaruh signifikan advertising terhadap keputusan pembelian, (2) Terdapat pengaruh yang positif dan signifikan brand ambassador terhadap keputusan pembelian, (3) Terdapat pengaruh yang positif dan signifikan brand image terhadap keputusan pembelian, (4) Terdapat pengaruh yang positif dan signifikan advertising terhadap brand image, (5) Terdapat pengaruh yang positif dan signifikan brand ambassador terhadap brand image, (6) Terdapat pengaruh yang positif dan signifikan advertising terhadap keputusan pembelian melalui brand image, (7) Terdapat pengaruh yang positif dan signifikan brand ambassador terhadap keputusan pembelian melalui brand image.


2021 ◽  
pp. 75-90
Author(s):  
Joseph F. Hair ◽  
G. Tomas M. Hult ◽  
Christian M. Ringle ◽  
Marko Sarstedt ◽  
Nicholas P. Danks ◽  
...  

AbstractThe goal of reflective measurement model assessment is to ensure the reliability and validity of the construct measures and therefore provides support for the suitability of their inclusion in the path model. This chapter introduces the key criteria that are relevant in reflective measurement model assessment: indicator reliability, internal consistency reliability (Cronbach’s alpha, reliability coefficient rhoA, and composite reliability rhoC), convergent validity, and discriminant validity. We illustrate their use by means of the SEMinR package and a well-known model on corporate reputation.


2021 ◽  
Vol 13 (17) ◽  
pp. 9828
Author(s):  
V. Vineeth Kumar ◽  
Bhagyasree Chatterjee ◽  
Geetika Tankha

The impact of the COVID-19 pandemic on students’ personal, academic, and social life has been quite stressful. The threat to life from the virus, social isolation, and the need to shift from face-to-face learning to online mode has been challenging. Thus, the purpose of the present study was to develop and validate a self-administered tool to assess the source of COVID-19 pandemic stress among college students. The data was collected online using google forms in two phases. The data collected from 173 participants from phase one was analyzed using exploratory factor analysis (EFA). The second phase data of 216 participants were analyzed to validate the factor structure using confirmatory factor analysis (CFA). The standardized factor loadings, Composite Reliability (CR), and AVE of factors were assessed to determine the convergent validity of the scale. Similarly, discriminant validity and concurrent predictive validity were assessed through the HTMT ratio of correlations and ROC curves, respectively. A succession of Exploratory Factor Analysis yielded a five-factor solution, explaining 73.83 percent variance with 13 indices. CFA via maximum likelihood with bootstrapping indicated a good fit for the five-factor model (SRMR = 0.037, RMSEA = 0.049, CFI = 0.981). The standardized factor loadings, Composite Reliability (CR), and AVE of factors together suggest acceptable convergent validity. Further, the ROC curve results to assess stress indicated an acceptable AUC, with a magnitude of 0.79, p < 0.01, indicating concurrent predictive validity for the five-factor Student COVID-19 Stress Scale (SCSS). HTMT ratio of correlations <0.85 indicated discriminant validity for the factor structure. The CR > 0.70 for the dimensions indicated acceptable reliability. Thus, the SCSS can be an effective instrument to assess the source of pandemic stress among students so that tailor-made timely interventions can be provided to prevent long-term adverse effects.


GeroPsych ◽  
2014 ◽  
Vol 27 (1) ◽  
pp. 23-31 ◽  
Author(s):  
Anne Kuemmel (This author contributed eq ◽  
Julia Haberstroh (This author contributed ◽  
Johannes Pantel

Communication and communication behaviors in situational contexts are essential conditions for well-being and quality of life in people with dementia. Measuring methods, however, are limited. The CODEM instrument, a standardized observational communication behavior assessment tool, was developed and evaluated on the basis of the current state of research in dementia care and social-communicative behavior. Initially, interrater reliability was examined by means of videoratings (N = 10 people with dementia). Thereupon, six caregivers in six German nursing homes observed 69 residents suffering from dementia and used CODEM to rate their communication behavior. The interrater reliability of CODEM was excellent (mean κ = .79; intraclass correlation = .91). Statistical analysis indicated that CODEM had excellent internal consistency (Cronbach’s α = .95). CODEM also showed excellent convergent validity (Pearson’s R = .88) as well as discriminant validity (Pearson’s R = .63). Confirmatory factor analysis verified the two-factor solution of verbal/content aspects and nonverbal/relationship aspects. With regard to the severity of the disease, the content and relational aspects of communication exhibited different trends. CODEM proved to be a reliable, valid, and sensitive assessment tool for examining communication behavior in the field of dementia. CODEM also provides researchers a feasible examination tool for measuring effects of psychosocial intervention studies that strive to improve communication behavior and well-being in dementia.


2013 ◽  
Vol 29 (3) ◽  
pp. 213-219 ◽  
Author(s):  
Astrid Müller ◽  
Laurence Claes ◽  
Dirk Smits ◽  
Olaf Gefeller ◽  
Anja Hilbert ◽  
...  

This study evaluated the psychometric properties of the German version of the 21-item Exercise Dependence Scale (EDS-G), which was administered in a large representative German sample (N = 1,611). In order to examine convergent validity, we also asked participants to answer the Eating Disorder Examination-Questionnaire (EDE-Q). To investigate the discriminant validity, clients of fitness centers (N = 129), sport students (N = 85), and medical students (N = 129) filled out the EDS-G. In this German population-based sample, the seven-factor structure suggested by the original authors as well as a higher-order model (7 + 1 factor model) were supported. The total EDS-G scale showed an excellent internal reliability and was positively related to the EDE-Q total and subscale scores. The EDS-G scores differentiated between samples with varying degrees of exercise. In summary, the results indicate that the EDS-G is a psychometrically sound and potentially valid brief measure for the assessment of exercise dependence symptoms.


2010 ◽  
Vol 26 (1) ◽  
pp. 3-10 ◽  
Author(s):  
Nale Lehmann-Willenbrock ◽  
Simone Kauffeld

In research on trust in the organizational context, there is some agreement evolving that trust should be measured with respect to various foci. The Workplace Trust Survey (WTS) by Ferres (2002) provides reliable assessment of coworker, supervisor, and organizational trust. By means of a functionally equivalent translation, we developed a German version of the questionnaire (G-WTS) comprising 21 items. A total of 427 employees were surveyed with the G-WTS and questionnaires concerning several work-related attitudes and behaviors and 92 of these completed the survey twice. The hypothesized three-dimensional conceptualization of organizational trust was confirmed by confirmatory factor analysis. The G-WTS showed good internal consistency and retest reliability values. Concerning convergent validity, all of the three G-WTS dimensions positively predicted job satisfaction. In terms of discriminant validity, Coworker Trust enhanced group cohesion; Supervisor Trust fostered innovative behavior, while Organizational Trust was associated with affective commitment. Theoretical and practical contributions as well as opportunities for future research with the G-WTS are discussed.


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