FACEBOOK POSTS AND DESIGN PEDAGOGY: AN EGYPTIAN CASE STUDY OF SOCIAL MEDIA COMMUNICATION IN SUPPORT OF AN ARCHITECTURAL STUDIO

2019 ◽  
Author(s):  
Ramy Bakir ◽  
Sara Alsaadani
Keyword(s):  
Social Media ◽  
Media Communication ◽  
Design Pedagogy ◽  
Social Media Communication

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Character assassination as a right-wing populist communication tactic on social media: The case of Matteo Salvini in Italy

2021 ◽  
pp. 146144482110392
Author(s):  
Carlo Berti ◽  
Enzo Loner
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Analysis ◽  
Communication Strategy ◽  
Right Wing ◽  
Media Communication ◽  
The People ◽  
Individual Traits ◽  
Social Media Communication

The article conceptualizes character assassination (CA) as a tactic of populist communication on social media by using the case study of Italian politician Matteo Salvini. CA consists of personal attacks aimed at damaging the reputation of individuals, used as political means to attack the “enemies of the people.” By means of CA, populists operate a shift from issues and arguments toward individual traits and behaviors. CA’s importance is linked to the features of social media communication (i.e. disintermediation, speed, virality, fragmentation, emotionality). The article uses content analysis of tweets, and qualitative analysis of relevant examples; it demonstrates the strategic nature of CA in Salvini’s communication and identifies five functions (i.e. polarizing, personalizing, symbolic, discriminating, emotional) of CA in right-wing populist communication. CA’s logic is unpacked, by showing how the delegitimization of individuals is used to reinforce a populist communication strategy. Potential implications and responses to CA are discussed.

PERAN PUBLIC RELATIONS ORGANISASI B2B MEMBANGUN BRAND IMAGE MELALUI JEJARING SOSIAL PROFESIONAL LINKEDIN (STUDI KASUS MITSUBISHI FUSO)

2021 ◽  
Vol 6 (2) ◽  
pp. 156
Author(s):  
Suci Sitoresmi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Brand Image ◽  
Media Communication ◽  
Brand Association ◽  
Use Of Social Media ◽  
Social Media Communication ◽  
Business To Business

Social media communication still not becoming key focus in business to business (B2B) organization. In fact, social media utilization in supporting company activities continues to develop. This condition requires B2B companies to adapt to the tremendous use of social media nowadays. LinkedIn is a media social platform which has the same ‘professional’ audience with B2B organizations, including professional executive, decision makers, and top-level-management. The purpose of this writing is to determine how does the role of B2B public relations in building brand image through LinkedIn. This research was conducted through a qualitative approach with a case study method. The results show that the role of B2B public relations in building brand image through LinkedIn can be done by creating LinkedIn contents that considering the dimensions of brand image, namely brand identity, brand personality, brand association, brand behavior and attitude, and brand competence and benefit.

scholarly journals Experiential Learning In Digital Marketing: A Library Social Media Takeover

2018 ◽  
Author(s):  
Daisy DeCoster ◽  
Mary Kate Naatus
Keyword(s):  
Social Media ◽  
Student Learning Outcomes ◽  
Digital Marketing ◽  
University Libraries ◽  
Media Communication ◽  
Library Community ◽  
Urban University ◽  
Social Media Communication ◽  
Student Team

While most academic libraries engage in some form of social media communication, questions have been raised as to the effectiveness of social media in building library community and the appropriateness of adding social media communication to the wide array of job duties librarians take on each day. In the spring of 2016 Saint Peter’s University Libraries allowed a student team from a Digital and Social Media Marketing class to conduct a “social media takeover” of the library Facebook account and to kickstart a library Instagram presence. This successful project led to the establishment of a social media plan for the library and the creation of a new work study position focused on digital marketing and social media outreach. This case study will describe the experience of transitioning from librarian-run to student-run social media at a small urban university library, as well as examine the effect of this experiential class component on attainment of student learning outcomes in a digital marketing class.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

Sign in / Sign up

Export Citation Format

Share Document