scholarly journals Towards Effective Visual Communication with Positive user Experience: High Contrast and Visibility vs. user-Friendliness/Positive Perception

2021 ◽  
Author(s):  
Agnieszka Olejnik-Krugly ◽  
Anna Lewandowska ◽  
Malwina Dzisko ◽  
Jaroslaw Jankowski
Keyword(s):  
User Experience ◽  
Visual Communication ◽  
Web Design ◽  
Color Contrast ◽  
High Contrast ◽  
Key Factors ◽  
User Friendliness ◽  
User Attention ◽  
Color Combinations ◽  
Guidelines And Standards

Abstract Proper contrast used for elements within websites or applications is one of the key factors providing their visibility and ability to attract user attention. While usability guidelines and standards such as WCAG 1 assume the existence of minimal contrast for optimum user experience, maximal contrast for positive user experience has not been defined. Recent studies showed that too high a contrast can be harmful for user experience, while visibility is reduced if it is too low. In the present study, experiments were performed to examine the level of user-friendliness and visibility for selected color pairs. We calculated the color contrast according to the WCAG standard. As a result, it was possible to find color combinations not necessarily with a high contrast but delivering visibility and not diminishing user experience. Finally, a ColoUR Picker Tool was developed that supports designers in the design of effective visual communication, which is understood as searching for a balance between user-friendliness, visibility, and color contrast. Research expands current efforts towards effective web design and increased user experience.

scholarly journals Subjective and Objective User Behavior Disparity: Towards Balanced Visual Design and Color Adjustment

Sensors ◽  
2021 ◽  
Vol 21 (24) ◽  
pp. 8502
Author(s):  
Anna Lewandowska ◽  
Agnieszka Olejnik-Krugly ◽  
Jarosław Jankowski ◽  
Malwina Dziśko
Keyword(s):  
User Experience ◽  
User Behavior ◽  
User Preferences ◽  
Eye Tracker ◽  
User Friendliness ◽  
Visual Objects ◽  
Trade Offs ◽  
User Attention ◽  
Accessibility Guidelines ◽  
Color Combinations

Interactive environments create endless possibilities for the design of websites, games, online platforms, and mobile applications. Their visual aspects and functional characteristics influence the user experience. Depending on the project, the purpose of the environment can be oriented toward marketing targets, user experience, or accessibility. Often, these conflicting aspects should be integrated within a single project, and a search for trade-offs is needed. One of these conflicts involves a disparity in user behavior concerning declared preferences and real observed activity in terms of visual attention. Taking into account accessibility guidelines (WCAG) further complicates the problem. In our study, we focused on the analysis of color combinations and their contrast in terms of user-friendliness; visual intensity, which is important for attracting user attention; and recommendations from the Web Accessibility Guidelines (WCAG). We took up the challenge to reduce the disparity between user preferences and WCAG contrast, on one hand, and user natural behavior registered with an eye-tracker, on the other. However, we left the choice of what is more important—human conscious reaction or objective user behavior results—to the designer. The former corresponds to user-friendliness, while the latter, visual intensity, is consistent with marketing expectations. The results show that the ranking of visual objects characterized by different levels of contrast differs when considering the perspectives of user experience, commercial goals, and objective recording. We also propose an interactive tool with the possibility of assigning weights to each criterion to generate a ranking of objects.

Towards an Integrated Omni-Channel Strategy Framework for Improved Customer Interaction

2022 ◽  
pp. 409-427
Author(s):  
Mohana Shanmugam ◽  
Nazrita Ibrahim ◽  
Nor Zakiah Binti Gorment ◽  
Rajeshkumar Sugu ◽  
Tengku Nur Nabila Tengku Ahmad Dandarawi ◽  
...  
Keyword(s):  
User Experience ◽  
Descriptive Analysis ◽  
Customer Engagement ◽  
Key Factors ◽  
Multiple Channel ◽  
Channel Interaction ◽  
Customer Interaction ◽  
Channel Strategy ◽  
Online Platforms ◽  
Engagement Factors

Online platforms and multiple accesses are two of the necessary conveniences that consumers nowadays look for. A multiple channel strategy allows customer interaction from various angles but does not provide a flawless, coherent user experience. This chapter identifies key factors that drive a successful omni-channel platform and proposes a successful omni-channel strategy framework. A survey consisting of 21 items was administered to gain customers' perspectives on channels provided by a particular company. Descriptive analysis was performed to study the underlying issues faced by customers when making complaints, service request, and enquiries via the multi-channel interaction provided. Findings show that eight technological and four customer engagement factors contribute to a comprehensive omni-channel strategy framework for a deeper understanding on the significance of a flawless user platform.

Interaction Force Modeling for Joint Misalignment Minimization Toward Bio-Inspired Knee Exoskeleton Design

2018 ◽  
Author(s):  
Yanjun Li ◽  
Shuo-Hsiu Chang ◽  
Gerard Francisco ◽  
Hao Su
Keyword(s):  
User Experience ◽  
Interaction Force ◽  
Control Algorithms ◽  
Key Factors ◽  
Force Modeling ◽  
Different Types ◽  
Human Augmentation ◽  
Exoskeleton Design

Roboticists have developed a diverse array of powered exoskeletons for human augmentation and rehabilitation over the last few decades. One of the key design objectives is to minimize the discomfort to enhance the user experience. The high inertia and joint misalignment of conventional rigid exoskeletons are two key factors that cause these problems. Different types of control algorithms have been developed to compensate the inertia and render low impedance to the wearers [1–2].

scholarly journals TRAJES DEL PERÚ, REPOSITORIO DIGITAL PARA VALORAR EL PATRIMONIO CULTURAL INMATERIAL

2021 ◽  
pp. 23-45
Author(s):  
César Soria-Morales
Keyword(s):  
Cultural Heritage ◽  
User Experience ◽  
Web Design ◽  
Review Of The Literature ◽  
Digital Repository ◽  
Face To Face ◽  
Digital Repositories ◽  
Palabras Clave ◽  
The Spectator ◽  
Over Time

La presente investigación muestra la ausencia de un repositorio ordenado de la indumentaria utilizada en el ámbito de las artes del espectáculo, rituales y actos festivos en el contexto peruano. Como consecuencia, la brecha entre el objeto y el espectador se amplía a pesar de diferentes eventos realizados de manera presencial. El traje típico, como parte del patrimonio cultural inmaterial de las danzas, ritos y festividades de una ciudad, evoluciona y se transforma con el transcurso del tiempo por diferentes factores. Un repositorio digital que capture la esencia del traje y su evolución es necesario para conectar y vincular con el objeto cultural. En este sentido, a partir de las características definidas en el Ux Honeycomb la investigación propone determinar la interacción entre estas características en un repositorio digital de trajes para generar valor a la comunidad. Para lograr los objetivos, se ha realizado una revisión de literatura, un análisis de repositorios digitales y entrevistas a expertos, profesionales y alumnos de carreras creativas. Los factores de valor encontrados en el repositorio digital a partir de la investigación son: preservación, conexión, representación y conocimiento, los cuales son complementarios. A partir de la interacción, producida por la fuerza interna y externa, de dos o más valores mencionados anteriormente se genera la utilidad del repositorio digital. Las relaciones e interacciones entre los elementos aportan funcionalidad y vitalidad al repositorio. Palabras clave: Repositorio de trajes, valor, patrimonio cultural, user experience, diseño web. AbstractThe research herein shows the absence of an orderly repository of the garments worn at the show arts environment, rituals, and festive acts in the Peruvian context. Consequently, the gap between the object and the spectator broadens regardless of several events carried out in a face-to-face manner. The typical costume, as part of the intangible material cultural heritage of the dances, rites, and festivities of a city, evolves and transforms over time due to different factors. A digital repository that captures the essence of the costume and its evolution is necessary to connect and link with the cultural object. In this sense, based on the characteristics defined in the Ux Honeycomb, the research proposes to determine the interaction between these characteristics in a digital costume repository to generate value to the community. In order to achieve the objectives, a review of the literature was made, as well as an analysis of digital repositories and interviews with experts, professionals, and students of creative careers. From the interaction, produced by the internal and external force, of two or more values mentioned above the utility of the digital repository is generated. The relationships and interactions between the elements bring functionality and vitality to the repository. Keywords: Costumes repository, value, cultural heritage, user experience, web design.

scholarly journals Perceptual and Ergonomics Factors in Web Design as A Condition for Better Presentation of Companies

2018 ◽  
Vol 2018 ◽  
pp. 165
Author(s):  
Filip Trajkovski
Keyword(s):  
User Experience ◽  
Web Design ◽  
Visual Presentation ◽  
Corporate Identity ◽  
The Internet ◽  
Continuous Learning ◽  
Research Development ◽  
Business World ◽  
The Public ◽  
Basic Objective

The corporate identity represents a complete visual solution of the company by which it presents itself on the market and in the public in general. A big part of one company’s success is the branding quality, marketing and visual presentation. With the emergence of the Internet, in the last decades, the design and development of a website became an inevitable part of the company’s presentation. The main goal of this master work is to give contribution in the process of improvement of the corporate identity of the Center for Research, Development and Continuous Learning CIRKO DOOEL Skopje, with an emphasis on the presentation on the Internet. Additionally, for the needs of this master work, researches are conducted to comprehend the requirements and needs of the users – to get a clear picture how to improve the user experience during the process of browsing the websites that are of interest and which is the most appropriate method that should be used to create a new more effective promotion. The basic objective in the promotion is familiarization of the users with the real capabilities of the Center for Research, Development and Continuous Learning. It’s expected that the overall results of this master work will give contribution in the process of improvement of the corporate identity of CIRKO DOOEL Skopje, which will improve the public visibility, as well as the company’s success in the business world.

scholarly journals Plane Visual Communication Design of User Experience Effect Based on Computer Simulation

2021 ◽  
Vol 2143 (1) ◽  
pp. 012026
Author(s):  
Fang Zhang ◽  
Mingjiong Li
Keyword(s):  
Computer Simulation ◽  
User Experience ◽  
Visual Communication ◽  
Level Structure ◽  
Three Dimensional ◽  
Visual Communication Design ◽  
Communication Design ◽  
Virtual Reconstruction ◽  
Dimensional Reconstruction ◽  
Experience Effects

Abstract With the development and popularization of computer simulation technology, its application in all walks of life has become more and more extensive, and it has also effectively promoted the development of all walks of life. This article analyzes the elements of flat visual communication design, and it decomposes the multi-level structure of user experience effects in flat visual communication design. In addition, the design of plane visual communication requires the aid of a three-dimensional reconstruction system, so this paper also studies the hardware design and software design of the three-dimensional image virtual reconstruction system.

Portals for Development and Use of Guidelines and Standards

2011 ◽  
pp. 782-787
Author(s):  
N. Partarakis
Keyword(s):  
User Interfaces ◽  
User Friendliness ◽  
Computer Technologies ◽  
Guidelines And Standards

Nowadays, guidelines and standards play a key role in the adoption of (computer) technologies by industries and society. In essence, they constitute a rapidly evolving medium for transferring established and de facto knowledge to various guidelines and standards in order to achieve consistency and user-friendliness of user interfaces, especially in cases where complex and rapidly evolving technologies are employed. Despite the indisputable value and importance of such knowledge, several studies investigating the use of guidelines and standards by designers and developers (e.g., Wandke & Hüttner, 2001) have concluded that they are frequently ignored. This is attributed partly to the fact that such knowledge is not easily exploitable (Tetzlaff & Schwartz, 1991), and partly to their incarnation medium (i.e., paper based-manuals) that usually raises issues of ineffectiveness and lack of user-friendliness (e.g., Bevan & Macleod, 1994).

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