scholarly journals COMPANY IMAGE IN SOCIAL NETWORK AS PREDICTOR OF INTENTION TO APPLY FOR A JOB POSITION

2019 ◽  
pp. 209-222
Author(s):  
Neringa Vilkaite-Vaitone ◽  
Ugne Lukaite
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Labour Market ◽  
Positive Impact ◽  
Research Problem ◽  
Job Seekers ◽  
Scientific Discussion ◽  
The Impact ◽  
Job Position

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of employer attractiveness on social networks, organizational image impact upon intentions to apply for a job position in banking industry. The main purpose of the research is to theoretically and empirically evaluate the impact of attractive workplace communications on social networks and image of a bank as an employer upon intentions to apply for a job position. Systematization of literary sources and approaches for solving the research problem indicates that there exist sufficient scientific background to expect a positive impact of workplace attractiveness on the image of employer. Usage of social media is also supposed to have a positive impact on the image, while the image might be a predictor of intentions to apply for a job. The relevance of the decision of this scientific problem is that social media has a huge potential to strengthen employer’s image, however, it also might destroy a carefully formed employer’s image. Such a potential stresses the role of banks’ communications on social network for building efficient employer image. A questionnaire research of students is carried out in Lithuania. The paper presents the results of an empirical analysis, which showed that job seekers in a labour market behave similarly to consumers in a marketplace. Banks should put efforts in order to present themselves as attractive working places on social networks in order to form a favourable employer’s image and encourage job seekers to apply for positions. Results of this study indicate that usage of social networks for the formation of image of employer can be a helpful tool. This is important because there are clear links between workplace attractiveness, usage of social networks and image of an employer. The latter construct is positively related to intentions to apply for a job. The results of the research can be useful for commercial banks. This study provides banks with useful insights of the factors that determine their image in labour market. Such insights give banks a perceptible information of how to become more attractive in labour market with the help of communications on social networks.

scholarly journals I Know Where You Are Coming From: On the Impact of Social Media Sources on AI Model Performance (Student Abstract)

2020 ◽  
Vol 34 (10) ◽  
pp. 13971-13972
Author(s):  
Yang Qi ◽  
Farseev Aleksandr ◽  
Filchenkov Andrey
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Model Performance ◽  
User Profiling ◽  
Personalized Recommendation ◽  
Modal Data ◽  
Social Media Networks ◽  
The Impact

Nowadays, social networks play a crucial role in human everyday life and no longer purely associated with spare time spending. In fact, instant communication with friends and colleagues has become an essential component of our daily interaction giving a raise of multiple new social network types emergence. By participating in such networks, individuals generate a multitude of data points that describe their activities from different perspectives and, for example, can be further used for applications such as personalized recommendation or user profiling. However, the impact of the different social media networks on machine learning model performance has not been studied comprehensively yet. Particularly, the literature on modeling multi-modal data from multiple social networks is relatively sparse, which had inspired us to take a deeper dive into the topic in this preliminary study. Specifically, in this work, we will study the performance of different machine learning models when being learned on multi-modal data from different social networks. Our initial experimental results reveal that social network choice impacts the performance and the proper selection of data source is crucial.

scholarly journals tugas review artikel

2019 ◽  
Author(s):  
Arlika Anindya Putri
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Firm Performance ◽  
Positive Impact ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Mediating Role ◽  
The Social

Purpose – The purpose of this study is to develop a structural equation model to explain the complexrelationship between social network and firm performance by introducing the mediating role of trust, sellingcapability and pricing capability.Design/methodology/approach – The research model with hypothesis development was derived basedon the literature. To provide empirical evidence, this study carried out a survey in which the data wereequated with a list of questionnaires with a random survey of 380 small and medium enterprises (SMEs) inthe Indonesian context.Findings – This study indicates that the use of social media in management process will not affect theincreasing firm performance, unless the firms build trust upon social networks. The social network with trustallows the firms to gain a pricing capability and a selling capability, which brings a positive impact on firmperformance. The results also show that the selling and the pricing capabilities become essential following theutilizing the social media, which concerns on trust building.Research limitations/implications – This study focused on the small-to-medium context, which hasconventionally provided an exemplary site for the development of social capital theory but raises issues ofgeneralizability across different contexts.Practical implications – To the managers, it is advisable to encourage their employees to consciouslyexploit the selling capability by enhancing the business networks via social media to achieve the firmperformance.Originality/value – This paper contributes to the social capital theory by explaining the mediating role oftrust in the complex relationship between social network and firm performance. This study provides evidencethat trust plays a pivotal role in social networks, which enable the observed firms to achieve the performance.

scholarly journals Efficiency Analysis of Russian Regional Authorities on Social Networks

2021 ◽  
Author(s):  
Natalya Zimova ◽  
Egor Fomin ◽  
Aleksandra Smagina
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Effective Means ◽  
Public Confidence ◽  
Behavioral Models ◽  
Active Population ◽  
Regional Authorities ◽  
The Impact ◽  
Politically Active

Nowadays it is hardly possible to overestimate the role of digital technologies in the work of Russian politicians. One of the effective means that gives new opportunities for modern politicians is social media. The phenomenon of social media has no longer been just entertainment, it has become a powerful tool of influencing public opinion. If used properly social media can help both shape the image of a politician and increase the electorate trust and loyalty. Social networks appear to be the most accessible and popular type of social media for politicians. This article covers the topic of maintaining social network profiles by the heads of several Russian regions, moreover, the authors assess the impact on perception of politicians by the politically active population. To achieve this goal we conducted an analysis of the politician activity on the popular Russian social network VKontakte over a certain period using a special technical tool — a social media multi-factor monitoring and analyzing system developed by Russian company “Kribrum”. It contains various analysis methods, as well as linguo-semantic and psychological behavioral models. It was found that maintaining accounts on social networks contributes to the increase of public confidence in the authorities. However, the potential of this tool is not exploited to the full scale: in some cases, the heads of regions do not pay sufficient attention to maintaining their own pages on the Internet. They cannot cope with technical tools or ignore them, do not work with citizens through social networks, which eventually leads to the lack of credibility. In the modern conditions, with the federal government recognizing the importance of social media and taking into account transparency and public acknowledgement of regional authorities, the tendency towards intensifying work with citizens on virtual networks is likely to increase. Keywords: digitalization, social networks, credibility of authorities, key performance indicators (KPI)

scholarly journals The Role of Social Networks in Emergency Management

2019 ◽  
Vol 10 (4) ◽  
pp. 1346
Author(s):  
Alexey SMIRNOV ◽  
Natalia BELOZEROVA ◽  
Natalia ALANICHEVA ◽  
Irina TRUBNIKOVA ◽  
Yuriy MOTORYGIN
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Emergency Management ◽  
Information Dissemination ◽  
The Social ◽  
The Russian Federation ◽  
Definition Of ◽  
The Impact

The article is focused on the impact of social networks which are becoming increasingly important for information dissemination, user-centered response and efficient coordination between residents and governmental departments at all stages of a disaster. We intend to examine the definition of ‘social network», the most important types of emergency domain-related social media, their functions and benefits. We also propose to investigate the recent activities of the Ministry of Emergencies of the Russian Federation in the sphere of emergency prevention and risk reduction via accessing the social networks pages and assessing their effectiveness.

Board structure and corporate disclosure via social media: an empirical study in the UK

2018 ◽  
Vol 42 (5) ◽  
pp. 595-614 ◽  
Author(s):  
Mohamed A.K. Basuony ◽  
Ehab K.A. Mohamed ◽  
Khaled Samaha
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Stock Exchange ◽  
Binary Logistic Regression ◽  
Board Structure ◽  
Corporate Disclosure ◽  
Board Diversity ◽  
Content Type ◽  
The Impact

PurposeThe purpose of this paper is to investigate the impact of board structure on voluntary corporate disclosure via social media among the top 150 companies listed on the London Stock Exchange.Design/methodology/approachA disclosure index comprising of a set of items that encompass two facets of disclosure, namely corporate disclosure via social networks and social media sites, is developed and used. Binary logistic regression is used to test the research hypotheses.FindingsThe results of this study reveal the underlying relations between board composition and control variables as the determining factors of corporate disclosure, i.e. board size, board activism, board independence and board diversity (gender and ethnicity). The gender of the board can affect the corporate disclosure via a social network. The results of this study indicate that an increase in the number of female in the board members leads to higher corporate disclosure using social network. Moreover, firm size has a positive effect on corporate disclosure indicating that large firms tend to disclose more information on their websites and social networks.Practical implicationsThe paper provides new insights into the role played by the non-executive female directors in monitoring and controlling managerial processes related to corporate disclosure using social media.Originality/valueTo the best of the authors’ knowledge, this is the first paper that examines the role of board structure in monitoring and controlling management decisions and managerial processes in the area of corporate disclosure via social media.

scholarly journals Branding in the age of social media: how entrepreneurs use social networks to boost their service-based businesses

2017 ◽  
Vol 2 (1) ◽  
pp. 79-85 ◽  
Author(s):  
Alexandra Ioanid ◽  
Dana Corina Deselnicu ◽  
Gheorghe Militaru
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Business Development ◽  
Brand Name ◽  
Network Marketing ◽  
Online Activities ◽  
The Impact ◽  
A Company

Abstract The basics of product and service branding are generally the same. However, creating a brand for a company that offers services requires more effort because the services are hard to visualize and each client has different expectations. More than promoting any of the services, branding aims to create a perception of trust so that the brand name to be associated with integrity, quality, and innovation. The purpose of this paper is to determine how entrepreneurs develop their service-based business through social networks branding and also what are the benefits obtained from each method. The authors have researched previously what is the impact of social network marketing on business development and noticed that service-based businesses tend to obtain benefits from different activities comparing to product-based businesses. The authors researched through a semistructured questionnaire the online activities of 71 SMEs from Bucharest that offer various types of services to their customers. The results obtained are then correlated with the online and offline performance of the company.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

Social media activity: its impact on career-related perceptions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kimberly W. O'Connor ◽  
Kimberly S. McDonald ◽  
Brandon T. McDaniel ◽  
Gordon B. Schmidt
Keyword(s):  
Social Media ◽  
Online Learning ◽  
Career Satisfaction ◽  
Media Use ◽  
Positive Impact ◽  
Amazon Mechanical Turk ◽  
Social Media Use ◽  
Content Type ◽  
The Impact ◽  
Career Benefits

Purpose The purpose of this exploratory study is to examine individual perceptions about the impact that social media use has on career satisfaction and perceived career benefits. We examined whether informal online learning through “typical” types of social media behaviors (e.g. liking a post or messaging another user) and “networking” types of social media behaviors (e.g. endorsing another user, writing recommendations, going “live,” or looking for a job) impacted career-related perceptions. Design/methodology/approach In this study, we analyzed Amazon Mechanical Turk survey data gathered from adult participants (n = 475). We focused our inquiry specifically on two social media sites, Facebook and LinkedIn. We asked participants about their social media use and behaviors, as well as their perceptions of career satisfaction and career benefits related to social media. Findings We found that both typical and networking types of social media behaviors positively predicted the “knowing whom” career competency (defined as career relevant networks and contacts that individuals use to develop their careers) and career satisfaction. Only networking behaviors were positively associated with perceived career benefits of social media use. We further found that LinkedIn users’ career satisfaction was lower compared to non-LinkedIn users. Originality/value This study adds to the small, but growing body of career research focusing on social capital and social media. Our results suggest that informal online learning via social media may have a positive impact on employees’ career-related perceptions.

Impact of social media usage on performance of construction businesses (CBs) in Abuja, Nigeria

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Luqman Oyekunle Oyewobi ◽  
Olufemi Seth Olorunyomi ◽  
Richard Ajayi Jimoh ◽  
James Olabode Bamidele Rotimi
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Structural Equation ◽  
Building Materials ◽  
Positive Impact ◽  
Research Approach ◽  
Cross Sectional ◽  
Content Type ◽  
Business Interest ◽  
The Impact

Purpose Many construction businesses are currently building and keeping social media pages for their enterprises to be visible to the public to improve their social interaction, promote business interest, build trust and relationships with their targeted audience on social media. The purpose of this study is to examine the impact of social mediausage on performance of construction businesses (CBs) in Abuja, Nigeria. Design/methodology/approach This study used a quantitative research approach by identifying constructs that reveal three aspects of organisation’s physiognomies that impact the process of espousing, implementing and using technological innovations in conducting businesses. Well-structured questionnaire was used to obtain data from 113 purposively sampled building materials’ merchant operating in Dei-Dei Market, Abuja, Nigeria. This study used partial least squares structural equation modelling technique to establish the relationship among the constructs. Findings The results of this study indicated that technology has significant relationship with social media adoption, whereas social media adoption has a very strong positive impact on organisation’s performance (P < 0.001) with respect to improved customer relations and services and enhanced information accessibility. Research limitations/implications This study has implications for CBs that wish to adopt social media to promote their businesses by presenting to them the opportunity to understand the impact of technology, environment and organisational potential in improving business performance. This study is cross-sectional in nature, and this calls for caution in interpreting the results. Originality/value This paper developed and tested a conceptual framework presented to understand the interrelationships amongst the constructs, which would be of great significance to business owners in developing their social interaction and promote business interest via social media. The outcome of this research is beneficial to researchers to further study how the different social media tools could help in influencing business decisions.

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