scholarly journals Political marketing: impact of public relations on the change in voter behaviour of consumers (voters)

2021 ◽  
Vol 5 (2) ◽  
pp. 40-48
Author(s):  
Radovan Bacik ◽  
Beata Gavurova ◽  
Jaroslava Gburova
Keyword(s):  
Political Parties ◽  
Public Relations ◽  
Voting Behavior ◽  
Public Awareness ◽  
Primary Data ◽  
Secondary Importance ◽  
Political Candidates ◽  
Marketing Department ◽  
The Public ◽  
The Impact

Companies use marketing public relations to support the marketing department or product promotion and image-making. The discipline of public relations usually used to be of secondary importance in marketing communication activities for ages. Marketing public relations could affect public awareness at a fraction of the cost of advertising and is often much more credible. Public relations are intended to positively influence development in society by aligning one's own interests with those of the public. Public relations objectives in politics focus on building image, securing market share, or increasing consumer (voter) conviction. Political parties should inform the public of their activities based on truthfulness and without any distortion. The paper aims to theoretically summarize public relations and differences between public relations and advertising and an analysis of the impact of public relations and public relations tools on the change of voting behavior and decision-making of Slovak consumers (voters). The empirical study was carried out based on a research of 362 in Slovakia consumers (voters). The primary information was the actual collection. The sample consisted of 362 respondents. The obtained primary data were processed in the statistical program. The method Pearson's Chi-squared test was used to confirm or reject the stated hypothesis. The subject of the research were consumers living in the region of eastern Slovakia. The obtained results showed statistically significant differences in the perception of tools and public relations methods depending on respondents' education. The findings could be beneficial for several target groups, namely marketing managers in the political field, political parties, political candidates, not only in Eastern Slovakia but within the framework of whole Slovakia. At the same time, they could serve as a source of information and as a basis for deciding and establishing the right tools of public relations in promoting political parties and political candidates.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

scholarly journals Obstacles to Developing Net-Zero Energy (NZE) Homes in Greater Toronto Area

Buildings ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 95
Author(s):  
Ghazal Makvandia ◽  
Md. Safiuddin
Keyword(s):  
Financial Incentives ◽  
New Technologies ◽  
Public Awareness ◽  
Ghg Emissions ◽  
Primary Data ◽  
Zero Energy ◽  
The Public ◽  
Greater Toronto Area ◽  
Net Zero Energy ◽  
Net Zero

Efforts have been put in place to minimize the effects of construction activities and occupancy, but the problem of greenhouse gas (GHG) emissions continues to have detrimental effects on the environment. As an effort to reduce GHG emissions, particularly carbon emissions, countable commercial, industrial, institutional, and residential net-zero energy (NZE) buildings were built around the globe during the past few years, and they are still operating. But there exist many challenges and barriers for the construction of NZE buildings. This study identifies the obstacles to developing NZE buildings, with a focus on single-family homes, in the Greater Toronto Area (GTA). The study sought to identify the technical, organizational, and social challenges of constructing NZE buildings, realize the importance of the public awareness in making NZE homes, and provide recommendations on how to raise public knowledge. A qualitative approach was employed to collect the primary data through survey and interviews. The secondary data obtained from the literature review were also used to realize the benefits, challenges, and current situation of NZE buildings. Research results indicate that the construction of NZE buildings is faced with a myriad of challenges, including technical issues, the lack of governmental and institutional supports, and the lack of standardized measures. The public awareness of NZE homes has been found to be very low, thus limiting the uptake and adoption of the new technologies used in this type of homes. The present study also recommends that the government and the academic institutions should strive to support the NZE building technology through curriculum changes, technological uptake, and financial incentives to buyers and developers. The implementation of these recommendations may enhance the success and popularity of NZE homes in the GTA.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

The Role of Innovation Capital on the Public Infrastructure Project Performance in UAE

2021 ◽  
Vol 39 (10) ◽  
Author(s):  
Sulayem Saleh Musallam Saeed Almuharrami ◽  
Norhidayah Binti Mohamad
Keyword(s):  
Performance Improvement ◽  
United Arab Emirates ◽  
Project Performance ◽  
Primary Data ◽  
Public Infrastructure ◽  
The Public ◽  
Infrastructure Project ◽  
The Impact ◽  
Innovation Capital

UAE is one of the leading countries in the Middle East that has achieved a rapid growth in its economy over the last decades. In a few years, the UAE has built several infrastructure projects, which reflects the state trends towards improving the provided services to the public. The aim of this paper is to investigate the impact of innovation capital on the infrastructure project performance in the United Arab Emirates. This study used a quantitative method design. The population of this study comprised all unlisted infrastructure company providers within the UAE, while the sample was 293 employees from these companies. This study relies on the primary data measurements; the questionnaire instrument was used. The current study has found that there is a positive and significant relationship between innovation capital and infrastructure project performance improvement.

scholarly journals Public awareness of tetralogy of Fallot after Jimmy Kimmel Live! television episode: A cross-sectional analysis

2020 ◽  
Vol 1 ◽  
Author(s):  
Benjamin Greiner ◽  
Abraham Lee ◽  
Jake Checketts ◽  
Micah Hartwell
Keyword(s):  
Tetralogy Of Fallot ◽  
Moving Average ◽  
Public Awareness ◽  
Rare Disorders ◽  
Cross Sectional ◽  
The Public ◽  
Live Television ◽  
Socially Isolated ◽  
Sectional Analysis ◽  
The Impact

AbstractBackgroundPersons with rare disorders, such as tetralogy of Fallot, often feel socially isolated due to poor public awareness of the disorder. On 1 May 2017, Jimmy Kimmel aired a segment on Jimmy Kimmel Live! highlighting the impact of tetralogy of Fallot on his son and how the public can learn more about the disorder.MethodsWe tracked public interest in tetralogy of Fallot using Google Trends and Twitter after the episode and constructed an autoregressive integrated moving average algorithm to calculate search volumes had Kimmel not aired the episode.ResultsGoogle searches and the number of Tweets for tetralogy of Fallot increased by 3063.27% and 4672.62%, respectively, above expected.ConclusionsOur findings indicate that television talk shows may represent strong outlets for increasing public awareness of rare disorders.

scholarly journals “Rules of engagement”

2014 ◽  
Vol 33 (6) ◽  
pp. 551-563 ◽  
Author(s):  
Nikolai Mouraviev ◽  
Nada K. Kakabadse
Keyword(s):  
Experiential Learning ◽  
Public Perception ◽  
Lessons Learned ◽  
Primary Data ◽  
Law Firms ◽  
Content Type ◽  
The Public ◽  
Private Investors ◽  
High Degree ◽  
The Impact

Purpose – The purpose of this paper is to investigate to what extent one can apply experiential learning theory (ELT) to the public-private partnership (PPP) setting in Russia and to draw insights regarding the learning cycle ' s nature. Additionally, the paper assesses whether the PPP case confirms Kolb ' s ELT. Design/methodology/approach – The case study draws upon primary data which the authors collected by interviewing informants including a PPP operator ' s managers, lawyers from Russian law firms and an expert from the National PPP Centre. The authors accomplished data source triangulation in order to ensure a high degree of research validity. Findings – Experiential learning has resulted in a successful and a relatively fast PPP project launch without the concessionary framework. The lessons learned include the need for effective stakeholder engagement; avoiding being stuck in bureaucracy such as collaboration with Federal Ministries and anti-trust agency; avoiding application for government funding as the approval process is tangled and lengthy; attracting strategic private investors; shaping positive public perception of a PPP project; and making continuous efforts in order to effectively mitigate the public acceptance risk. Originality/value – The paper contributes to ELT by incorporating the impact of social environment in the learning model. Additionally, the paper tests the applicability of ELT to learning in the complex organisational setting, i.e., a PPP.

A Public Relations Primer

1988 ◽  
Vol 53 (4) ◽  
pp. 840-856 ◽  
Author(s):  
Gabriel DeCicco
Keyword(s):  
Public Relations ◽  
Print Media ◽  
Public Awareness ◽  
American Archaeology ◽  
The Public ◽  
Do It Yourself

The Public Relations Committee of the Society for American Archaeology, in seeking ways to promote the Society and increase public awareness of archaeology, commissioned this "do-it-yourself" guide to the print media, principally newspapers. For demonstrative purposes, the short-paragraph format used conforms stylistically to that used in journalism.

Campaigning Outside the Campaign: Political Parties and Referendums in Bulgaria

2019 ◽  
Vol 33 (3) ◽  
pp. 691-704 ◽  
Author(s):  
Stoycho P. Stoychev ◽  
Gergana Tomova
Keyword(s):  
Political Parties ◽  
Eastern Europe ◽  
Direct Democracy ◽  
National Level ◽  
Public Image ◽  
Socialist Party ◽  
Primary Data ◽  
The Public ◽  
Electoral Campaigns ◽  
Potential Reason

This article is part of the special cluster titled Political Parties and Direct Democracy in Eastern Europe, guest-edited by Sergiu Gherghina. The instrumental use of referendums by political parties has already been acknowledged in earlier studies showing how parties in government used direct democracy tools to promote their policies and to gain legitimacy, while parties in opposition sought to augment their image in the eyes of the public. However, opposition parties may have another potential reason to promote referendums on top of their quest for a better public image: The topic of the referendum could be a legacy of their own government. This article reveals how this mechanism works by focusing on the first referendum at the national level in post-communist Bulgaria in 2013. It shows how the Bulgarian Socialist Party, in opposition at the time of the referendum, pursued a policy initiated when it was in office. We use primary data to investigate the extent to which the rhetoric of the party during the referendum campaign served as the basis for subsequent electoral campaigns.

Political Parties and Public Participation in Constitution Making: Legitimation, Distraction, or Real Influence?

2020 ◽  
Author(s):  
Alexander Hudson
Keyword(s):  
South Africa ◽  
Political Parties ◽  
Public Participation ◽  
Participatory Methods ◽  
The Public ◽  
The Past ◽  
Party Strength ◽  
The Impact ◽  
Constitution Making

Over the past three decades, participatory methods of constitution making have gained increasing acceptance and are now an indispensable part of any constitution-making process. Despite this, we know little about how much public participation actually affects the constitution. This article investigates the impact of participation in two groundbreaking cases: Brazil (1988) and South Africa (1996). This analysis demonstrates that public participation has relatively small effects on the text, but that it varies in systematic ways. The theory advanced here posits that party strength (especially in terms of discipline and programmatic commitments) is the key determinant of the effectiveness of public participation. Strong parties may be more effective in many ways, but they are less likely to act on input from the public in constitution-making processes.

scholarly journals Nie taki wilk straszny… O edukacji ekologicznej w kontekście bajki Wilk Ambaras Tomasza Samojlika i jej wpływie na kształtowanie postaw proekologicznych dzieci i młodzieży względem wilków

2019 ◽  
pp. 321-340
Author(s):  
Anna Naplocha
Keyword(s):  
Children And Adolescents ◽  
Public Perception ◽  
Public Awareness ◽  
Ecological Education ◽  
Educational Goal ◽  
Negative Stereotypes ◽  
The Public ◽  
Young Readers ◽  
Positive Attitudes ◽  
The Impact

This article deals with the issue of achieving the goals of ecological education in the context of the fable The Wolf Called Ambaras by Tomasz Samojlik and its influence on shaping pro-ecological attitudes of children and adolescents towards wolves. The fable The Wolf Called Ambaras by Tomasz Samojlik is part of the literature trend promoting pro-ecological attitudes within the framework of ecological education. The main educational goal included in the story of the fable treating the adventures of the young wolf is to provide young readers and their parents the knowledge about the wolves’ life as well as public awareness of the need to protect the wolf by shaping positive attitudes of people towards this predator. Helpful in this assumption is taking up the problem of overthrowing negative stereotypes about wolves, on which the form of answers as well as attemption of demythologizing them are individual scenes of the fable. The plot of the analyzed fable attempts to answer the three main allegations of people towards wolves, which often appear in social, political and ecological discourse: the issue of wolves attacks on people, the impact of wolves hunting on forest game population and the public perception of a wolf as a bad animal, one unnecessary in the ecosystem. In addition, the bibliotherapeutic character of the fable was indicated. Through identificaiton with the character of the fable, readers can overcome their own fears related to their weaknesses and complexes based on the desensitization.

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