A Public Relations Primer

1988 ◽  
Vol 53 (4) ◽  
pp. 840-856 ◽  
Author(s):  
Gabriel DeCicco
Keyword(s):  
Public Relations ◽  
Print Media ◽  
Public Awareness ◽  
American Archaeology ◽  
The Public ◽  
Do It Yourself

The Public Relations Committee of the Society for American Archaeology, in seeking ways to promote the Society and increase public awareness of archaeology, commissioned this "do-it-yourself" guide to the print media, principally newspapers. For demonstrative purposes, the short-paragraph format used conforms stylistically to that used in journalism.

scholarly journals MARKETING PUBLIC RELATIONSHOTEL SYARIAH DALAM MEMBANGUN LIFESTYLEISLAMI KOTA BANDUNG

Jurnal Signal ◽  
2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Femi Oktaviani
Keyword(s):  
Public Relations ◽  
Brand Equity ◽  
Crime Rate ◽  
Public Awareness ◽  
The Public ◽  
Identity Card ◽  
Long Time ◽  
Educational Campaign ◽  
Value Equity ◽  
The Government

ABSTRACTThis research proposes about marketing public relations on sharia (Islamic) hotel in building an Islamic lifestyle of Bandung city. The activities of public relations marketing of sharia hotels are done with the aim to raise the public awareness to use sharia hotels, build the support from stakeholders, and reduce crime rate through sharia-based hotel culture. This research uses descriptive qualitative method, which is a contextual research that makes the human as an instrument and adapted to a reasonable situation in relation with the collecting of data which is generally qualitative. The result of this research is marketing public relations to build public awareness in using sharia hotels especially in Narapati hotel, conducted through 2 ways those are, educate an obstacles and an educational campaign which are expected to change awareness, interest, and adoption to society to use sharia hotel. To building the supports from stakeholders are done through support from the government, community and human resources which are expected to build a partnership and policy with stakeholders so that customers of sharia hotels can maintain value equity, brand equity and retention equity. To reduce or suppress the crime rate in Bandung city through sharia-based hotel culture, conducted through examination of identity card and luggage that expected social change in society especially the criminality done in hotel will decrease although the change takes a long time. Key Words:  marketing public relations and sharia hotel  ABSTRAK Penelitian ini mengemukakan tentang marketing public relations hotel syariah dalam membangun lifestyle islami kota Bandung. Kegiatan marketing public relations hotel syariah dilakukan dengan tujuan untuk menumbuhkan kesadaran masyarakat untuk menggunakan hotel syariah, membangun support dari para stakeholder, dan mengurangi angka krimialitas melalui budaya hotel berbasis syariah. Penelitian ini menggunakan metode kualitatif deskriptif, yaitu suatu penelitian kontekstual yang menjadikan manusia sebagai instrument dan disesuaikan dengan situasi yang wajar dalam kaitannya dengan pengumpulan data yang pada umumnya bersifat kualitatif. Hasil penelitian ini adalah marketing public relations untuk membangun kesadaran masyarakat dalam menggunakan hotel syariah khsusunya hotel Narapati, dilakukan melaui 2 cara yaitu, mengedukasi kendala dan kampanye edukasi yang diharapkan dapat merubah kesadaran, minat, dan adopsi pada masyarakat untuk menggunakan hotel syariah. Membangun suport dari para stakeholder, dilakukan melalui support dari pemerintah, masyarakat, dan SDM yang diharapkan dapat membangun partnership dan policy dengan para stakeholder sehingga pelanggan atau konsumen dari hotel syariah dapat mempertahanakan value equity, brand equity, dan retentionequity. Untuk mengurangi atau menekan angka kriminalitas di kota Bandung melalui budaya hotel berbasis syariah, dilakukan melalui pemeriksaan kartu identitas dan barang bawaan yang diharapkan adanya perubahan social di masyarakat khususnya kriminialitas yang dilakukan di hotel akan berkurang walaupun perubahan tersebut membutuhkan waktu yang cukup lama. Kata Kunci : marketing public relations dan hotel syariah.

scholarly journals Kampanye Peningkatan Kesadaran Masyarakat sebagai Support System terhadap Penderita Depresi

LaGeografia ◽  
2020 ◽  
Vol 18 (3) ◽  
pp. 289
Author(s):  
Nada Putri Mulya ◽  
Melani Raudatul Malik
Keyword(s):  
Public Relations ◽  
Support System ◽  
Public Awareness ◽  
Healing Process ◽  
Research Data ◽  
Social Experiment ◽  
The Public ◽  
Symptoms Of Depression ◽  
Good Support

Depression is defined as a condition when people has a prolonged feeling of uselessness and a thought of suicide, and hard to expressed their feelings. Based on pre-research data, it was found that the age of 12 – 24 is an age where symptoms of depression appear, and potentially lead to suicide. This is due to the lack of literacy and public awareness of depression, which has eventually led to various stigma in public, thus cause the community's function as a support system was not going well. Communities in this case are people who are close to people with depression has strong influence to help them through the healing process. One important role of the community is providing accompaniment and mental support for people with depression, so they do not feel alone. Therefore, a good understanding and awareness is needed for the community to become a good support system for people with depression. In order to increase the public awareness and convey messages related to depression, the creator of the work did a campaign "Kenali Aku" that used The Nine Steps for Strategic Planning of Public Relations concept by Ronald D. Smith. This campaign has several activities such as education through social media, social experiment, and seminars (education that conducted in three regions in DKI Jakarta).

UPAYA PUBLIC RELATIONS (PR) DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI SOSIAL MEDIA

2019 ◽  
Author(s):  
Puja Ningsih ◽  
Tia Ayu Ningrum
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Awareness ◽  
Corporate Image ◽  
The Public ◽  
Positive Image ◽  
Technological Developments ◽  
Information And Communication ◽  
Use Of Social Media ◽  
A Company

The purpose of this research is to reveal about (1) PR efforts, (2) creating a corporate image (3) the use of social media in building a corporate image. The results showed that the company's image would be better if PR in a company used social media as a tool to inform the company's excellence to the public. Because at this time the public tends to use social media at all levels of age, be it children, spiritual, adult to old age. technological developments allow people to communicate easily. A company must be able to keep abreast of market developments and demands because the movement of information and communication, internal or external knowledge and public awareness increases. Industrial competition requires everything to be communicated transparently. The problem might appear unexpectedly. Small problems can become big if they are not taken seriously. This demand makes the need for Public Relations must use social media in building the company's image. Public Relations emerged as a helper in a crisis and was responsible for developing the company's positive image. Positive images are not simply formed, but efforts are needed to build and maintain them. A positive reputation is a way to get a positive image. The success of Public Relations in gaining publicity can be obtained from harmonious relations with social media in this globalization era.

The new information / communication system of the INGV towards the press as a tool for correct scientific dissemination and against fake news

2020 ◽  
Author(s):  
Valeria De Paola ◽  
Francesca Pezzella ◽  
Marco Cirilli ◽  
Concetta Felli ◽  
Caterina Piccione ◽  
...  
Keyword(s):  
Social Networks ◽  
Public Relations ◽  
Communication System ◽  
Public Awareness ◽  
Scientific Information ◽  
Scientific Language ◽  
The Public ◽  
The Social ◽  
The Press ◽  
Press Office

<p>INGV carries out, among other activities, seismic and volcanic monitoring of the Italian territory.</p><p>One of the main focus of the Institute is to widely disseminate information on research in these subject fields, with the aim of raising public awareness of issues that affect everyone's life.Despite the use of a simplified scientific language, the transmission of this kind of information has often proved difficult even for the specialized public of press operators who, if not experts in the subjects treated by INGV, tend not to consider the information transmitted and, consequently, not to convey it on their press organs.Therefore, in order to improve information for the press and the public, the INGV has developed a constant communication system through the use of social networks. Twitter, Facebook, Instagram, YouTube and WhatsApp represent a reality in which INGV is a constant actor of scientific information in geosciences.Different languages ​​have been developed for the different communication channels: the Twitter limit of 280 characters, for example, forces the use of simple but exhaustive verbal forms for the scientific concepts.In addition to the thematic channels that strictly refer to the subjects of the "Earthquakes", "Volcanoes" and "Environment" Departments, the INGV has developed institutional channels that concern the body's activities as a whole. These channels are managed by the Press Office which, among other things, performs the functions of the Public Relations Office, a real institutional "front office" of Italian public institutions.Facebook, Twitter, YouTube and WhatsApp are the social networks used for the institutional communication and are mainly managed by the Institute's Press Office (with the precision that the Twitter channel refers to the President of the INGV and identifies itself as @ingv_president ).The constant information produced on social networks has created an await for our "news" and a feeling of esteem from the public: this has given rise to a spontaneous "defense curb" towards the sporadic phenomenon of the "haters" and / or of fake scientists who have tried to use the comments tool on the social networks of INGV to get their own visibility. The purpose of the document we want to present is to illustrate how the smart communication flows towards the press and general public, through the constant use of social media, have produced a numerically increased and increasingly positive diffusion of the INGV brand in the press and in user re-posts. This has led to the spread of accredited scientific news in geoscience subjects, in contrast to fake authors and fake news.This type of communication is very useful in the context of particularly sensitive issues (such as in highly seismic or volcanic territories) where false authors easily spread alarmist news.</p>

The “What” and “Why” of Public Relations for Archaeology: A Postscript to Decicco’s Public Relations Primer

1990 ◽  
Vol 55 (3) ◽  
pp. 608-613 ◽  
Author(s):  
Parker B. Potter
Keyword(s):  
Public Relations ◽  
American Antiquity ◽  
American Archaeology ◽  
The Public ◽  
Technical Guide ◽  
Comprehensive Discussion

Gabriel DeCicco's public relations primer, commissioned by the Public Relations Committee of the Society for American Archaeology and published in American Antiquity, is a useful and comprehensive discussion with a serious limitation. DeCicco's (1988) article is a very good technical guide to generating newspaper-based public relations, but it contains only scant consideration of the fundamental questions of what to say, and why to use public relations. In this postscript to DeCicco's primer, I discuss the importance of recognizing these two questions and articulating responses to them.

Upaya Public Relation (PR) dalam Meningkatkan Citra Perusahaan Melalui Sosial Media

2019 ◽  
Author(s):  
Puja Ningsih ◽  
Tia Ayu Ningrum
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Awareness ◽  
Corporate Image ◽  
The Public ◽  
Positive Image ◽  
Technological Developments ◽  
Information And Communication ◽  
Use Of Social Media ◽  
A Company

The purpose of this research is to reveal about (1) PR efforts, (2) creating a corporate image (3) the use of social media in building a corporate image. The results showed that the company's image would be better if PR in a company used social media as a tool to inform the company's excellence to the public. Because at this time the public tends to use social media at all levels of age, be it children, spiritual, adult to old age. technological developments allow people to communicate easily. A company must be able to keep abreast of market developments and demands because the movement of information and communication, internal or external knowledge and public awareness increases. Industrial competition requires everything to be communicated transparently. The problem might appear unexpectedly. Small problems can become big if they are not taken seriously. This demand makes the need for Public Relations must use social media in building the company's image. Public Relations emerged as a helper in a crisis and was responsible for developing the company's positive image. Positive images are not simply formed, but efforts are needed to build and maintain them. A positive reputation is a way to get a positive image. The success of Public Relations in gaining publicity can be obtained from harmonious relations with social media in this globalization era.

scholarly journals ANALISIS PROGRAM KAMPANYE PUBLIC RELATIONS DALAM RANGKA KONSERVASI TERUMBU KARANG (Studi Deskriptif Program Penyadaran Masyarakat pada Yayasan Terumbu Karang Indonesia)

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Yenli Me ◽  
Nelly Wati
Keyword(s):  
Coral Reef ◽  
Public Relations ◽  
Coral Reefs ◽  
Public Awareness ◽  
Analysis Data ◽  
Sustainable Resources ◽  
The Public ◽  
Awareness Program ◽  
Public Awareness Program ◽  
Public Relations Campaign

<p>Indonesia as the centre of biodiversity, especially in coral reefs, still exploit irresponsibly on coral reefs. Awareness and understanding of ecosystem, benefit, and impacts from damaged coral reefs is very low. The analysis data method in this research uses “Four Steps of Strategic Planning Public Relations” with the aim to find out and get a depth good result regarding the Public Awareness Program of The Indonesian Coral Reef Foundation. The result through this research has founded where the activities of Public Awareness Program has been executed based on The Indonesian Coral Reef Foundation vision, mission, and values. The effective communication strategies have been implemented such as active campaign socialization especially to its stakeholders and public in general. The conclusion based on the executed analyses in the research shows that the Public Awareness program is a Public Relations campaign strategy that show responsibility and commitment in every of its activities. According to The Indonesian Coral Reef Foundation, the result of this program also has positive responses in order to speak-out conservation message and manage sustainable resources.</p><p> </p><p>Keyword : Coral reefs, public relations, non profit</p>

scholarly journals Political marketing: impact of public relations on the change in voter behaviour of consumers (voters)

2021 ◽  
Vol 5 (2) ◽  
pp. 40-48
Author(s):  
Radovan Bacik ◽  
Beata Gavurova ◽  
Jaroslava Gburova
Keyword(s):  
Political Parties ◽  
Public Relations ◽  
Voting Behavior ◽  
Public Awareness ◽  
Primary Data ◽  
Secondary Importance ◽  
Political Candidates ◽  
Marketing Department ◽  
The Public ◽  
The Impact

Companies use marketing public relations to support the marketing department or product promotion and image-making. The discipline of public relations usually used to be of secondary importance in marketing communication activities for ages. Marketing public relations could affect public awareness at a fraction of the cost of advertising and is often much more credible. Public relations are intended to positively influence development in society by aligning one's own interests with those of the public. Public relations objectives in politics focus on building image, securing market share, or increasing consumer (voter) conviction. Political parties should inform the public of their activities based on truthfulness and without any distortion. The paper aims to theoretically summarize public relations and differences between public relations and advertising and an analysis of the impact of public relations and public relations tools on the change of voting behavior and decision-making of Slovak consumers (voters). The empirical study was carried out based on a research of 362 in Slovakia consumers (voters). The primary information was the actual collection. The sample consisted of 362 respondents. The obtained primary data were processed in the statistical program. The method Pearson's Chi-squared test was used to confirm or reject the stated hypothesis. The subject of the research were consumers living in the region of eastern Slovakia. The obtained results showed statistically significant differences in the perception of tools and public relations methods depending on respondents' education. The findings could be beneficial for several target groups, namely marketing managers in the political field, political parties, political candidates, not only in Eastern Slovakia but within the framework of whole Slovakia. At the same time, they could serve as a source of information and as a basis for deciding and establishing the right tools of public relations in promoting political parties and political candidates.

scholarly journals Perencanaan Kampanye Public Relations “Mari Bersatu Permata Bunda” Untuk Meningkatkan Awareness Masyarakat Sekitar Terhadap Sekolah TK-SD-SMP Permata Bunda

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Charlene Mabelle Reina Ulyanti Kesaulya ◽  
Kiki Soewarso
Keyword(s):  
Public Relations ◽  
Public Awareness ◽  
Educational Institutions ◽  
Good Relationship ◽  
The Public ◽  
External Communication ◽  
Surrounding Environment ◽  
Communication Program ◽  
Raising Awareness

Education is a very important thing that should be engaged by every individual, because it is related to the progress and development of a country. In this era of globalization, technology is growing very rapidly that has an impact in education. Schools should be able to adapt to the community and the surrounding environment. TK-SD-SMP Permata Bunda / Sekolah Permata Bunda is a public school operating under the Yayasan Permata Bunda which until now has no public relations role. Thus, it takes the role of public relations in designing more current programs to help schools in raising awareness of certain communities. The purpose of this non-thesis paper is to raise public awareness by using the nine steps of public relations strategy. The Campaign Mari Bersatu Permata Bunda is to let the public to know and understand that the school wants to invite students to not distinguish against one another, nor discriminate, and be united for the students to become better people in the future, and have good relationship with all alumni of Permata Bunda School. It is expected that this non-thesis paper can be adopted by various parties in running external communication strategies. Keywords: Public Awareness, External Communication Program, Mari Bersatu Permata Bunda Campaign, Public Relations in Educational Institutions

Promosi Dan Informasi Media Audio Visual Berbentuk Video Profile Pada SMK PGRI 11 Ciledug Kota Tangerang

CICES ◽  
2017 ◽  
Vol 3 (1) ◽  
pp. 35-47
Author(s):  
Faisal Rudiansyah Hamzah ◽  
Panji Wira Soma ◽  
Indri Rahmawati
Keyword(s):  
Information Technology ◽  
Print Media ◽  
Visual Media ◽  
Message Delivery ◽  
The Public ◽  
Existing Problems ◽  
The Media ◽  
The Right

With the development of information technology in particular in the field of multimedia in such rapid and the longer forms of media information more diverse so that more education institutions boast. Media information and promotion is currently used by SMK PGRI 11 Ciledug Tangerang. The purpose of this research audio visual media into the media information and proper promotion, by controlling hearing and vision in the form of audio visual in order to convey messages can be understood by the public at large. Existing problems, namely the medium used by the SMK PGRI 11 Ciledug Tangerang still use print media such as banners, posters and pamplet are considered less effective and efficient to use while simultaneously promoting the institutions with the best possible audio visual media so that it is selected into a medium of information and promotion of the right, by controlling hearing and vision in the form of audio visual. Because therein lies the message delivery process or how to visualize. At the same time listening and showing the contents of the message to the recipient with information through media menunjangnya, so the design of video media profile that displays the entire scope, advantages and facilities belonging to SMK PGRI 11 Ciledug Tangerang, can be a solution in solving problems in media promotion and information. With this study the author makes with the title "promotion and INFORMATION AUDIO VISUAL MEDIA SHAPED VIDEO PROFILE on SMK PGRI 11 APPLICATIONS TANGERANG CITY ".

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