scholarly journals CONSUMER PREFERENCE FOR POLYETHYLENE CONTAINERS WHEN PURCHASING ORNAMENTAL TREES

HortScience ◽  
1990 ◽  
Vol 25 (9) ◽  
pp. 1107c-1107
Author(s):  
L.V. Purvis ◽  
B.K. Behe ◽  
C.H. Gilliam ◽  
J.L. Adrian
Keyword(s):  
Consumer Preferences ◽  
Consumer Preference ◽  
Purchase Decisions ◽  
Product Packaging ◽  
Magnolia Grandiflora ◽  
Nursery Plant ◽  
Polyethylene Container ◽  
Horticultural Products ◽  
Ornamental Trees

Product packaging influences consumer's purchase decisions, yet this influence is not defined for ornamental horticultural products. The objective of this study was to determine consumer preferences for three types of nursery plant containers: field ball and burlap, fabric bag, and polyethylene. Uniform Magnolia grandiflora and Photinia fraserii (1-2 m) grown in gro-bags ware either containerized in black polyethylene pots, wrapped to simulate traditional ball and burlap, or kept in fabric begs. Seventy-four consumers from Montgomery, Ala., were asked to indicate their preferences. Most (48%) preferred the polyethylene container, followed by the fabric bag (27%), ball and burlap (19%). These data suggest that fabric bags have similar consumer appeal compared to ball and burlap. Plants in polyethylene containers likely appeared healthier and more vigorous because they held more soil, retained more moisture, and gave plants a better appearance.

scholarly journals Diversity in Nutrient Content and Consumer Preferences of Sensory Attributes of Peanut (Arachis hypogaea L.) Varieties in Ugandan Agroecosystems

2021 ◽  
Vol 13 (5) ◽  
pp. 2658
Author(s):  
Rose Nankya ◽  
John W. Mulumba ◽  
Hannington Lwandasa ◽  
Moses Matovu ◽  
Brian Isabirye ◽  
...  
Keyword(s):  
Arachis Hypogaea ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Nutrient Content ◽  
Intraspecific Diversity ◽  
Laboratory Evaluation ◽  
Organoleptic Characteristics ◽  
Arachis Hypogaea L ◽  
Cultivated Peanut ◽  
Nutrient Amounts

The cultivated peanut (Arachis hypogaea L.) is one of the most widely consumed legumes globally due to its nutrient content, taste, and affordability. Nutrient composition and consumer preference were determined for twenty local farmer (landrace) and commercial peanut varieties grown in the Nakaseke and Nakasongola districts of the central wooded savanna of Uganda through sensory and laboratory evaluation. Significant differences in nutrient content (p < 0.05) among peanut varieties were found within and across sites. A significant relationship between nutrient content and consumer preference for varieties within and across sites was also realized (Wilk’s lambda = 0.05, p = 0.00). The differences in nutrient content influenced key organoleptic characteristics, including taste, crunchiness, appearance, and soup aroma, which contributed to why consumers may prefer certain varieties to others. Gender differences in variety selection were significantly related to consumer preference for the crunchiness of roasted peanut varieties (F = 5.7, p = 0.016). The results imply that selecting different varieties of peanuts enables consumers to receive different nutrient amounts, while experiencing variety uniqueness. The promotion of peanut intraspecific diversity is crucial for improved nutrition, organoleptic appreciation and the livelihood of those engaged in peanut value chains, especially for the actors who specialize in different peanut products. The conservation of peanut diversity will ensure that the present and future generations benefit from the nutritional content and organoleptic enjoyment that is linked to unique peanut varieties.

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

Business Data Analytics Applications to Online Product Reviews and Nationalism

2021 ◽  
Vol 2 (2) ◽  
pp. 27-39
Author(s):  
Charles C. Willow
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Smart Phone ◽  
Consumer Preference ◽  
Online Reviews ◽  
Global Market ◽  
Product Reviews ◽  
Purchase Decisions ◽  
Control Factors

This paper investigates the data analytics between consumer purchase decisions relative to the on-line reviews. The multi-attributes associated with purchase decisions are comprised of nationalism and consumer preference to be correlated with online reviews using big data analytics. By far, a small fraction of meaningful studies have sought to correlate nationalism and ethnocentrism with big data analytics to date. Globally accepted generic products are selected to expedite the process of data engineering. Two sets were arranged: passenger automobiles for transportation with an estimated $9 trillion global market and the smart phone, boosting its market size of approximately $5 billion. Both products provide minimized cultural, linguistic, gender, age, and/or custom barriers of entry for prospective digital consumers, thereby allowing relatively unrestricted engagement with online reviews and purchases. A series of hypothesis tests indicate that there is a positive correlation between nationalism and automobiles. As to smart cell phones, however, nationalism had nominal control factors. Multi-variate analytics were performed by using R and Tableau Public.

scholarly journals Identifying the Optimal Application Rate of Three Fertilizers Used to Grow New Guinea Impatiens

2016 ◽  
Vol 34 (4) ◽  
pp. 118-122
Author(s):  
A.K. Ostrom ◽  
C.C. Pasian
Keyword(s):  
Controlled Release ◽  
Consumer Preferences ◽  
Tap Water ◽  
Consumer Preference ◽  
New Guinea ◽  
Water Soluble ◽  
Plant Weight ◽  
Preference Ratings ◽  
New Guinea Impatiens

This manuscript describes the effect of controlled-release, and water-soluble fertilizers on the growth and quality of New Guinea impatiens (NGI) (Impatiens hawkeri Bull.). Three different fertilizers were applied at three rates each in order to investigate their effect on growth and quality of ‘Paradise New Red.’ NGI. Fertilizer treatments included 1) a 20-4.4-16.6 water-soluble fertilizer (WSF), 2) a 10-1.8-2.5 soybean-based fertilizer (SBF), and 3) a 15-4-10, three-to four-month longevity controlled-release fertilizer (CRF). CRF was applied as a pre-plant at 1×, 0.75×, and 0.5× the label rate. WSF and SBF fertigation rates of 75, 150, and 250 mg·L−1 N (75, 150, and 250 ppm N), respectively, were used based on a common range of fertigation rates in a greenhouse setting from what is considered relatively low, moderate, and high for NGI production. Plants were irrigated or fertigated by hand every 1 to 5 days as needed, based on environmental conditions and plant size, with either approximately 300 mL (10.4 oz) of either tap water or a fertilizer solution. SPAD readings, above ground plant weight, consumer preference ratings, and cumulative flower number were measured and used to calculate a quality index (QI). Optimal fertilizer rates as determined by the QI were found to be 1) CRF at 7.11 kg·m−3 (11.8 lb·yd−3), 2) SBF at 150 mg·L−1 (150 ppm) N, and 3) WSF at 75 mg·L−1 (75 ppm) N. With the application method used in this work, the WSF was more efficient than the SBF because it produced high quality plants with less fertilizer applied. While for the most part overall consumer preference ratings coincided with plant dry weight, there were some exceptions, indicating that consumers can prefer plants that are not necessary the largest as indicated by their dry weights. Consumer preferences may not coincide with typical plant parameters of plant growth all the time. Consumer preferences should be always considered in an industry that sell its products based mainly on their appearance.

scholarly journals PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Helviani Helviani ◽  
Sitti Aida Adha Taridala ◽  
Azhar Bafadal ◽  
Budiyanto Budiyanto
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Conjoint Analysis ◽  
Consumer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Raw Material ◽  
Market Demand ◽  
Satisfaction Index ◽  
Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

scholarly journals PRODUCT ATTRIBUTES DETERMINE THE PREFERENCE OF HERBAL MEDICINE CONSUMERS

2020 ◽  
Vol 1 (3) ◽  
pp. 149-154
Author(s):  
Himmatul Miftah ◽  
Ita Novita ◽  
H Tsuwaibah ◽  
M. A. Sunaryo
Keyword(s):  
Consumer Behavior ◽  
Herbal Medicine ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Medicinal Products ◽  
Product Attributes ◽  
Herbal Medicinal Products ◽  
Herbal Medicine Product ◽  
Close Relationship ◽  
Herbal Medicinal

Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to consumers in making a purchase. The research concludes that the most important attributes in purchasing herbal medicine in order from the most important are the properties, price, expiration time and packaging. There is a close relationship between the combination of attributes studied and consumer preferences for herbal medicine. This study is limited to four attributes and does not use ranking ratings on the stimulus or combination of attributes, consumer behavior. The uniqueness of this study is to analyze the attributes simultaneously.   Keywords: Herbal medicine product attributes, consumer preferences, conjoin analysis, level of importance

Evaluation of hedonic scores and R-indices for visual, flavour and texture preferences of apple cultivars by British Columbian and Nova Scotian consumers

1999 ◽  
Vol 79 (3) ◽  
pp. 395-399 ◽  
Author(s):  
M. A. Cliff ◽  
K. Sanford ◽  
E. Johnston
Keyword(s):  
Regional Differences ◽  
Consumer Preferences ◽  
Block Design ◽  
Consumer Preference ◽  
Incomplete Block Design ◽  
Visual Preferences ◽  
Apple Cultivars ◽  
Carry Over ◽  
Hedonic Scale ◽  
Nova Scotian

Apple preferences were examined for regional, cultivar and order-of presentation effects. Seven apple cultivars, four (Honeycrisp, Fiesta, Cortland and Sinta) grown in Nova Scotia (NS) and three (Creston, Silken and Gala) grown in British Columbia (BC) were evaluated for visual, flavour and texture preferences using a nine-point hedonic scale. In both locations, 126 consumers evaluated all seven cultivars for their visual preferences and four of the seven cultivars for their flavour and texture preferences, using an incomplete-block design balanced for presentation order and carry-over effects. On average, the flavour and texture scores of NS consumers were higher than those of BC consumers. Regional differences were most pronounced for visual preferences, with BC consumers preferring Gala and Creston (BC-grown cultivars) and NS consumers preferring Fiesta and Cortland (NS-grown cultivars). Despite these differences, three of the four top-rated cultivars were identical (Gala, Fiesta and Cortland). Flavour preferences were the most similar, with Gala, Silken, Creston and Cortland being preferred by both NS and BC consumers. Regional differences for texture preferences were less pronounced than those for visual preferences, with Creston preferred by both groups. The BC consumers preferred the texture of Silken and Creston, while the NS consumers preferred the texture of Creston, Honeycrisp, Cortland and Gala. Results from the nine-point hedonic scale were correlated with results from the four-point R-index scale. Correlations were highest when discrimination among the cultivars was greatest. Both methodologies effectively quantified consumer preferences, with hedonic scores expressing results in relative terms and the R-index expressing results as probabilities. Key words: Sensory evaluation, consumer preference, apple-cultivar preference, R-index

Consumer Preference for the Latest Technological Offering

2014 ◽  
pp. 93-107
Author(s):  
Derrick S. Boone Sr.
Keyword(s):  
Technological Change ◽  
Empirical Evidence ◽  
Consumer Preference ◽  
Future Generation ◽  
Technological Advance ◽  
Relative Advantage ◽  
High Tech ◽  
Purchase Decisions ◽  
Expectation Formation ◽  
Price Decline

Prior research has shown that when making high tech purchase decisions, consumers consider not only the relative advantage afforded by currently available products, but also the relative advantage expected from future generation products. Additionally, empirical evidence suggests that prices for high tech products often decline faster than the technology advances. This chapter takes both these findings into account and investigates the antecedents of expectation formation and how consumer purchase decisions for high- and low-tech products are impacted by asymmetrical rates of technological advance and price decline. Although consumers generally prefer the latest technological generation of a product, level of technological sophistication (high- vs. low-tech), rate of technological change and price decline, and expectations regarding future product introductions, based on familiarity with past product introductions, were found to moderate the effect of technological generation on preference.

The effect of age, gender and level of education on the consumer’s expectations towards dairy product packaging

2016 ◽  
Vol 118 (1) ◽  
pp. 100-118 ◽  
Author(s):  
Agnieszka Izabela Baruk ◽  
Anna Iwanicka
Keyword(s):  
Dairy Product ◽  
Structural Diversity ◽  
Demographic Characteristics ◽  
Primary Data ◽  
Purchase Decisions ◽  
Product Packaging ◽  
Content Type ◽  
Level Of Education ◽  
Main Research ◽  
Effect Of Age

Purpose – The purpose of this paper is to have two main research goals: to identify and analyse the elements of dairy product packaging which influence customer purchase decisions, according to these elements’ compliance with their expectations; and to analyse the relations between final customers’ expectations towards elements of dairy product packaging and their three chosen demographic characteristics including age, gender and level of education. Design/methodology/approach – The paper is theoretical and empirical in nature. In the theoretical part, the cognitive-critical analysis of the world’s literature on marketing and marketing management was applied. In the empirical part the following research methods were used: questionnaire survey for gathering primary data and statistical analysis (factor analysis and the Kruskal-Wallis independence test) for the analysis of the primary data and for statistical reasoning, which formed the basis for the final conclusions. Findings – On the basis of the research, one can conclude that the analysed demographic characteristics of the respondents (age, gender, level of education) influence the structure of their expectations towards dairy product packaging, thereby determining their purchase decisions. The dependence does not exist only between the growth of pro-environmental expectations and the increase of the respondents’ level of education. However, this does not change the fact that level of education correlates with expectations related to other features of dairy product packaging, thus determining their structure. Originality/value – The original contribution of this paper to theory is the identification of Polish customers’ expectations towards elements of dairy product packaging and the description of their structural diversity, depending on the recipients’ demographic characteristics in terms of their purchase decisions taken thanks to the fact that their expectations concerning the features of packaging are fulfilled. This knowledge can make it easier to effectively manage dairy product packaging as a tool of influencing on customers and properly shape their marketing potential by offerors. It determines the applicability of the research results and the conclusions drawn from them.

The Impact of Consumer Preference Distributions on Dynamic Electricity Pricing for Residential Demand Response

2019 ◽  
Author(s):  
Samuel Dunbar ◽  
Scott Ferguson
Keyword(s):  
Demand Response ◽  
Dynamic Pricing ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Population Level ◽  
Economic Incentives ◽  
System Level ◽  
Renewable Energy Resources ◽  
Product Use ◽  
The Impact

Abstract Demand Response (DR) is the adjustment of consumer electricity demand through the deployment of one or more strategies, e.g. direct load control, policy implementation, dynamic pricing, or other economic incentives. Widespread implementation of DR is a promising solution for addressing energy challenges such as the integration of intermittent renewable energy resources, reducing capacity cost, and improving grid reliability. Understanding residential consumer preferences for shifting product usage and how these preferences are distributed amongst a population are key to predicting the effectiveness of different DR strategies. In addition, there is a need for a better understanding of how different DR programs, system level objectives, and preference distributions will impact different segments of consumers within a population. Specifically, the impacts on their product use behavior and electricity bill. To address this challenge, a product based approach to modeling consumer decisions about altering their electricity consumption is proposed, which links consumer value to their products, instead of directly to the amount of electricity they consume. This model is then used to demonstrate how population level preference distributions for altering product use impact system level objectives.

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