scholarly journals The Effect of Relationship Characteristics on Buying Fresh Flowers as Romantic Valentine’s Day Gifts

2013 ◽  
Vol 23 (1) ◽  
pp. 28-37 ◽  
Author(s):  
Yen-Chun Lai ◽  
Li-Chun Huang

A high percentage of fresh flowers sold are consumed as gifts in many countries, such as Taiwan, Japan, and the United States. As gift consumption is so important for the sales of fresh flowers, consumer behavior in floral gift giving is investigated in this research. This study explored the consumer decision to purchase fresh flowers as a romantic gift for Valentine’s Day based on 1) relationship stage, 2) affection, and 3) satisfaction with the relationship. The statistical results, based on the data of 366 valid questionnaires collected from a self-administered questionnaire survey, showed that the relationship stage of “personality need fulfillment,” the affection of “passion,” and relationship satisfaction significantly influenced the consumer decision of whether to purchase fresh flowers as romantic Valentine’s Day gifts. Consumers were more likely to buy their intimate partners fresh flowers when they perceived their personality need, such as the need of being loved, was fulfilled in the relationship. When strongly passionate about that relationship, they tended to give fresh flowers in conjunction with other gifts. However, when consumers were more satisfied with their romantic relationships, they were less likely to buy their intimate partners fresh flowers. The study results have valuable implications for florists’ business alliances and advertising campaign development for promoting floral gifts efficiently.

2020 ◽  
Vol 24 (4) ◽  
pp. 447-461
Author(s):  
Michelle (Myongjee) Yoo ◽  
Miranda Kitterlin-Lynch ◽  
Bomin Kim

Globally, festivals and host communities face increased competition each year from one another and from the myriad of alternate entertainment options. To remain competitive, festival organizers must fully understand what keeps festival attendees coming back year after year. Festivalscape has been an emerging concept of value in this arena, and previous studies have found that festivalscape has an effect on the attendees' emotion and behavior that influences their overall perceived value of the festival. The purpose of this study is to examine the relationship between festivalscape and the attendees' motivation, satisfaction, and loyalty. A self-administered questionnaire was developed and a structural equation modeling (SEM) was employed to test the proposed hypotheses. Study results support the hypotheses, indicating the importance of using festivalscape factors for festival organization and management and effective customer relationship marketing. Further, this study provides academic contributions to theoretical foundations by confirming the effects of these factors. This study also provides practical implications for managing festivals effectively and successfully.


2021 ◽  
Vol 10 (5) ◽  
pp. 183
Author(s):  
Jennifer McGhee ◽  
Brandon Burr ◽  
Allison Vanrosendale ◽  
Deisy Figueroa

Relationship researchers have long studied factors that boost or detract from relationship success. Social support and premarital counseling are factors that have been shown to boost relationship satisfaction and relationship success. However, little is known about how relationship status may influence attitudes toward social support and premarital counseling. Using a human ecology lens, this study explores the relationship between relationship status and attitudes toward social support and premarital counseling from a sample of 385 individuals. Implications for family practitioners and future researchers are provided based on study results.


1998 ◽  
Vol 82 (1) ◽  
pp. 339-349 ◽  
Author(s):  
Thomas L. Morrison ◽  
Anthony J. Urquiza ◽  
Beth L. Goodlin-Jones

This study examined the associations between two factors of depressive experience (dependency and self-criticism) and satisfaction in adult romantic relationships. The Depressive Experiences Questionnaire, along with measures of attachment and relationship satisfaction, were administered to 107 men and 140 women attending local community colleges. Self-criticism was associated with global relationship distress and sexual dissatisfaction. In a combined regression equation, measures of self-criticism, attachment security, and attachment activation all contributed to predicting general relationship distress. Only scores on self-criticism predicted sexual dissatisfaction. The relationship dissatisfaction reported by those with high scores on self-criticism appears to be a relational aspect of the “destructiveness of perfectionism” described by Blatt.


2018 ◽  
Vol 9 ◽  
Author(s):  
Alicia Limke-McLean

AbstractThis study examined attachment styles, online behaviours, offline relationships, and sexuality of individuals engaged in a popular massive multiplayer online (MMO) game (Game of War: Fire Age). 178 players currently involved in romantic relationships completed surveys for in-game currency. Time spent gaming predicted less time with others, less relationship satisfaction, more relationship uncertainty, more sexual anxiety, and more external sexual control. However, attachment avoidance partially mediated the relationship between time spent online gaming and time spent with immediate family and friends; relationship satisfaction; self-partner, and relationship uncertainty; sexual anxiety; and external sexual control.


2019 ◽  
Vol 43 (3) ◽  
pp. 348-367 ◽  
Author(s):  
Rotem Kahalon ◽  
Orly Bareket ◽  
Andrea C. Vial ◽  
Nora Sassenhagen ◽  
Julia C. Becker ◽  
...  

The madonna-whore dichotomy denotes polarized perceptions of women as either good and chaste or as bad and promiscuous. In the present research, we examined the correlates of madonna-whore dichotomy among samples of heterosexual Israeli, U.S., and German women and heterosexual U.S. and German men. Demonstrating cross-cultural generalizability, madonna-whore dichotomy endorsement correlated with endorsement of patriarchy-supporting ideologies across samples. U.S. (but not German) men’s madonna-whore dichotomy endorsement negatively correlated with their sexual satisfaction in romantic relationships, which in turn predicted lower general relationship satisfaction. Among women, madonna-whore dichotomy endorsement did not correlate with sexual or general relationship satisfaction. These findings (a) support the feminist perspective on the madonna-whore dichotomy, which points to the role of the stereotype in policing women and limiting their sexual freedom; and (b) provide evidence that madonna-whore dichotomy endorsement can have personal costs for men. Increasing awareness to the motivations underlying the madonna-whore dichotomy endorsement and its costs can be beneficial at the social and personal levels for women and men, by providing knowledge that may help in developing focused interventions to change existing perceptions and scripts about sexuality, and perhaps foster more satisfying heterosexual relationships.


2008 ◽  
Vol 22 (2) ◽  
pp. 131-146 ◽  
Author(s):  
Arnie Cann ◽  
M. Ashley Norman ◽  
Jennifer L. Welbourne ◽  
Lawrence G. Calhoun

Relationships among attachment styles, conflict styles and humour styles were examined in the context of romantic relationships. Each style was assumed to be based upon underlying assumptions about self and others, so relationships among the measures were predicted. A model assuming that the relationship of attachment styles to relationship satisfaction was partially mediated by the conflict styles and humour styles was tested. Overall, the predicted relationships among the three measures were supported. Conflict styles and humour styles reflecting attitudes about others were related to the avoidance attachment style, while those reflecting attitudes about the self were related to the anxiety attachment dimension. Conflict styles and humour styles were mediators of the association of attachment style with relationship satisfaction. Copyright © 2007 John Wiley & Sons, Ltd.


2020 ◽  
Vol 30 (3) ◽  
pp. 389-398
Author(s):  
Jessica Owens-Young ◽  
Caryn N. Bell

Objectives: Despite improvements in infant mortality rates (IMR) in the United States, racial gaps in IMR remain and may be driven by both structural racism and place. This study assesses the relationship between structural racism and race-specific IMR and the role of urban-rural classifica­tion on race-specific IMR and Black/White racial gaps in IMR.Methods: We conducted an analysis of variance tests using 2019 County Health Rankings Data to determine differences in structural racism indicators, IMR and other co-variates by urban-rural classification. We used linear regressions to determine the associations between measures of structural racism and county-level health outcomes.Results: Study results suggest that racial inequities in education, work, and home­ownership negatively impact Black IMR, especially in large fringe, medium, and small metro counties, and positively impact White IMR. Structural racism is also associated with Black-White gaps in IMR.Conclusions: Factors related to structural racism may not be homogenous or have the same impacts on overall IMR, race-specific IMR, and racial differences in IMR across places. Understanding these differential impacts can help public health profes­sionals and policymakers improve Black infant health and eliminate racial inequities in IMR. Ethn Dis. 2020;30(3):389-398; doi:10.18865/ed.30.3.389


2019 ◽  
Vol 13 (1) ◽  
pp. 14-30
Author(s):  
Danica J. Kulibert ◽  
Elle A. Moore ◽  
Melinda M. Dertinger ◽  
Ashley E. Thompson

Although romantic kissing is an important part of relationship functioning, little research has focused on motives for romantic kissing and how they may relate to other aspects of romantic relationships. To understand how romantic kissing impacts romantic relationship functioning, the current study assessed the relationship between romantic attachment, romantic kissing motives, and relationship satisfaction. Overall, it was hypothesized that (a) those reporting more sexual/explicit kissing motives and fewer goal attainment/insecurity motives would report higher relationship satisfaction, (b) those reporting a more secure attachment style would report higher relationship satisfaction, and (c) the relationship between romantic kissing motives and relationship satisfaction would vary according to one’s romantic attachment styles. Results from a hierarchical linear regression with 286 adults, all of whom were currently in romantic relationships, revealed that sexual/relational (β = 0.25) and goal attainment/insecurity kissing motives (β = -0.35) predicted relationship satisfaction. However, the impact of kissing motives on relationship satisfaction varied according to one’s romantic attachment. Specifically, the influence of sexual/relational motives was only significant for avoidantly attached individuals, whereas the influence of goal attainment/insecurity motives was significant for avoidantly and anxiously attachment individuals. Overall, this suggests that sexual/explicit romantic kissing motives serve to enhance the relationships of insecurely attached individuals, but not securely attached individuals. Furthermore, goal attainment/insecure motives had a negative effect on the relationship satisfaction of insecurely attached individuals, but not securely attached individuals. This study has important implications for both practitioners working with romantic couples and researchers studying romantic relationships.


2011 ◽  
Vol 25 (2) ◽  
pp. 155-169 ◽  
Author(s):  
Michela Schröder–Abé ◽  
Astrid Schütz

Although theorists have repeatedly emphasized that emotional intelligence should be linked to relationship quality, little empirical research has systematically examined emotional intelligence in romantic relationships using appropriate dyadic designs and analyses. The present research investigated the relationship between emotional intelligence and aspects of relationship quality (satisfaction, closeness and commitment). Study 1 was conducted online with 191 heterosexual couples. We found that a person's perceptions of relationship quality were predicted not only by that person's emotional intelligence, but also by the relationship partner's emotional intelligence. In Study 2, these positive actor and partner effects of emotional intelligence on relationship satisfaction and closeness were replicated in a sample of 80 couples in the laboratory. In this context, couples engaged in a conflict discussion, and perspective taking of the partners was rated by the experimenter. Actor–Partner Interdependence Mediation Model showed that perspective taking mediated the effects of emotional intelligence on relationship quality. The present research confirmed the link between emotional intelligence and relationship quality and sheds light on the processes through which emotional intelligence affects the quality of romantic relationships. Copyright © 2011 John Wiley & Sons, Ltd.


2017 ◽  
Vol 35 (5) ◽  
pp. 770-790 ◽  
Author(s):  
Christina J. Breitenstein ◽  
Anne Milek ◽  
Fridtjof W. Nussbeck ◽  
Joanne Davila ◽  
Guy Bodenmann

In adult couples, stress emerging outside the relationship (extra-dyadic stress) spills over into the relationship evoking conflict between the partners (intra-dyadic stress), which itself has a negative effect on relationship satisfaction over time. This detrimental effect of stress spillover can be buffered by adequate dyadic coping (DC) skills of both partners. The current study aimed at replicating these effects in a sample of 96 Swiss adult couples and 124 Swiss late adolescent (non-cohabitating) couples, who were in a serious relationship for at least 1 year. We examined (a) whether extra-dyadic stress is associated with intra-dyadic stress and relationship satisfaction and (b) whether the potential buffering effect of DC on these associations already exists in this important developmental phase. Contrary to the adult sample, for which indirect actor and partner effects were significant, we found a marginally significantly negative indirect actor effect of extra-dyadic stress on relationship satisfaction via intra-dyadic stress in late adolescents only for participants experiencing high extra-dyadic stress and low support from the partner. DC moderated the spillover between extra-dyadic and intra-dyadic stress for late adolescents. This study highlights the importance of investigating dyadic processes in romantic relationships in late adolescence to gain an insight into these relationships and the associated developmental processes.


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