Comparative Consumer Perspectives on Eco-friendly and Insect Management Practices on Floriculture Crops

Declining bee populations has garnered media attention, which has pressured plant retailers to ask or demand the reduction or elimination of neonicotinoid insecticide use in greenhouse production. This study investigated consumer perspectives on eco-friendly ornamental plant production practices in combination with a variety of insect management practices. Data from an online study were collected from 1555 Americans in May 2015. Over half (55%), nearly half (48.2%), and more than 30% of the participants felt that “bees are not harmed,” “better for the environment,” or “plants that attract bees,” respectively, was a characteristic of bee-friendly insect management practices. The latter group erroneously confused bee-friendly insect management practices with plants that are a potential food source for bees. When asked to rate various insect management plant production practices on a five-point Likert scale, consumer mean scores were positive (defined here as 3.5 to 5.0) for “plants grown using bee-friendly insect management practices,” “plants grown using insect management strategies that are safe for pollinators,” “plants grown using best insect management practices to protect pollinators,” and “plants grown using insect management practices that leaves no insecticide residue on the plant.” Plant species accounted for 31.6% of the decision to purchase the plant, followed by price (25.1%), insect management strategy (23.3%), and eco-friendly practices (20.1%) that was similar to prior published findings. Analyses showed that plants labeled as “grown using bee-friendly insect management practices” were worth $0.26, $0.26, $0.89, and $1.15 more than plants labeled as “grown in a sustainably produced potting soil/mix,” “grown using recycled/recaptured water,” “grown using protective neonicotinoid insecticides,” and “grown using traditional insect management practices,” respectively. In addition, plants labeled as “grown using best insect management practices to protect pollinators” were worth $0.10, $0.10, $0.73, and $0.99 more than plants labeled as “grown in a sustainably produced potting soil/mix,” “grown using recycled/recaptured water,” “grown using protective neonicotinoid insecticides,” and “grown using traditional insect management practices,” respectively. Thus, selected insect management strategies were valued more, on average, than eco-friendly production practices.