Managing Store Market Share in the Face of Growing Competition

2009 ◽  
Author(s):  
Duk Bin Jun ◽  
Jungki Kim ◽  
Myoung Hwan Park ◽  
Kyoung Cheon Cha
Keyword(s):  
Market Share ◽  
The Face

Restructuring Effects of Deregulation: The Case of the New Zealand Taxi Industry

1997 ◽  
Vol 29 (5) ◽  
pp. 913-928 ◽  
Author(s):  
P S Morrison
Keyword(s):  
New Zealand ◽  
Market Share ◽  
Public Transport ◽  
Waiting Times ◽  
Positive Outcomes ◽  
Market Segments ◽  
Geographic Coverage ◽  
The Face ◽  
Taxi Industry ◽  
The Impact

In most countries the taxi industry is highly regulated and in cases where deregulation has been attempted, positive outcomes have not always been evident. The taxi industry was one of the very last to be deregulated by the New Zealand government as part of its sweeping restructuring of the country's industry in the 1980s. The author looks at the impact of that 1989 Act. The 1989 legislation, which removed the quantitative controls (deregulation), has been followed by a tripling of the number of companies in the metropolitan centres and a massive increase in the number of taxi cabs. A much wider range of taxi services now exploit different market segments and offer a wider geographic coverage. These changes have been accompanied by a decline in fares in real, if not nominal, terms. As expected, the influx of new players has necessitated the imposition of additional quality controls. Customers have benefited from greater numbers of cabs, shorter waiting times, and a greater range of services. Many more driving jobs have been opened up, although this is widely believed to have been accompanied by reduced incomes and longer hours until the market expanded. The larger firms which existed prior to deregulation have attempted to consolidate their market share in the face of increased competition from newer taxi organisations. There has also been increased competition between taxi and public transport operations as a variety of taxi companies tender for selected routes.

Radio Mirchi: Marketing Strategy for the Bangalore Market

2010 ◽  
pp. 1-26
Author(s):  
Anand Kumar Jaiswal ◽  
Harit Palan ◽  
Prashant Panday ◽  
Nandan Srinath ◽  
Tapas Sen ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
New Product ◽  
Leadership Position ◽  
Market Environment ◽  
Initial Product ◽  
Fm Radio ◽  
The Face ◽  
Successful Launch ◽  
Market Leader

The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain its market share and become the market leader. It describes the initial product offering of the channel, why it felt the need to redesign its product mix, and eventually how the company changed its product offering. The focus of the case is on the dilemma faced by the organization while shifting to a new product and service design in the face of emerging competition. The case highlights the importance of continuously monitoring the market environment and developing a keen understanding of the consumers' behaviour for an organization to gain and sustain its leadership position in the marketplace.

Quaker Oats's Oatmeal Division

2017 ◽  
pp. 1-25
Author(s):  
Christie L. Nordhielm ◽  
Gretchen Hall
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Brand Management ◽  
Consumer Preferences ◽  
Product Category ◽  
Product Line ◽  
Marketing Plan ◽  
Breakfast Cereal ◽  
Intense Competition ◽  
The Face

The hot breakfast cereal division of Quaker Oats was in serious decline, and the increasing American preference for speed and convenience at breakfast did not bode well for the category. The senior VP overseeing the hot breakfast division has been given an ultimatum by the CEO to turn the company's namesake product line around. She develops a marketing plan, but will it work?To analyze a mature product category within the context of its competition and consumer trends, and apply several aspects of brand management and marketing strategy to maintain market share in the face of changing consumer preferences and intense competition.

Australia's LNG wars – an industry under fire

2018 ◽  
Vol 58 (2) ◽  
pp. 569
Author(s):  
Saul Kavonic
Keyword(s):  
Power Generation ◽  
Natural Gas ◽  
Market Share ◽  
Government Intervention ◽  
Liquefied Natural Gas ◽  
Global Level ◽  
Policy Makers ◽  
Friendly Fire ◽  
The Face ◽  
New Industry

As the construction of Australia’s impressive liquefied natural gas (LNG) arsenal (that included multiple world firsts) ends, new weapons and tactics will now be employed. The industry is coming under fire politically, and new battle fronts are emerging as renewables rise in the power generation mix. Amidst the brave new industry landscape, some Australian LNG projects and companies will advance and add value, while others will retreat. In this paper I ask the questions ‘how will the Australian LNG industry survive in the face of softer prices; and how will industry strategy be adapted?’ I will provide an outlook for Australia’s LNG sector and how it will continue the fight for market share at the global level. Cost will be king and Australia will march forward if the troops can be rallied. I highlight the challenges that the industry faces from various policy fronts, and discuss the risks posed by the ever growing multitude of cries for government intervention across the sector, as friendly fire from policy makers hamper progress. I critically analyse the case for domestic gas reinforcements: will a west east pipeline come to the rescue, or will Queensland LNG ‘advance to the rear’, or perhaps the world’s largest LNG exporter turn importer? Opportunities for more value remain for the brave as Australia faces a new gas paradigm amidst tumultuous global conditions.

From strategy to numbers: how to penetrate overseas market for ChinaSoft, when Chinese ITO and BPO industry being re-structured in 2012

2013 ◽  
Vol 3 (1) ◽  
pp. 1-11
Author(s):  
Victor Jun Zeng
Keyword(s):  
Market Share ◽  
Business Strategy ◽  
Competitive Strategy ◽  
Subject Area ◽  
Entry Modes ◽  
Content Type ◽  
Organic Growth ◽  
The Face ◽  
The Right

Subject area Business strategy. Study level/applicability This case study is appropriate for MBA and EMBA courses, especially for courses oriented to emerging markets such as China. It can be used in Business Strategic Management or similar courses, combined with the methodology lectures of Managing Entry Modes and Competitive Strategy. This case study provides material for understanding/studying the development of a large Chinese software enterprise. Case overview As a result of Chinese ITO and BPO market in the face of re-structuring in 2012, Huawei invested in ChinaSoft in May and Vance info merged with HiSoft in August, both of which make ChinaSoft the third largest market-share owner. However, ChinaSoft has a dilemma in its strategic planning for the next three years. If it cannot break through the suppression from the first and the second placed companies, it may lag behind very soon. If it strives for the No. 2 position in market share, is organic growth or M&A strategy the right approach to adopt? Thus, ChinaSoft is now in need of strategic reform and restructuring. The case study analyzes the approaches that Chinese enterprises can adopt in order to sustain overall cost leadership strategies and avoid the related risks in the ITO and BPO industry. Expected learning outcomes This case study intends to encourage students to learn and use methodologies such as Porter's competitive strategy framework; Rugman and Collinson's theory, selecting and managing entry modes; four basic global strategies, by Hill and Jones. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

The Multichannel Challenge at Natura in Beauty and Personal Care

2017 ◽  
pp. 1-18
Author(s):  
Leandro A. Guissoni ◽  
Paul W. Farris ◽  
Ailawadi Kusum ◽  
Murillo Boccia
Keyword(s):  
Market Share ◽  
Vice President ◽  
Multiple Channels ◽  
Personal Care ◽  
Direct Selling ◽  
Direct Sales ◽  
Online Catalogs ◽  
Sales Company ◽  
The Face ◽  
The Right

Faced with declining market share and sales, Natura, Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, expanded its customer reach by moving from a direct-sales company to a multichannel company. In 2014, Natura added online catalogs, physical stores, and drugstores to its well-established direct-selling model, but the results were disappointing. Between 2014 and 2016, three different Natura CEOs attempted to lead the company in the strategic transition to focus less on the direct sales consultants and more on reaching the end consumers directly with multiple channels and touchpoints. In October 2016, the company’s board appointed its former commercial vice president, João Paulo Ferreira, as the most recent CEO. Ferreira’s challenge was to find the right balance between the direct-selling and other channel formats to market Natura, thus enabling it to thrive in the face of intense competition in the beauty and personal care market in Brazil.

scholarly journals THE INFLUENCE OF ART MOTIF BATIK MEGA MENDUNG CIREBON TO FESYEN IN JAKARTA

2018 ◽  
Vol 6 (3) ◽  
pp. 105-125
Author(s):  
Menul Teguh Riyanti ◽  
Melisha Rouselyn
Keyword(s):  
Market Share ◽  
Cultural Products ◽  
Business Opportunities ◽  
The Face ◽  
Fashion Designers

Development of fashion and fashion is growing very rapidly. Indonesia's population of 242 million is a very large business opportunities in the field of fashion. This market share not only contested by foreign businessmen, as designers from France, Japan, Korea and even China. With increasing competition in the domestic fashion, then the local designers have to work hard to improve the competitiveness of both the face of the market share within and outside the country. Diverse effort is made to provide a reliable characteristic as an attraction by fashion designers in the country such as administering local elements in works such as weaving, batik, traditional motifs and others. One effort to give a traditional touch in the design of clothing as well as promoting one motif mega cloudy to improve the competitiveness of fashion in Indonesia as well as abroad, Melisha Rousellyn along with Menul Teguh Riyanti tried to apply the art of batik mega cloudy in the work of fashion. One effort to give a traditional touch in the design of clothing as well as promoting one motif mega cloudy cirebon in order to improve the competitiveness of fashion in Indonesia as well as abroad. Changes batik originally sacred to the development of contemporary batik into fashion. Batik is one of Indonesia's cultural products.

Why do people believe in a zero-sum economy?

2018 ◽  
Vol 41 ◽  
Author(s):  
Samuel G. B. Johnson
Keyword(s):  
Perspective Taking ◽  
Evolutionary Model ◽  
Everyday Experience ◽  
Coalitional Psychology ◽  
The Face ◽  
Zero Sum

AbstractZero-sum thinking and aversion to trade pervade our society, yet fly in the face of everyday experience and the consensus of economists. Boyer & Petersen's (B&P's) evolutionary model invokes coalitional psychology to explain these puzzling intuitions. I raise several empirical challenges to this explanation, proposing two alternative mechanisms – intuitive mercantilism (assigning value to money rather than goods) and errors in perspective-taking.

Mars: was There an Ancient Eden?

1997 ◽  
Vol 161 ◽  
pp. 203-218 ◽  
Author(s):  
Tobias C. Owen
Keyword(s):  
Positive Answer ◽  
Biogenic Elements ◽  
Habitable Zones ◽  
The Face ◽  
The Origin Of Life ◽  
Early Mars ◽  
Favorable Conditions ◽  
Open Question ◽  
Rocky Planets ◽  
Impact Erosion

AbstractThe clear evidence of water erosion on the surface of Mars suggests an early climate much more clement than the present one. Using a model for the origin of inner planet atmospheres by icy planetesimal impact, it is possible to reconstruct the original volatile inventory on Mars, starting from the thin atmosphere we observe today. Evidence for cometary impact can be found in the present abundances and isotope ratios of gases in the atmosphere and in SNC meteorites. If we invoke impact erosion to account for the present excess of129Xe, we predict an early inventory equivalent to at least 7.5 bars of CO2. This reservoir of volatiles is adequate to produce a substantial greenhouse effect, provided there is some small addition of SO2(volcanoes) or reduced gases (cometary impact). Thus it seems likely that conditions on early Mars were suitable for the origin of life – biogenic elements and liquid water were present at favorable conditions of pressure and temperature. Whether life began on Mars remains an open question, receiving hints of a positive answer from recent work on one of the Martian meteorites. The implications for habitable zones around other stars include the need to have rocky planets with sufficient mass to preserve atmospheres in the face of intensive early bombardment.

Evidence for a shear mechanism for the precipitation of γ-zirconium hydride in zirconium

1978 ◽  
Vol 36 (1) ◽  
pp. 658-659
Author(s):  
G.J.C. Carpenter
Keyword(s):  
Elevated Temperature ◽  
Strain Field ◽  
Zirconium Hydride ◽  
Zirconium Atom ◽  
Atom Diffusion ◽  
Solvus Temperature ◽  
Hexagonal Close Packed ◽  
Partial Dislocations ◽  
The Face

In zirconium-hydrogen alloys, rapid cooling from an elevated temperature causes precipitation of the face-centred tetragonal (fct) phase, γZrH, in the form of needles, parallel to the close-packed <1120>zr directions (1). With low hydrogen concentrations, the hydride solvus is sufficiently low that zirconium atom diffusion cannot occur. For example, with 6 μg/g hydrogen, the solvus temperature is approximately 370 K (2), at which only the hydrogen diffuses readily. Shears are therefore necessary to produce the crystallographic transformation from hexagonal close-packed (hep) zirconium to fct hydride.The simplest mechanism for the transformation is the passage of Shockley partial dislocations having Burgers vectors (b) of the type 1/3<0110> on every second (0001)Zr plane. If the partial dislocations are in the form of loops with the same b, the crosssection of a hydride precipitate will be as shown in fig.1. A consequence of this type of transformation is that a cumulative shear, S, is produced that leads to a strain field in the surrounding zirconium matrix, as illustrated in fig.2a.

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