Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness

The purpose of this study is to investigate the factors that shape behavioural intentions of customers towards the adoption of payment banks in India. The conceptual framework of study is based upon integration of technology acceptance model with initial trust, facilitating conditions and social influence. Further, the study tests the moderating role of age, income and self-efficacy on the relationships between dependent variable and associated predicted variable. A total of 507 responses were collected from the state of Punjab (India), using convenient sampling technique and were analysed using the structural equation modelling (SEM). The results revealed that perceived ease of use had the highest impact on the behavioural intentions, followed by initial trust and social influence. Facilitating conditions and perceived usefulness showed lower impact on the behavioural intentions towards the adoption of payment banks. Also, moderation analysis revealed that self-efficacy moderates the relation of perceived ease of use and perceived usefulness with behavioural intentions. Results imply that marketers should collaborate with developers to provide the customers with easy-to-operate solutions along with robust customer support mechanism to escalate the adoption intention of those having lower self-efficacy levels.

Download Full-text

On the Determinants of Online Short Videos’ Effectiveness Relative to Parents’ Attitudes, Behavioural Intentions and Consideration of Alternatives

Review of Marketing Science ◽

10.1515/roms-2021-0063 ◽

2022 ◽

Vol 0 (0) ◽

Author(s):

Kleopatra Konstantoulaki ◽

Ioannis Rizomyliotis ◽

Konstantinos Lionakis ◽

Yiheng Chen

Keyword(s):

Structural Equation ◽

Nursery School ◽

Perceived Usefulness ◽

Future Research ◽

Behavioural Intentions ◽

Equation Modelling ◽

Key Characteristics ◽

Choice Sets ◽

Managerial Implications ◽

Informative Content

Abstract The purpose of this research is to examine the key content factors of short videos and their influence on parents’ attitudes, behavioural intentions and consideration of alternatives in the education sector. In particular, the current study is the first to explore elements of online short videos (informative content, user interactivity, perceived usefulness, trust, entertainment and invasiveness) as predictors of parents’ attitudes toward, consideration of and intention to choose a nursery school. Using a sample of 178 participants, a conclusive research design applying structural equation modelling was employed to assess the effect of the aforementioned short videos’ key characteristics on attitude, intention and consideration. According to the results, short videos with informative and trusted content tend to enhance parents’ attitudes, consideration and behavioural intentions regarding the provider being promoted. Attitude is also affected by entertainment, while perceived usefulness, interactive features and lack of invasiveness increase scores pertaining to inclusion of alternatives in parents’ consideration choice sets and expression of intentions to ultimately select them. Managers in childcare operators should find a delicate balance among the aforementioned elements in order to include the appropriate ones into their videos depending on the promotional goals or indented outcomes and the targeted audience. Managerial implications and suggestions for future research are thoroughly discussed.

Download Full-text

Job Seeking in Social Networking Sites: A Model of Job Seekers’ Intention

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.701-702.1399 ◽

2014 ◽

Vol 701-702 ◽

pp. 1399-1410

Author(s):

Fang Fang

Keyword(s):

Social Networking ◽

Social Networking Sites ◽

Online Survey ◽

Social Information ◽

Positive Influence ◽

Perceived Usefulness ◽

Job Seekers ◽

Behavioural Intentions ◽

Job Seeking

We propose a model for studying job seekers’ behavioural intentions to use job seeking social networking sites (SNSs) for securing jobs. To test our model, an online survey was conducted and 48 valid questionnaires were collected. Some important findings include: perceived usefulness has a positive influence on users’ use of job seeking SNS and social information capital could positively affect users’ perceived usefulness.

Download Full-text

The effect of visualisation on user experience in recommender systems

Information Research: an international electronic journal ◽

10.47989/irpaper906 ◽

2021 ◽

Vol 26 (3) ◽

Author(s):

Wen-Yau Liang ◽

Chun-Che Huang ◽

Tzu-Liang Tseng ◽

Zih-Yan Wang ◽

◽

...

Keyword(s):

Decision Making ◽

Recommender Systems ◽

User Experience ◽

Recommender System ◽

User Satisfaction ◽

Business Environment ◽

Perceived Usefulness ◽

Continuance Intention ◽

Systems Research ◽

Proposed Model

Introduction. Measuring user experience, though natural in a business environment, is often challenging for recommender systems research. How recommender systems can substantially improve consumers’ decision making is well understood; but the influence of specific design attributes of the recommender system interface on decision making and other outcome measures is far less understood. Method. This study provides the first empirical test of post-acceptance model adaption for information system continuance in the context of recommender systems. Based on the proposed model, two presentation types (with or without using tag cloud) are compared. An experimental design is used and a questionnaire is developed to analyse the data. Analysis. Data were analysed using SPSS and SmartPLS (partial least squares path modeling method). Statistical methods used for the questionnaire on user satisfaction were a reliability analysis, a validity analysis and T-tests. Results. The results demonstrate that the proposed model is supported and that the visual recommender system can indeed significantly enhance user satisfaction and continuance intention. Conclusions. In order to improve the satisfaction or continuance intention of users, it is required to improve the perceived usefulness, effectiveness and visual attractiveness of a recommender system.

Download Full-text

A structural model of technology acceptance

SA Journal of Industrial Psychology ◽

10.4102/sajip.v41i1.1222 ◽

2015 ◽

Vol 41 (1) ◽

Cited By ~ 16

Author(s):

Etienne Erasmus ◽

Sebastiaan Rothmann ◽

Chrizanne Van Eeden

Keyword(s):

Technology Acceptance ◽

South African ◽

Technology Acceptance Model ◽

Enterprise Resource Planning ◽

Resource Planning ◽

Ease Of Use ◽

Perceived Usefulness ◽

Behavioural Intentions ◽

Actual Use ◽

Acceptance Model

Orientation: Enterprise resource systems have not always led to significant organisational enhancement and many projects in which these systems have been implemented turn out to be over budget, not on time and unsuccessful.Research purpose: The aim of this study was to test the technology acceptance model within a South African SAP® Enterprise Resource Planning user environment.Motivation for the study: No study could be traced in which the technology acceptance model has been evaluated in the South African context.Research approach, design and method: A cross-sectional survey design was used. The 23-item Technology Acceptance Model Questionnaire was deployed amongst SAP® Enterprise Resource Planning users (N = 241). Main findings: The results confirmed significant paths from perceived usefulness of the information system to attitudes towards and behavioural intentions to use it. Furthermore, behavioural intention to use the system predicted actual use thereof. Perceived ease of use indirectly affected attitudes towards and behavioural intentions to use via perceived usefulness of the information system.Practical/managerial implications: Practitioners should build user confidence by ensuring the ease of use of a new system, providing relevant education, training and guidance and reiterating its usefulness and future added value to the user’s job and career.Contribution/value-add: This study contributes to scientific knowledge regarding the influence of individuals’ perceptions of information system usage on their attitudes, behavioural intentions and actual use of such a system.

Download Full-text

Factors Affecting the Intentions to Use RFID Subcutaneous Microchip Implants for Healthcare Purposes

Organizacija ◽

10.2478/orga-2018-0010 ◽

2018 ◽

Vol 51 (2) ◽

pp. 121-133 ◽

Cited By ~ 3

Author(s):

Borut Werber ◽

Alenka Baggia ◽

Anja Žnidaršič

Keyword(s):

Technology Acceptance ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Convenience Sample ◽

Health Concerns ◽

Behavioural Intentions ◽

Perceived Trust ◽

External Variables

Abstract Background and Purpose: While there are many studies regarding the adoption of Radio Frequency Identification Devices (RFID), only a few of them deal with RFID subcutaneous microchip (RFID-SM) usage by individuals. After the first in vivo tests conducted on volunteers from 1998 to 2000, the use of RFID-SM in healthcare remains limited. This study examines the likelihood of adopting RFID-SM in healthcare from the end user’s point of view. Design/Methodology/Approach: The aim of this paper is to develop and evaluate the model for analysing the acceptance of RFID-SM adoption. An extended Technology Acceptance Model (TAM) for RFID-SM adoption is proposed and empirically tested in a cross-sectional study. Online survey was conducted using a convenience sample of 531 respondents. In addition to the three original components of TAM (Perceived Usefulness, Perceived Ease of Use, and Behavioural Intentions to Use), three external variables (Health Concerns, Perceived Trust, and Age) were also included in the model. The model was validated with confirmatory factor analysis and structural equation modeling techniques. Results: Perceived Usefulness has a significant impact on behavioural intentions to adopt RFID-SM in the future, while the influence of Perceived Ease of Use is not significant. The most influential external variable is Perceived Trust, indicating the lack of confidence in personal data security ensured by the state and other institutions. As expected, Health Concerns factor has a negative effect on the Perceived Trust and Perceived Usefulness of RFID-SM. Conclusion: The results of the empirical study prove that all external variables considered in the model significantly influence the RFID-SM adoption. The Perceived Ease of Use is irrelevant to the attitude towards the RFID-SM adoption. In addition to the proposed model, the analysis of gathered data shows that the positive attitude toward the use of RFID-SM in healthcare is rising.

Download Full-text

Consumer Behavior based on APP use for Food and Beverage Consumption

AITI ◽

10.24246/aiti.v15i1.1-13 ◽

2018 ◽

Vol 15 (1) ◽

pp. 1-13

Author(s):

Hendry Hendry ◽

Rung Ching Chen

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Mobile App ◽

Ease Of Use ◽

Perceived Usefulness ◽

Way Of Life ◽

Behavioural Intentions ◽

Food And Beverage ◽

Acceptance Model ◽

Descriptive Statistical Analysis

McDonalds is one of the brands that release the APP on the Smartphone, the APP is called McDonalds McDelivery APP. It suitable for the way of today’s society way of life, where people are busy and don’t want to line and queue in store to buy foods and beverages for too long. People have a freedom to choose and to order through their Smartphone. The mobile APP offers the advantages, it is easy to operate, easy to use, and doesn’t spend a lot of money. In order to understand the consumers behaviour of using APP, this study conduct the descriptive statistical analysis, variance analysis and regression analysis to detect technology acceptance model for perceived usefulness, ease of use, behaviour intention and actual of use. This study conduct the questionnaire through online google forms and obtained 109 valid questionnaires for analysis. We finds that there was no significant effect on degree of the users, and frequencies of using internet. Perceived usefulness and ease of use of behavioural intentions, behavioural intentions and actual of use had significantly difference.

Download Full-text

E-learning in tertiary institutions in Botswana: apathy to adoption

International Journal of Information and Learning Technology ◽

10.1108/ijilt-05-2018-0058 ◽

2019 ◽

Vol 36 (2) ◽

pp. 157-168 ◽

Cited By ~ 1

Author(s):

Olumide Olasimbo Jaiyeoba ◽

Jane Iloanya

Keyword(s):

Regression Analysis ◽

University Students ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Web Based ◽

Content Type ◽

Behavioural Intentions ◽

E Learning ◽

Survey Instruments

Purpose The purpose of this paper is to investigate the nomological web between technology acceptance model metrics such as perceived ease of use, perceived usefulness, perceived web privacy of e-learning resources on attitude and behavioural intention of virtual platform for learning by university students. Design/methodology/approach The study employed a quantitative method by using self-administered survey instruments among university students who have at least one year of e-learning experience. Psychometric nomenclature of survey instruments was conducted and the reliability and validity metrics of perceived ease of use, perceived usefulness, extent of e-learning use, perceived web-based privacy, attitude and behavioural intentions meet the threshold as established in extant literature. Correlation and regression analysis were conducted to explicate hypothesised relationship. Findings The study found out that e-learning use, perceived usefulness and attitude are associated with learners behavioural intentions, while perceived ease of use and perceived web-based privacy are not significantly associated with behavioural intentions of e-learners in Botswana. The findings further showed in the regression analysis that the extent of e-learning use, perceived usefulness, perceived ease of use and attitude are significantly related to behavioural intentions, while the perceived web-based privacy is not significantly related to behavioural intentions. Practical implications The e-learning processes thus help outline the effective marketing strategies and promotions or nichemanship among university students which help uncover the influence of innovation metrics on e-learning among the youth target audience in Botswana as the country seeks to achieve a paradigm shift from mineral-led economy to knowledge-based society. Originality/value Despite the popularity of e-learning approach as explicated in extant literature, the extent to which such platform is accepted with respect to security and reliability most especially in an emerging economy like Botswana is ambiguous. This study thus seeks to establish the extent to which e-learning in Botho University and Botswana Open University creates a platform for intention to use as regards technological acceptance parsimonious model in Botswana.

Download Full-text

How customer-driven and vendor-driven information cues shape a travel app user behaviour?

Journal of Hospitality and Tourism Technology ◽

10.1108/jhtt-02-2020-0044 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Lejla Turulja ◽

Merima Činjarević

Keyword(s):

Online Survey ◽

Bootstrap Method ◽

Relative Effectiveness ◽

Perceived Usefulness ◽

Mediating Effect ◽

Mediation Effect ◽

Informational Content ◽

Content Type ◽

Behavioural Intentions ◽

Perceived Helpfulness

Purpose This study aims to apply the stimulus-organism-response framework to uncover the underlying mechanism by which the perceived helpfulness of online customer reviews (OCRs) drives behavioural intentions in mobile travel app commerce. Also, the current study explores how vendor-driven perceived usefulness of a product and its attributes influence the mediated relationship between perceived helpfulness of OCRs (OCRs helpfulness) and behavioural intentions. Design/methodology/approach The online survey (n = 151) was used to collect the data. The authors used structural equation modelling and the bias-corrected bootstrap method to test the proposed conceptual model for mediation and moderated-mediation effect. Findings Findings indicate that the perceived OCRs helpfulness has an indirect positive effect, via trust and attitude, on travel app downloading intention. Moreover, results suggest that the presence of vendor cues (vendor-generated informational content about a travel app) does not significantly moderate the mediating effect of perceived OCRs helpfulness on travel app downloading intention. Originality/value The present study reinforces the applicability of the warranting principle in the context of travel app commerce by exploring the relative effectiveness of customer-generated and vendor-generated informational content in influencing travel app downloading intention.

Download Full-text

When Do Motivational Factors Lead to Negative User Experience on Social Networking Applications?

Australasian Journal of Information Systems ◽

10.3127/ajis.v22i0.1533 ◽

2018 ◽

Vol 22 ◽

Author(s):

Shin-Yi Huang ◽

Miles M. Yang ◽

Chien-Hsiung Chen

Keyword(s):

Social Networking ◽

Technology Acceptance ◽

Experimental Studies ◽

Negative Relationship ◽

Motivational Factors ◽

Perceived Usefulness ◽

Behavioural Intentions ◽

Perceived Playfulness ◽

Acceptance Model ◽

High Level

We investigate why some innovative user interface (UI) designs (e.g., Facebook Home), although initially expected to encourage users to accept or adopt social networking applications (apps), actually discouraged users from using those applications over time. Using two experimental studies, we explore the relationship between new design factors and user behavioural intentions. In Study 1, we adopted two-factor theory to discover motivational factors related to using a social networking app. We then designed and created a virtual social networking app (called Unicorn) using these identified motivational factors. In Study 2, we investigated how motivational factors de-motivate user behavioural intentions. We unpacked this relationship using the Technology Acceptance Model (TAM). Further, we explored how involvement level may alleviate this negative relationship. Our results show that users with a high involvement level exhibit a relatively high level of perceived usefulness and perceived playfulness. Therefore, involvement level can alleviate the negative relationship that exists between motivational factors and behavioural intentions. This study provides both theoretical implications to the literature and practical insights for UI designers.

Download Full-text