THE IMPACT OF CONSUMER TRUST, PERCEIVED RISK, PERCEIVED BENEFIT ON PURCHASE INTENTION AND PURCHASE DECISION.

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

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Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-01-2021-0042 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Mahima Shukla ◽

Vranda Jain ◽

Richa Misra

Keyword(s):

Young Women ◽

Perceived Risk ◽

Purchase Intention ◽

Online Shopping ◽

Working Women ◽

Content Type ◽

Conversion Rates ◽

Tam Model ◽

Perceived Benefit ◽

The Impact

PurposeThe study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and purchase intention through perceived benefit. An investigation of the impact of perceived risk on purchase intention is also carried out.Design/methodology/approachThe paper carried out a quantitative study based on a purposive sample of 180 working women from the Delhi-NCR region of India and used Structural Equation Modelling (SEM) to test hypotheses based on the extended TAM model.FindingsPerceived benefit, website aesthetics, and ISE positively and significantly impact working women's purchase intention. The study also finds an indirect relationship between ISE and purchase intention through perceived benefit. Perceived risk has a negative and insignificant influence on working women's purchase intention for online shopping.Practical implicationsThe study finding reflects that perceived website aesthetics fill the gap between offline and online environments. ISE makes shopping easy and increases the shopper's confidence. A mobile-optimized website with ease of navigation would increase women shoppers' conversion rates on mobile devices, leading to a favourable impact on revenue generation for online retailers.Originality/valueDespite the vast literature on constructs derived from the TAM model, very few studies have researched young women consumers from an emerging economy perspective. The novelty of this research lies in identifying the factors that influence young working women's online shopping intention using smartphone through the glance of ISE and perceived aesthetics in the Indian context.

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The Impact of Risk-Aware Consumer Trust on CB E-Commerce Platforms and Purchase Intention

Journal of Global Information Management ◽

10.4018/jgim.20220701.oa10 ◽

2022 ◽

Vol 30 (3) ◽

pp. 1-13

Author(s):

Yi Sun ◽

Yunrong Li

Keyword(s):

Questionnaire Survey ◽

Perceived Risk ◽

Purchase Intention ◽

Consumer Trust ◽

Perception Of Risk ◽

Five Dimensions ◽

Rich Variety ◽

Cross Border ◽

High Degree ◽

The Impact

Cross-border e-commerce(CBRC) is increasingly affecting the value of traditional trade due to its rich variety, convenient operation, and free of time and space restrictions, and has also changed the consumer's Shopping habits. However, the development of CBEC still faces many problems, resulting in domestic consumers' willingness to consume on CBEC platforms is not high. Based on the above background, the research content of this paper is the influence of consumer trust on purchase intention based on perceived risk of CBEC platforms. In this paper, a questionnaire survey is used to collect data for simulation. The results show that from the regression results of the five dimensions of trust on purchase intention, the adjusted R2 is 0.466, indicating a high degree of fit. When the exploratory value in perceived promotional gains is high, it will leave consumers in an irrational state and weaken the perception of risk.

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Analisis Pergeseran Perilaku Konsumen Dalam Niat Beli Di Sektor Otomotif E-Commerce Indonesia

Jurnal Bina Manajemen ◽

10.52859/jbm.v9i2.158 ◽

2021 ◽

Vol 9 (2) ◽

pp. 113-125

Author(s):

Andres Dharma Nurhalim

Keyword(s):

Perceived Risk ◽

Purchase Intention ◽

World Wide ◽

Consumer Trust ◽

Social Commerce ◽

Equation Modelling ◽

Internet Users ◽

Perceived Benefit ◽

The World ◽

The Relationship

The growth of active internet users in Indonesia is increasing positively. Smartphone users in Indonesia are projected to be the largest in the world wide. This traction creates opportunity for the presence of e-commerce. Nowadays, e-commerce is not only selling a low involvement product but also selling high involvement product in this study a new car. This study aims to analyze the relationship between social commerce construct to trust and purchase intention, consumer trust to purchase intention and perceived risks, perceived risk to purchase intention and perceived benefit to purchase intention. This study used questionnaire as tools to gather data from 200 respondents who never bought a new car through e-commerce. Partial least squares structure equation modelling (PLS-SEM) is used in this study to analyze the data. The result of this study showed that social commerce construct has influence on trust and purchase intention, other variable such as perceived risk also has influence on purchase intention

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The Impact of Risk-aware Consumer Trust on CB E-commerce Platforms on Purchase Intention

Journal of Global Information Management ◽

10.4018/jgim.20220801oa03 ◽

2022 ◽

Vol 30 (3) ◽

pp. 0-0

Keyword(s):

Questionnaire Survey ◽

Perceived Risk ◽

Purchase Intention ◽

Consumer Trust ◽

Perception Of Risk ◽

Five Dimensions ◽

Rich Variety ◽

Cross Border ◽

High Degree ◽

The Impact

Cross-border e-commerce(CBRC) is increasingly affecting the value of traditional trade due to its rich variety, convenient operation, and free of time and space restrictions, and has also changed the consumer's Shopping habits. However, the development of CBEC still faces many problems, resulting in domestic consumers' willingness to consume on CBEC platforms is not high. Based on the above background, the research content of this paper is the influence of consumer trust on purchase intention based on perceived risk of CBEC platforms. In this paper, a questionnaire survey is used to collect data for simulation. The results show that from the regression results of the five dimensions of trust on purchase intention, the adjusted R2 is 0.466, indicating a high degree of fit. When the exploratory value in perceived promotional gains is high, it will leave consumers in an irrational state and weaken the perception of risk.

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Ethics of Retailers and Consumer Behavior in E-Commerce

International Journal of Asian Business and Information Management ◽

10.4018/ijabim.2020010107 ◽

2020 ◽

Vol 11 (1) ◽

pp. 107-126

Author(s):

Zhi Yang ◽

Quang Van Ngo ◽

Chung Xuan Thi Nguyen

Keyword(s):

Electronic Commerce ◽

Communication Technology ◽

Purchase Intention ◽

Purchase Decision ◽

Information Communication ◽

Significant Relationships ◽

Online Retailers ◽

Relationship Of ◽

The Impact ◽

The Relationship

In the era of the information-communication technology with the development of electronic commerce, consumers can buy almost everything anywhere and at any time. One of the greatest benefits of e-commerce has been the convenience and the vast choices which consumers get online. However, some serious issues exist that impede consumers from transaction online. These issues have attracted the attention of many marketing researchers in recent years. In this research, the authors focus on the impact of consumers' ethics perception of e-retailer on their purchase intention and satisfaction. The authors also try to clarify the roles of trust and commitment in the relationship of ethics on consumers purchase decision and satisfaction because of their importance in e-commerce but also the privation in the research of previous studies. The data collected from a survey of 390 online consumers in Vietnam. Results reveal that there are significant relationships between online retailers' ethics and consumers' purchase intention and satisfaction via the mediation of trust and commitment.

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PENGARUH SOCIAL IDENTITY, EWOM, PERCEIVED RISK, DAN TRUST TERHADAP PURCHASE INTENTION DAN DAMPAKNYA TERHADAP PURCHASE DECISION PADA E-COMMERCE

Jurnal Bina Manajemen ◽

10.52859/jbm.v9i2.154 ◽

2021 ◽

Vol 9 (2) ◽

pp. 126-145

Author(s):

Tessa Handra ◽

Felix Sutisna

Keyword(s):

Social Identity ◽

Perceived Risk ◽

Purchase Intention ◽

Partial Least Square ◽

Least Square ◽

Purchase Decision ◽

Exogenous Variables ◽

Decision Methods ◽

Endogenous Variables ◽

Data Analysis Methods

This study was designed to test empirical truths between two or more research variables that have been formulated in the hypothesis. The research variables tused twere social identity, EWOM, perceived risk, trust, purchase intention, tand tpurchase decision. Exogenous variables in this study are social identity, EWOM, and perceived risk. Endogenous variables in this study are trust, purchase intention, and purchase decision. Methods of collecting data using questionnaires and data analysis methods using partial least square. The results of the study concluded that hypothesis 4 tand 5 was tnot significant. There was no effect of perceived risk on trust and there was no effect of perceived risk on purchase intention.

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