scholarly journals Customer value and customer brand engagement: Their effects on brand loyalty in automobile business

2021 ◽  
Vol 17 (2) ◽  
pp. 90-101
Author(s):  
Sid Terason ◽  
Shixin Zhao ◽  
Pirayut Pattanayanon
Keyword(s):  
Brand Loyalty ◽  
Customer Value ◽  
Structural Equation ◽  
Sampling Technique ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Fit Indices ◽  
Brand Engagement ◽  
Model Fit Indices ◽  
Relevant Variables

The study investigates the extent to which customer value affected brand loyalty among mid-sized automobile customers in Thailand. It`s focused on assessing whether customer brand engagement acted as an intervening variable in the relationship between customer value and brand loyalty. A questionnaire was distributed to a random sample of 380 current users of medium-sized passenger automobiles in Thailand; these participants were drawn from the list of automobile customers using a multistage sampling technique. The dealership customers were asked to complete an electronic survey using their cell phones. Structural equation modeling was applied to prove the theoretical model. All the model fit indices revealed that the model was reasonably consistent with the data. Results validated customer brand engagement composed of three dimensions using confirmatory factor analysis and its role as a mediator. The findings also provided novel insight into the interplay of the relevant variables and could be used as a guideline for managing automobile customers and promoting automobile marketing in the country.

scholarly journals Management by Walking Around as an Approach to Improving Organizational Excellence in Media Institutions: الإدارة بالتجوال كمدخل لتحسين التميّز المؤسسي في المؤسسات الإعلامية

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Omar Durrah, Mohammed Osman Eltigani, Moaz Gharib, Souzan Ha
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Supportive Environment ◽  
Organizational Excellence ◽  
Media Institutions ◽  
Directorate General ◽  
Management By Walking Around

The current study investigates the extent of the contribution of five facets of management by walking around (MBWA) — discovering facts, communication, motivation, creativity, and feedback — to improving organizational excellence in media institutions in the Sultanate of Oman. Especially as these institutions suffer from a lack of communication and interaction between their management and their employees. The descriptive analytical approach was used in this study. Using a simple random sampling technique, data were collected using a questionnaire from 260 respondents working as administrative staff in three media institutions: The Directorate General of Media, the Omani News Office in Dhofar Governorate, and the General Authority for Radio and Television. To test the study hypotheses, the data were analyzed using Structural Equation Modeling (SEM) by AMOS software. The results revealed that, of the five facets investigated, three dimensions of MBWA (namely discovering facts, communication, and feedback) have a positive and significant impact on organizational excellence, while motivation and creativity do not appear to affect organizational excellence. This study, therefore recommends working to create a supportive environment for applying MBWA in media institutions and educating managers in these media institutions on the importance of MBWA through workshops, training courses, and conferences to reach excellence in these institutions.

scholarly journals Enhancing the Innovation Performance of Small and Medium-Sized Enterprises Through Network Embeddedness

2020 ◽  
Vol 12 (3) ◽  
pp. 156-171
Author(s):  
Wisdom Wise Kwabla Pomegbe ◽  
Wenyuan Li ◽  
Courage Simon Kofi Dogbe ◽  
Charles Oduro Acheampong Otoo
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Innovation Performance ◽  
Three Dimensions ◽  
Equation Modeling ◽  
External Resources ◽  
Goods And Services ◽  
Network Embeddedness ◽  
The Rich ◽  
Positive Effect

Based on Resource Based Theory (RBT), the competitiveness of Small and Medium-sized Enterprises (SMEs) depends on the uniqueness of resources used in the production and delivering of goods and services. Moreover, the innovation capability of SMEs is critical in enhancing their uniqueness. Various factors, however, could potentially influence SME innovation performance. This present study thus focuses on how SME innovation performance could be enhanced through the three dimensions of network embeddedness (relational, structural and cognitive). Founded on Resource Dependency Theory (RDT), the study seeks to demonstrate how SMEs could tap into the rich external resources within the networks they are embedded in. The study was based on 388 SMEs selected using a purposive sampling technique. A structured questionnaire was used for the data collection, with the data analyzed by structural equation modeling performed in Amos (v.20). The findings revealed that relational, structural and cognitive embeddedness had a positive effect on innovation performance, while structural embeddedness had the greatest impact on SME innovation performance. As such, SMEs seeking to improve their innovation performance through networks should pay critical attention to the network tie and density. Past studies on network embeddedness and innovation performance have shown conflicting results, and therefore this present study makes a notable contribution to the ongoing debate. Past studies have indicated a positive, negative, inverted u-shape, and even no significant relationship at all between the various dimensions of network embeddedness and innovation performance.

scholarly journals Understanding Consumers’ Purchase Intention for Online Paid Knowledge: A Customer Value Perspective

2019 ◽  
Vol 11 (19) ◽  
pp. 5420 ◽  
Author(s):  
Luyan Su ◽  
Ying Li ◽  
Wenli Li
Keyword(s):  
Purchase Intention ◽  
Customer Value ◽  
Structural Equation ◽  
Value Theory ◽  
Three Dimensions ◽  
Equation Modeling ◽  
The Sustainable Development ◽  
New Business ◽  
Customer Values ◽  
Value Functional

Online knowledge platforms have been undergoing a transformation from providing free knowledge to online paid knowledge (OPK). As customers play a key role in the sustainable development and success of the new business model, we focused on the factors that drive consumers’ online knowledge purchase intention. Drawing on the cognitive–affective–conative framework and customer value theory, we propose that consumers rationally evaluate the customer values of OPK in the cognitive stage, followed by generating trust and identification in the affective stage, then leading to a purchase decision. Six factors were extracted from three dimensions of customer value: Functional, emotional, and social values. The hypotheses were tested using survey data obtained from 504 respondents using structural equation modeling. The findings confirm that customer value and identification with the knowledge contributor significantly influence trust in OPK. Trust in OPK and identification with the knowledge contributor both significantly influence purchase intention, whereas trust in the platform neither influences consumers’ trust in OPK nor purchase intention. The findings of this study will help OPK platforms to increase their sales of knowledge products.

scholarly journals PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN PADA LOYALITAS PELANGGAN DI RESTORAN PIZZA E-BIRRA

2020 ◽  
Vol 1 (1) ◽  
pp. 11
Author(s):  
Cynthia Anna Wijayanti
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purposive Sampling ◽  
Physical Evidence

The purpose of this research is to examine the influence and relationship of Service Quality, Brand Loyalty and Customer’s Satisfaction as an intervening variable. The subject of the research is Indonesian-based local restaurant Pizza E-Birra under the management of Ismaya Group. The research is based on quantitative research with non-probability purposive sampling as the sampling technique and the data will be analysed using SEM Structural Equation Model with Smart PLS 3.0 as analysis tool.The research is using 5 dimensions of Service Quality, which are Physical Evidence (Tangible), Empathy, Reliability, Responsiveness and Assurance as the independent variable and its impact toward Brand Loyalty as dependent variable and also measuring the Customer Satisfaction as an intervening variable. The result show that all the hypotheses are accepted and some managerial implications needs to be done for management of Pizza E-Birra to improve their Service Quality which leads to their customer satisfaction overall for the dining experience hence will increase the level of brand loyalty among its patronage in the future ultimately. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Kualitas Layanan (Service Quality) yang mempengaruhi Loyalitas Merek (Brand Loyalty) secara langsung dan pengaruhnya jika dimediasi oleh Kepuasan Pelanggan (Customer’s Satisfaction). Subyek penelitian ini adalah restoran lokal Indonesia Pizza E-Birra dibawah kepemilikan manajemen grup Ismaya. Penelitian kuantitatif ini menggunakan teknik pengambilan sampel Non-Probability Purposive Sampling dan data kuesioner akan dianalisis menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan bantuan program SmartPls.. Penelitian ini menggunakan 5 dimensi dari Kualitas Layanan (Service Quality) yaitu : Physical Evidence (Tangible), Empathy, Reliability, Responsiveness dan Assurance, serta faktor Kepuasan Pelanggan (Customer’s Satisfaction) sebagai variabel mediasi, semuanya akan diteliti secara simultan untuk membuktikan ada atau tidaknya pengaruh variabel bebas dan mediasi tersebut  dalam mempengaruhi Loyalitas Merek (Brand Loyalty) pada restoran Pizza E Birra. Hasil menunjukkan bahwa ketiga hipotesa yang diajukan didukung, artinya Kualitas Layanan berpengaruh positif terhadap Loyalitas Merek, Kualitas layanan berpengaruh positif terhadap kepuasan dan yang terakhir Kualitas layanan berpengaruh pada loyalitas merek dengan mediasi kepuasan, dengan beberapa masukan kepada management Pizza E-Birra , untuk lebih memperbaiki tingkat kualitas layanan, yang berdampak pada kepuasan pelanggan yang akhirnya akan mempengaruhi tingkat loyalitas merek atas restoran Pizza E-Birra.

scholarly journals ANALISIS CUSTOMER RELATIONSHIP MANAGEMENT DAN SERVICE QUALITY TERHADAP CUSTOMER VALUE MELALUI CUSTOMER SATISFACTION PADA BANK PEMERINTAH DI SURABAYA

2010 ◽  
Vol 6 (3) ◽  
Author(s):  
A.M. Kusnadi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Relationship Management ◽  
Customer Value ◽  
Structural Equation ◽  
Relationship Management ◽  
Sampling Technique ◽  
Customer Relationship ◽  
Equation Modeling ◽  
Minimum Criteria

The aim of this study was to know and analyze : (1) Influence of customer relationship management  on Customer Satisfaction, (2) Influence of customer management on Customer Value , (3) Influence of service quality on Customer Satisfaction , (4) Influence of service quality on customer value, (5) Influence of Customer Satisfaction  on Customer Value , (6) Influences of customer relationship management  and service quality on Customer Value  through Customer Satisfaction, (7) Influence of customer relationship management  on Customer Value  through Customer Satisfaction , (8) Influence of service quality on customer value through customer satisfaction, (9) Influence of service quality  on customer relationship management .            The population in this study involved all customers of  current account, saving, and time deposit in Surabaya, with minimum criteria of 3 (three) months being  customers. Accidental sampling technique was used in this research and 400 customers were obtained. Structural equation modeling (SEM) was used  as analysis technique  by using AMOS 4.01 software.            The result of this study showed that customer analysis management and service quality provided significant influences on customer value through Customer Satisfaction in state banks in Surabaya  Keywords:  Customer    relationship    management,    service    quality,    Customer Satisfaction ,  value.

Drivers and outcomes of brand engagement in self-concept for luxury fashion brands

2020 ◽  
Vol 24 (4) ◽  
pp. 589-609
Author(s):  
Munyaradzi W. Nyadzayo ◽  
Lester W. Johnson ◽  
Monica Rossi
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Strong Relationship ◽  
Self Concept ◽  
Equation Modeling ◽  
Content Type ◽  
Brand Engagement ◽  
Positive Word Of Mouth ◽  
Descriptive Survey

PurposeTo understand consumer brand engagement processes in luxury fashion brands. Grounded on the brand engagement in self-concept (BESC), this study examines key drivers (i.e. value co-creation, social media marketing (SMM) activities, brand self-connection and brand image) of BESC that in turn, enhance brand loyalty and positive word-of-mouth (WOM) in the context of luxury fashion brands.Design/methodology/approachA descriptive survey approach was utilized and data were analyzed using structural equation modeling (SEM).FindingsThe findings reveal that value co-creation, SMM activities and brand self-connection are significantly related to BESC and subsequently, BESC is related to both brand loyalty and positive WOM. However, brand image is not related to BESC and brand loyalty but shows a strong relationship with WOM.Originality/valueThe recognition that consumer experiences add significant value to a brand drives companies to engage with their consumers focusing on the self-concept.

Toward a Causally Informative Fit Index of Longitudinal Models: A Within-Study Design Approach

2021 ◽  
Author(s):  
Sirui Wan ◽  
Timothy R. Brick ◽  
Daniela Alvarez-Vargas ◽  
Drew H Bailey
Keyword(s):  
Study Design ◽  
Structural Equation ◽  
Design Approach ◽  
Equation Modeling ◽  
Fit Indices ◽  
Longitudinal Models ◽  
Math Interventions ◽  
Model Fit Indices ◽  
Fit Index

In structural equation modeling, plausible competing theories can imply similar or equivalent covariance matrices and thus show similar or identical model fit indices, despite making very different causal predictions. We propose a method for selecting among longitudinal models on the basis of causal information. We use a within-study design approach and present an index of causal fit for choosing among models on the basis of their fit with causally informative estimates, in cases in which research designs allow for strong causal estimates. We test for the usefulness and validity of the approach by applying it to data from three randomized controlled trials of early math interventions with longitudinal follow-up assessments. We find that, across datasets, some models consistently outperform other models at forecasting later experimental impacts, traditional fit indices are not strongly related to our index of causal fit, and models show consistent patterns of similarity and discrepancy between statistical fit and causal fit. A simulation study finds that when assumptions are met, the index of causal fit can recover the generating model at rates higher than those of statistical fit indices, and is less redundant with statistical fit indices than they are with each other. Results support the validity of our proposed approach and suggest that it can be useful for choosing among models.

scholarly journals PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP BRAND LOYALTY DAN BRAND EQUITY

2019 ◽  
Vol 8 (4) ◽  
pp. 2125
Author(s):  
Gusti Bagus Yopi Brangsinga ◽  
Tjok Gde Raka Sukawati
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Population Data ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Analysis Techniques

The purpose of this study was to determine the effect of perceived quality and brand image on brand loyalty and brand equity. This research is in the form of associative and carried out on consumers of Samsung Galaxy mobile phones. The sample in this study amounted to 112 people taken using purposive sampling sampling technique, namely the technique of determining the sample with certain considerations that are considered to represent the population. Data analysis techniques are carried out using Structural Equation Modeling (SEM) with the AMOS 16.00 program. The results of this study indicate that all hypotheses are accepted. Perceived quality and brand image have a positive and significant effect on brand equity. This means that good perceived quality and brand image will form a good brand equity for the company. Perceived quality and brand image have a positive and significant effect on brand loyalty. When the perceived quality of consumers towards good brands and the resulting brand image is good, consumers will develop brand loyalty. Then brand loyalty has a positive and significant effect on brand equity. With the brand loyalty of consumers it will add to the positive value that the brand has and will add to the brand equity of the brand and company.

Do value cocreation and engagement drive brand evangelism?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paul Harrigan ◽  
Sanjit K. Roy ◽  
Tom Chen
Keyword(s):  
Social Media ◽  
Customer Value ◽  
Structural Equation ◽  
Equation Modeling ◽  
Brand Love ◽  
Content Type ◽  
Brand Engagement ◽  
Brand Advocacy ◽  
Value Cocreation ◽  
Service Logic

PurposeDrawing on service logic, the authors investigate how value cocreation leads to evangelical brand-related behaviors (brand defense and brand advocacy). The authors analyze the interplay between value cocreation and customer brand engagement on social media in driving these outcomes. The authors also consider the role of brand love in eliciting evangelical brand-related behaviors.Design/methodology/approachRespondents recruited through Amazon MTurk were surveyed on social media use in tourism-related decisions. The total useable sample size was 397. Partial least squares structural equation modeling (PLS-SEM) was used to test the research model.FindingsValue cocreation and customer brand engagement are drivers of evangelical brand-related behaviors, emphasizing the importance of these two in marketing and how they drive behavioral outcomes.Research limitations/implicationsService logic highlights the significance of value cocreation which, through customer brand engagement and love, leads to brand defense and advocacy. This explains the mediation in our model, where marketers must undertake efforts to support customer brand engagement and brand love.Practical implicationsValue is created by the user for the user through their experiences over time. Brands are owned by customers, and their defense and advocacy of them must be earned. Marketers facilitate customer value creation by providing the resources to cocreate value and love the brand.Originality/valueMost studies investigate value cocreation from an in-role and/or extra-role perspective as to how it benefits firms. Through service logic, the authors illustrate how it leads to evangelical brand-related behaviors.

scholarly journals Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach

2021 ◽  
Vol 13 (12) ◽  
pp. 6839
Author(s):  
Muhammad Tanveer ◽  
Abdul-Rahim Ahmad ◽  
Haider Mahmood ◽  
Ikram Ul Haq
Keyword(s):  
Brand Loyalty ◽  
Customer Value ◽  
Structural Equation ◽  
Empirical Support ◽  
Theory And Practice ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Brand Relationship ◽  
Ethical Marketing ◽  
The Impact

This research is focused on studying the impact of ethical marketing practices on value-adding product sustainability and customer brand relationship sustainability. It further investigates the consequent effects of value-adding product sustainability and customer brand relationship sustainability on brand loyalty. Data for this study were collected from a sample of 1500 customers having multiple interactions with goods and brands of retail organizations in Pakistan. We employed structural equation modeling (SEM) using SPSS 24.0 to analyze our data. The findings of this paper provide empirical support to the proposed relationships. More specifically, ethical marketing practices were found to have a significant impact on value-adding product sustainability and customer-value brand relationship sustainability. The findings also support a positive impacts of value-adding product sustainability and customer-value brand relationship sustainability on brand loyalty. This study provides some valuable implications for the theory and practice in that it identifies and empirically validates key ethical marketing factors affecting loyalty in business-to-consumer interactions. Besides, this study advocates implications for firms regarding some key aspects of ethical marketing practices that should be strengthened to achieve sustained brand loyalty.

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