scholarly journals Better infrastructure, amazing climate, unique price and marketing: have travelers on your side

2018 ◽  
Vol 2 (1) ◽  
pp. 8-15
Author(s):  
Yusuf Hossein Khan ◽  
Efigénio Rebelo
Keyword(s):  
Customer Loyalty ◽  
Online Survey ◽  
Binary Logistic Regression ◽  
Vital Role ◽  
Value For Money ◽  
Different Types ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Right ◽  
Quality Infrastructure

The customer loyalty plays a vital role within the Tourism and Hospitality industry. It is very important to make sure the customers are satisfied and remain as loyal as possible, because the loyal customers work as a good promotion tool as they spread the WoM (word of mouth) within their friends, family, relatives and others. On the contrary, not being satisfied to the service or product may translate into a negative feedback, which can lead to a bad image for the business of a certain destination. The main purpose of this study is to identify the variables that are significant to explain loyalty to Portugal, as a touristic destination. Moreover, this study also aims to quantify the impacts of those variables to the probability of different types of costumers being loyal to this destination. Based on an online survey which included significant number of travelers from six continents and travelers to Portugal were asked about their appreciation in different aspects. Then, all the data received through the survey was introduced in SPSS and analyzed using a binary logistic regression. Using the right modelling strategy, the authors have been able to find the appropriate model for the current study and that is overall high-quality infrastructure (transportations, gastronomy, information centers), appealing climate (humidity, temperature, sunny days) and satisfaction with price & marketing (travel packages, value for money, variety in travel products) can improve travelers’ loyalty to Portugal.

scholarly journals Better infrastructure, amazing climate, unique price and marketing: have travelers on your side

2018 ◽  
Vol 2 (1) ◽  
pp. 8-15
Author(s):  
Yusuf Hossein Khan ◽  
Efigénio Rebelo
Keyword(s):  
Customer Loyalty ◽  
Online Survey ◽  
Binary Logistic Regression ◽  
Vital Role ◽  
Value For Money ◽  
Different Types ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Right ◽  
Quality Infrastructure

The customer loyalty plays a vital role within the Tourism and Hospitality industry. It is very important to make sure the customers are satisfied and remain as loyal as possible, because the loyal customers work as a good promotion tool as they spread the WoM (word of mouth) within their friends, family, relatives and others. On the contrary, not being satisfied to the service or product may translate into a negative feedback, which can lead to a bad image for the business of a certain destination. The main purpose of this study is to identify the variables that are significant to explain loyalty to Portugal, as a touristic destination. Moreover, this study also aims to quantify the impacts of those variables to the probability of different types of costumers being loyal to this destination. Based on an online survey which included significant number of travelers from six continents and travelers to Portugal were asked about their appreciation in different aspects. Then, all the data received through the survey was introduced in SPSS and analyzed using a binary logistic regression. Using the right modelling strategy, the authors have been able to find the appropriate model for the current study and that is overall high-quality infrastructure (transportations, gastronomy, information centers), appealing climate (humidity, temperature, sunny days) and satisfaction with price & marketing (travel packages, value for money, variety in travel products) can improve travelers’ loyalty to Portugal.

scholarly journals Implications of BREEAM Sustainability Assessment on the Design of Hotels

2020 ◽  
Vol 12 (16) ◽  
pp. 6550 ◽  
Author(s):  
María M. Serrano-Baena ◽  
Paula Triviño-Tarradas ◽  
Carlos Ruiz-Díaz ◽  
Rafael E. Hidalgo Fernández
Keyword(s):  
Sustainability Assessment ◽  
Assessment Method ◽  
Design Stage ◽  
Original Research ◽  
Early Design Stage ◽  
Agenda 2030 ◽  
Original Research Paper ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Right

This original research paper analyses the actual and important topic of the implications of BREEAM sustainability assessment on the design of hotels and it is a personal response to “The Agenda 2030 for Sustainable Development” and its influence on the Tourism and Hospitality Industry. The paper aims to examine the influence of the sustainable assessment method BREEAM on the design of hotels by using seven case studies and studying the changes that were implemented in order to achieve their targets. Qualitative data were obtained by conducting in-depth interviews and analyzing the supplied documentation. The authors notice that the results revealed that a BREEAM approach might limit the design of the hotels but, including the right measures at the early design stage of the project, the target can be easily achieved.

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

2016 ◽  
Vol 50 (9/10) ◽  
pp. 1575-1601 ◽  
Author(s):  
Rico Piehler ◽  
Ceridwyn King ◽  
Christoph Burmann ◽  
Lina Xiong
Keyword(s):  
Online Survey ◽  
Brand Management ◽  
Service Organizations ◽  
Brand Commitment ◽  
Brand Identification ◽  
Content Type ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Brand Understanding ◽  
Brand Citizenship Behaviour

Purpose This study aims to develop comprehensive definitions, conceptualizations and measures of four internal brand management (IBM) outcomes, namely, brand understanding, brand identification, brand commitment and brand citizenship behaviour (BCB). In doing so, it also aims to propose a model, which considers the relationships across these outcomes. Design/methodology/approach Data were collected via an online survey of 375 employees who work in service organizations, sourced from an Australian, Web-based market research list. Findings In addition to the indirect effect of brand understanding on BCB via affective IBM outcomes (i.e. brand identification and brand commitment), the study exposes a direct effect of brand understanding on BCB. Therefore, the study shows that BCB is affected by cognitive and affective antecedents. Research limitations/implications Because this study focuses on IBM outcomes, future studies could propose and test relevant antecedents and moderators. As the empirical basis of this study comes primarily from the tourism and hospitality industry in one domestic market, the study should be replicated in other industries and countries to ensure the generalizability of the identified relationships. Practical implications This study not only delivers IBM outcome measures but also empirically validates that employees’ understanding of the brand is a foundation for affective and behavioural IBM outcomes. Therefore, managers, especially in service organizations, should provide sufficient IBM practices to enable such brand understanding. Originality/value This study contributes to IBM literature by developing comprehensive definitions, conceptualizations and measures of four important IBM outcomes. This study is the first to include brand understanding, brand identification, brand commitment and BCB simultaneously.

Efficiency or Inefficiency of Customer Satisfaction as One of the Main Antecedents of Customer Loyalty in Tourism and Hospitality Industry

2015 ◽  
Vol 21 (6) ◽  
pp. 1842-1844 ◽  
Author(s):  
Rasoul Asgarpour ◽  
Abu Bakar Abdul Hamid ◽  
Zuraidah Binti Sulaiman ◽  
Ali A. Asgari
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Hospitality Industry ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

scholarly journals Support, needs and expectations of family caregivers regarding general practitioners – results from an online survey

2021 ◽  
Vol 22 (1) ◽  
Author(s):  
Julian Wangler ◽  
Michael Jansky
Keyword(s):  
Regression Analysis ◽  
Family Caregivers ◽  
General Practitioners ◽  
Online Survey ◽  
Descriptive Analysis ◽  
Binary Logistic Regression ◽  
Vital Role ◽  
Influential Factors ◽  
Care Recipient ◽  
Binary Logistic Regression Analysis

Abstract Background Family caregivers are often the first line of support for people requiring care; although they may personally stand to benefit, these activities substantially increase the risk of physical and emotional stress. General practitioners (GPs) may provide important support and stabilisation, but need to adjust to the needs and expectations of this group in order to do so. The aim of the study was to compare the needs of family caregivers from GPs to the support they actually experience. Additional aims included determining the main factors affecting satisfaction amongst family caregivers with support from GPs. The results were used to develop possible approaches towards optimisation within the purview of general medical practice. Methods Between January and July 2020, 612 people supporting or caring for a family member responded to an online survey posted in seventeen internet forums focused on family caregivers. In addition to the descriptive analysis, a t-test with independent samples was used to identify significant differences between two groups. We also used binary logistic regression analysis to identify indications of potentially influential factors regarding the experienced support from GPs. Results Around three out of every four respondents (72%) consulted GPs in care matters. The respondents gave positive responses on their GP’s knowledge of the care situation (71%), approachability in various issues connecting with care and service towards the caregiver (82%). GPs’ efforts in meeting the needs and requirements of the care recipient were also rated positively (82%). Weaknesses in support from GPs mainly involved the lack of information on advice and assistance services (55%) as well as frequently not identifying or involving caregivers as such soon enough (42%). Results from regression analysis show that the last two aspects play a major role in subjective satisfaction amongst family caregivers with support from GPs. Conclusions We recommend that GPs undergo further training to reinforce awareness that the care triad of needs, requirements and stresses amongst family caregivers also plays a vital role in care outcomes. With this in mind, general practice staff should adopt a pre-emptive strategy towards approaching family members about potential issues and informing them about existing assistance and support services.

scholarly journals PENGARUH ATMOSPHERIC EXPERIENCES TERHADAP LOYALITAS PELANGGAN DI THE RESTAURANT PADMA HOTEL BANDUNG

2017 ◽  
Vol 6 (2) ◽  
pp. 1067
Author(s):  
Nita Soniawati ◽  
Taufik Abdullah
Keyword(s):  
Linear Regression ◽  
Customer Loyalty ◽  
Hospitality Industry ◽  
Positive Influence ◽  
Rating Score ◽  
Regression Techniques ◽  
Independent Variable ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Loyal Customers

The tourism and hospitality industry is growing rapidly. This notion has led to a tight competition among the industry. To survive the competition, many industries have tried hard to keep the customers' loyalty because acquiring the new customer is even harder than maintaining the loyal customers. Padma Hotel Bandung has operated a restaurant. However, the data showed that there was a 6.1% decrease on the number of tourist who dined in there. This study aims to examine the influence of atmospheric experiences of the customer loyalty. The sample size was 100 respondents who were the members of Padma Privilege Dining Club. The data were analyzed by multiple linear regression techniques. The independent variable of this research was the atmospheric experience of the restaurant that consisted of ambience, interaction, and design as the dimensions. Furthermore, the dependent variable of this research was the customer loyalty. The result showed that the interaction as the atmospheric experience variable got the highest rating score. However, the ambience dimension was at the lowest position. Finally, it was concluded that the atmospheric experience had a positive influence to the customer loyalty.

scholarly journals Impact of Mediterranean Climatic factors in Algarve on loyalty over International Tourist (Case study of Algarve, Portugal)

2019 ◽  
Vol 3 (3) ◽  
pp. 21-29
Author(s):  
Mahdi Rahimipordanjani ◽  
Md Yusuf Hossein Khan
Keyword(s):  
Climatic Factors ◽  
Data Gathering ◽  
Well Being ◽  
Vital Role ◽  
International Tourist ◽  
Weather And Climate ◽  
Living Organisms ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Definition Of

Weather and climate affect all living organisms that inhabit our planet. At the same time, weather and climate influence a person as a biological being (on his or her well-being), as well as on most branches of his or her economic activity. The tourism sector (and especially some types of tourism) is among the most dependent on the weather and climate among human activities. The customer loyalty plays a vital role within the tourism and hospitality industry. It is very important to make sure the customers are satisfied and remain as loyal as possible, because the loyal customers work as a good promotion tool as they spread the WoM (word of mouth) within their friends, family, relatives and others. On the contrary, not being satisfied to the service or product may translate into a negative feedback, which can lead to a bad image for the business of a certain destination. The main purpose of this study is to identify the variables that are significant to explain loyalty to Algarve, as a touristic destination in terms of the climatic factors. Here, in this study, one tries to study the relation between meteorological factors and level of loyalty of tourists. The definition of climate requires a long-term duration (almost a year). Given the fact that most of the visiting tourist are not staying in any destination that long, in this study, the chosen sample group were international tourist to Algarve, Portugal. In relation to process of data gathering for this study, a number of 70 international tourist aged between 30-40 years old were interviewed and asked several questions relating to the Mediterranean climate and its impacts on their loyalty over a particular destination (In this case, Algarve). According to the research, it is found that the key factors that prove the loyalty of international tourists to the Algarve are comfortable temperature, sunny days and humidity. Keywords: climate, humidity, loyalty, temperature, international tourist, sunny days.

scholarly journals WOMEN EMPOWERMENT IN TOURISM AND HOSPITALITY SECTOR IN SAUDI ARABIA

2021 ◽  
Vol 5 (4) ◽  
Author(s):  
Fardaows Mohamad Alshareef ◽  
Ali Ahmed AlGassim
Keyword(s):  
Online Survey ◽  
Negative Impact ◽  
Study Data ◽  
Women Empowerment ◽  
Not Given ◽  
Saudi Women ◽  
Hospitality Sector ◽  
Tourism And Hospitality ◽  
The Right ◽  
The Impact

Women empowerment is an objective of Saudi Arabia’s vision 2030, especially in the tourism and hospitality sector. However, little information about women empowerment in the sector is known. To fulfil the gap, this study examined the impact of perception of socioeconomic, perception of gender equality and perception of sociocultural on women empowerment in the tourism and hospitality sector. To check the aim and validity of the study, data were collected from 306 Saudi women employed in the Saudi tourism and hospitality sector through an online survey. The data were analysed applying factor analyses, Cronbach's alpha, comparative means, standard deviation, Mann-Whitney Test and Kruskal-Wallis test. Women believe that there are some jobs that are more appropriate for women than men. Women will not be given equal employment opportunities and privileges men receive as well as they have a moderate belief that they are given their right to supervisory and administrative positions as men are given. The respondents think that undesirable attitudes regarding Saudi women's empowerment in the tourism and hospitality sector will be changed and undermine soon. Also, they think that working in the sector has a moderate negative impact on women's health and family obligations, such as taking care of their children. Finally, respondents revealed that women are not given the same respect men receive and the salary paid to women is unfair compared to men. In addition, women are not given the right to make decisions as men are given.

The Improvement of Approaches to Service Activities Teaching

2020 ◽  
Vol 11 (6) ◽  
pp. 1508
Author(s):  
Margarita Anatolyevna KOZHEVNIKOVA ◽  
Liliya Vasilyevna KUZNETSOVA ◽  
Svetlana Victorovna SHERMAZANOVA ◽  
Victoria Valerievna LOPATINSKAYA ◽  
Aleksandr Vladimirovich SHELYGOV
Keyword(s):  
Hospitality Industry ◽  
Special Role ◽  
Entrepreneurial Universities ◽  
High Quality ◽  
Entrepreneurial Culture ◽  
Service Activities ◽  
The Common ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Quality Infrastructure

The article is devoted to the formation of approaches to service activities teaching. The analysis of these approaches has led to the understanding of the new content of services in the tourism and hospitality industry, creating a high-quality infrastructure of innovative business based on service innovations arising as a result of the interaction of innovative stakeholders. It is revealed that the common values of entrepreneurial culture of innovation subjects, providing the possibility of beneficial cooperation and optimal use of common resources, can become the basis for such interaction. It is proved that a special role within the framework of the modern phase of the development of the tourism and hospitality industry should be played by entrepreneurial universities that effectively implement projects of academic and intellectual entrepreneurship and create fractals of entrepreneurial culture. Within the framework of creating a system to ensure the innovative development of the tourism and hospitality industry, they add new functions of the initiator of innovative stakeholders' interaction to their traditional functions of training specialists.

Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking

2019 ◽  
pp. 39-54
Author(s):  
Marco Ieva ◽  
Cristina Ziliani
Keyword(s):  
Empirical Analysis ◽  
Customer Loyalty ◽  
Online Survey ◽  
Customer Experience ◽  
Retail Banking ◽  
Customer Experience Management ◽  
Moderating Role

Customer Experience develops through a journey of touchpoints. However, little is known on the role of touchpoints in contributing to customer loyalty, which is the final aim of Customer Experience Management. This study provides an examination of the relative and moderating role of frequency and positivity of exposure to more than twenty touchpoints and their interplay in contributing to customer loyalty. An online survey on more than three thousand consumers is run with reference to retail banking. Results show that only a small number of touchpoints is significantly related to customer loyalty. Findings point companies' attention to invest their efforts in managing both the frequency and positivity of specific touchpoints.

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