scholarly journals Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media

2013 ◽  
Vol 4 (2) ◽  
pp. 711-724 ◽  
Author(s):  
Rita Rita ◽  
Karyana Hutomo ◽  
Natalia Natalia
Keyword(s):  
Communication Technology ◽  
Business Strategy ◽  
Word Of Mouth ◽  
Economic Incentives ◽  
Positive Contribution ◽  
Electronic Word Of Mouth ◽  
First Finding ◽  
The Right ◽  
Source Of Information ◽  
Category Feature

The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM). In this information era, Word-of-Mouth becomes credible resource in the community. To harness the power of electronic Word-of-Mouth (e-WOM), the company must first identify and understand effectively users of the web to spread their opinions. By using 60 respondents as a source of information and data collection, results of the study found various types of Foursquare users and various motivations that drive them. The first finding of this study revealed six types of Foursquare users, namely: The Gamers, The Existence, The Need Help, The Mayor, The Showoff, and the Angels. The second finding was the type of motivation that Foursquare users are distinguished by category Feature Involvement, Self Satisfaction, Seeking Advice, Economic Incentives, Self Enhancement, and Concern for Other Users. From this study, Self Satisfaction, Self Enhancement, and Concern for Other Users are the motivation type of Foursquare users that give positive contribution to the activities of e-WOM because the three types directly do some sort recommendations or promotions of the places they check-in. Furthermore, Feature Involvement, Seeking Advice, and Economic Incentives are the types that less provide positive contribution to the activities of e-WOM. Advice Seeking and Economic Incentives are the types that the most feel benefits of e-WOM activities through Foursquare. Feature Involvement is the type that does not contribute the most to the activities of e-WOM and do not feel the most benefits of e-WOM activities through Foursquare. This research is expected to help companies that use Foursquare to establish the right business strategy in encouraging e-WOM among Foursquare users.

Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions

2018 ◽  
Vol 8 (4) ◽  
pp. 1-14 ◽  
Author(s):  
Basma El-Sayed El-Baz ◽  
Reham Ibrahim Elseidi ◽  
Aisha Moustafa El-Maniaway
Keyword(s):  
Electronic Communication ◽  
Word Of Mouth ◽  
Purchase Intentions ◽  
Internet Usage ◽  
Electronic Word Of Mouth ◽  
Alternative Source ◽  
Brand Credibility ◽  
Usage Patterns ◽  
Research Findings ◽  
Source Of Information

Electronic communication has become an essential part of consumers' everyday lives. Consumers rely on the internet as an alternative source of information pertaining to brands that can be accessed easily. As a result, electronic word of mouth (e-WOM) has become a force to be reckoned with that needs to be understood in order to be properly managed. This research investigates how the credibility of the brand as a source of information might be influenced by consumers' engagement in e-WOM and whether this influence subsequently reflects on their purchase intentions. The research findings indicate that indeed there is a relationship between e-WOM and brand credibility that reflects both directly and indirectly on the consumer's purchase intentions. Based on this, several recommendations are developed to help managers navigate their online presence in a way that specifically suits their consumers' internet usage patterns, in order to effectively manage available e-WOM on their brands.

Service failures as triggers of superior brand evaluations

2019 ◽  
Author(s):  
Clemens Hutzinger ◽  
Wolfgang Weitzl
Keyword(s):  
Word Of Mouth ◽  
Service Failure ◽  
Recovery Process ◽  
Electronic Word Of Mouth ◽  
Source Information ◽  
Brand Evaluations ◽  
Service Failures ◽  
Complaint Handling ◽  
The Right ◽  
Potential Customers

In pursuit of better purchasing decisions (e.g., choosing the right restaurant or hotel), prospective customers increasingly turn to social media, such as Facebook, to source information about new products, services and brands. On Facebook, a brand’s former, current and potential customers are not only exposed to marketer-created brand postings, but also to other customers’ subjective evaluations, personal thoughts and feelings regarding their consumption experiences (Hennig-Thurau et al., 2010). Research has shown that consumers strive for multifaceted goals when sharing consumption-related postings online. For instance, some satisfied customers want to help the company by posting favorable statements about a positive brand experiences, known as positive electronic word of mouth or PeWOM (Hennig-Thurau et al., 2004), while others want to help their fellow shoppers by giving a neutral description of a regular brand experience (ReWOM). However, many dissatisfied customers also use Facebook brand-pages as a public platform to express their unfavorable thoughts and negative emotions (e.g., anger) after a service failure by means of an online complaint or negative electronic word of mouth (NeWOM; Ward & Ostrom, 2006; Weitzl et al., 2018). Consumers that are directly affected by the service failure and involved in the recovery process are referred to as complainants. The reasons why customers spread NeWOM are diverse. They range from venting (i.e., lessening his/her frustration and reduce anger), via revenge (i.e., intentionally sabotaging and harming the company; Grégoire et al., 2009), warning others (Willemsen et al., 2011), to advice seeking (to acquire new skills/information to better use and/or repair the product; Willemsen et al, 2013). Earlier research demonstrates that online complaints can have strong and diverse detrimental effects, particularly on a brand’s potential customers (so-called online complaint bystanders), including unfavorable attitudes and an increased willingness to criticize the involved brand to others (e.g., Chevalier & Mayzlin, 2006; Sen & Lerman, 2007). However, evidence also exists that ‘webcare’, which is company’s online complaint handling response to a public complaint can repair negative reactions of these bystanders to some extent (e.g., Weitzl & Hutzinger, 2017). It remains, nevertheless, unclear how far such positive reactions can be stimulated with webcare among NeWOM bystanders.

E-WOM (Electronic Word Of Mouth): Dimensi dan Pengaruhnya Terhadap Keputusan Berkunjung Wisatawan ke Gili Matra di Kabupaten Lombok Utara (KLU)

2019 ◽  
Vol 4 (2) ◽  
pp. 69-89
Author(s):  
Didy Ika Supryadi ◽  
Himawan Sutanto
Keyword(s):  
Word Of Mouth ◽  
Economic Incentives ◽  
Electronic Word Of Mouth ◽  
Positive Feeling ◽  
Concern For Others ◽  
Positive Feelings

Penelitian ini berjudul “E-Wom (Electronic Word Of Mouth):  Dimensi dan Pengaruhnya Terhadap Keputusan Berkunjung Wisatawan ke Gili Matra di Kabupaten Lombok Utara (KLU)”. Rumusan masalah dalam penelitian ini adalah Apakah  dimensi Electronic Word of Mouth (EWOM) yang terdiri dari Concern for Others, Expressing Positive Feeling, Economic Incentives, Helping the Company, Platform Assistance mempengaruhi Keputusan Berkunjung Wisatawan pada Gili Matra di media sosial Facebook, Instagram dan media online lainnya. Tujuan penelitian ini adalahmengetahui pengaruh dimensi Electronic Word of Mouth (EWOM) yang terdiri dari Concern for Others, Expressing Positive Feeling, Economic Incentives, Helping the Company, Platform Assistance pada Keputusan Berkunjung Wisatawan pada Gili Matra di media sosial Facebook, Instagram dan media online lainnya. Data yang digunakan dalam penelitian ini adalah data primer yaitu data yang berasal dari responden dan data sekunder yaitu data yang berasal dari Dinas Kebudayaan dan Pariwisata Kabupaten Lombok Utara. Variabel penelitian yang digunakan adalah 1. Variabel Electronic Word Of Mouth (X). Dalam penelitian ini variabel bebas yang ditetapkan adalah Electronic Word Of Mouth (e-WOM) yang terdiri dari lima dimensi yaitu: Concern for others, Expressing positive feelings, Economic Insentive, Helping the Company, Platform assistance.2. Variabel Keputusan Berkunjung Wisatawan (Y). Dalam penelitian ini variabel terikat yang ditetapkan adalah keputusan berkunjung wisatawan yang meliputi informasi dan rekomendasi yang diterima wisatawan melalui akun media sosial Facebook, Instagram dan media online lainnya yang terkait dengan 3 Gili Matra. Teknik analisa data yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil Penelitian menunjukkan bahwa Dimensi E-WOM memiliki pengaruh yang positif dan signifikan terhadap Keputusan Berkunjung Wisatawan ke Gili Matra, Kabupaten Lombok Utara (KLU)

E-WOM Issues and Challenges

2017 ◽  
pp. 1664-1682
Author(s):  
Dhiraj Jain ◽  
Yuvraj Sharma
Keyword(s):  
Business Strategy ◽  
Positive Attitude ◽  
Business Processes ◽  
Word Of Mouth ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
F Test ◽  
Global Era

In the global era, Electronic Word of Mouth (E-WOM) has become an important emerging business strategy in the marketing and consumer environment. Along with the growth of digital connectivity and E-WOM, new ongoing challenges have also emerged for online users, businesses, and services. The chapter mainly aims to look closer upon how Electronic Word of Mouth faced challenges related to social, personal, psychological and human appeal in FMCG sector which influence customers as well as firms. The study used survey method to approach the respondents. The primary data was collected from 250 respondents and descriptive statistics and F-test ANOVA were used to test the significant of the association / non-association between variables. It was found that mostly customers have positive attitude towards E-WOM phenomenon. The study could help the FMCG Company in taking such steps that could make improvements in their business processes and expand their business without spending lot of money.

scholarly journals The Factors Affecting Purchasing Decision through Pegipegi Application by Customers of Dian Nuswantoro University

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Diana Aqmala ◽  
Febrianur Ibnu Fitroh Sukono Putra
Keyword(s):  
Product Quality ◽  
Direct Effect ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Model ◽  
Positive Contribution ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Factors Affecting ◽  
Price Perception

Objective: This study aims to analyse the factors that influence online purchasing decisions through Pegipegi application.Research Design & Methods: This research method is quantitative with sample of 170 respondents of students of Universitas Dian Nuswantoro. The sample collecting technique is purposive sampling through questionnaires distributed personally using Likert scale. The technique of Analysis used is structural equation model. Findings:The finding results showed that 1) Electronic Word of mouth has a significant direct effect on purchasing, 2) price perception has a direct effect on purchasing decisions, 3) product quality has a direct effect on purchasing decisions, 4) brand awareness is able to mediate the influence of electronic word of mouth, price perception, and product quality on purchasing decisions.Implications & Recommendations:This research has managerial implications for the marketing policies implemented by the Pegipegi application in order to increase customer awareness, thereby increasing the desire to immediately make purchasing decisions when they need appropriate service products.Contribution & Value Added:This study provides a positive contribution to decision making on marketing policies in order to increase market share and company competitiveness in the industry.

scholarly journals E-WOM (Electronic Word Of Mouth): Dimensi dan Pengaruhnya Terhadap Keputusan Berkunjung Wisatawan ke Gili Matra di Kabupaten Lombok Utara (KLU)

2018 ◽  
Vol 4 (2) ◽  
pp. 69-89
Author(s):  
Didy Ika Supryadi ◽  
Himawan Sutanto
Keyword(s):  
Word Of Mouth ◽  
Economic Incentives ◽  
Electronic Word Of Mouth ◽  
Positive Feeling ◽  
Concern For Others ◽  
Positive Feelings

Penelitian ini berjudul “E-Wom (Electronic Word Of Mouth):  Dimensi dan Pengaruhnya Terhadap Keputusan Berkunjung Wisatawan ke Gili Matra di Kabupaten Lombok Utara (KLU)”. Rumusan masalah dalam penelitian ini adalah Apakah  dimensi Electronic Word of Mouth (EWOM) yang terdiri dari Concern for Others, Expressing Positive Feeling, Economic Incentives, Helping the Company, Platform Assistance mempengaruhi Keputusan Berkunjung Wisatawan pada Gili Matra di media sosial Facebook, Instagram dan media online lainnya. Tujuan penelitian ini adalahmengetahui pengaruh dimensi Electronic Word of Mouth (EWOM) yang terdiri dari Concern for Others, Expressing Positive Feeling, Economic Incentives, Helping the Company, Platform Assistance pada Keputusan Berkunjung Wisatawan pada Gili Matra di media sosial Facebook, Instagram dan media online lainnya. Data yang digunakan dalam penelitian ini adalah data primer yaitu data yang berasal dari responden dan data sekunder yaitu data yang berasal dari Dinas Kebudayaan dan Pariwisata Kabupaten Lombok Utara. Variabel penelitian yang digunakan adalah 1. Variabel Electronic Word Of Mouth (X). Dalam penelitian ini variabel bebas yang ditetapkan adalah Electronic Word Of Mouth (e-WOM) yang terdiri dari lima dimensi yaitu: Concern for others, Expressing positive feelings, Economic Insentive, Helping the Company, Platform assistance.2. Variabel Keputusan Berkunjung Wisatawan (Y). Dalam penelitian ini variabel terikat yang ditetapkan adalah keputusan berkunjung wisatawan yang meliputi informasi dan rekomendasi yang diterima wisatawan melalui akun media sosial Facebook, Instagram dan media online lainnya yang terkait dengan 3 Gili Matra. Teknik analisa data yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil Penelitian menunjukkan bahwa Dimensi E-WOM memiliki pengaruh yang positif dan signifikan terhadap Keputusan Berkunjung Wisatawan ke Gili Matra, Kabupaten Lombok Utara (KLU)

scholarly journals Pengaruh Electronic Word Of Mouth Foto Wisata terhadap Keputusan Berkunjung Wisatawan di Padang

2019 ◽  
Vol 10 (1) ◽  
pp. 22
Author(s):  
Puti Embun Sari ◽  
Eka Mariyanti ◽  
Siska Lusia Putri
Keyword(s):  
Word Of Mouth ◽  
Economic Incentives ◽  
Electronic Word Of Mouth ◽  
Positive Feeling ◽  
Concern For Others

Penelitian ini bertujuan untuk melihat pengaruh Electronic Word of Mouth foto wisata terhadap keputusan berkunjung wisatawan di kota Padang. Dimana Electronic Word of Mouth akan dilihat dari segi (1) Pengaruh concern for others terhadap keputusan berkunjung wisatawan di Kota Padang, (2) Pengaruh expressing positive feeling terhadap keputusan berkunjung wisatawan di Kota Padang, (3)  Pengaruh economic incentives terhadap keputusan berkunjung wisatawan di Kota Padang, (4) Pengaruh concern for others, expressing positive feeling dan economic incentives terhadap keputusan berkunjung wisatawan di Kota Padang. Penelitian dilakukan di kota Padang. Objek dalam penelitian ini adalah para wisatawan yang berkunjung ke destinasi wisata kota Padang tahun 2018 dengan jumlah sampel sebanyak 138 orang. Metode penarikan sampel dengan menggunakan metode nonprobability sampling dengan teknik accidental sampling. Metode analisis yang digunakan adalah analisis regresi linear berganda. Berdasarkan hasil perhitungan yang terangkum pada penjelasan di atas dengan menggunakan uji t, diperoleh hasil bahwa Concern for Others, Expressing Positive Feeling dan Economic Incentives berpengaruh positif dan signifikan  terhadap keputusan berkunjung wisatawan di kota Padang  secara parsial. Kemudian nilai adjusted R square adalah sebesar 0,622 hal ini berarti  62,2% dari keputusan berkunjung wisatawan di kota Padang yang dapat dijelaskan oleh Concern for Others, Expressing Positive Feeling dan Economic Incentives sedangkan sisanya sebesar 37,8% dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. Selanjutnya concern for Others, Expressing Positive Feeling dan Economic Incentives secara bersama-sama berpengaruh signifikan terhadap keputusan berkunjung wisatawan di kota Padang.

scholarly journals Electronic Word-of-Mouth (eWOM)

2021 ◽  
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Academic Research ◽  
Economic Incentives ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Communication Management ◽  
Research Areas ◽  
The Impact

The concept of electronic word-of-mouth (eWOM) was introduced in the mid-1990s, when the Internet was beginning to change the ways consumers interacted with each other. eWOM can be generally defined as consumers’ information sharing and exchange about a product or company via the Internet, social media, and mobile communication. eWOM has been recognized to lead to high retransmission intentions because it is easy for consumers to generate conversations online. It also allows information to be passed along globally and quickly. Because of the impact of eWOM on consumer behavior, academic research on eWOM has been documented in disciplines such as advertising, marketing, communication, management, and electronic commerce. Over the past few decades, research has demonstrated the impact of eWOM on sales, product evaluations, purchase decisions, customer satisfaction and loyalty, and consumer-brand relationships. Research has also examined antecedents and motives of eWOM. Factors such as consumers’ desire for social interaction, desire for economic incentives, concern for other consumers, and the potential approval utility have been identified as important motives that drive consumers’ eWOM behavior. In addition, individuals’ social relationship factors (e.g., social capital), as well as message source and characteristics, are antecedents that lead to eWOM behavior. In this article, eWOM is considered in many different formats, such as product review sites, emails, discussion boards, user-generated content, social media, and online communities. This article begins with citations concerning the Role of eWOM in Advertising, Communication, and Marketing. Next, Special Journal Issues on eWOM and Overview Articles are presented. Finally, key research areas are highlighted: Social Media–Based eWOM and Purchase Intentions; the Role of Influencers as a new source of eWOM; the impact of eWOM on Corporate Reputation and Corporate Social Responsibility (CSR); and Cross-Cultural Differences in eWOM. These areas together explain the antecedents and consequences of eWOM.

scholarly journals PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI INSTAGRAM TERHADAP DESTINATION IMAGE DI FARMHOUSE SUSU LEMBANG, BANDUNG

2018 ◽  
Vol 6 (2) ◽  
pp. 30-43
Author(s):  
Miftakhul Noviyanti ◽  
Nungky Puspita ◽  
Riza Firmansyah
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Economic Incentives ◽  
Destination Image ◽  
Social Benefits ◽  
Electronic Word Of Mouth ◽  
Advice Seeking ◽  
Concern For Others ◽  
Positive Feelings ◽  
Negative Feelings

Following the growth and evolution of the internet, electronic word of mouth have become an important phenomenon. The objective of this research is to analyze how the effect of electronic word of mouth (eWOM) in social media instagram toward destination image. This research applied quantitative approach. The sample of this research is 100 respondent who knew about Farmhouse Susu Lembang instagram account, collected using non-probability sampling. This research used questionnaire as research instrument and analyzed with multiple regression. The result of this research that the dimensions of negative feelings venting, concern for others, social benefits, and advice seeking from eWOM variables have significant influence, and the dimensions of platform assistance, expressing positive feelings, economic incentives, and helping the company from variables electronic word of mouth (eWOM) on Instagram social media has no significant effect on destination image.

scholarly journals Study of Forming Factors Electronic Word of Mouth (EWOM) and Its Influence On Purchasing Fruit Products at Kojama Shop

HABITAT ◽  
2021 ◽  
Vol 32 (3) ◽  
pp. 119-129
Author(s):  
Siti Fitriah ◽  
Budi Dharmawan ◽  
Ulfah Nurdiani
Keyword(s):  
Word Of Mouth ◽  
Survey Methods ◽  
Data Retrieval ◽  
Economic Incentives ◽  
Electronic Word Of Mouth ◽  
Five Factors ◽  
Avocado Fruit ◽  
Concern For Others ◽  
Positive Feelings ◽  
Selection Of

Kojama Shop is an online platform that markets avocado butter products. To win the competition, Kojama Shop must improve Electronic Word of Mouth (eWOM) by knowing the factors that form eWOM and their effect on purchases. This study aims to determine the factors that form eWOM on the purchase of fruit products at the Kojama Shop and the influence of the factors formed from eWOM on the purchase of fruit products at the Kojama Shop. The selection of research places is intentional. The target of research is the follower of the Kojama Shop Instagram account that has already bought and consumed butter avocado fruit products at least 2 times, aged at least 18 years, and actively using social media Instagram. Data retrieval using survey methods through online questionnaires using Google forms. Sampling using the Unknown Population formula, the study took 151 respondents. Data analysis uses descriptive and multiple linear regression. The results showed that there are 5 factors of eWOM: Concern for Others, Expressing Positive Feelings, Economic Incentives, Helping the Company, and Platform Assistance. These five factors have a significant influence together and an individual towards the purchase.

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