Rancangan “Wonderful Indonesia” Sebagai Branding-Destination

2020 ◽  
Vol 2 (1) ◽  
pp. 75-82
Author(s):  
Dewi Kumoratih
Keyword(s):  
Qualitative Research ◽  
Strategic Planning ◽  
Art History ◽  
Visual Communication ◽  
Online Media ◽  
Branding Strategy ◽  
Visual Communication Design ◽  
Communication Design ◽  
Grand Design ◽  
Destination Brand

The aim of this paper is to examine Indonesia’s latest branding-destination, “Wonderful Indonesia”. This study attemps to find the missing link between what the country is trying to communicate, represented by the logo of its destination brand, and how this logo is perceived by its audience. Furthermore, in conjunction with its campaign, it is also important to discover whether design as a discipline, plays a major role in the strategic planning of the nation’s grand-design. Required data of logo implementation and distribution were collected through online media as well as above the line and below the line media. The method used is based on qualitative research dan data was examined through art history, visual communication design dan marketing approaches. The outcome suggests that the Ministry responsible for tourism needs to re-evaluate its branding strategy in a more strategic basis due to its lack of consistency in terms of implementations and communications.

scholarly journals How to Use Iconic Image Illustration to Increase Selling Value of Fiction Works

The Winners ◽  
2017 ◽  
Vol 18 (2) ◽  
pp. 49
Author(s):  
Shienny Megawati Sutanto ◽  
Marina Wardaya
Keyword(s):  
Qualitative Research ◽  
Theoretical Basis ◽  
Visual Communication ◽  
Publishing Industry ◽  
Positive Response ◽  
Creative Industry ◽  
Visual Communication Design ◽  
Communication Design ◽  
Iconic Images ◽  
Iconic Image

This research aimed to find out how to use iconic images illustration to increase selling value of fiction works. The theoretical basis of this research was visual communication design, illustration, color, and semiotics. The method used in this research was qualitative research by doing interviews with experts who are experienced in publishing and illustration field. Another method used was observing children and fiction books which use iconic image illustration to attract consumer’s interest in order to increase books sales. The results of this study show that fiction books with iconic image illustration images have the positive response from consumers who show their interest and desire to buy them. Moreover, these results are expected to be useful for the creative industry, especially the sub-sector publishing industry when designing illustrations to be used in a book.

scholarly journals TOKOH WAYANG SEMAR SEBAGAI BUDAYA LOKAL INDONESIA DALAM RANGKA MEMPERKAYA IMAJINASI DAN SUMBER KREATIVITAS DEKAVE

2020 ◽  
Vol 7 (3) ◽  
pp. 128
Author(s):  
Endro Tri Susdarwono
Keyword(s):  
Qualitative Research ◽  
Visual Communication ◽  
Analytical Study ◽  
Target Audience ◽  
Local Culture ◽  
Human Beings ◽  
Design Work ◽  
Normative Approach ◽  
Visual Communication Design ◽  
Communication Design

The purpose of this study is to discuss the Semar puppet characters who are Indonesian local culture as a wealth of imagination and a source of creativity in the creation of visual communication design works. This research is a qualitative research, the type of research uses a comprehensive analytical study and analytical normative approach. Indonesian local culture needs to be embraced into a wealth of imagination and a source of creativity for the process of creating advertising design works. By following the prevailing customs, upholding morality, and prioritizing local cultural wisdom to be later appointed as inspiration, source of ideas and ideas, as well as software to communicate various commercial, social, or moral messages to the target audience, existence A visual communication design work will accentuate people's lives, in the end it is expected to be able to enlighten the thoughts and feelings of human beings who live and fill their lives according to their respective talents. The mysterious Semar wayang figure is also part of the religious mythological figure loved by the Javanese people in particular. Therefore, Semar is considered to have high value and value in wayang as part of Javanese life. So, of course the character Semar will be interesting to study more carefully and more deeply in terms of philosophy in an effort to unravel the mystery that surrounds him.

scholarly journals AN ERRORS ANALYSIS IN TRANSFORMING ACTIVE TO PASIVE FORM OF INDRAPRASTA PGRI STUDENTS (VISUAL COMMUNICATION DESIGN PROGRAMME)

2020 ◽  
Vol 3 (1) ◽  
pp. 13-22
Author(s):  
Fitria Iswari
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Data Collection ◽  
Visual Communication ◽  
First Year ◽  
Passive Voice ◽  
Visual Communication Design ◽  
Communication Design ◽  
Errors Analysis ◽  
English Subject

Universitas indraprasta PGRI , students get the English subject in first year, and one of material is passive voice form. From the students score in examination, the result is they had low score in transforming active to passive form. From that condition the writer do a research of an errors analysis in transforming Active to Passive form. The purpose of the research is to find the errors of students in transforming active to passive form. This is descriptive qualitative research which the data collection is gotten from test and interview. The data shows there are 428 errors in transforming active to passive voice from 4 classes randomly. From the data analysis, it can be taken a conclusion that students did all types of errors (omission, addition, misformation, misordering) . From 4 classes there are 428 errors that they had made. And the highest errors are omission which is 134 errors, and the lowest errors are misformation which is 83 Errors. Misordering is 91 errors and addition is 120 errors. From the interview the writer got that students do not know the tenses of active voice so they cannot change rightly to passive voice.  

Mengkaji Karakteristik Media Televisi untuk Memudahkan Merancang Komunikasi Visual yang Tepat

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 705
Author(s):  
Tunjung Riyadi
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Print Media ◽  
Literature Study ◽  
Visual Communication Design ◽  
Communication Design ◽  
Television Screen

 A work of visual communication design which aired on the television screen has a different perspective in its interpretation in the eyes of the audience when compared to other media. By understanding the characteristics and nature of media, proper exploration of graphic design can easily be created. Through literature study, observations of the author as a practitioner of graphic design for television and comparisons with the print media will facilitate the understanding of this study. 

scholarly journals Pengaplikasian Golden Ratio Pada Perancangan Logo Dalam Perspektif Desain Komunikasi Visual

2021 ◽  
Vol 3 (3) ◽  
Author(s):  
Yosef Yulius
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Golden Ratio ◽  
Market Demand ◽  
Regular Form ◽  
Design Work ◽  
Visual Communication Design ◽  
Communication Design ◽  
Good Market ◽  
The Times

<p class="SammaryHeader" align="center"><strong><em>Abstract</em></strong></p><p><em>In the scientific field of visual communication design, the logo is one of the most frequently made designs and has a good market share. Along with the times, designing a logo work has undergone various forms and forms of transitions. The design process has also undergone innovation from various aspects ranging from concepts to the final results. The amount of market demand for a good logo makes the logo designers try to maximize the logo making process to match the expected results. One form of the logo-making process is by applying the golden ratio as a benchmark in determining the proportion and order of a harmonious and regular form to produce an aesthetic visual form. Understanding of the golden ratio is needed as a guide for graphic designers to be able to create a design work that has a basis for structured patterns and arrangements.</em></p><p><strong><em>Keywords </em></strong><em>: Logo, Graphic Design, Visual Communication Design, Golden Ratio, DKV</em></p><p><em> </em></p><p class="SammaryHeader" align="center"><strong><em>Abstrak</em></strong></p><p><em>Dalam bidang  desain komunikasi visual, logo merupakan salah satu karya desain yang paling sering dibuat dan memiliki pangsa pasar yang baik. Seiring dengan perkembangan jaman, perancangan sebuah karya logo telah mengalami berbagai macam transisi bentuk dan rupa. Proses perancangannya pun telah mengalami inovasi dari berbagai aspek mulai dari konsep hingga hasil akhirnya. Banyaknya permintaan pasar akan logo yang baik membuat para perancang logo berusaha memaksimalkan proses pembuatan logo agar sesuai dengan hasil yang diharapkan. Salah satu bentuk proses pembuatan logo adalah dengan cara mengaplikasikan golden ratio sebagai patokan dalam menentukan proporsi dan tatanan bentuk yang harmonis dan teratur untuk menghasilkan bentuk visual yang estetis. Pemahaman akan golden ratio dibutuhkan sebagai panduan para desainer grafis untuk dapat menciptakan suatu karya desain yang memiliki landasan akan pola dan tatanan yang terstruktur.</em></p><p><strong><em>Kata Kunci </em></strong><em>: Logo, Desain Grafis, Desain Komunikasi Visual, Golden Ratio, DKV</em></p>

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