scholarly journals Aplikasi Konsep Personal Knowledge Management (PKM) dengan Social Web

2012 ◽  
Vol 3 (1) ◽  
pp. 374
Author(s):  
Nuril Kusumawardhani Soeprapto Putri
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Social Networking ◽  
Social Networking Sites ◽  
Added Value ◽  
Personal Knowledge ◽  
Interaction Patterns ◽  
Literature Study ◽  
Personal Knowledge Management ◽  
The Impact

This study discusses the impact of social media to the development of personal knowledge management (PKM). Here the author describeS the factual condition of the company that useS social media as a means of personal knowledge management. Furthermore, these interaction patterns have significant impact on the organization. The purpose of this article is to analyze the application of personal knowledge managementconcept, combined with the social media concept that focuses on social networks with the consideration that they are widespreadly used by the public. Plus the emergence of social networking sites are increasingly new added value to the development of social media. The method used is literature study obtained from the online journals, articles and text books. The result of this study is expected to expand the use of social networking as a means of personal knowledge management in the organization.

The impact of social networks in the development of a personal sports brand

2016 ◽  
Vol 6 (3) ◽  
pp. 274-294 ◽  
Author(s):  
Michael Robert Green
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Real Life ◽  
Rugby Union ◽  
Added Value ◽  
Primary Data ◽  
Content Type ◽  
The Impact

Purpose – Over the past two decades the subject and growth of social media has been exponential, along with its relevance to the sport marketing industry. The purpose of this paper is to investigate the strategic usage of social networking websites to develop the concept of a personal brand by international rugby union players. Design/methodology/approach – This study was embedded within an interpretivist paradigm that allowed the qualitative examination of the way international rugby players use social networking sites. The primary data collection method involved ten semi-structured interviews and was triangulated with secondary sources which involved visiting the three social networking sites utilised by all the players (Facebook, Twitter and Instagram). Findings – The research analysis revealed personal branding themes that can be classified according to the following mnemonic: personality, exposure, response, follow, endorse, consistent, and target audience (PERFECT). Research limitations/implications – This study has focused entirely upon international rugby union players; therefore no claim is made for generalisability to other contexts. A potential area for future research lies in replicating this study in different sport settings in order to identify whether the identified contextual factors also play a role outside of international rugby union and for different gender, playing-level or social media categories. Practical implications – This study has reinforced that, within “real-life” social networking contexts, the development of an online profile can help create differentiation for players in a highly competitive market, especially if they share similar “sporting” characteristics with colleagues or other athletes. This research highlights that the utilisation of social networks by sports athletes has to become part of a strategic marketing approach. Originality/value – The author draws attention to the theoretical position based on the PERFECT mnemonic offering sports athletes a framework to develop a successful online branding strategy. The central premise is based on emphasising uniqueness and distinction to offer a competitive advantage by delivering added value throughout various communications.

scholarly journals Impact of Social Media Visuals on People’s Visual Communication during Social Movements in Bangladesh

2019 ◽  
pp. 9-18
Author(s):  
MD Saiful Alam Chowdhury ◽  
Monira Begum ◽  
Shaolin Shaon
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Social Networking ◽  
Social Networking Sites ◽  
Visual Communication ◽  
Online News ◽  
Substantial Role ◽  
The Past ◽  
Popular View ◽  
The Impact

The past decade has seen an armorial growth of the influence of social media on many aspects of people’s lives. Social networking sites, especially Facebook, play a substantial role in framing popular view through its contents. This article explores the impact of visuals, especially photos and videos, published in social media during social movements. Importantly that some visuals received attention in social media during agitations which later got featured or become news in print, electronic and online news portal media as well. Some of the visuals later proved to be edited or fabricated contents which created confusion among participants in this research and beyond. The confusion has contributed to the acceleration or shrinkage of the movement in question in many cases. The center of this article is to examine how social media visuals influence people’s visual communication during social movements. Additionally, it digs out the user’s activity on social media during movements.

Re-Evaluation of Nepali Media, Social Networking Spaces, and Democratic Practices in Media

2014 ◽  
pp. 287-304
Author(s):  
Dilli Bikram Edingo
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Indigenous Peoples ◽  
Social Networking Sites ◽  
Virtual Space ◽  
Common People ◽  
Collective Voice ◽  
Mainstream Media ◽  
Reliable Source ◽  
The Impact

This chapter first analyzes the Nepali mainstream media and social media's effect upon its relationships with audiences or news-receivers. Then, it explores how social media is a virtual space for creating democratic forums in order to generate news, share among Networked Knowledge Communities (NKCs), and disseminate across the globe. It further examines how social media can embody a collective voice of indigenous and marginalized people, how it can better democratize mainstream media, and how it works as an alternative media. As a result of the impact of the Internet upon the Nepali society and the Nepali mainstream media, the traditional class stratifications in Nepal have been changed, and the previously marginalized and disadvantaged indigenous peoples have also begun to be empowered in the new ways brought about by digital technology. Social networking spaces engage the common people—those who are not in power, marginalized and disadvantaged, dominated, and excluded from opportunities, mainstream media, and state mechanisms—democratically in emic interactions in order to produce first-hand news about themselves from their own perspectives. Moreover, Nepali journalists frequently visit social media as a reliable source of information. The majority of common people in Nepal use social networking sites as a forum to express their collective voice and also as a tool or medium to correct any misrepresentation in the mainstream media. Social media and the Nepali mainstream media converge on the greater issues of national interest, whereas the marginalized and/or indigenous peoples of Nepal use the former as a space that embodies their denial of discriminatory news in the latter.

The Impact of Social Media to Library Services in Digital Environment

2015 ◽  
pp. 279-295 ◽  
Author(s):  
Adeyinka Tella ◽  
Evelyn O. Akinboro
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Web Technology ◽  
Library Services ◽  
Digital Environment ◽  
The Impact

The developments in Web technology are creating more friendly, social, and fun environments for retrieving and sharing information and one of such is social media networking websites. However, it has been observed that despite the promise of social networking sites, limited libraries are adopting them for rendering services to their patrons and this consequently results in limited patronage and response from the users. To address this challenge of limited usage of social media by libraries and to engage more users in libraries' Social Networking Sites (SNSs), this chapter attempts to create awareness on the usefulness of SNSs to libraries. The discussion in the chapter focuses on the meaning of social media and SNSs, their impact on library services particularly in the digital environment, the features and types of SNSs available, etc.

The Impact of Web 2.0 on Public Engagement in the Israeli Home Front (From the 2006 Lebanon War to the 2014 Israel-Gaza Conflict)

2018 ◽  
Vol 5 (2) ◽  
pp. 52-63
Author(s):  
Galit Margalit Ben-Israel
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Public Participation ◽  
Public Engagement ◽  
Social Networking Sites ◽  
Home Front ◽  
User Generated Content ◽  
Asymmetric Conflicts ◽  
The Impact

This article deals with citizen engagement and public participation being in crisis on the Israeli home front, in the era of Web 2.0. Since 2004, Web 2.0 characterizes changes that allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in social networking sites: Facebook, Twitter, blogs, wikis, YouTube, hosted services, applications, WhatsApp, etc. Since 2006, Israel is involved in asymmetric conflicts. The research defines the impact of Web 2.0 on public engagement in the Israeli home front. The case studies examined in the research are: 1) The 2006 Lebanon War (July-August 2006); 2) The Gaza War (27 December 2008 and ended on 18 January 2009); 3) Operation Pillar of Defense (November 2012); and 4) The 2014 Israel–Gaza conflict.

Studying Physical Activity Using Social Media

2013 ◽  
Vol 3 (2) ◽  
pp. 16-28 ◽  
Author(s):  
Jeroen Stragier ◽  
Peter Mechant ◽  
Lieven De Marez
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Physical Activities ◽  
Added Value ◽  
Data Set ◽  
Important Direction ◽  
Rich Information ◽  
Personal Reflections

Smartphones and mobile fitness applications or apps have brought a new experience to physical activities such as running, walking, and cycling. Increased sharing of these activities by users of social networking sites affords the collection of large physical activity datasets. This study assesses to what extent raw data from mobile fitness applications (MFAs) posted on Twitter can be used for studying physical activity and what added value they can provide. A total of 22,258 tweets collected over a nine-month period using RunKeeper mobile fitness app were analyzed. A quantitative analysis of the entire data set and a content analysis of a subset of 2,868 tweets were performed. The data from MFAs exchanged via Twitter provided rich information on various aspects of physical activity including timing and distance of runs, bicycle rides, and walks. Personal reflections shared by RunKeeper users contained additional details on how the activity was experienced. Although further research is needed to determine the representativeness and generalizability of such data, the results of this study may indicate an important direction for extending current methodological practices in physical activity research.

scholarly journals THE IMPACT OF INSTAGRAM MARKETING ADOPTION TOWARDS CONSUMER PURCHASE DECISION ON FASHION

2020 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Daniel Augustinus ◽  
Agnes Agnes
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Virtual Communities ◽  
Positive Impact ◽  
Strong Relationship ◽  
Purchase Decision ◽  
Fashion Industry ◽  
The World ◽  
The Impact

Social networking sites have been emerged and transformed the world, bringing the world and its people closer. Social media which are part of social networking sites have become more effective in marketing tools; it helps in creating opportunities and awareness to consumers. Social media platform such as Instagram has recently become the most popular social networking sites among the young people. In addition, selling and market the products in the virtual store on Instagram represents a new shopping mode for most consumers, especially youngsters both men and women, and they represent an important role in influencing fashion consumer purchase decision through social networking sites. This study attempted to investigate impact of social networking sites towards consumer purchase decision on fashion industry. Therefore, questionnaires are spreaded out to 110 respondents who are social media users in Medan in order to gather the necessary information and data. The results of this research, it is concluded that social networking sites (the usability of Instagram) influences and give impact towards consumer purchase decision on fashion. Moreover, both of the variables have a strong relationship on each other and considered to be linear. The results also demonstrate that Instagram influences fashion consumer purchase decision through its usability such as good metrics, eye catching content, and recommendations from others. Furthermore, Instagram is also proved to have a positive impact towards consumer purchase decision by creating awareness, provide satisfaction feeling and creating virtual communities which may motivates consumer to do an online purchase.  

scholarly journals Social Media Advertisement and its Effect in Sales Prediction - An Analysis

2020 ◽  
Vol 8 (2) ◽  
pp. 40-44
Author(s):  
B Subha
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Open Source Software ◽  
Social Networking Sites ◽  
Vital Role ◽  
Programming Tool ◽  
Sales Prediction ◽  
Social Media Advertising ◽  
The Impact ◽  
A Company

Social Media Advertising plays a vital role in today’s business. It helps marketers to build relationships with their customers and increase sales. Marketers are using social media to advertise their products and generate sales. Social networking sites such as YouTube, Facebook, and Instagram are essential in today’s competitive business for boosting the sales of the firm. This study aims to predict the impact of social media advertising on sales of a company. The purpose of this paper is to build a linear regression model that predicts sales based on money spent on YouTube advertisements. The data is analyzed using the R open-source software program for statistical analysis. The R is a powerful programming tool that can represent the dataset graphically concerning different parameters, and it also uses different packages available. The result of this research shows that YouTube advertising is a better predictor of company sales.

scholarly journals The Impact of Social Networking Sites on Study Habits and Interpersonal Relationships among Vietnamese Students

2021 ◽  
pp. 221-233
Author(s):  
Vu Van Tuan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Interpersonal Relationships ◽  
Social Networking Sites ◽  
Pearson Correlation ◽  
Negative Influence ◽  
Study Habits ◽  
Quantitative Methodology ◽  
Human Beings ◽  
The Impact

Social media has a profound influence on every aspect of human beings nowadays. This study investigated the impact of social networking sites on study habits and interpersonal relationships at the tertiary level. A total of 125 college students from different universities in Hanoi were chosen through a convenience sampling technique. Quantitative methodology was employed for the research instrument and a descriptive survey design was adopted for this study. The researchers designed questionnaires with Cronbach's alpha reliability coefficients of at least 0.84 to collect data for the study. Analysis of the data was carried out using frequencies, percentages, means, t-tests, and Pearson correlation statistics at the 0.05 alpha level. The findings revealed that students’ level of using social networking sites had a negative influence on their study habits and their interpersonal relationships. Based on the findings, it was recommended that regular orientations should be given to students on how and when to use social media to enhance their study habits or to spend time improving their interpersonal relationships with their families, friends, and teachers.

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

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