scholarly journals Pemakaian E-Commerce untuk Usaha Kecil dan Menengah Guna Meningkatkan Daya Saing

2013 ◽  
Vol 4 (2) ◽  
pp. 638
Author(s):  
Julisar Julisar ◽  
Eka Miranda
Keyword(s):  
Information Technology ◽  
Market Orientation ◽  
Market Access ◽  
Small And Medium Enterprises ◽  
Open Market ◽  
Market Mechanisms ◽  
Web Based ◽  
Market Control ◽  
Medium Enterprises

One key to the success of Small and Medium Enterprises (SMEs) is the availability of a clear market for the products. Meanwhile, the fundamental weaknesses faced by SMEs in marketing are low market orientation, weakness in a complex and sharp competition and inadequate marketing infrastructure. Faced with an increasingly open market mechanisms and competitive, market control is prerequisite for improving competitiveness. Therefore, expansion of market access with Web-based Information Technology is now needed as a medium for global communication. One thing that gives a competitive advantage in international trade competition is information technology of electronic commerce or e-commerce. This paper shows the important role of e-commerce for SMEs in Indonesia and how to model the development of e-commerce. This paper intends to show the important role of e-commerce for SMEs in Indonesia and how to model the development of ecommerce.

scholarly journals Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19

2021 ◽  
Vol 12 (2) ◽  
pp. 19
Author(s):  
Emi Suwarni ◽  
Maidiana Astuti Handayani
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Digital Media ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Qualitative Descriptive ◽  
The Government ◽  
Medium Enterprises

This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research

scholarly journals The impact of market orientation on the performance of MSMEs operating in technology parks: The role of market dynamism

2021 ◽  
Vol 17 (2) ◽  
pp. 29-52
Author(s):  
Anna Wójcik-Karpacz ◽  
◽  
Jarosław Karpacz ◽  
Joanna Rudawska ◽  
◽  
...  
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Theory And Practice ◽  
Systematic Research ◽  
Technology Parks ◽  
And Performance ◽  
Medium Enterprises ◽  
The Impact

Purpose: The purpose of this article is to identify the role of market dynamism in the relationship between market orientation and the performance of micro, small, and medium enterprises (MSMEs) operating in technology parks (TPs) in Poland. Methodology: The two methods used for performing the quantitative empirical research are CAWI and PAPI. The research sample included MSMEs operating in technology parks in Poland. The article is the answer to the needs for systematic research of models between market orientation and firm performance. Findings: The research findings provide an insight into the level of market orientation and performance of the analyzed MSMEs operating in technology parks in Poland. It was found that MSMEs in the research sample were not a homogeneous group in this respect. It has been proven that market orientation is a significant stimulant of firm performance, while market dynamism has not been classified as a moderator of the market orientation–firm performance relationship. Implications for theory and practice: This study contributes to strategic management by identifying the key role of market orientation for enterprises wishing to benefit from this type of strategic orientation. The important role of the predictor – market orientation in shaping the results of micro, small and medium-sized enterprises operating at TPs in Poland has been proven. In practice, this means that increasing the level of market orientation is conducive to increasing positively assessed financial performance. Originality and value: Our research carried out at MSMEs operating in technology parks in Poland enriches and supplements knowledge about market orientation as a phenomenon of universal character because it also applies to smaller sized business organizations.

The Role of Local Wisdom-Based e-Eco-Innovation to Promote Firms' Marketing Performance

2017 ◽  
Vol 8 (1) ◽  
pp. 17-31
Author(s):  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Industrial Clusters ◽  
Performance Model ◽  
Equation Modeling ◽  
Hypotheses Testing ◽  
Marketing Performance ◽  
Medium Enterprises

This study aims at investigating the effect of market orientation on local wisdom-based e-eco-innovation as mediating variable to the Small and Medium Enterprises' marketing performance. Model and hypotheses testing were undertaken by means of SEM (Structural Equation Modeling) Amos version 23. A total of 250 questionnaires were distributed among the three industrial clusters, however, 189 was valid to be further followed up. The findings were market orientation has significant effect on local wisdom-based e-eco-innovation, market orientation has significant effect on firm's marketing performance and local wisdom-based e-eco-innovation has significant effect on firm's marketing performance. The study has provided some empirical evidence that the development of local wisdom-based e-eco-innovation particularly in developing countries, enhance the SMEs marketing performance.

The Development of Small-Medium Enterprises (SMEs) and the Role of Digital Ecosystems During the COVID-19 Pandemic

2022 ◽  
pp. 123-147
Author(s):  
Marko S Hermawan ◽  
Ubaidillah Nugraha
Keyword(s):  
Information Technology ◽  
Market Share ◽  
Small And Medium Enterprises ◽  
Asian Countries ◽  
Digital Ecosystems ◽  
Recent Trends ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Cluster Program

Small and medium enterprises (SMEs) have been the backbone of Indonesia's economy for over 100 years. There is nearly 64-million-unit business, with 98% of the market share belonging to the micro-business and 52% categorized as informal. Despite the uncertainty created by the prolonged crisis, a path of recovery is happening in the SME sector. Continuous effort to support SMEs has been planned include mapping out a cluster program. This chapter illustrates challenges and types of resilience and cluster issues facing SMEs that need to be resolved to prepare SMEs for recovery, and one of them is information technology. For many businesses, including SMEs, participation in the digital economy is the key to greater resiliency. The development of SMEs in Indonesia is an interesting topic with an actual illustration of the recent trends of Asian countries' economies and businesses in the current COVID-19 pandemic.

scholarly journals Pengaruh Coaching dan Mentoring terhadap Perkembangan Umkm Fashion Serta Orientasi yang Dimediasi Kewirausahaan

2020 ◽  
Vol 4 (1) ◽  
pp. 75-81
Author(s):  
Sendy Zul Friandi ◽  
Suwarto Suwarto ◽  
Danang Rifai
Keyword(s):  
Small And Medium Enterprises ◽  
Research Result ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Positive Role ◽  
Market Mechanisms ◽  
Market Control ◽  
Study Population ◽  
Multistage Sampling ◽  
Medium Enterprises

Changes in the environment and market mechanisms that are so open, competitive, and market control are challenges that must be answered with a market orientation approach. The purpose of this study is: to examine the effect of coaching and mentoring on the development of Fashion Micro, Small and Medium Enterprises (MSMEs) in the capital's supporting areas. This research was conducted at MSME Fashion conducted by young men and women of the millennial generation. While the study population was reviewed at MSME Fashion in the Greater Tangerang area. The sample of this study consisted of 74 MSME Fashion Distros in Tangerang Regency, Tangerang City and South Tangerang City. The sampling technique is multistage sampling consisting of the first simple random sampling in order to determine the Greater Tangerang area that has MSME Fashion, the second is purposive sampling in order to determine the sample in each mapping area that has been determined as a member of the coaching and mentoring of the local entrepreneurship body, and the third is convenience sampling. The method used in determining the sample is based on respondents selected in stage two who are willing to attend. The statistical methods used by researchers are the Confirmatory Factor Analysis (CFA) Method for testing validity, the Cronbach Alpha Method for reliability testing, and the Baron and Kenny methods for hypothesis testing, statistical calculations are performed using the MINITAB application. In this study, researchers found a research result that showed that coaching and mentoring had a positive effect on the development of Fashion MSMEs and the Regional Entrepreneurship Agency played a positive role in mediating the development of MSMEs. Keywords: Coaching, Mentoring, Development of  SMEs

Collaboration in Cyber Transportation Logistics

2012 ◽  
pp. 167-182
Author(s):  
Albert K. Toh ◽  
Yupo Chan
Keyword(s):  
Information Technology ◽  
Small And Medium Enterprises ◽  
Third Party ◽  
Information Communication ◽  
Global Business ◽  
Types Of Information ◽  
Medium Enterprises ◽  
Business To Business ◽  
Different Levels

Although the topic of supply chain (SC) and logistics (L) has been discussed in many fora, placing it in today’s cyber (e) space is still a subject that receives little attention. This paper analyzes the role of e-SC/L in the context of global business to business (B2B) electronic commerce (e-commerce). A major beneficiary of e-SC/L are small and medium enterprises (SMEs), who can leverage information technology to bypass the extra cost associated with employing a third-party broker, who traditionally bridges the gap between suppliers and retailers. In this paper, a framework for incorporating both e-commerce and e-SC/L for SMEs is proposed in an e-marketplace context. The model consists of a trading platform with e-SC/L capabilities, and a classification scheme for different levels e-SC/L collaboration, presented with relevant types of information, communication and transportation technology (ICTT) needed to facilitate the design of each collaboration level. Included in the highest level are transportation, identification, and modeling and simulation technologies that enable the design of effective forward-looking collaboration.

Virtualization as a Process of Transformation of Small and Medium Enterprises (SMEs) in the Global Virtual Organization

2011 ◽  
pp. 1517-1530
Author(s):  
Jerzy Kisielnicki
Keyword(s):  
Information Technology ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Virtual Organization ◽  
Global Market ◽  
Virtual Organizations ◽  
Construction Enterprise ◽  
The Subject ◽  
Medium Enterprises

The chapter is devoted to the subject the transformation of SMEs due to the application of Information Technology (IT). These enterprises, despite their significant position in local economies, had limited possibilities while competing with large-scale enterprises (LSE) on the global market. Consequently, their role more and more often was reduced to the role of satellites. The use of IT has allowed SMEs to transform into virtual organizations and in this form succeed in the global market. The author has focused on the analysis of the following problems: virtualization as a direction of the development of SME, analysis of its strengths and weaknesses, and new opportunities and risks face medium-scale small construction enterprise that, by using information technology and creating a virtual organization, was able to defeat a large-scale enterprise (LSE) in an international tender for construction of a hotel complex.

scholarly journals Peningkatan dan Pengembangan Daya Saing bagi Umkm Kripik Salak di Kabupaten Sleman

Telaah Bisnis ◽  
2016 ◽  
Vol 15 (1) ◽  
Author(s):  
Dian Retnaningdyah ◽  
Reto Ika Sundari ◽  
Eko Riswanto ◽  
Paryanto Paryanto
Keyword(s):  
Information Technology ◽  
National Economy ◽  
Regional Economy ◽  
Small And Medium Enterprises ◽  
Appropriate Technology ◽  
Global Markets ◽  
Innovation Capability ◽  
Medium Enterprises ◽  
Technological Strategies

Abstract Today Improving and developing competitiveness for Micro, Small and Medium Enterprises (SMEs) become very important for the development of Indonesian economy. SMEs play an important role in supporting the development of regional economy, which will ultimately have an impact on the national economy.          SMEs in Sleman district engaged in the processing zalacca chips, its existence gives a positive value in the economy. Support and attention from stakeholders are very necessary for the sustainability of its business. This programs try to provide an explanation of the importance of the role of human resource innovation capability and technological strategies such as information technology and appropriate technology to support the development and improvement of the competitiveness of SMEs, especially  for businessmen of zalacca chips in  order to be able to play in the global markets.

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