A Study on the Evaluation of Transit Medical Tourism Product at Incheon International Airport

2017 ◽  
Vol 32 (5) ◽  
pp. 239-259
Author(s):  
Jae-Goo Yoon ◽  
Hye-Min Ma ◽  
Young-Doo Cha ◽  
Gi-Tae Yeo
Keyword(s):  
Medical Tourism ◽  
International Airport ◽  
Tourism Product

scholarly journals Editorial

2007 ◽  
Vol 2 (1) ◽  
pp. v-vi
Author(s):  
Joby Thomas
Keyword(s):  
Medical Tourism ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Sustainable Tourism Development ◽  
Tourism Product ◽  
Tourism Sector ◽  
Tourist Guides

The second volume of Atna comes to you with our humble efforts to enrich tourism literature in India. We are delighted with the overwhelming response to the I volume from distinguished readers across India and abroad. Inspired by the constructive comments to the I volume, the second volume of Atna continue to incorporate articles on diverse areas of tourism such as sustainable tourism, heritage, medical tourism, cruises, cuisines, education, aviation etc. Raiesh N Ragde and Maduri T Sawant in their article on 'Proficiency of Foreign Languages : A study of the approved tourist guides of Aurangabad Region' state that, most of the tourist guides engaged in tourism business do not have proficiency of foreign languages, resulting in lack of appreciation of their role and responsibilities. Nedelea and Babu P George presents a case study of sustainable tourism development in Eastern Europe. This article points to the problems faced by hospitality and tourism industry in Romania and force the tourism sector to contemplate on the approaches towards sustainable tourism development. Strategies for sustainable eco-tourism by Maduri T Sawant examines the overall development of tourism and suggests strategies for sustainable tourism development. Sindhu Joseph critically analyses the potential and present stage of development of Bekal beach resort in Kerala in her article 'Special tourism Area- a critical study of Bekal.' 'Management of Eco-tourism sites: A case study of Aianta Ellora caves' by Raiesh N Ragde and Maduri Sawant highlights that the heritage contributes to the richness of any landscape and can attract innumerable tourists looking for cultural experiences in eco-friendly environment. Prospects of developing Medical tourism in India authored by Binoy T A draws attention to the pivotal role of medical tourism and calls for coordinated promotional strategies to develop medical tourism. Paramita Suklabaidya explores the potential of cruises as tourism product and the reasons for its growing popularity worldwide in her article 'New Age Tourism Product: The Cruise Industry - the Fastest growing Tourism Sector'. Gastronomy tourism can be a pull factor for many tourism market segments and the role of Gastronomy Tourism in promoting Jharkhand as a Tourist Destination is beautifully presented by Mohinder Chand, Ashish Dahiya and Lata S Patil. Issues of effective teaching and learning in tourism education by Toney K. Thomas reviews and evaluates the effectiveness of the application of skills in the industry. Joby Thomas and P. Pakkerappa in their article highlight the crucial role of HRD in airline industry to cope UP with the challenges of advancement in technology, changing market scenario, industry restructuring and more competitive business environment. To demonstrate the techniques of implementing intrapreneurship with examples from the tourism industry a case of Southwest Airlines of USA, is presented by Jyothirmoy Ghosh and Anianeya Swamy, and portrays how the intrapreneurship principles are applied effectively in tourism sector. On behalf of the editorial board I extend sincere gratitude to all the authors for contributing their scholarly articles to Atna. We look forward to the support, guidance and encouragement of academicians, researchers, professionals and well wishers of tourism and hospitality sector in our future endeavours. Joby Thomas Executive Editor

scholarly journals THE MEDICAL TOURIST PRODUCT OF THAILAND: KEY FACTORS AND PROMOTION ON RUSSIAN-SPEAKING MARKETS

2021 ◽  
Vol 37 (3) ◽  
pp. 959-964
Author(s):  
Denis USHAKOV ◽  
Keyword(s):  
Medical Tourism ◽  
Consumer Preferences ◽  
Services Marketing ◽  
Key Factors ◽  
Health Tourism ◽  
National Medical ◽  
Current Trends ◽  
Tourism Product ◽  
Tourism Sector ◽  
Medical Tourist

Based on the results of analyze the Thai national medical tourism product’s positioning on Russia market to offer the principal guidelines for development the marketing strategy of Thai medical services at Russia markets. The article is based on the data of a Russian 2020 survey, at the same time, it tracks the dynamic trend of consumer preferences since 2017. Identified key principles of health tourism commercialization in Thailand under the conditions when this tourism sector needs to be reformatted due to post-Covid conditions, assessed the efficiency of Thai medical tourism promotion on Russian-speaking markets. Recommendations for the modernization of Thailand health tourism product in terms of its constituent services, marketing, infrastructure and investment support, pricing, promotion, taking into account current trends in the global and Russian tourism markets are given.

Product–place image and destination brand equity: special reference to “Kerala is an ayurvedic destination”

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deepa Jawahar ◽  
Aslam Muhammed M.K.
Keyword(s):  
Brand Equity ◽  
Medical Tourism ◽  
Strong Relationship ◽  
Destination Image ◽  
Primary Data ◽  
Strategic Decisions ◽  
Content Type ◽  
Place Image ◽  
Tourism Product ◽  
Destination Brand

Purpose This paper aims to analyse the relationship between the image of a tourism product and destination brand equity in the context of Kerala's Ayurveda. The study also examined the influence of destination image (DI) and hospital brand image (HBI) and the mediating role of total experience (TEX). Design/methodology/approach The research analysed 342 primary data from Ayurvedic tourists who visited Kerala for the treatment. Findings Results show that product–place image (PPI) and DI significantly influence the brand equity, but the HBI is insignificant towards the brand equity. Even though HBI does not directly influence Kerala's brand equity, it has a strong relationship through TEX (mediating variable). Practical implications This study can be implemented by destination marketing organization and tourism authorities while making strategic decisions and plans for the image creation of a tourist place. Originality/value People perceive some products from a particular place as having superior quality and uniqueness. As far as a tourist destination is concerned, a “tourism product” associated with the destination will also uplift its popularity. The study has investigated the image of this “product–place” combination in medical tourism.

scholarly journals Halal Tourism Based on Value Creation

2020 ◽  
Vol 4 (2) ◽  
pp. 268
Author(s):  
Ririn Tri Ratnasari
Keyword(s):  
Medical Tourism ◽  
Tourism Industry ◽  
Sport Tourism ◽  
Study Approach ◽  
Tourism Management ◽  
Tourism Product ◽  
The People ◽  
Tourism And Hospitality ◽  
Tourism Services ◽  
Industry Needs

Nowadays, halal tourism product is not only focused on Muslim tourists, but also non-Muslim one. The halal tourism industry needs to develop the people understanding of halal values in order to bring benefits to consumers through recognition of the tourism management potency as well as the need of value identification. This research aimed to develop value-based tourism, identify the value types, as well as create value as the basis for managing lawful tourism, which needs a model to facilitate recognizion of the tourism product excellence. This research used qualitative case study approach, with the head of tourism in the region where has potency to implement Islamic Marketing Concept as the key informants. The result showed that halal marketing included not only about product but also about pricing, promotion, and place. Muslim consumers were keen on tourism services that implement lawful approach. Furthermore, there were ten values of tourism in Indonesia e.g. Religious Tourism, Geo Tourism, Natural Tourism, Fashion Tourism, Culinary Tourism, Medical Tourism, Historical Tourism, Sport Tourism, Culture Tourism, and Hospitality Tourism.

scholarly journals A STUDY ON INITIATIVE BY MINISTRY OF TOURISM FOR PROMOTION OF WELLNESS AND MEDICAL AS NICHE TOURISM PRODUCT

2016 ◽  
Vol 4 (5) ◽  
pp. 73-79
Author(s):  
Sanjeevani Kailas Rahane ◽  
Roshen Raju
Keyword(s):  
Large Scale ◽  
Medical Tourism ◽  
Income Source ◽  
Great Capacity ◽  
Indirect Benefits ◽  
Tourism Product ◽  
The People ◽  
Tourism Potential ◽  
Direct And Indirect Benefits ◽  
Additional Income

Worldwide Tourism is now recognized as an accelerator of growth. Tourism has great capacity to generate large scale employment and additional income source to the various skilled and unskilled. Several countries have transformed their economics by developing their tourism potential. But in this current era there is a change in the concept of traditional tourism. The Wellness and Medical Tourism which is one of the numerous categories of tourism has gained high popularity. In the recent years, there has been a significant growth in this sector and is swiftly becoming a billion dollar industry .India is one of the favorable destination for wellness and medical tourism in the global scenario. This research paper focuses on various initiatives undertaken by the Ministry of Tourism, Government of India for promotion of Wellness and Medical Tourism. Wellness and Medical Tourism forms a niche market as it is still a developing sector of tourism. The main of focus of Ministry of tourism is to promote this sector of tourism as a niche product.  The initiatives taken will bring many direct and indirect benefits to the people.

Consumer Behavior in the Russian Market of Outbound Medical Tourism

2020 ◽  
Vol 2020 (1) ◽  
pp. 135-155
Author(s):  
Ani Kostanyan
Keyword(s):  
Consumer Behavior ◽  
Medical Tourism ◽  
Russian Market ◽  
Distinctive Features ◽  
Tourist Destinations ◽  
Tourism Product ◽  
Proposed Model ◽  
Object Of Study ◽  
Medical Tourist

This paper reviews the behavior of medical tourists as an interdisciplinary object of study (evidence from Moscow region). We first examine the global medical tourism market, offering the classification of medical tourism trips from the perspective of consumer needs. We reveal the drivers for medical tourism development in emerging economies (drawing on India’s experience). We construct a conceptual model of overall satisfaction of medical tourists as consumers of combined tourist and medical services. In partnership with Moscow medical tourist agencies we conducted an empirical study to identify the factors of consumer behavior of outbound medical tourists. The analysis makes it possible to substantiate the relevance of the proposed model, as well as to identify a number of distinctive features of the medical tourism segment based on the identified features of Russian medical tourists’ behavior. We conclude with the implications to promote medical tourist destinations for Russia’s medical tourists and to form a tourism product that fully meets their needs.

MEDICAL FACILITIES AS A BASIS FOR THE DEVELOPMENT OF MEDICAL TOURISM

2020 ◽  
Author(s):  
Desislava Aleksandrova ◽  
Keyword(s):  
Medical Tourism ◽  
Geographical Proximity ◽  
Essential Factor ◽  
Good Service ◽  
High Quality ◽  
Tourism Product ◽  
Wide Range ◽  
Medical Facilities ◽  
Excellent Service ◽  
Tourism Services

An increased number of countries are practising Medical tourism. The market is large, and the demand is continuously growing. The main characteristics of medical tourism are in the process of continuous development. Geographical proximity is an essential factor, but it is not decisive for the patient's choice. The criteria for acceptable practices in medical tourism, as well as in healthcare in general, are the achievement of excellent treatment, excellent service, and overall a comprehensive tourism product of high quality for consumers. The products offered under the concept of "medical tourism" represent a wide range of practices and procedures in the field of medicine and tourism services. The main criteria that the suppliers of this product meet are the availability and development of appropriate infrastructure and superstructure, including specialized superstructure, qualified staff, excellent technical support and good service.

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