scholarly journals The Role of YouTube and the Entertainment Industry in Saving Lives by Educating and Mobilizing the Public to Adopt Behaviors for Community Mitigation of COVID-19: Successive Sampling Design Study (Preprint)

2020 ◽  
Author(s):  
Charles E Basch ◽  
Corey H Basch ◽  
Grace C Hillyer ◽  
Christie Jaime

BACKGROUND Effective community mitigation through voluntary behavior change is currently the best way to reduce mortality caused by coronavirus disease (COVID-19). This study builds on our prior study based on the scientific premise that YouTube is one of the most effective ways to communicate and mobilize the public in community mitigation to reduce exposure to severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). OBJECTIVE Because of the rapidly changing nature of YouTube in the context of the COVID-19 pandemic, we conducted a follow-up study to document how coverage of preventive behaviors for effective community mitigation has changed. METHODS A successive sampling design was used to compare coverage of behaviors to mitigate community transmission of COVID-19 in the 100 most widely viewed YouTube videos in January 2020 and March 2020. RESULTS Videos in the January and March samples were viewed >125 million times and >355 million times, respectively. Fewer than half of the videos in either sample covered any of the prevention behaviors recommended by the US Centers for Disease Control and Prevention, but many covered key prevention behaviors and were very widely viewed. There were no videos uploaded by entertainment television in the January sample, but this source comprised the majority of videos and garnered the majority of cumulative views in the March sample. CONCLUSIONS This study demonstrates the incredible reach of YouTube and the potential value of partnership with the entertainment industry for communicating and mobilizing the public about community mitigation to reduce mortality from the COVID-19 viral pandemic.

10.2196/19145 ◽  
2020 ◽  
Vol 6 (2) ◽  
pp. e19145 ◽  
Author(s):  
Charles E Basch ◽  
Corey H Basch ◽  
Grace C Hillyer ◽  
Christie Jaime

Background Effective community mitigation through voluntary behavior change is currently the best way to reduce mortality caused by coronavirus disease (COVID-19). This study builds on our prior study based on the scientific premise that YouTube is one of the most effective ways to communicate and mobilize the public in community mitigation to reduce exposure to severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). Objective Because of the rapidly changing nature of YouTube in the context of the COVID-19 pandemic, we conducted a follow-up study to document how coverage of preventive behaviors for effective community mitigation has changed. Methods A successive sampling design was used to compare coverage of behaviors to mitigate community transmission of COVID-19 in the 100 most widely viewed YouTube videos in January 2020 and March 2020. Results Videos in the January and March samples were viewed >125 million times and >355 million times, respectively. Fewer than half of the videos in either sample covered any of the prevention behaviors recommended by the US Centers for Disease Control and Prevention, but many covered key prevention behaviors and were very widely viewed. There were no videos uploaded by entertainment television in the January sample, but this source comprised the majority of videos and garnered the majority of cumulative views in the March sample. Conclusions This study demonstrates the incredible reach of YouTube and the potential value of partnership with the entertainment industry for communicating and mobilizing the public about community mitigation to reduce mortality from the COVID-19 viral pandemic.


2020 ◽  
Author(s):  
Charles E Basch ◽  
Corey H Basch ◽  
Grace C Hillyer ◽  
Christie Jaime

BACKGROUND Effective community mitigation through voluntary behavior change is currently the only way to reduce mortality caused by COVID-19. This study builds on our prior study based on the scientific premise that YouTube is one of the most effective ways to communicate and mobilize the public in community mitigation to reduce exposure to SARS-COV-2. OBJECTIVE Because of the rapidly changing nature of YouTube in the context of the COVID-19 pandemic, we conducted a follow-up study to document how coverage of preventive behaviors for effective community mitigation have changed. METHODS A successive sampling design was used to compare coverage of behaviors to mitigate community transmission of COVID-19 in the100 most widely viewed YouTube videos in January 2020 and March 2020.Videos in the two samples were viewed > 125 million times and >355 million times, respectively. Fewer than one-half of the videos in the March sample covered any of the prevention behaviors recommended by the U.S. Centers for Disease Control and Prevention, but many covered key prevention behaviors and were very widely viewed. There were no videos uploaded by entertainment television in the January sample but this source comprised the majority of videos and garnered the majority of cumulative views in the March sample. RESULTS Videos in the two samples were viewed > 125 million times and >355 million times, respectively. Fewer than one-half of the videos in the March sample covered any of the prevention behaviors recommended by the U.S. Centers for Disease Control and Prevention, but many covered key prevention behaviors and were very widely viewed. There were no videos uploaded by entertainment television in the January sample but this source comprised the majority of videos and garnered the majority of cumulative views in the March sample. CONCLUSIONS This study demonstrates the incredible reach of YouTube and the potential value of partnership with the entertainment industry for communicating and mobilizing the public about community mitigation to reduce mortality from the COVID-19 viral pandemic.


2019 ◽  
Vol 28 (7) ◽  
pp. 797-811 ◽  
Author(s):  
Brianne Suldovsky ◽  
Asheley Landrum ◽  
Natalie Jomini Stroud

In an era where expertise is increasingly critiqued, this study draws from the research on expertise and scientist stereotyping to explore who the public considers to be a scientist in the context of media coverage about climate change and genetically modified organisms. Using survey data from the United States, we find that political ideology and science knowledge affect who the US public believes is a scientist in these domains. Our results suggest important differences in the role of science media attention and science media selection in the publics “scientist” labeling. In addition, we replicate previous work and find that compared to other people who work in science, those with PhDs in Biology and Chemistry are most commonly seen as scientists.


2021 ◽  
Author(s):  
Saketh Sundar ◽  

Throughout the COVID-19 pandemic, headlines ranging from “Coronavirus forecasts are grim: It’s going to get worse” to “Covid-19 cases and deaths in the US will fall over the next four weeks, forecast predicts” have dominated the news (Achenbach, 2020; Kallingal, 2021). The weekly-published Center for Disease Control and Prevention (CDC) COVID-19 forecasts have become the go-to forecasts for the media, the public, and various levels of government (Cramer et al., 2021). These projections, generated from epidemiological forecasting, not only inform the public’s caution towards the pandemic but are also crucial for officials to create public health guidelines and allocate resources in hospitals (Gibson et al., 2020). But where do these predictions come from?


Author(s):  
Gurpreet Kour Sodhi ◽  
Simarpreet Kaur ◽  
Gurjot Singh Gaba ◽  
Lavish Kansal ◽  
Ashutosh Sharma ◽  
...  

: The outbreak of COVID-19 has led to a global heath emergency. Emerging from China, it has now been declared as a pandemic. Owing to the fast pace at which it spreads, its control and prevention has now become the greatest challenge. The inner structural analysis of the virus is an important area of research for the invention of the potential drug. The Countries are following different strategies and policies to fight against COVID-19, various schemes have also been employed to cope up with the economic crisis. While the government is struggling to balance between the public health sector and the economic collapse, the researchers and medicine practitioners are inclined towards obtaining treatment and early detection of the deadly disease. Further, the impact of COVID-19 on Dentistry is alarming and posing severe threats to the professionals as well. Now, the technology is helping the countries fight against the disease. ML and AI based applications are substantially aiding the process for detection and diagnosis of novel corona virus. Science of Robotics is another approach followed with an aim to improve patient care.


Author(s):  
Rowland Atkinson ◽  
Sarah Blandy

This chapter considers the meaning and importance of more psychological aspects of the private home. Homeownership has been argued to provide us with a deep sense of security of being in troubled times, when trust in community has been lost. Psychoanalytic and sociological theories of consumption practices are used here to examine the role of psychic development as it occurs within the home. Two functions of the home in particular are examined here, illustrated through fairy stories, fiction and films. First, the home's role as a bridge or mediator to the public world outside the home, meaning that a child's preparation for the outside world is largely dependent on parental perceptions of risk and insecurity. Second, the private (fearful) world inside what Freud termed the unheimlich home, hiding dreadful secrets. The current emphasis on control of outsiders' access to the home, and the developing culture of respecting others' homes as entirely private places, may make the home a domestic prison for its less powerful residents: women and children. Feminist analyses of the development of gender roles in the home and data on domestic violence show the dark underbelly of the sanctified private home. Although some homes are havens, others can be the site of domestic slavery and even more disturbing examples of power and abuse, such as Fred West, and the imprisonment of Fritzl's daughter in Austria and Jaycee Dugard in the US.


2020 ◽  
pp. 217-230
Author(s):  
Philip Garnett ◽  
Sarah M. Hughes

In this chapter, Garnett and Hughes focus on the role of big data in accessing information from public inquiries. Looking at the Chelsea Manning court martial in the US and the Leveson Inquiry in the UK, they argue that the manner in which information pertaining to inquiries is made public is, at best, unsatisfactory. They propose a variety of means to make this information more accessible and hence more transparent to the public through employing big data techniques.


1986 ◽  
Vol 4 (3) ◽  
pp. 321-335 ◽  
Author(s):  
S Adler

The recent reemergence of the private sector in urban transit, as well as private-sector-like behavior in the public sector, are manifestations of profound political and fiscal crises that are reshaping the service and institutional structure of the US transit industry, These crises developed as coalitions of competing place-based activists sought to deploy transit investments as strategic weapons to gain location advantages, The history and politics of transit in the intensely competitive Los Angeles metropolitan area illuminate these dynamics, especially the continuing conflict between downtown Los Angeles and outlying business centers on the issues of rail rapid transit and the role of the regional bus transit agency. Privatization and institutional fragmentation, facilitated in Los Angeles by passage of a transit sales tax in 1980, are the strategies of choice for outlying business centers, just as region-wide agencies and radial rail rapid transit systems have been downtown initiatives.


2006 ◽  
Vol 80 (1-2) ◽  
pp. 63-81
Author(s):  
Timothy S. Chin

Analyses the novel 'Brown girl, brownstones' (1959) by Paule Marshall. Author argues that this novel offers a complex and nuanced understanding of how Caribbean migration impacts upon cultural identity, and how this cultural identity is dynamically produced, rather than static. He describes how the novel deals with Barbadian migrants to the US in the 1930s and 1940s, and further elaborates on how through this novel Marshall problematizes common dichotomies, such as between the public and the private, and between racial (black) and ethnic (Caribbean) identity. Furthermore, he indicates that Marshall through her representation of the Barbadian community, foregrounds the central role of women in the production of Caribbean identity in the US. In this, he shows, Bajan women's talk from the private sphere is very important. Further, the author discusses how the Barbadian identity is broadened to encompass Caribbean and African Americans in the novel, thus creating transnational black diaspora connections, such as by invoking James Baldwin and Marcus Garvey.


2019 ◽  
Vol 1 (2) ◽  
pp. 35-43
Author(s):  
Mohammad Thoha ◽  
Ika Nurul Jannah

Education is the most valuable investment to improve the quality of human resources in building a nation. The greatness of a nation is measured by the extent to which its people are educated. Educational institutions and society are two different but inseparable environments that even need each other in their growth and development. The community needs information about what educational institutions are doing. here the role of public relations is absolutely needed. The image of the educational institution depends on the success of the public relations actor. This role was well played by SMPN 1 Pamekasan public relations. Religious values agreed upon as a school culture are communicated to all stakeholders through the implementation of effective community relations management, thus giving birth to a religious image. This article will portray the implementation of public relations management in fostering a religious image in SMPN 1 Pamekasan. With a phenomenological approach, the qualitative data in this article will be described descriptively to be dialogue with previous public relations management theories.


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