PUBLIC RELATION DAN PEMBANGUNAN CITRA AGAMIS (Studi Implementasi Manajemen Hubungan Masyarakat Sebagai Upaya Membangun Citra Religius di SMPN 1 Pamekasan)

2019 ◽  
Vol 1 (2) ◽  
pp. 35-43
Author(s):  
Mohammad Thoha ◽  
Ika Nurul Jannah
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Phenomenological Approach ◽  
Community Relations ◽  
Educational Institutions ◽  
The Public ◽  
Community Needs ◽  
Effective Community ◽  
Religious Image

Education is the most valuable investment to improve the quality of human resources in building a nation. The greatness of a nation is measured by the extent to which its people are educated. Educational institutions and society are two different but inseparable environments that even need each other in their growth and development. The community needs information about what educational institutions are doing. here the role of public relations is absolutely needed. The image of the educational institution depends on the success of the public relations actor. This role was well played by SMPN 1 Pamekasan public relations. Religious values agreed upon as a school culture are communicated to all stakeholders through the implementation of effective community relations management, thus giving birth to a religious image. This article will portray the implementation of public relations management in fostering a religious image in SMPN 1 Pamekasan. With a phenomenological approach, the qualitative data in this article will be described descriptively to be dialogue with previous public relations management theories.

Strategi Public Relations Mtsn (Madrasah Tsanawiyah Negeri) 3 Pamekasan Dalam Peningkatan Capacity Building

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Elok Hidayah Putri
Keyword(s):  
Public Relations ◽  
Capacity Building ◽  
Educational Institution ◽  
Qualitative Approach ◽  
Educational Institutions ◽  
The Public ◽  
The Media ◽  
Media Communications ◽  
Special Concern

Abstrak: Madrasah Tsanawiyah Negeri (MTsN) 3 Pamekasan merupakan salah satu lembaga pendidikan yang tetap eksis di Pulau Madura. Hal ini dibuktikan dengan banyaknya siswa yang mendaftar disana, juga prestasi-prestasi yang didapatkan oleh MTsN 3 Pamekasan menjadi perhatian tersendiri bagi para orang tua untuk menjadikan madrasah ini sebagai lembaga pendidikan rujukan yang digemari. Melihat fenomena ini peneliti merasa tertarik untuk mengkaji bagaimana peran public relations dan strategi public relations dalam peningkatan capacity building. Penelitian ini menggunakan pnedekatan kualitatif dekskrpitif. Prosedur pengumpulan data yang digunakan berupa wawancara dengan public relations MTsN 3 Pamekasan, kepala madrasah, guru-guru, dan masyarakat. Hasil penelitian ini menyebutkan peran public relations MTsN 3 Pamekasan adalah menjalin komunikasi dengan publik, pembentuk identitas dan mengenalkan madrasah. Adapun strategi public relations MTsN 3 Pamekasan dalam peningkatan capacity building yakni merealisasikan human communications (membangun komunikasi dengan public internal dan eksternal. Kemudian media communications seperti website resmi, media partner, aplikasi whatsapp, facebook dan twitter. Madrasah Tsanawiyah Negeri (MTsN) 3 Pamekasan is one of the educational institutions that still exist on Madura island. This is evidenced by the large number of students who have registered there, as well as the achievements obtained by MTsN 3 Pamekasan which are a special concern for parents to make this madrasah a popular reference educational institution. Seeing this phenomenon, researchers are interested in examining the role of public relations and public relations strategies in increasing capacity building. This study uses a descriptive qualitative approach. Data collection procedures used in the form of interviews with public relations MTsN 3 Pamekasan, head of madrasah, teachers, and the community. The results of this study indicate the role of public relations at MTsN 3 Pamekasan is to establish communication with the public, form identity and introduce madrasah. The MTsN 3 Pamekasan public relations strategy is to increase capacity building, namely realizing human communications (building communication with the internal and external public. Then the media communications such as official websites, media partners, whatsapp applications, facebook and twitter.

scholarly journals MANAJEMEN PUBLIC RELATION DALAM MENINGKATKAN PUBLIC INTEREST PADALEMBAGA PENDIDIKAN ISLAM

2019 ◽  
Vol 2 (2) ◽  
pp. 84
Author(s):  
Muhammad Ilyas Junaidi Addahil
Keyword(s):  
Public Relations ◽  
Symbolic Interaction ◽  
Educational Institution ◽  
Educational Process ◽  
Community Relations ◽  
Educational Institutions ◽  
General Description ◽  
Positive Image

Schools and communities are two inseparable environments.School is a place for learning, and society is a place where the output of learning can be implemented. The community is expected to support and participate in developing the educational process in schools. In this case, a strategy or management is needed to involve the community in educational activities in schools. The effort to make it real is to build good relations between school managers and the community so that they work together together and comprehensively. An educational institution should try to create a positive image in the heart of the community, so that the community is able to make a decision to register their sons and daughters and participate actively in the development of these educational institutions. To realize this positive image, in addition to developing quality it also requires productive community relations activities based on clear functions, roles, and visions.The purpose of this study is to assess and obtain a general description of the role of public relations and strategies at Islamic universities in imaging institutions and the image of the institution. This study uses a case study with a qualitative approach, while the theory is symbolic interaction and organizational information.This paper offers an alternative to implementing effective public relations roles and functions and how to apply public relations vision and mission in educational institutions.

scholarly journals The Role of Public Relations in sensitizing public on Government Projects in Kenya: Case of Nairobi County

2021 ◽  
Vol 8 (1) ◽  
pp. 49-73
Author(s):  
Winfred Kaleli ◽  
Winnie Ndeta Otslulah ◽  
Consolata Mutisya
Keyword(s):  
Public Relations ◽  
Central Government ◽  
Good Governance ◽  
Survey Design ◽  
Community Relations ◽  
Primary Data ◽  
Media Relations ◽  
The Public ◽  
The Government

Public relations is a vital tool for the government because it emphasizes on democracy and good governance. This study sought to establish the role of public relations tools in sensitizing the public on government projects in government ministries in the Central Government in Nairobi. Specifically, the study examined: the effects of media relations on sensitizing the public on government projects in Nairobi County, Kenya; the effects of community relations on sensitizing the public on government projects in Nairobi County, Kenya; the effects of sponsorships on sensitizing the public on government projects in Nairobi County, Kenya; the effects of community events on sensitizing the public on government projects in Nairobi County, Kenya. For this study, the researcher used descriptive survey design. The target population comprised heads of departments in state corporations in Kenya which totals 162. This study was a census survey of all 162 state corporations in Kenya. The unit of analysis comprised all the state corporations whereas the unit of observation consisted of 162 heads of departments (Public Relations Officers) of each State Corporation, thus forming a sample size of 162 respondents. Primary data was collected using questionnaires as the main data collection instruments. The study also collected data using an interview schedule. SPSS version 20 was adopted in the analysis of quantitative data. Data was presented in the form of pie charts, graphs and tables. Themes were used to analyze qualitative data. The study found that media relations positively and significantly influence sensitisation on government projects; community relations positively and significantly influence sensitisation on government projects; sponsorships positively and significantly influence sensitisation on government projects and community events positively and significantly influence sensitisation on government projects. The study, therefore, recommends that stronger communication mechanisms should be installed and well integrated in the system to ensure easier and convenient dissemination of information to the public. PR department of any organisation contributes to its development and enhances customer’s satisfaction. In this line, the study recommends that strong and well integrated PR department should be installed in an organisation and therefore should be sufficiently funded to ensure its success. Further, the study recommends that organisations should devise ways and means to maintain a long-term commitment with clients.

MEMAKSIMALKAN SASARAN HUMAS DI LEMBAGA PENDIDIKAN

2019 ◽  
Vol 20 (2) ◽  
pp. 337-349
Author(s):  
Okta Fakhrurizae
Keyword(s):  
Public Relations ◽  
Community Involvement ◽  
Educational Institution ◽  
Educational Institutions ◽  
Good Program ◽  
The Public ◽  
External Objects ◽  
Education Personnel ◽  
Internal Objects ◽  
Institutional Relations

Management of institutional relations with the community is the process of managing communication from planning activities to controlling the process and the results of its activities. Community involvement in the field of education is an effort to empower the community in the development of the field of education which means to involve the community in planning, implementation and supervision of education. The vision of public relations in educational institutions to create a good image for educational institutions. The target of public relations in educational institutions is seen from the target as an object and a goal of the public relations. Targets as an objects are internal objects including students, teachers, and education personnel, while external objects include student guardians, the community, and mass media. Without assistance from the community, an educational institution cannot function properly and without a good program the educational institution will fail to achieve its goals. To maximize the goals of public relations, it is necessary to have techniques in dealing with the community including: 1) Home visits, 2) open houses, 3) school exhibitions, 4) school magazines.

scholarly journals Public Relations Management in Efforts to Improve School Image and Community Participation

2021 ◽  
Vol 4 (2) ◽  
pp. 3204-3212
Author(s):  
Daman Rasman Syarif Hidayat
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Qualitative Interviews ◽  
Educational Institution ◽  
Active Role ◽  
Living Environment ◽  
Educational Institutions ◽  
Community Environment ◽  
Member Checks

Schools and communities are living environment that cannot be separated. A school is a place of learning, while the community environment is a place for the implications of the education and teaching process in schools. In this study, the types of case studies are qualitative. Interviews and literary studies, field observations, and documentation were used for data collection techniques in this study. In this study, the analysis coincided with data collection on the ground. The investigator reduces data obtained in the field by analyzing the data, sorting each information by focusing on research, and drawing conclusions in each direction. Triangulation techniques (sources and methods/technics), observations and member checks are applied to check the validity of the data used in this study. From this research, it can be seen that good public relations or public relations in educational institutions are public relations that can implement the goals, visions and missions that have been set in real terms. The concept and mission are not merely a slogan but are used as the basis for carrying out these public relations duties properly. To make it happen, the vision and mission of public relations in educational institutions need to be supported and the active role of various components in the educational institution, both principals, teachers including all members of the school or educational institution. Finally, so that positive public opinion towards an educational institution can be realized, the development of the vision and mission of public relations in educational institutions based on customer satisfaction can be used as a choice for the achievement of the expected goals.

scholarly journals Manajemen Hubungan Masyarakat Dalam Mengembangkan Lembaga Pendidikan (Studi Kasus di SMK Negeri 1 Dlanggu Mojokerto)

2019 ◽  
Vol 4 (1) ◽  
pp. 121-139
Author(s):  
Muhammad Nur Hakim
Keyword(s):  
Public Relations ◽  
Key Words ◽  
Social Institution ◽  
Educational Institutions ◽  
Next Generation ◽  
Public Relations Practitioners ◽  
Roles And Responsibilities ◽  
The Public ◽  
Community Or

  Abstract Schools and communities is a unity that can not be separated, as both mutual give and take. The school as a social institution and the institution of the community is given the responsibility of determining the fate of their nation to the next generation, while the society other than as consumers, also have roles and responsibilities the successful or not Organization of education. The community widely including learners, parents, Government, company/institution agency and so on. The main expectations of the performance of public relations is to attract people to care and trust as well as graduates or using the services offered by the institution. As is happening now, many agencies especially the institution suffered a crisis of confidence of the public in carrying out routine institution programs. See this, the role of public relations became very important in an internal institutional organisation or institution. Because of public relations practitioners are indeed function as an intermediary to bridge between the institutions represented by agencies that exist within the Community (or the community itself), as a result of public relations responsibility evenly against the institution It represents the associated with the community. Key words: public relations, educational institutions

scholarly journals KERANGKA KERJA MANAJEMEN HUBUNGAN MASYARAKAT DALAM MENCIPTAKAN MADRASAH UNGGUL

2019 ◽  
Vol 4 (2) ◽  
pp. 101-116
Author(s):  
Subairi Subairi
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Active Role ◽  
Community Relations ◽  
Educational Institutions ◽  
Communication Management ◽  
Good Communication ◽  
Education Outcomes ◽  
Communication Links ◽  
Education Personnel

The progress of a madrasa or educational institution needs to be supported jointly by all elements, small environment (family), madrasas (educational institutions), and the environment (community). These three elements must be combined, synergized, with the hope of producing results or good quality education outcomes. This expectation must of course be carried out / improved by the education provider (madrasa). in the sense that madrasas play an active role in establishing communication with elements of the environment (community), both with teachers, education personnel, student guardians, or with surrounding communities. in realizing this good relationship, the implementation of community relations management is needed. Madrasas in the current era really require an active role from the community in supporting its success, both in educating, providing great opportunities and giving birth to capable, independent sons of the nation. so that later, students can adapt to the environment, in establishing good communication. Management of public relations management is very important, so that communication links between educational institutions and the surrounding environment (community) generally encourage and participate in supporting the success of an educational institution.

scholarly journals MEDIA PUBLIKASI HUMAS DALAM PENDIDIKAN

2018 ◽  
Vol 2 (2) ◽  
pp. 137-149
Author(s):  
Hannah Mahfuzhah ◽  
Anshari Anshari
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Media Use ◽  
Educational Institutions ◽  
Organizational Goals ◽  
Good Relationship ◽  
The Public ◽  
The Media

The effort to build good relations with the media is one way to make the institution's image better. Media use activities are carried out to influence the public to achieve organizational goals. Mass media is usually used by organizations or educational institutions to build the image of the institution.In order to be able to perform its functions properly, the role of public relations must be carried out by competent people in their fields. A publicist must be smart in choosing publications, so that the intent to be conveyed to the public can be appropriate and on target. Although the public relations and mass media have a mutually beneficial relationship, there are some things that need to be considered so that especially for educational institutions that have the aim of publishing educational institutions so that a good relationship between public relations and mass media is maintained.

scholarly journals Perencanaan Kampanye Public Relations “Mari Bersatu Permata Bunda” Untuk Meningkatkan Awareness Masyarakat Sekitar Terhadap Sekolah TK-SD-SMP Permata Bunda

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Charlene Mabelle Reina Ulyanti Kesaulya ◽  
Kiki Soewarso
Keyword(s):  
Public Relations ◽  
Public Awareness ◽  
Educational Institutions ◽  
Good Relationship ◽  
The Public ◽  
External Communication ◽  
Surrounding Environment ◽  
Communication Program ◽  
Raising Awareness

Education is a very important thing that should be engaged by every individual, because it is related to the progress and development of a country. In this era of globalization, technology is growing very rapidly that has an impact in education. Schools should be able to adapt to the community and the surrounding environment. TK-SD-SMP Permata Bunda / Sekolah Permata Bunda is a public school operating under the Yayasan Permata Bunda which until now has no public relations role. Thus, it takes the role of public relations in designing more current programs to help schools in raising awareness of certain communities. The purpose of this non-thesis paper is to raise public awareness by using the nine steps of public relations strategy. The Campaign Mari Bersatu Permata Bunda is to let the public to know and understand that the school wants to invite students to not distinguish against one another, nor discriminate, and be united for the students to become better people in the future, and have good relationship with all alumni of Permata Bunda School. It is expected that this non-thesis paper can be adopted by various parties in running external communication strategies. Keywords: Public Awareness, External Communication Program, Mari Bersatu Permata Bunda Campaign, Public Relations in Educational Institutions

scholarly journals Peran Hubungan Masyarakat (Humas) dalam Pengelolaan Layanan Informasi E-Government di Kantor Kementerian Agama Kabupaten Gresik

2021 ◽  
Vol 3 (1) ◽  
pp. 69-82
Author(s):  
Dalilah Ayu Permatasari ◽  
Irsyadatun Ni’mah Almatin ◽  
Wiladatus Sholihah
Keyword(s):  
Public Relations ◽  
Public Management ◽  
Phenomenological Approach ◽  
Information Services ◽  
Technology Support ◽  
Government Information ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Government

Public relations in an organization aims to create a positive image of the organization in public. Government public relations provide services, disseminate information and provide education to the public regarding policies and institutional work programs for the public. Management of information services can be accessed through social media, one of which is the website. E-government is an activity carried out by the government using information technology support in providing services to the community. The purpose of this study was to determine the role of public relations in managing e-government information at the Office of the Ministry of Religion, Gresik Regency. This study used a qualitative descriptive research method with a phenomenological approach, while the informants of this study were the Gresik Ministry of Religion's public relations officers. Data collection techniques were carried out by observation, interviews and documentation. Based on the results of data reduction, the results of this study indicate that the role of public relations in the management of e-government information services at the Office of the Ministry of Religion of Gresik Regency has not been implemented optimally.

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