The Influence Of Alcohol Advertising on Students' Drinking Behaviors
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This study examined the perceived influence of alcohol advertising in a daily campus newspaper on the drinking behaviors of students at a large midwestern university. Data came from two sources: a descriptive analysis of alcohol ads that appeared during a four-week period in the student newspaper and a survey questionnaire. Findings indicated that college students do perceive that their drinking patterns are influenced by alcohol promotions in the campus newspaper and, furthermore, that self-identified binge drinkers were influenced significantly more than were nonbinge drinkers.
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2010 ◽
Vol 58
(6)
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pp. 515-522
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2021 ◽
Vol 53
(7)
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pp. S24
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2021 ◽
Vol 8
(2)
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pp. 70-83
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2017 ◽
Vol 6
(2)
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pp. 320
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