scholarly journals Role of Social Media in Election Campaigning in India with Special Reference to Assam

2020 ◽  
Vol 7 (3) ◽  
pp. p1
Author(s):  
Rantu Sarmah ◽  
Dr. Niranjan Mohapatra

This is an attempt to find out the role of social media in election campaigning in India with special reference to Assam. Democratic countries like United States of America, India the social media has become an integral part for political communications during election campaigning. This new way of campaigning during election plays an important role to attract voters. Social media has given a new platform such as Facebook, Twitter, Google+, Whatsapp, Youtube etc. to the political parties and the voters, these are becoming an easy tool for the political leaders to interact with their voters. Social media allows candidates to share, post, comments, and their views during election and making them more direct involvement to their voters. These new tools or platforms are appeared as new area for research. Firstly to find out the term of social media, secondly, general meaning of political campaigning, thirdly, uses of social media in Indian election campaigning with reference to Assam and lastly conclusions.

Author(s):  
Víctor Hernández-Santaolalla

Social media brings to the forefront two very important factors to today's politics: the prominent role of the internet and the importance of personalisation which is closely tied to a tendency of political candidates to overexpose their private lives. This does not mean that the candidate becomes more relevant than the political party or the ideological platforms thereof, but the interest tends to fall on the candidate's lifestyle; on their personal characteristics and their most intimate surroundings, which blurs the line between the public and private spheres. Online profiles are used as a showcase for the public agenda of the politician at the same time as they gather, on a daily basis, the thoughts, tastes and leisure time activities of the candidates. This chapter offers a reflection of the ways in which political leaders develop their digital narratives, and how they use the social media environment to approach citizens.


2021 ◽  
pp. 1-18
Author(s):  
Charles Devellennes

This chapter gives introduces the gilet jaunes. The gilets jaunes, a group of French protesters named after their iconic yellow vests donned during demonstrations, have formed a new type of social movement. The gilets jaunes have been variously interpreted since they began their occupation of French roundabouts. They were at first received with enthusiasm on the right of the French political establishment, and with caution on the left. The fourth weekend saw scenes of violence erupt on the Champs Élysées, notably around and within the Arc de Triomphe, which towers over the first roundabout built in France. The headlines of newspapers and stories of the news media became almost exclusively focused on the violence of the protests. Images of state violence became ever-present on Twitter and independent media outlets, making it clear that it was the use of disproportionate force by police units that was at the centre of the events. The chapter explains that the aim of the book is to show that the use of violence is not the only tale to be told about the role of the protesters in the contemporary French context. Their contribution to the political landscape of France is quite different. They have provided a fundamental challenge to the social contract in France, the implicit pact between the governed and their political leaders. The movement has seen the numbers of participants diminish over time, but the underlying tension between the haves and the have-nots, the winners of globalization and those at risk of déclassement [social downgrading], are enduring and persistent.


2021 ◽  
Author(s):  
Yahya Fatah

This study deals with the relationship between the political field and the media field especially the role of the social media platforms on the political transformation recently in Kurdistan region of Iraq. This is done through a scientific and theoretical study about the controversial relationship between both politic and media and by directing a group of questions concerning this subject to the media experts and socialists in both of Sulaymaniyah and Polytechnic University of Sulaymaniyah. Finally the researcher reaches a group of results, of which: most of the sample members see that the social media platforms is a suitable environment to express and oppose the authority in the Kurdistan region but it is also see that the social media platforms causes stirring up strife and chaos in the region and they also see that it encourages violence which leads to burning party headquarters and governmental institutes in the Kurdistan region of Iraq. On the other hand, most of the sample people see that the role of the religious leaders is stronger than the role of the social media on the community in the Kurdistan region of Iraq.


2020 ◽  
Vol 13 (1) ◽  
pp. 51-66 ◽  
Author(s):  
Thomas Fibiger

This article discusses the role of a politically mobilized diaspora in the media and politics of Bahrain. The political turmoil of several decades has resulted in the exile of a sizeable community of Bahrainis, and many key activists have settled in London. From here they continue to work with a variety of political activities and a variety of media to put pressure on both Gulf and European regimes. The article traces the development of media forms, from a print newspaper formed out of the diasporic experience, via a particular community-driven homepage opened in Bahrain in 1998, whose creator fled to London after the 2011 ‘Arab Spring’ uprising, to the diversity of the social media that now dominates. In this regard, the role of digital surveillance, and subsequent demobilization and increasing silence, are key to the discussion.


2021 ◽  
Vol 4 (2) ◽  
pp. 441-453
Author(s):  
Ashari Sakti Alim ◽  
Dian Eka Rahmawati

Abstract This paper wants to analyze how Anies Baswedan conveyed his political communication on Twitter social media. In this contemporary era, one of the most dominant political communications is social media, where political communication plays an important role because it can have an impact on political participation, political socialization. In the political field the role of social media is very important because it contributes as openness and transparency, Anies Baswedan is one of the political actors who play social media Twitter to convey political communication while increasing its popularity. In accordance with its previous political promises of integrated transportation and ok oce program. Anies is not uncommon to convey and show the development of political promises that have been running on his Twitter social media. in disseminating information through social media Twitter has proven to be very effective because many users around the world. This study uses descriptive qualitative research methods and analyzes using the help of NVIVO12 Plus software applications. The results of this study revealed that Anies Baswedan's political communication on Twitter social media was very focused on public services in DKI Jakarta. Political communication from Anies Baswedan also received a lot of responses from his followers on his Twitter account. This can be seen from the number of retweets and mentions done to Anies Baswedan. Anies Baswedan was also quite active in conveying his political communication through Twitter social media such as notifying work programs, political branding, giving political talks that were light in nature and also related to public services in DKI Jakarta. Keywords : Political Communication, Anies Baswedan, Social Media, Twitter Abstrak Tulisan ini ingin menganalisis bagaimana Anies Baswedan dalam menyampaikan komunikasi politiknya di sosial media Twitter. Pada era kontemporer ini salah satu komunikasi politik yang paling dominan adalah media sosial, dimana komunikasi politik sangat memegang peranan penting karena bisa berdampak untuk partisipasi politik, sosialisasi politik. Dalam bidang politik peran media sosial media sangat penting karena berkontribusi sebagai keterbukaan dan transparansi, Anies Baswedan adalah salah satu aktor politik yang bermain sosial media Twitter untuk menyampaikan komunikasi politik sekaligus menaikan popularitasnya. Sesuai dengan janji politiknya terdahulu yaitu transportasi terintegrasi dan program oke oce. Anies tak jarang menyampaikan dan memperlihatkan perkembangan janji politiknya yang telah berjalan di sosial media Twitter miliknya. dalam penyebaran informasi melalui sosial media Twitter sudah terbukti sangat efektif karena banyak penggunanya diseluruh dunia. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dan melakukan analisis dengan menggunakan bantuan aplikasi perangkat lunak NVIVO12 Plus. Hasil dari ini penelitian ini mengungkapkan bahwa komunikasi politik Anies Baswedan di sosial media Twitter sangat befokus pada pelayanan publik di DKI Jakarta. Komunikasi politik dari Anies Baswedan juga mendapatkan banyak respon dari pengikutnya di akun Twitter hal ini dapat dilihat dari jumlah Retweet dan mentions yng dilakukan kepada Anies Baswedan. Anies Baswedan juga cukup aktif dalam menyampaikan komunikasi politiknya melalui sosial media Twitter seperti memberitahukan program kerja, Branding politik, memberikan perbincangan politik yang sifatnya ringan dan juga terkait dengan pelayanan publik di DKI Jakarta. Kata Kunci : Komunikasi Politik, Anies Baswedan, Sosial Media, Twitter


Author(s):  
Panchal Mayuriben ◽  
Dr. Priyanka Sharma ◽  
Jatin Patel

Analysis of the behavioral pattern of a people using data of the social media became a trend in last couple of years. Among this popular network, Twitter, Facebook and the Instagram become more and more popular and that’s why these platforms attract the lots of researchers to predict the sentiment regarding major events like election, product brand, movie, stock market and recent trends are some of them. By identifying the attitude associated with the text in terms of positive, negative or the neutral we are able to analyze the opinion behind the content generated by the user and this opinions about the sentiment are very helpful to for the organization or the political parties or among other entities. The task of sentiment analysis is conducted using identifying the polarity associated with the word or document or we can say sentence. This paper consists research work which is designed to improve the accuracy of the model by improving the Naïve Bayes algorithm and I also worked to improve the 3-gram method during my research


2017 ◽  
Vol 10 (2) ◽  
pp. 133-142
Author(s):  
Evie Ariadne Shinta Dewi

The main thesis of this paper is reveals how the process of political communication should take place in order to achieve the idealization of democracy in accordance with the objectives of post-collapse reform of the authoritarian new order era. After nearly 18 years of reformation, substantial issues and basic problems still seem to burden the government. On the other hand, political democratization process seems to be influenced by the old pattern. This paper elaborates how the role of political communication in the process of democratization has been going on. The data obtained through documentation studies from various sources. The results of the study indicate that a state that should be positioned as the main actor in the process of political communication is often overlooked because of the large number of noise that caused by the main message of the state which is not well conveyed. As the result, the institutionalization of democratic values is still not the main commitment of the political parties. In the future, this country needs a strategy that puts the state both as a communicator and a communicant, so that the consolidation of democracy can be realized soon.


Author(s):  
Meng-Jie Wang ◽  
Kumar Yogeeswaran ◽  
Sivanand Sivaram ◽  
Kyle Nash

AbstractPrevious research investigating the transmission of political messaging has primarily taken a valence-based approach leaving it unclear how specific emotions influence the spread of candidates’ messages, particularly in a social media context. Moreover, such work does not examine if any differences exist across major political parties (i.e., Democrats vs. Republicans) in their responses to each type of emotional content. Leveraging more than 7000 original messages published by Senate candidates on Twitter leading up to the 2018 US mid-term elections, the present study utilizes an advanced natural language tool (i.e., IBM Tone Analyzer) to examine how candidates’ multidimensional discrete emotions (i.e., joy, anger, fear, sadness, and confidence) displayed in a given tweet—might be more likely to garner the public’s attention online. While the results indicate that positive joy-signaling tweets are less likely to be retweeted or favorited on both sides of the political spectrum, the presence of anger- and fear-signaling tweets were significantly associated with increased diffusion among Republican and Democrat networks, respectively. Neither expressions of confidence nor sadness had an impact on retweet or favorite counts. Given the ubiquity of social media in contemporary politics, here we provide a starting point from which to disentangle the role of specific emotions in the proliferation of political messages, shedding light on the ways in which political candidates gain potential exposure throughout the election cycle.


Tripodos ◽  
2020 ◽  
pp. 151-165
Author(s):  
Mārtiņš Pričins

Over the last decade, the implementation of campaigns by political parties and their candidates on social media platforms has become an integral part of political communication. Political communication studies have long indicated that elections are becoming personalized, with more focus on party leaders or individual candidates. But studies on communication by political parties to understand the identity of parties and their potential in communication with voters remain relevant. The aim of the paper is to analyse the visual election materials of the political parties from Latvia on the social network Facebook during the 2019 European Parliament (EP) election campaign. The research period is two weeks before elections. The subject of the study is election materials on Facebook accounts of the parties representing the national parliament of Latvia. A codebook for analysis has been developed, containing common and specific variables, designed to explore the verbal and visual dimensions. The results of the study allow us to draw conclusions about the changing success of new populist and traditional parties, as well as to look at the role of Facebook in elections in a little-studied country.


Sign in / Sign up

Export Citation Format

Share Document