Diversity and the Degree of Concentration of the Media Markets in Korea

2009 ◽  
Vol 46 (1) ◽  
pp. 37-61
Author(s):  
Joo-Yeun Park ◽  
Bum Soo Chon
Keyword(s):  
Media Markets ◽  
The Media

scholarly journals Continental shifts: capitalism, communications and change in Europe

2005 ◽  
Vol 7 ◽  
pp. 11-23
Author(s):  
Graham Murdock
Keyword(s):  
Political Economy ◽  
Cultural Production ◽  
Critical Approach ◽  
Production And Consumption ◽  
Challenges And Opportunities ◽  
Recent Developments ◽  
Classic Approach ◽  
Media Markets ◽  
The Media ◽  
Distribution Of Power

This article puts forward the fundamental lines of thought on the Political Economy of Communications and the Media, since the development of capitalism up to the present day. Clarifying the distinction between Economy and Political Economy, this work examines the central split between two traditions within Political Economy: the Classic approach which is centred on markets and competition mechanisms and the Critical approach which is centred on the analysis of property and the distribution of power in society. Despite internal distinct traditions, for political economists’ questions about cultural production and consumption are never simply matters of economic organisation or creative expression and the relations between them. They are always also questions about the organisation of power and its consequences for the constitution of public life. Based on different Political Economy perspectives, this article attempts to present the most recent developments on communications and media markets in Europe and the major challenges and opportunities the discipline faces in a time marked by the emergence of a digital public sphere.

scholarly journals Identifying psychological responses of stigmatized groups to referendums

2018 ◽  
Vol 115 (15) ◽  
pp. 3816-3821 ◽  
Author(s):  
Andrew R. Flores ◽  
Mark L. Hatzenbuehler ◽  
Gary J. Gates
Keyword(s):  
Minority Stress ◽  
Internal Validity ◽  
Psychological Consequences ◽  
Marginalized Communities ◽  
Media Markets ◽  
The Media ◽  
Stigmatized Groups ◽  
Negative Ads ◽  
Lgbt People ◽  
Media Market

Public votes and referendums on the rights of marginalized communities are utilized in 27 states and occur with some regularity. However, research has only recently begun to examine the psychological consequences of these voter referendums for members of stigmatized groups, and a number of important questions remain regarding the internal validity and generalizability of the existing evidence. The current study advances this literature by combining survey data from a large probability-based sample conducted in 2012 [lesbian, gay, bisexual, and/or transgender (LGBT) n = 939; non-LGBT n = 31,067] with media market ad-buy data in states where marriage equality was on the ballot. Television media markets cross state boundaries, ensuring that there was an unintended group of people in 12 states who were exposed to the same-sex marriage discourse but who did not live in states with the voter referendum (“media market spillovers”). We take advantage of this unique data structure by comparing LGBT people in the media market spillovers to those residing in the same state but in nonspillover markets with no ad exposure. LGBT people are emotionally affected by these campaigns, and non-LGBT people are unaffected. LGBT people in markets with a cumulative total of 400 ads have a 34.0% greater probability of reporting stress than LGBT people not exposed to ads. Additionally, while the negative ads evoked sadness, positive ads evoked enjoyment and happiness. Thus, public votes on minority rights represent both a source of minority stress and resilience.

scholarly journals Transforming the Media and Entertainment Industry

2021 ◽  
Vol 23 (4) ◽  
pp. 1-17
Author(s):  
Vandana Ahuja
Keyword(s):  
Regulatory Authority ◽  
Entertainment Industry ◽  
Portable Devices ◽  
Growth Path ◽  
The World ◽  
Progressive Growth ◽  
Media Markets ◽  
The Media ◽  
Constant Support

Technology is the mast that keeps the flag of the entertainment industry flying high. As technology evolves and the mode and quality of entertainment changes vigorously, India represents one of the Top 5 Entertainment and Media markets across the world. The growing usage of 3G, 4G and portable devices, rising advertising revenues, growing consumer demand has resulted in the growth of the Indian media and entertainment industry at a CAGR of 10.9 percent from FY 17-18. Constant support from TRAI (Telecom Regulatory authority of India) and the Govt. of India has pushed the Indian Media and Entertainment(M&E) Industry on a progressive growth path. This manuscript traces the evolution of the M&E landscape and discusses specific cases from the M&E industry where social media has been instrumental in hugely impacting the consumption of the M&E content.

scholarly journals Zmiany w polityce medialnej Węgier i Polski

2021 ◽  
pp. 83-101
Author(s):  
Katarzyna Konarska
Keyword(s):  
Comparative Analysis ◽  
Media Policy ◽  
Common Elements ◽  
Public Media ◽  
Media Markets ◽  
The Media ◽  
The Government

Changes in the media policy of Hungary and Poland Changes in media policy in Poland in 2015–2020 suggest a correlation with the changes initiated in Hungary in 2010, when Viktor Orbán and his party Fidesz took power. The aim of the article is to present and make a comparative analysis of the changes introduced in the media policy of both countries. The list of regulations and actions of the government elites, consisting in interfering with media markets and the activities of public media, shows many similarities and common elements of media policy.

Data, Measurements, and Methodology

2019 ◽  
pp. 22-40
Author(s):  
Kim L. Fridkin ◽  
Patrick J. Kenney
Keyword(s):  
Focus Groups ◽  
Data Sets ◽  
Negative Advertising ◽  
Senate Elections ◽  
Content Analyses ◽  
Media Markets ◽  
The Media ◽  
Recognition Software ◽  
The Impact ◽  
The Ideal

Chapter 2 presents the divergent data sets, collected in 2014, 2015, 2016, and 2017 and focusing primarily on the 2014 U.S. Senate campaigns, used to test the tolerance and tactics theory of negativity. U.S. Senate elections are the ideal laboratory for exploring the impact of negative advertising because senatorial campaigns are characterized by impressive variability in the amount, content, and tone of negativity, the types of candidates, the size of the constituencies, and the characteristics of the media markets. A variety of methods, including surveys, experiments, content analyses, focus groups, and facial recognition software are used to measure people’s tolerance for negativity; the relevance and civility of negative advertisements; and people’s reactions to negative commercials varying in civility and relevance. These various data sets are ultimately used to assess the impact of negative advertisements on people’s assessments of candidates and on their decision to vote on Election Day.

Accountability in Journalism

2019 ◽  
Author(s):  
Susanne Fengler
Keyword(s):  
Self Regulation ◽  
Self Control ◽  
Media Criticism ◽  
The Public ◽  
Press Councils ◽  
Global North ◽  
Strategic Influence ◽  
Media Markets ◽  
The Media ◽  
Media Systems

In the past decade, academic and professional debates about media accountability have spread around the globe – but have done so in a fundamentally different framework. In many Western democracies, trust in media – along with trust in politics and trust in institutions – as eroded dramatically. Fundamental shifts regarding the patterns of media use and the structure of media and revenue markets have made media and journalism more exposed to criticism from various stakeholders, and more vulnerable to the strategic influence of national and international actors. While many “Western” media professionals have reacted to these challenges to its credibility by new initiatives to demonstrate accountability and transparency, policy makers in other countries even in the “Global North” have tightened their grip on independent media and gradually weakened the concept of self-control. At the same time, an ongoing democratization in many parts of the world, along with a de-regulation of media markets, has created a growing demand for self-regulation and media accountability in countries formerly characterized by rigid press control. Claude-Jean Bertrand defined the development and current structures of accountability in journalism as “any non-State means of making media responsible towards the public.” Key aims of media accountability are “to improve the services of the media to the public; restore the prestige of media in the eyes of the population; diversely protect freedom of speech and press; obtain, for the profession, the autonomy that it needs to play its part in the expansion of democracy and the betterment of the fate of mankind.” Journalists and news outlets have a wide array of responses to professional, public, and political criticisms via press councils, ombudsmen, media criticism, and digital forms of media accountability, while online and offline media accountability instruments have distinct traditions in different media systems and journalism cultures.

Policy Issues Surrounding Broadcasting

2016 ◽  
Author(s):  
Hilde Van den Bulck
Keyword(s):  
Value Chain ◽  
Video On Demand ◽  
New Public ◽  
Pay Television ◽  
Production And Distribution ◽  
Media Markets ◽  
The Media ◽  
Media Types ◽  
Over The Top ◽  
The Relationship

In Europe and elsewhere broadcasting is considered by some a “thing of the past,” and broadcasting policy subsequently as hard to develop or even no longer relevant. Broadcasting has indeed seen a considerable number of changes since its inception in the 20th century and this has created policy challenges brought on by the evolving market for audio-visual content, policymakers, and various stakeholders. In its early and “golden” years, broadcasting policies where incited by a social responsibility in thinking about the relationship between the media and the state, resulting mostly in public service broadcasting monopolies. In the 1980s these monopolies were replaced by a liberalization of broadcasting policies and markets which led to a multichannel, commercializing television landscape. Digitization and ensuing and ongoing convergence have further changed the media landscape in recent decades, questioning old boundaries between once distinct media types and markets and opening up traditional media markets to new players. As a result, the traditional process of production and distribution, the valorization of this work in the different phases hereof (the so-called value chain), and the accompanying distribution of costs and revenues (the business model) have been and are being subjected to considerable changes. For instance, “free-to-air,” that is, traditional linear broadcasting, has stopped being the only channel of distribution as “video-on-demand” (VoD), pay television, “over-the-top content”-services (OTT), and other platforms and services bring products to new and different markets, allowing for a diversification across several valorization “windows.” Broadcasting has evolved into an audiovisual industry which poses new challenges to media policymakers as the ex ante testing for new public services and signal integrity cases illustrate. Broadcasting thus is not so much dying as constantly transforming, posing ever new changes to policymakers.

Integrated marketing communication – from an instrumental to a customer-centric perspective

2017 ◽  
Vol 51 (3) ◽  
pp. 464-489 ◽  
Author(s):  
Manfred Bruhn ◽  
Stefanie Schnebelen
Keyword(s):  
New Media ◽  
Practical Experience ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Conceptual Approach ◽  
Content Type ◽  
Media Markets ◽  
The Media

Purpose Despite decades of scientific and practical experience in the field of integrated marketing communication (IMC), little is known about the role of IMC in the era of new media. The purpose of the present paper is to undertake a first step to close this gap by proposing thought-provoking impulses for customer-centric IMC. This is done by discussing central premises of customer-centric IMC in terms of the changed conditions on the media markets, its challenges and principles and its implementation issues. Design/methodology/approach The paper provides a conceptual approach to customer-centric IMC by deriving new lines of thinking from a review of existing literature relating to the concept of IMC. Findings The paper positions customer-centric IMC as an important advancement of IMC. It shows that the most important new lines of thinking which could be adopted as strategic components of customer-centric IMC are relationship orientation, content orientation and process orientation. The paper thus suggests that customer-centric IMC is a balancing act between a company’s own branding activities and the integration of customer-centered issues. Originality/value The originality of this paper resides in a detailed conceptual discussion of new insights into a customer-centric IMC. In contrast to existing work on IMC, this paper threads together the existing perspectives on IMC (inside-out and outside-in) to highlight the potential role of IMC in the era of social media (customer-centric IMC) by adding an outside-out view to the concept of IMC.

Market matters: interdependencies in the Indian media economy

2019 ◽  
Vol 42 (3) ◽  
pp. 431-448 ◽  
Author(s):  
Vibodh Parthasarathi ◽  
Adrian Athique
Keyword(s):  
Production Process ◽  
Careful Consideration ◽  
Media Production ◽  
Multiple Markets ◽  
Media Markets ◽  
The Media ◽  
Media Formats

In the complex operations of the Indian media economy, the phrase ‘media markets’ requires careful consideration as an analytical concept. As a noun, ‘media markets’ is typically used to refer to a spread of media businesses and/or consumer sectors. Closer examination reveals that there tend to be multiple markets operating simultaneously within any media business (for products, capital, labour, audience, etc.). This implies an ‘economy of markets’, transacting both across media formats and with markets situated outside of the media production process. Both ‘media exchanges’ and ‘mediated exchanges’ shape the dynamics of the inter-locking markets that constitute the Indian media economy. Thus, at the categorical level, we ask several questions: What are the boundaries of media markets? Who are the key actors? How are these transactional relationships valued? With these questions in mind, this article seeks to identify points of distinction in form and geography along with critical relationships between overlapping markets and underlying interests. We propose a topology of Indian media markets, organised via three levels, with treatment of each taking into consideration the synergistic character of media markets and how interdependency shapes functional norms, rules of exchange, and the embedding of media transactions.

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