Data, Measurements, and Methodology

2019 ◽  
pp. 22-40
Author(s):  
Kim L. Fridkin ◽  
Patrick J. Kenney
Keyword(s):  
Focus Groups ◽  
Data Sets ◽  
Negative Advertising ◽  
Senate Elections ◽  
Content Analyses ◽  
Media Markets ◽  
The Media ◽  
Recognition Software ◽  
The Impact ◽  
The Ideal

Chapter 2 presents the divergent data sets, collected in 2014, 2015, 2016, and 2017 and focusing primarily on the 2014 U.S. Senate campaigns, used to test the tolerance and tactics theory of negativity. U.S. Senate elections are the ideal laboratory for exploring the impact of negative advertising because senatorial campaigns are characterized by impressive variability in the amount, content, and tone of negativity, the types of candidates, the size of the constituencies, and the characteristics of the media markets. A variety of methods, including surveys, experiments, content analyses, focus groups, and facial recognition software are used to measure people’s tolerance for negativity; the relevance and civility of negative advertisements; and people’s reactions to negative commercials varying in civility and relevance. These various data sets are ultimately used to assess the impact of negative advertisements on people’s assessments of candidates and on their decision to vote on Election Day.

Taking Aim at Attack Advertising

2019 ◽  
Author(s):  
Kim Fridkin ◽  
Patrick Kenney
Keyword(s):  
Content Analysis ◽  
Focus Groups ◽  
Survey Data ◽  
Data Sources ◽  
Empirical Validation ◽  
Negative Campaigning ◽  
Senate Elections ◽  
Campaign Messages ◽  
Negative Messages ◽  
The Impact

This book develops and tests the “tolerance and tactics theory of negativity.” The theory argues that citizens differ in their tolerance of negative campaigning. Also, candidates vary in the tactics used to attack their opponents, with negative messages varying in their relevance to voters and in the civility of their tone. The interplay between citizens’ tolerance of negativity and candidates’ negative messages helps clarify when negative campaigning will influence citizens’ evaluations of candidates and their likelihood of voting. A diverse set of data sources was collected from U.S. Senate elections (e.g., survey data, experiments, content analysis, focus groups) across several years to test the theory. The tolerance and tactics theory of negativity receives strong empirical validation. First, people differ systematically in their tolerance for negativity, and their tolerance changes over the course of the campaign. Second, people’s levels of tolerance consistently and powerfully influence how they assess negative messages. Third, the relevance and civility of negative messages consistently influence citizens’ assessments of candidates competing for office. That is, negative messages focusing on relevant topics and utilizing an uncivil tone produce significant changes in people’s impressions of the candidates. Furthermore, people’s tolerance of negativity influences their susceptibility to negative campaigning. Specifically, relevant and uncivil messages are most influential for people who are least tolerant of negative campaigning. The relevance and civility of campaign messages also alter people’s likelihood of voting, and the impact of negative messages on turnout is more consequential for people with less tolerance of negativity.

scholarly journals The Impact of Media in the Socialization Process in Albania

2014 ◽  
Vol 1 (1) ◽  
pp. 149
Author(s):  
Bukurie Lila
Keyword(s):  
Young Adults ◽  
Young People ◽  
Mass Media ◽  
Positive Function ◽  
Main Question ◽  
Negative Effects ◽  
Socialization Process ◽  
The Media ◽  
The Impact ◽  
The Ideal

Media is one of the main agents of socialization that affects youth the most. Young adults are majority time are surrounded by the media, which brings me to my main question, "How is Mass Media Affecting Socialization in Children and Young Adults in Albania?" To understand this question one must know and understand what socialization is. The socialization process is a very dramatic impact on a child's life. Socialization is a "Continuing process whereby an individual acquires a personal identity and learns the norms, values, behavior, and social skills appropriate to his or her social position". Mass media has enormous effects on our attitudes and behavior which makes it an important contributor to the socialization process. in some ways mass media can serve as a positive function. It helps there to be more diversity, we can learn more about things that are going on in different countries. It can help you learn new things you did not know. Sadly Media can serve as a negative function in young people life. Young people want to be accepted by society and the media creates the ideal image that tells you what the characteristics are to be accepted and to be able to fit in with society. They show what you should look like, how you can look like this, and where to go to buy these things that will make you look right. This is why many young women deal with anorexia because they want to look like the ideal type that the media displays. Media also influences young people to misbehave. Media shows that being deviant makes you cool and look tough and that it's okay to do deviant things. Statistics show that when young people watch violence on television it increases their appetites to become involved in violence. It opens their minds to violence and makes them aware of crimes and people acting deviant. Many people think that the media does not play a role in the socialization process as much as family, peers and education. But in fact the media plays a strong role in the socialization process. The aim of this study is to see the positive and negative effects that the Albanian media plays in the socialization process in Albania.

Media Evolution and the Advent of Web 2.0

2011 ◽  
pp. 32-51 ◽  
Author(s):  
Laura F. Bright
Keyword(s):  
New Media ◽  
Web 2.0 ◽  
New Technology ◽  
Interactive Media ◽  
Technology Innovations ◽  
Interactive Advertising ◽  
Media Markets ◽  
The Media ◽  
And Control ◽  
The Impact

In today’s marketplace, new technology innovations and the changing media environment offer endless opportunities to consumers: seemingly infinite amounts of information via the internet, a plethora of broadcast stations and channels, and higher functionality and control through such technologies as online content aggregators and digital video recorders. These technological changes have redefined the media landscape and thus the role of advertising in new media consumption. As interactive media markets become increasingly segmented, it is vital for advertisers to examine effective techniques for communicating with consumers via such customized and controlled channels. This chapter will examine how media has evolved over the last several decades and the impact Web 2.0 technologies are making within the interactive advertising space.

The More Control, the Better?

2014 ◽  
Vol 26 (2) ◽  
pp. 81-91 ◽  
Author(s):  
Jeeyun Oh ◽  
Mun-Young Chung ◽  
Sangyong Han
Keyword(s):  
Mixed Design ◽  
Negative Effects ◽  
Story Structure ◽  
Content Type ◽  
High User ◽  
User Control ◽  
Rigorous Research ◽  
Control Versus ◽  
The Media ◽  
The Impact

Despite of the popularity of interactive movie trailers, rigorous research on one of the most apparent features of these interfaces – the level of user control – has been scarce. This study explored the effects of user control on users’ immersion and enjoyment of the movie trailers, moderated by the content type. We conducted a 2 (high user control versus low user control) × 2 (drama film trailer versus documentary film trailer) mixed-design factorial experiment. The results showed that the level of user control over movie trailer interfaces decreased users’ immersion when the trailer had an element of traditional story structure, such as a drama film trailer. Participants in the high user control condition answered that they were less fascinated with, absorbed in, focused on, mentally involved with, and emotionally affected by the movie trailer than participants in the low user control condition only with the drama movie trailer. The negative effects of user control on the level of immersion for the drama trailer translated into users’ enjoyment. The impact of user control over interfaces on immersion and enjoyment varies depending on the nature of the media content, which suggests a possible trade-off between the level of user control and entertainment outcomes.

The impact of news coverage of Russia in the media on export—import activities

2019 ◽  
pp. 30-44
Author(s):  
Elena A. Fedorovau ◽  
Svetlana O. Musienko ◽  
Igor S. Demin ◽  
Fedor Yu. Fedorov ◽  
Dmitriy O. Afanasyev
Keyword(s):  
News Coverage ◽  
The Media ◽  
The Impact

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

Senate Electoral Responsiveness under Indirect and Direct Election

2017 ◽  
Author(s):  
Wendy J. Schiller ◽  
Charles Stewart
Keyword(s):  
The Political ◽  
Counterfactual Analysis ◽  
Senate Elections ◽  
Seventeenth Amendment ◽  
Direct Election ◽  
Political Outcomes ◽  
Widespread Belief ◽  
Direct Elections ◽  
The Impact

This chapter integrates findings on indirect elections with current scholarship on the impact of the adoption of the Seventeenth Amendment and onset of direct elections. It constructs a comprehensive counterfactual analysis that helps demonstrate what the political outcomes would have been with direct elections in place since the founding, and in contrast, what Senate elections would look like after 1913 if indirect elections were still in place. It also addresses the question of whether U.S. senators represented states as units and responded to state governmental concerns more under the indirect system than they do under direct elections. It argues that indirect election had little impact on the Senate's overall partisan composition prior to 1913. Contrary to widespread belief, had direct election been in effect during the years immediately preceding the Seventeenth Amendment's passage, Republicans, not Democrats, would have benefited.

59. General medicine residents' perception of the mini-CEXs

2007 ◽  
Vol 30 (4) ◽  
pp. 61
Author(s):  
S. Malhotra ◽  
R. Hatala ◽  
C.-A. Courneya
Keyword(s):  
Internal Medicine ◽  
Medical Education ◽  
Focus Group ◽  
Qualitative Study ◽  
Focus Groups ◽  
General Medicine ◽  
Clinical History ◽  
Phenomenological Approach ◽  
Medical Teacher ◽  
The Impact

The mini-CEX is a 30 minute observed clinical encounter. It can be done in the outpatient, inpatient or emergency room setting. It strives to look at several parameters including a clinical history, physical, professionalism and overall clinical competence. Trainees are rated using a 9-point scoring system: 1-3 unsatisfactory, 4-6 satisfactory and 7-9 superior. Eight months after the introduction of the mini-CEX to the core University of British Columbia Internal Medicine Residents, a one hour semi-structured focus group for residents in each of the three years took place. The focus groups were conducted by an independent moderator, audio-recorded and transcribed. Using a phenomenological approach the comments made by the focus groups participants were read independently by three authors, organized into major themes. In doing so, several intriguing common patterns were revealed on how General Medicine Residents perceive their experience in completing a mini-CEX. The themes include Education, Assessment and Preparation for the Royal College of Physicians and Surgeons Internal Medicine exam. Resident learners perceived that the mini-CEX process provided insight into their clinical strengths and weaknesses. Focus group participants favored that the mini-CEX experience will benefit them in preparation, and successful completion of their licensing exam. Daelmans HE, Overmeer RM, van der Hem-Stockroos HH, Scherpbier AJ, Stehouwer CD, van der Vleuten CP. In-training assessment: qualitative study of effects on supervision and feedback in an undergraduate clinical rotation. Medical Education 2006; 40(1):51-8. De Lima AA, Henquin R, Thierer J, Paulin J, Lamari S, Belcastro F, Van der Vleuten CPM. A qualitative study of the impact on learning of the mini clinical evaluation exercise in postgraduate training. Medical Teacher January 2005; 27(1):46-52. DiCicco-Bloom B, Crabtree BF. The Qualitative Research Interview. Medical Education 2006; 40:314-32.

The Process of Globalization and Its Impact on Media

2016 ◽  
Vol 1 (4) ◽  
pp. 150
Author(s):  
Veton Zejnullahi
Keyword(s):  
New Technology ◽  
World Order ◽  
Modern Society ◽  
Media Access ◽  
Four Corners ◽  
The World ◽  
The Media ◽  
The Republic ◽  
Human Eyes ◽  
The Impact

The process of globalization, which many times is considered as new world order is affecting all spheres of modern society but also the media. In this paper specifically we will see the impact of globalization because we see changing the media access to global problems in general being listed on these processes. We will see that the greatest difficulties will have small media as such because the process is moving in the direction of creating mega media which thanks to new technology are reaching to deliver news and information at the time of their occurrence through choked the small media. So it is fair to conclude that the rapid economic development and especially the technology have made the world seem "too small" to the human eyes, because for real-time we will communicate with the world with the only one Internet connection, and also all the information are take for the development of events in the four corners of the world and direct from the places when the events happen. Even Albanian space has not left out of this process because the media in the Republic of Albania and the Republic of Kosovo are adapted to the new conditions under the influence of the globalization process. This fact is proven powerful through creating new television packages, written the websites and newspapers in their possession.

SEMINAL BREAKTHROUGH IN TACTILE PICTOGRAM DESIGN FOR VISUALLY IMPAIRED IN TRAIN STATION

2020 ◽  
Vol 13 (2) ◽  
pp. 55-60
Author(s):  
Fariz Fadhlillah
Keyword(s):  
Public Transportation ◽  
Visually Impaired ◽  
Great Opportunity ◽  
Train Station ◽  
Impaired Ability ◽  
Semiotic Approach ◽  
The Media ◽  
Impaired Person ◽  
Pictorial Form ◽  
The Ideal

One of the ideal public transportation facilities for the visually impaired in daily activities is trains. To be used at maximum, there is a need for communicative media to support the independence of orientation and mobility for the visually impaired in the train station. The media plays a role in supporting visually impaired individuals to know where they are, where to go, and how to reach the destination. The previous result regarding visually impaired ability to identify pictorial form which is designed with Primadi Tabrani’s ancient visual language semiotic approach shows a great opportunity for a pictogram to be the solution. However, the challenge is how to make the visually impaired person understand the meaning description that has been designed into tactile pictogram by touch. Basic consideration in designing process is the clarity of visual form when being touched, which is influenced by the way the shape is drawn and the tactile height

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