scholarly journals Analysis of an Online Digital Marketing: A Case Study

2021 ◽  
Vol 9 (8) ◽  
pp. 1463-1470
Author(s):  
Vaibhav Bhosale
Keyword(s):  
Competitive Market ◽  
Digital Marketing ◽  
Online Media ◽  
Marketing Department ◽  
Revenue Generation ◽  
Market Index ◽  
Index Terms

Abstract: Digital marketing became an effective way to create a relationship with the consumers having its depth and relevance widely used in day-to-day lifestyle. The work associated with this paper is carried out in the marketing department of STYLETRENDZ. It will help to get an idea about digital marketing and how the digital marketing has an impact on revenue generation for digital marketing companies. The paper highlights the methodology of study and analysis of an online media and companies growing economically to sustain in the competitive market. Index Terms: Digital marketing, revenue generation.

Evaluasi Aksesibilitas Learning Object Berdasarkan Web Content Accessibility Guidelines 2.0

2017 ◽  
Vol 9 (2) ◽  
pp. 67-71
Author(s):  
Herru Darmadi ◽  
Yan Fi ◽  
Hady Pranoto
Keyword(s):  
Learning Objects ◽  
Authoring Tool ◽  
Learning Object ◽  
Web Content ◽  
Web Browser ◽  
E Learning ◽  
Index Terms ◽  
Accessibility Guidelines ◽  
Content Accessibility

Learning Object (LO) is a representation of interactive content that are used to enrich e-learning activities. The goals of this case study were to evaluate accessibility and compatibility factors from learning objects that were produced by using BINUS E-learning Authoring Tool. Data were compiled by using experiment to 30 learning objects by using stratified random sampling from seven faculties in undergraduate program. Data were analyzed using accessibility and compatibility tests based on Web Content Accessibility Guidelines 2.0 Level A. Results of the analysis for accessibility and compatibility tests of Learning Objects was 90% better than average. The result shows that learning objects is fully compatible with major web browser. This paper also presents five accessibility problems found during the test and provide recommendation to overcome the related problems. It can be concluded that the learning objects that were produced using BINUS E-learning Authoring Tool have a high compatibility, with minor accessibility problems. Learning objects with a good accessibility and compatibility will be beneficial to all learner with or without disabilities during their learning process. Index Terms—accessibility, compatibility, HTML, learning object, WCAG2.0, web

scholarly journals On Frogs, Monkeys, and Execution Memes: Exploring the Humor-Hate Nexus at the Intersection of Neo-Nazi and Alt-Right Movements in Sweden

2021 ◽  
Vol 22 (2) ◽  
pp. 147-165
Author(s):  
Tina Askanius
Keyword(s):  
Content Analysis ◽  
Online Communities ◽  
Online Communication ◽  
Online Media ◽  
Extreme Right ◽  
Visual Content ◽  
Visual Aesthetics ◽  
Resistance Movement ◽  
Media Practices

This article is based on a case study of the online media practices of the militant neo-Nazi organization the Nordic Resistance Movement, currently the biggest and most active extreme-right actor in Scandinavia. I trace a recent turn to humor, irony, and ambiguity in their online communication and the increasing adaptation of stylistic strategies and visual aesthetics of the Alt-Right inspired by online communities such as 4chan, 8chan, Reddit, and Imgur. Drawing on a visual content analysis of memes ( N = 634) created and circulated by the organization, the analysis explores the place of humor, irony, and ambiguity across these cultural expressions of neo-Nazism and how ideas, symbols, and layers of meaning travel back and forth between neo-Nazi and Alt-right groups within Sweden today.

scholarly journals Scaling Social Movements Through Social Media: The Case of Black Lives Matter

2018 ◽  
Vol 4 (4) ◽  
pp. 205630511880791 ◽  
Author(s):  
Marcia Mundt ◽  
Karen Ross ◽  
Charla M Burnett
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Potential Role ◽  
Scaling Up ◽  
Coalition Building ◽  
Online Media ◽  
Black Lives Matter ◽  
Careful Management

In this article, we explore the potential role of social media in helping movements expand and/or strengthen themselves internally, processes we refer to as scaling up. Drawing on a case study of Black Lives Matter (BLM) that includes both analysis of public social media accounts and interviews with BLM groups, we highlight possibilities created by social media for building connections, mobilizing participants and tangible resources, coalition building, and amplifying alternative narratives. We also discuss challenges and risks associated with using social media as a platform for scaling up. Our analysis suggests that while benefits of social media use outweigh its risks, careful management of online media platforms is necessary to mitigate concrete, physical risks that social media can create for activists.

scholarly journals Does the apple fall far from the tree?: reviewing the communication of scientific information about GMOs

2021 ◽  
Author(s):  
Lauren Kirby
Keyword(s):  
Social Epistemology ◽  
Scientific Information ◽  
Public Understanding ◽  
Online Media ◽  
Online Content ◽  
The Public ◽  
Understanding Of Science ◽  
Textual Content ◽  
The Way

Online content is changing the way the public accesses and understands science. The staggering number of often conflicting online sources about science makes it difficult for the lay public to know where to turn in search of accurate scientific information. This project will examine how the nature of online content might be affecting how the public learns about science. Through textual content analyses, it will examine the chain of communication (scientists→online media→public) and document how scientific information evolves. Okanagan Specialty Fruits’ Arctic apple, a genetically modified organism (GMO) that has had the polyphenol oxidase (PPO) gene silenced, will be used as a case study. Three primary themes guide my research: the public understanding of science (PUS), the communication of risk and uncertainty, and social epistemology. The primacy of the PUS movement in public venues for science makes it an important theory for my project, while theories of risk/uncertainty and social epistemology will inform my analysis. My results suggest that: 1) stories about science often include over and understatements of uncertainties and risks; 2) online media stories apply rhetorical frames when reporting scientific information, but the way in which framing is used appears to be reflective of whether the author wishes to persuade their audience; and 3) the rhetorical frames used by online stories about science are not typically integrated into the public’s commentary in a meaningful way, supporting the notion that audiences are active rather than passive and that the public seeks out content that complements their pre-existing beliefs.

scholarly journals INTEGRATED MARKETING COMMUNICATION STRATEGY IN THE MIDDLE OF ONLINE MEDIA GLOBALIZATION (CASE STUDY IN KOMPAS NEWSPAPER)

2021 ◽  
Vol 9 (5) ◽  
pp. 1269-1273
Author(s):  
Eben Ezer ◽  
Keyword(s):  
Print Media ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Online Media ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Daily Newspaper ◽  
Media Globalization

In the middle of the globalization of online media, newspapers as print media are currently experiencing competition in the media industry. Many people who used to use newspapers as the main media in accessing news information have now shifted to online media, resulting in many newspapers in Indonesia that have started to dislike their readers. One of the newspapers in Indonesia is the daily Kompas . To overcome this, an integrated marketing communication strategy effort is needed which must be carried out by the Kompas newspaper marketing in order to exist in the middle of todays online media globalization. online today. This research uses the theory of Elaboration Likelihood theory (ELT) and Integrated Marketing Communication (IMC). In addition, the research uses marketing concepts, strategic concepts, communication strategy concepts, digitization concepts and print media concepts. The approach used in this study is a qualitative approach with descriptive interview methods. This research method is to use a case study approach which intends to describe the results of the research and try to find a comprehensive description of a situation. In addition, data collection techniques in this study were carried out by in-depth interviews and observations. The results of the discussion in this study are that Kompas daily newspaper uses five marketing mix strategies in maintaining its existence in the middle of globalization of online media today. The five strategies are direct marketing, sales promotion, public relations, personal selling and advertising. The conclusion in this study is that the five strategies are running very well in the Kompas daily newspaper so that the Kompas daily newspaper still exists today in the midst of the globalization of online media.

scholarly journals PROGRAM PENGEMBANGAN IDE UMKM WAROENG KOPI SINGGAH

2021 ◽  
Vol 3 (1) ◽  
pp. 1-12
Author(s):  
Septi Anti ◽  
Fitriatus Solikah ◽  
Sholehatul Mardiyah
Keyword(s):  
Action Research ◽  
Digital Marketing ◽  
Online Media ◽  
Research Approach ◽  
Coffee Shop ◽  
Work Program ◽  
Action Research Approach ◽  
Approach Method ◽  
To Come ◽  
Suitable Product

Waroeng Kopi Singgah is a coffee shop that focuses on selling coffee on Pilang Street No.200, Wonoayu Sidoarjo. The sales location is strategic, but during this pandemic period it has decreased so that there is a lack of interest in visitors to come to the coffee shop to stop by. The purpose of implementing this program is to increase knowledge about making suitable product brands, knowledge about how to market through digital marketing, an increase in products with various variants, and an increase in turnover after selling through various online media. To achieve the expected goal, a series of activities were carried out using the PAR (Particitory action research) approach method, with various stages in its implementation, namely 1). Planning, this stage is carried out offline observation and identification of problems that are being experienced by the owner of the Singgah coffee shop. 2). Implementation, carrying out a series of activities from rebranding to marketing through digital marketing, and 3). Evaluation, assessment of the work program implemented. The result of the implementation of this activity is the presence of a new logo reflecting the stopover coffee shop, the existence of two coffee variants, namely arabica and robusta. In addition, there is promotion by making digital marketing through online media such as nstagram and shopee. Through a series of activities, it is hoped that there will be an increase in turnover and wider product recognition through online media.

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