scholarly journals Revitalizing Cultural Characteristics in Advertising in Nigeria Within a Sketch of Systemic Paradigm

2020 ◽  
Vol 19 (37) ◽  
pp. 13-48
Author(s):  
Taofeek Olaiwola Dalamu ◽  
Gbenga Ogunlusi
Keyword(s):  
The Internet ◽  
Cultural Resources ◽  
Cultural Characteristics ◽  
Prepositional Phrases ◽  
Meaning Potential ◽  
Nominal Groups ◽  
Telecommunications Industries ◽  
The Sacrifice ◽  
Systemic Paradigm

This study investigated cultural pieces of advertising to indicate the ways that publicists deploy socio-cultural resources as normative channels of persuading readers to consumption. To achieve that goal, ten advertisements of financial, food, and telecommunications industries, harvested from The Punch newspaper, the Internet and erected advertising frameworks, functioned as data of analysis. After stratifying the advertisements into appropriate organizations, the terminology of ‘Below the clause’, functioned as the processing instrument. This allowed the application of graphic illustrations to account for the frequency of communicative components. The analysis revealed the employment of nominal groups (the lessons; this Eid) as playing dominant roles in the constructs, verbal groups (taste; celebrate) and prepositional phrases (from all of us at Fidelity Bank®; of commerce), also operated as stimulating structures. Although negligible, minor clause (Happy Workers’ Day; Eid Mubarak) are relevant grammatical elements of inducement. Besides anchorage and relaying functions interlocking the texts, one observed ambiguity (your work; Bae) in the Union Bank® and Wema Bank® advertisements. Connotations facilitated the communication of Mama don land and the big bottle of Coca-Cola®; the spirit of our nation and green-white-green dresses; your work and Maman Aisha; and the sacrifice of Christ with the crown of thorns. Contexts such as Yorùbá traditions, family  ffairs, religious nuances, savings, and historical notions are propagated cultural endowments that influenced the advertisements’ meaning potential. As a result, the analysts might suggest that advertisers ought to consistently decorate their campaigns with cultural fortunes. Such behavior has the capacity to educate and influence readers to consumption in their various regional domains. 

scholarly journals The Creation of Beautiful Countryside in the Internet Age: Semantics, Theory and Path-Taking Yuan Ye as an Example

2021 ◽  
Vol 236 ◽  
pp. 05014
Author(s):  
Dong Yue ◽  
Li Gang ◽  
Wu Zhenzhi
Keyword(s):  
Rapid Development ◽  
Mobile Internet ◽  
Rural Culture ◽  
The Internet ◽  
Cultural Resources ◽  
Local Conditions ◽  
Internet Age ◽  
Urban Rural ◽  
Relationship Of ◽  
Design Ideas

With the advent of the Internet Age, the rapid development of modern rural construction and urban-rural integration, the revival of traditional culture and environmental improvement and many other factors, the multi-semantic social relationship of the beautiful countryside has been formed gradually based on the space, culture and locality. The reconstruction and reshaping of beautiful countryside in the Mobile Internet Age takes Yuan Ye as a theory and path to improve the quality of Internet rural culture, and combines the current technological innovation to expound such design ideas as poetic charm, adaptation to local conditions and so on in garden culture, injecting new design vitality to the inheritance of cultural resources and construction of modern rural society.

scholarly journals IDENTIFYING PSYCHOLOGICAL SUBJECT AS A THEME: FOCUSING ON ENGLISH DECLARATIVE CLAUSES

2020 ◽  
Vol 3 (1) ◽  
pp. 59-78
Author(s):  
Puspita Sari ◽  
Diana Anggraeni
Keyword(s):  
Subject Matter ◽  
Empirical Data ◽  
Nominal Group ◽  
Prepositional Phrases ◽  
Usual Form ◽  
Nominal Groups ◽  
Medical Book ◽  
The Subject ◽  
Descriptive Method

This research discusses one of the types of subjects functioning as a theme proposed by Halliday (1985) in the English Declarative Clause which is called the Psychological Subject. Halliday claims the interpretation of Psychological subject into as something which is the concern of the message. It is the first constituent which becomes a ‘subject-matter’ of the clause. The data are taken from two kinds of books. The first one is an autobiography book and the second one is a medical book. The aim of this research is to identify the kinds of the theme found in psychological subjects in the English Declarative Clause and also categories found in psychological subjects functioning as a theme. The method used is a descriptive method and the technique employed is paraphrasing. The descriptive method was used to depict the empirical data discovered in those sources. Meanwhile, the paraphrasing technique was employed in order to explore the characteristics of psychological subject functioning as a theme, types of theme and categories of syntactic units. The study shows that Psychological Subject (PS) functioning as a theme can be filled by words and groups which could be realized by nominal groups (nouns and pronouns), nominal group complexes, adverbial groups or prepositional phrases. Nominal groups (nouns and pronouns) and nominal group complexes can be identified as unmarked themes which are ordinary, expected, and usual form according to Deterding (2001), Gerot and Wignel (1994) identified as the subject of the sentence. Meanwhile, adverbial groups and prepositional phrases could be identified as marked themes because they become the first constituents which perform the point of the departure of the message in the clause.

Video on Demand

Locked Out ◽  
2019 ◽  
pp. 73-94
Author(s):  
Evan Elkins
Keyword(s):  
Geographic Location ◽  
Video On Demand ◽  
Recent Attempt ◽  
The Internet ◽  
Illustrative Case ◽  
Cultural Resources ◽  
On Demand ◽  
Internet Age ◽  
Digital Entertainment ◽  
Regulatory Decisions

Chapter 3 explores how people engage the ideas of geography and belonging within geoblocked online video-on-demand platforms. A form of regional lockout for the internet age, geoblocking is the practice of barring a user from an online platform based on the user’s geographic location. Through illustrative case studies—geoblocking in Australia and New Zealand, the debates over the geoblocked BBC iPlayer platform, and the European Union’s recent attempt to ban geoblocking among its countries’ borders—this chapter argues that geoblocking represents an arena where consumers, industries, and regulators negotiate the realities of national and regional control over digital entertainment platforms versus fantasies of a globally open internet. The chapter shows that consumers’ vocalized frustrations about lack of access as well as industry and regulatory decisions about distribution and technology are based in ideas regarding the economic and cultural value of certain territories. This chapter illustrates how geoblocking structures inequalities in access to cultural resources.

scholarly journals Design and Research of Service Platform for Protection and Dissemination of Cultural Heritage Resources of The Silk Road in the Territory of China

2015 ◽  
Vol II-5/W3 ◽  
pp. 395-399
Author(s):  
L. Zhang ◽  
W. Zhang ◽  
S. J. Zeng ◽  
W. Na ◽  
H. Yang ◽  
...  
Keyword(s):  
Cultural Heritage ◽  
Three Dimensional ◽  
Silk Road ◽  
The Internet ◽  
Tianshan Mountain ◽  
Cultural Resources ◽  
Time And Space ◽  
The Road ◽  
Starting Point ◽  
The Silk Road

The Silk Road, a major traffic route across the Eurasia continent, has been a convergence for the exchange, communication and dissemination of various cultures such as nations, materials, religions and arts for more than two thousand years. And the cultural heritage along the long and complicate route has been also attractive. In recent years, the Silk Road – the Road Network along the Chang’an-Tianshan Mountain has been listed in the Directory of World Cultural Heritage. The rare and rich cultural resources along the Silk Road, especially those in the territory of China, have attracted attentions of the world. <br><br> This article describes the research ideas, methods, processes and results of the planning design on the internet-based dissemination services platform system for cultural heritage resources. First of all, it has defined the targeting for dissemination services and the research methods applied for the Silk Road heritage resources, based on scientific and objective spatial measurement and research on history and geography, to carry on the excavation of values of cultural resource for the target users. Then, with the front-end art exhibit by means of innovative IT, time and space maps of cultural heritage resources, interactive graphics display, panoramic three-dimensional virtual tour, and the Silk Road topics as the main features, a comprehensive and multi-angle cultural resources dissemination services platform is built. The research core of the platform is a demand-oriented system design on the basis of cultural resources and features as the fundamental, the value of contemporary manifestation as the foundation, and cultural dissemination and service as a starting point. This platform has achieved, temporal context generalization, interest profiles extension, online and offline adaptation, and other prominent innovations. On the basis of routes heritage resource protection and dissemination services with complex relationship between time and space, and the Silk Road as the representative, practice and research of the platform in the internet context help to provide an application reference and theoretical basis.

scholarly journals Nominal Group as Qualifier to ‘Someone’

2017 ◽  
Vol 10 (7) ◽  
pp. 257
Author(s):  
Eva Tuckyta Sari Sujatna ◽  
Sri Wahyuni
Keyword(s):  
Relative Clause ◽  
Qualitative Method ◽  
Systemic Functional Linguistics ◽  
Nominal Group ◽  
Prepositional Phrases ◽  
Functional Linguistics ◽  
Independent Element ◽  
Nominal Groups ◽  
Finite Clause ◽  
Descriptive Qualitative

The paper titled Nominal Group as Qualifier to ‘Someone’ investigated types of qualifiers which are embedded to the head ‘someone’ in a nominal group. This research was conducted in the light of Systemic Functional Linguistics analysis. The data was analyzed, classified then described using descriptive qualitative method. This research produced four classifications of nominal group as qualifier, which were clauses, prepositional phrases, nominal groups, and linked independent element. The clause as qualifier is sub-classified into finite and non-finite clauses. Further sub-classification is conducted over finite clause into Full Relative Clause (FRC), Relative Clause with Preposition (RCP), and Contact Clause (CC). Further sub-classification over non-finite clause resulted in Operative Imperfective Non Finite Clause (OINFC), Receptive Imperfective Non Finite Clause (RINFC), and Operative Perfective Non Finite Clause (OPNFC). This research also found qualifiers which consisted of two or more linked non-embedding elements.

Menschen zu sein...

2021 ◽  
Vol 66 (4) ◽  
pp. 533-557
Author(s):  
Aleksander Kiklewicz ◽  
Julia Mazurkiewicz-Sułkowska ◽  
Helena Pociechina
Keyword(s):  
Social Networks ◽  
Presidential Election ◽  
Scientific Literature ◽  
The Internet ◽  
Social Discourse ◽  
Cultural Characteristics ◽  
Distinctive Features ◽  
Protest Movement ◽  
The Social

Summary This essay focuses on the sociocultural and semiotic aspects of the discourse of protests sparked by the rigged presidential election in Belarus, in August 2020. The mass demonstrations, using symbolic items (such as posters, slogans, exclamation marks, performances, posts in the social networks on the Internet, etc.) have been analyzed as a type of social discourse. The focus is on the peculiarity and the most distinctive features of the protest movement in Belarus. In particular, the following socio-political and cultural characteristics of Belarusian protest discourses are considered: 1) rejecting stereotypes (especially the tolerance stereotype, blr. pamjarkoŭnas’c’); 2) Belarusian protest tradition; 3) historical and geopolitical factors of the Belarusian protest movement; 4) the discursive systems; 5) the carnival. The emphasis is on linguistic forms of creativity, especially the protest slogans. In addition, the extensive scientific literature addressing such discourses is discussed.

A hitchhiker’s guide to microscopy and microanalysis using telecommunications, e-mail, and the Internet

1994 ◽  
Vol 52 ◽  
pp. 390-391 ◽  
Author(s):  
Nestor J. Zaluzec
Keyword(s):  
The Internet ◽  
Information Superhighway ◽  
The World ◽  
Exchange Information ◽  
On Line ◽  
Computer Based ◽  
Software And Hardware ◽  
Communication Software ◽  
Basic Ideas ◽  
E Mail

The Information SuperHighway, Email, The Internet, FTP, BBS, Modems, : all buzz words which are becoming more and more routine in our daily life. Confusing terminology? Hopefully it won't be in a few minutes, all you need is to have a handle on a few basic concepts and terms and you will be on-line with the rest of the "telecommunication experts". These terms all refer to some type or aspect of tools associated with a range of computer-based communication software and hardware. They are in fact far less complex than the instruments we use on a day to day basis as microscopist's and microanalyst's. The key is for each of us to know what each is and how to make use of the wealth of information which they can make available to us for the asking. Basically all of these items relate to mechanisms and protocols by which we as scientists can easily exchange information rapidly and efficiently to colleagues in the office down the hall, or half-way around the world using computers and various communications media. The purpose of this tutorial/paper is to outline and demonstrate the basic ideas of some of the major information systems available to all of us today. For the sake of simplicity we will break this presentation down into two distinct (but as we shall see later connected) areas: telecommunications over conventional phone lines, and telecommunications by computer networks. Live tutorial/demonstrations of both procedures will be presented in the Computer Workshop/Software Exchange during the course of the meeting.

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