PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SCOOPY PADA MAHASISWA DI UNIVERSITAS TADULAKO

This study aims to determine the influence of attribute product on purchase decision of Honda Scoopy motorcycles of students in Tadulako University. The type of study is descriptive causal. Sample consists of 96 respondents who selected by applying purposive sampling technique. Data analysis is multiple linear regressions. The results show that product attributes consist of brand, product quality, product features, product design, service, warranty, and price simultaneously have significant influence on purchasing decision of Honda Scoopy motorcycles of students in Tadulako University; brand partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; product quality partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; product features partially have significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; design partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; service partially has non-significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; warranty partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; price partially has significant influence on purchase decision of Honda Scoopy motorcycle of students in Tadulako University.Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako. Metode yang digunakan adalah metode deskriptif kausal. Sampel berjumlah 96 responden dengan teknik pengambilan purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa atribut produk yang terdiri dari merek kualitas produk, fitur produk, desain produk, pelayanan, garansi dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako. Selanjutnya variabel merek secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, fitur produk secara parsial berpengaruh signifikan terhadap pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Desain secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Pelayanan secara parsial berpengaruh tidak signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Garansi secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, dan Harga secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako.

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PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG SABUN MANDI MEREK SHINZUI DI KOTA PALU

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v3i3.96 ◽

2020 ◽

Vol 3 (3) ◽

pp. 289-298

Author(s):

Hartati Hartati ◽

Suardi Suardi ◽

Ira Nuriya Santi

Keyword(s):

Product Quality ◽

Significant Influence ◽

Research Method ◽

Sampling Technique ◽

Perceived Quality ◽

Multiple Linear Regressions ◽

Analysis Method ◽

Purposive Sampling ◽

Independent Variables ◽

Linear Regressions

The purpose of this study is to determine simultaneous and partial influence of product quality both on repurchase decision of Shinzui bath soap in Palu City. Independent variables used in this study consist of performance, features, reliability, durability, conformance, aesthetics, and perceived quality; while dependent variable is repurchase decision (Y). The research method is descriptive. Sample consists of 80 respondents who selected by purposive sampling technique. Data analysis method is multiple linear regressions. The result of this research shows that product quality, consists of performance, feature, reliability, durability, conformance, aesthetics, and perceived quality simultaneously have significant influence on repurchase decision of Shinzui bath soap in Palu City. Partially, product qualities that consist of feature and perceived quality have significant influence on repurchase decision of Shinzui bath soap in Palu City. While performance, reliability, durability, conformance, and aesthetics variables partially have non-significant influence on repurchase decision of Shinzui bath soap in Palu City. Tujuan dari penelitian ini untuk mengetahui pengaruh kualitas produk baik secara serempak maupun parsial terhadap keputusan pembelian ulang sabun mandi Shinzui di Kota Palu. Variabel independen yang digunakan dalam penelitian ini adalah Kinerja (Performance), Keistimewaan (Features), Kehandalan (Reliability), Daya Tahan (Durability), Kesesuaian (Conformance), Estetika (Aesthetics), dan Kualitas Yang Dirasakan (Perceived Quality), sedangkan variabel dependen adalah Keputusan Pembelian Ulang (Y). Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif. Sampel yang digunakan pada penelitian ini yaitu sebanyak 80 responden dengan bentuk pengambilan sampel menggunakan teknik purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara simultan kualitas produk yang terdiri dari Kinerja (Performance), Keistimewaan (Features), Kehandalan (Reliability), Daya Tahan (Durability), Kesesuaian (Conformance), Estetika (Aesthetics), dan Kualitas Yang Dirasakan (Perceived Quality) berpengaruh signifikan terhadap keputusan pembelian ulang sabun mandi Shinzui di Kota Palu. Secara parsial kualitas produk yang terdiri dari Keistimewaan (Features) dan Kualitas Yang Dirasakan (Perceived Quality) berpengaruh signifikan terhadap keputusan pembelian ulang sabun mandi Shinzui di Kota Palu, Sedangkan variabel Kinerja (Performance), Kehandalan (Reliability), Daya Tahan (Durability), Kesesuaian (Conformance), dan Estetika (Aesthetics) secara parsial berpengaruh tidak signifikan terhadap keputusan pembelian ulang sabun mandi Shinzui di Kota Palu.

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PENGARUH CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO

Jurnal Manajemen Bisnis Krisnadwipayana ◽

10.35137/jmbk.v5i3.178 ◽

2017 ◽

Vol 5 (3) ◽

Author(s):

Imam Wibowo, M.Si ◽

Ratih Dwi Pratiwi

Keyword(s):

Product Quality ◽

Significant Influence ◽

Quantitative Research ◽

Sampling Method ◽

Brand Image ◽

Survey Method ◽

Purchase Decision ◽

Purposive Sampling ◽

Quality Product ◽

Research Population

This research aimed to analyze the influence of a brand image and quality product on purchase decision of Yamaha Mio motorcycle partially and simultanously. This was a quantitative research by a survey method. The research population were users of Yamaha Mio motorcycle. Sample taking technique used a purposive sampling method with samples numbered 100 respondent. Based on regression analyze, The research results showed that brand image positively and significant influence a purchase decision of Yamaha Mio motorcycle, and product quality positively and significant influence a decision purchase of Yamaha Mio. Brand image and product quality simultanously positively and significant influence purchase decision of Yamaha Mio motorcycle.

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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK

Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT ◽

10.36226/jrmb.v3i1.81 ◽

2018 ◽

Vol 3 (1) ◽

pp. 11-18

Author(s):

Rizky Desty Wulandari ◽

Donant Alananto Iskandar

Keyword(s):

Decision Making ◽

Product Quality ◽

Significant Influence ◽

Quantitative Method ◽

Brand Image ◽

Sampling Technique ◽

T Test ◽

Purchase Decision ◽

Cosmetic Products ◽

Purposive Sampling

This research aimed to determine whether there is the influence of brand image and product quality towardsthe purchase decision of Cosmetic Products. This research uses quantitative method. The number of samples in this research was 100, this research used purposive sampling technique to determine the samples. Method of completion of data used in this research were a questionare and google form. Result of t test shows significant influence brand image variable on decision making with tcount 2,432 ≥ ttable 1.660. Significant influence product quality variable on decision making with tcount 5,693 ≥ ttable 1,660. Brand image and product quality variables simultaneously have an effect of purchase decision Keywords: brand image, product quality, purchase decision

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PENGARUH KEPERCAYAAN MEREK, PERIKLANAN, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN ISOTONIK MIZONE DI KOTA PALU

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v1i1.3 ◽

2015 ◽

Vol 1 (1) ◽

pp. 7-14

Author(s):

Muh Rizky Fauzan ◽

Maskuri Sutomo ◽

Rahmat Mubaraq

Keyword(s):

Sample Size ◽

Product Quality ◽

Significant Influence ◽

Research Method ◽

Sampling Technique ◽

Purchase Decision ◽

Brand Trust ◽

Purposive Sampling

The aim of the research is to analyze the influence of brand trust (X1), advertising (X2), and product quality (X3) on purchase decision (Y) both simultaneously and partially. Research method is descriptive causal with a sample size of 115 respondents who are selected using purposive sampling technique. The results of the study show that: 1) brand trust, advertising, and product quality simultaneously have positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu; 2) brand trust has positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu; 3) advertising has positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu; 4) product quality has positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu. Tujuan penelitian ini adalah untuk menganalisis pengaruh Kepercayaan Merek (X1), Periklanan (X2), dan Kualitas Produk (X3) terhadap Keputusan Pembelian (Y). Metode penelitian yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 115 orang dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa: 1). Variabel kepercayaan merek, variable periklanan, dan variable kualitas produk secara simultan berpengaruh positif dan signifikan terhadap variable keputusan pembelian produk minuman Isotonik Mizone pada masyarakat di Kota Palu; 2). Variabel kepercayaan merek secara parsial berpengaruh positif dan signifikan terhadap variable keputusan pembelian produk minuman Isotonik Mizone pada masyarakat di Kota Palu; 3). Variabel periklanan secara parsial berpengaruh positif dan signifikan terhadap variabel keputusan pembelian produk minuman Isotonik pada masyarakat di Kota Palu; dan 4). Variabel kualitas produk secara parsial berpengaruh positif dan signifikan terhadap variabel keputusan pembelian produk minuman Isotonik pada masyarakat di Kota Palu

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KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN KONSUMEN MEMBELI AIR MINERAL AQUA

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v4i1.104 ◽

2018 ◽

Vol 4 (1) ◽

pp. 45-52

Author(s):

Iga Maghfirah Deviana ◽

Elimawaty Rombe ◽

Rahmat Mubaraq

Keyword(s):

Data Collection ◽

Product Quality ◽

Mineral Water ◽

Brand Image ◽

Sampling Technique ◽

Multiple Linear Regressions ◽

Water Sampling ◽

Consumer Decision ◽

Linear Regressions ◽

Simultaneous Influence

This research aims to know and analyze: (1) the influence of product quality and brand image to consumer's decision to buy AQUA brand mineral water at Faculty of Economics in Tadulako This research aims to: 1) determine and analyze simultaneous influence of product quality and brand image on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (2) determine and analyze the influence of product quality on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (3)determine and analyze the influence of brand image on consumers’ decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University. The type of research is quantitative. The Population consists of students in The Faculty of Economics who bought AQUA brand mineral water. Sampling technique is purposive to select 100 respondents. Data collection is questionnaires. Method of analysis is multiple linear regressions. The result indicates that: (1) product quality and brand image simultaneously influence consumer's decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (2) product quality has partial influence on consumer decision to buy AQUA brand mineral water in The Faculty of Economics of Tadulako University; (3) brand image has partial influence on consumer decision to buy mineral water of AQUA brand in Faculty of Economics of Tadulako University. Penelitian ini bertujuan untuk mengetahui dan menganalisa: (1) pengaruh kualitas produk dan citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (2) pengaruh kualitas produk terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (3) pengaruh citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako. Jenis penelitian yang digunakan adalah kuantitatif (menunjukkan hubungan antar variabel). Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi yang membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Pengambilan data menggunakan kuesioner. Metode analisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa (1) Terdapat pengaruh kualitas produk dan citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (2) Terdapat pengaruh kualitas produk terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako, (3) Terdapat pengaruh citra merek terhadap keputusan konsumen membeli air mineral merek AQUA di Fakultas Ekonomi Universitas Tadulako.

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PENGARUH FAKTOR EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SABUN DETERJEN MEREK RINSO DI KELURAHAN LAYANA INDAH KOTA PALU

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v1i1.4 ◽

2015 ◽

Vol 1 (1) ◽

pp. 15-22

Author(s):

Suriani Labolo ◽

Maskuri Sutomo ◽

Rahmat Mubaraq

Keyword(s):

Sample Size ◽

Brand Equity ◽

Significant Influence ◽

Brand Loyalty ◽

Sampling Technique ◽

Brand Awareness ◽

Purchase Decision ◽

Quality Perception ◽

Purposive Sampling ◽

Brand Association

The research aims to analyze the influence of brand equity that consists of brand awareness, quality perception, brand association, and brand loyalty, on customer purchase decision to buy Rinso at Layana Indah Village in Palu. Sample size of the study is 72 respondents who selected through purposive sampling technique. The results indicate that all variables, namely brand awareness, quality perception, brand association, and brand loyalty simultaneously have significant influence on customer purchase decision. The Adjusted R square of 0.527 indicates that brand equity has 52,7 percent of the variability of customer purchase decision, while 47,3 percent influenced by other variables that are not studied. Partially, all variables have positive and significant influence on customer purchase decision to buy Rinso detergent. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek yang terdiri atas kesadaran merek, persepsi kualitas, asosiasi merek, dan loyalitas merek terhadap keputusan pembelian produk deterjen merek Rinso di Kelurahan Layana Indah Kota Palu. Sampel dalam penelitian ini sebanyak 72 orang dengan teknik penarikan sampel menggunakan purposive sampling. Hasil penelitian menunjukan bahwa secara simultan variabel ekuitas merek yang terdiri dari kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas merek memiliki pengaruh signifikan terhadap keputusan konsumen sehingga apabila variabel ekuitas merek diterapkan secara baik maka keputusan pembelian juga akan meningkat, dengan nilai adjusted R square 0.527, artinya bahwa ekuitas merek berpengaruh terhadap keputusan pembelian sebesar 52.7 % dan sisanya sebesar 47.3 % dipengaruhi oleh variabel lain yang tidak diteliti. Secara parsial variabel kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas merek berpengaruh signifikan terhadap keputusan pembelian dalam menggunakan produk sabun deterjen merek Rinso.

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Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Karyawan pada Pertokoan di Sepanjang Jalan Malioboro Yogyakarta.

Akmenika: Jurnal Akuntansi dan Manajemen ◽

10.31316/akmenika.v14i2.1006 ◽

2020 ◽

Vol 14 (2) ◽

Author(s):

Yati Suhartini

Keyword(s):

Career Development ◽

Significant Influence ◽

Regression Coefficient ◽

Sampling Technique ◽

Job Characteristics ◽

Sales Promotion ◽

Multiple Linear Regressions ◽

Employee Loyalty ◽

Quota Sampling ◽

Linear Regressions

The research was carried out to know the influence of career development, compensation and job characteristics to employee loyalty at stores along Malioboro street, Yogyakarta.The population of the research were all of Sales Promotion Girls (SPG) and Sales Promotion Boys (SPB) working at stores along Malioboro street. Samples were taken with non-probability sampling technique by quota sampling, as many as 100 respondents. The data was collected by applying questionnaires, and analyzed by using multiple linear regressions with the help of SPSS program for windows release 16.0.This research concluded that factors of career development, compensation and job characteristics, partially or simultaneously showed a positive and significant influence to employee loyalty. These were indicated by the regression coefficient value of each factor of career development, compensation and job characteristics to employee loyalty were 0.421 (X1); 0.149 (X2); 0.411 (X3); and the significant level of each factor were 0.000; 0.45 and 0.000, respectively. While the value of F amounting to 51.235 with the sign.ificance level of 0.000; whereas adjusted R square equal to 0.604.

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PENGARUH IKLAN TELEVISI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MEREK WARDAH DI KOTA PALU

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v3i2.86 ◽

2017 ◽

Vol 3 (2) ◽

pp. 191-200

Author(s):

Siti Riskiana ◽

Chalil Chalil ◽

Ira Nuriya Santi

Keyword(s):

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Television Advertising ◽

Purchase Decision ◽

Analysis Method ◽

Purchasing Decision ◽

Purposive Sampling ◽

Television Advertisement ◽

Brand Product

The purpose of this study is to know and analyze the influence of television advertising and brand image simultaneously and partially to the purchase decision of Wardah brand product in Palu City. The variables of this research are television advertisement (X1) and brand image (X2). While the dependent variable is the purchase decision (Y). The research method used is descriptive method causal with the number of sample 75 people. Form of sampling using purposive sampling technique. Data analysis method used in this research is multiple linear regression analysis method. The results showed that: 1). Television advertisement and brand image simultaneously have a significant effect on the purchasing decision of Wardah brand products; 2). Television advertisement partially significant effect on purchasing decision of Wardah brand product; 3). Brand image partially significant effect on purchasing decision of Wardah brand product in Palu City. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh iklan televisi dan citra merek secara simultan dan parsial terhadap keputusan pembelian produk merek Wardah di Kota Palu. Variabel penelitian ini yaitu iklan televisi (X1) dan citra merek (X2). Sedangkan variabel dependen yaitu keputusan pembelian (Y). Metode penelitian yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 75 orang. Bentuk pengambilan sampel menggunakan teknik purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian menunjukan bahwa: 1). Iklan Televisi dan Citra Merek secara simultan berpengaruh signifikan terhadap keputusan pembelian produk merek Wardah; 2). Iklan Televisi secara parsial berpengaruh signifikan terhadap keputusan pembelian produk merek Wardah; 3). Citra Merek secara parsial berpengaruh signifikan terhadap keputusan pembelian produk merek Wardah di Kota Palu.

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PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND JEANNE ARTHES PARFUM PT.MATAHARI DEPARTEMENT STORE MALL LEMBUSWANA SAMARINDA

Research Journal of Accounting and Business Management ◽

10.31293/rjabm.v2i2.3712 ◽

2018 ◽

Vol 2 (2) ◽

pp. 199

Author(s):

Fitriani, Robin Jonathan, Adisthy Shabrina Nurqamarani

Keyword(s):

Brand Image ◽

Sample Selection ◽

Sampling Technique ◽

Department Store ◽

Purchase Decision ◽

Multiple Linear Regressions ◽

Independent Variables ◽

Analysis Technique ◽

Research Population ◽

Linear Regressions

This research aims to identify: 1) brand image of purchase decision on Jeanne arthes perfume brand, 2) price to purchase result on Jeanne arthes perfume brand, 3) brand image and price to purchase decision of Jeanne arthes perfume brand. The research population is all customers of perfume brand of Jeanne Arthes PT. Matahari Department Mall Lembuswana Samarinda. Samples are 96 respondents with Unknown population and sample selection using Incidental Sampling technique. Variables in this research are 3 that are brand image, price and purchase decision. Data analysis technique used is multiple linear regressions with classical assumption test and hypothesis testing. The finding of the researsh shows that brand image and price affect positive and significant to purchase decision on the brand Jeanne Arthes Perfume PT. Matahari Department Store Mall Lembuswana Samarinda. , variable of brand image and price simultaneously have positive and significant effect to purchase decision on Jeanne Arthes perfume brand of PT. Matahari Department Store Mall Lembuswana Samarinda. Forfuther research is expected that the next researcher can use other product brands and/or other independent variables so that more findings are identified.

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PENGARUH BURNOUT DAN SELF EFFICACY TERHADAP KINERJA DOSEN PASCASARJANA UIN ALAUDDIN MAKASSAR

Inspiratif Pendidikan ◽

10.24252/ip.v9i1.13750 ◽

2020 ◽

Vol 9 (1) ◽

pp. 13

Author(s):

Delfina Gemely

Keyword(s):

Significant Influence ◽

Self Efficacy ◽

Quantitative Research ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Multiple Linear Regressions ◽

Performance Variable ◽

Ex Post ◽

Ex Post Facto ◽

Linear Regressions

The objectives of the study were to determine: 1. The influence of burnout on the Postgraduate lecturers’ performance of UIN Alauddin Makassar, 2. The influence of self-efficacy on the Postgraduate lecturers’ performance of UIN Alauddin Makassar, 3. The influence of burnout and self-efficacy on the Postgraduate lecturers’ performance of UIN Alauddin Makassar.The study was the quantitative research with ex-post facto method, conducted at the Postgraduate of UIN Alauddin Makassar. The total number of population of lecturers at the Postgraduate of UIN Alauddin Makassar was 72 lecturers. Accidental sampling technique was employed in taking the samples of 30 lecturers. The instrument used to collect the data was a questionnaire, which then analyzed using descriptive and inferential statistical techniques (simple and multiple linear regressions).The results of the study through simple and multiple regression analysis revealed that there was a positive and significant influence of burnout on the lecturers’ performance with the t count> t table (2.315> 2.056) and a significance of 0.028 <0.05, so H1 was accepted. The coefficient of determination was observed at the value of R Square = 0.161 meaning that 16% of performance was explained by burnout and 84% of performance was influenced by other factors. There was no positive and significant influence of self-efficacy on performance with the value of t count <t table (1.574 <2.056) and the significance of 0.127> 0.05, so H1was rejected. The coefficient of determination was identified at the value of R Square = 0.081 meaning that 8% of the variability of the performance variable was explained by self-efficacy and 92% of the performance was influenced by other factors. For the third variable, there was a positive and significant influence of burnout and self- efficacy collaboratively on the lecturers’ performance with the value of F count > F table (3.758> 3.35) and a significance of 0.036 <0.05, so H1was accepted. The coefficient of determination was seen at the value of R Square = 0.218 meaning that 21.8% of the variability of the performance variable was explained by burnout and self-efficacy while 78.2% of the performance was influenced by other variables not included in this study.The implications of the study indicated that the existence of successful adaptation to stressful demands will prevent the appearance of burnout in working. The success of this adaptation exemplified the existence of self-efficacy that was the belief possessed to be able to achieve the objectives as expected.

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