PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK

2018 ◽  
Vol 3 (1) ◽  
pp. 11-18
Author(s):  
Rizky Desty Wulandari ◽  
Donant Alananto Iskandar
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Method ◽  
Brand Image ◽  
Sampling Technique ◽  
T Test ◽  
Purchase Decision ◽  
Cosmetic Products ◽  
Purposive Sampling

This research aimed to determine whether there is the influence of  brand image and product quality towardsthe purchase decision of Cosmetic Products. This research uses quantitative method. The number of samples in this research was 100, this research used purposive sampling technique to determine the samples.  Method of completion of data used in this research were a questionare  and google form. Result of t test shows significant influence brand image variable on decision making with tcount 2,432 ≥ ttable 1.660. Significant influence product quality variable on decision making with tcount 5,693 ≥ ttable 1,660. Brand image and product quality variables simultaneously have an effect of purchase decision Keywords: brand image, product quality, purchase decision

PENGARUH CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO

2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Imam Wibowo, M.Si ◽  
Ratih Dwi Pratiwi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Survey Method ◽  
Purchase Decision ◽  
Purposive Sampling ◽  
Quality Product ◽  
Research Population

This research aimed to analyze the influence of a brand image and quality product on purchase decision of Yamaha Mio motorcycle partially and simultanously. This was a quantitative research by a survey method. The research population were users of Yamaha Mio motorcycle. Sample taking technique used a purposive sampling method with samples numbered 100 respondent. Based on regression analyze, The research results showed that brand image positively and significant influence a purchase decision of Yamaha Mio motorcycle, and product quality positively and significant influence a decision purchase of Yamaha Mio. Brand image and product quality simultanously positively and significant influence purchase decision of Yamaha Mio motorcycle.

scholarly journals Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

IKONOMIKA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 227-242
Author(s):  
Grisna Anggadwita ◽  
Dini Turipanam Alamanda ◽  
Veland Ramadani
Keyword(s):  
Rural Communities ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purposive Sampling

The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.  The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

scholarly journals PENGARUH KEPERCAYAAN MEREK, PERIKLANAN, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN ISOTONIK MIZONE DI KOTA PALU

2015 ◽  
Vol 1 (1) ◽  
pp. 7-14
Author(s):  
Muh Rizky Fauzan ◽  
Maskuri Sutomo ◽  
Rahmat Mubaraq
Keyword(s):  
Sample Size ◽  
Product Quality ◽  
Significant Influence ◽  
Research Method ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Brand Trust ◽  
Purposive Sampling

The  aim  of  the  research  is  to  analyze  the  influence  of  brand  trust (X1),  advertising  (X2),  and product quality (X3) on purchase decision (Y) both simultaneously and partially. Research method is descriptive causal with a sample size of 115 respondents who are selected using purposive sampling technique.  The  results  of  the  study  show  that:  1)  brand  trust, advertising,  and  product  quality simultaneously  have  positive  and significant  influence  on  purchase  decision  of  customer  of  Mizone isotonic  drink in  Palu; 2)  brand trust  has  positive and  significant influence  on purchase  decision of customer  of  Mizone  isotonic  drink  in Palu;  3)  advertising  has  positive  and  significant  influence  on purchase decision of customer of Mizone isotonic drink in Palu; 4) product quality has positive and significant influence on purchase decision of customer of Mizone isotonic drink in Palu. Tujuan  penelitian  ini  adalah untuk  menganalisis  pengaruh Kepercayaan  Merek  (X1),  Periklanan (X2),  dan  Kualitas  Produk  (X3) terhadap  Keputusan  Pembelian  (Y).  Metode  penelitian  yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 115 orang dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa: 1). Variabel kepercayaan merek, variable periklanan, dan variable  kualitas  produk  secara  simultan  berpengaruh  positif  dan  signifikan terhadap  variable keputusan  pembelian  produk  minuman  Isotonik Mizone  pada  masyarakat di  Kota  Palu;  2).  Variabel kepercayaan merek  secara  parsial  berpengaruh  positif  dan  signifikan  terhadap variable  keputusan pembelian produk  minuman  Isotonik  Mizone pada masyarakat  di Kota  Palu;  3).  Variabel  periklanan secara  parsial berpengaruh  positif  dan signifikan  terhadap  variabel  keputusan pembelian  produk minuman  Isotonik  pada  masyarakat  di  Kota  Palu; dan  4).  Variabel  kualitas  produk  secara  parsial berpengaruh  positif dan  signifikan  terhadap  variabel keputusan  pembelian  produk minuman  Isotonik pada masyarakat di Kota Palu

scholarly journals PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SCOOPY PADA MAHASISWA DI UNIVERSITAS TADULAKO

2018 ◽  
Vol 4 (1) ◽  
pp. 53-60
Author(s):  
Rahmawati Rahmawati ◽  
Rosida P Adam ◽  
Maskuri Sutomo
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Multiple Linear Regressions ◽  
Purposive Sampling ◽  
Product Features ◽  
Quality Product ◽  
Linear Regressions ◽  
Brand Product

This study aims to determine the influence of attribute product on purchase decision of Honda Scoopy motorcycles of students in Tadulako University. The type of study is descriptive causal. Sample consists of 96 respondents who selected by applying purposive sampling technique. Data analysis is multiple linear regressions. The results show that product attributes consist of brand, product quality, product features, product design, service, warranty, and price simultaneously have significant influence on purchasing decision of Honda Scoopy motorcycles of students in Tadulako University; brand partially has significant   influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; product quality partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; product features partially have significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; design partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; service partially has non-significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; warranty partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; price partially has significant influence on purchase decision of Honda Scoopy motorcycle of students in Tadulako University.Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako. Metode yang digunakan adalah metode deskriptif kausal. Sampel berjumlah 96 responden dengan teknik pengambilan purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa atribut produk yang terdiri dari merek kualitas produk, fitur produk, desain produk, pelayanan, garansi dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako. Selanjutnya variabel merek secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, fitur produk secara parsial berpengaruh signifikan terhadap pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Desain secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Pelayanan secara parsial berpengaruh tidak signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Garansi secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, dan Harga secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako.

scholarly journals Pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas Merek Produk Kosmetik Wardah di Surabaya Selatan

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Dwi Ari Lestari ◽  
Nurhadi Nurhadi
Keyword(s):  
Product Quality ◽  
Brand Loyalty ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Joint Effect ◽  
Test Reliability ◽  
Cosmetic Products ◽  
Purposive Sampling

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh gabungan citra merek dan kualitas produk serta menganalisis pengaruh citra merek dan kualitas produk terhadap loyalitas merek produk kosmetik Wardah di Surabaya Selatan. Populasi yang digunakan dalam penelitian ini adalah seluruh konsumen yang menggunakan kosmetik Wardah di Surabaya Selatan. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan menggunakan teknik purposive sampling. Teknik pengumpulan data penelitian ini menggunakan kuesioner. Metode pengujian data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji f, dan analisis regresi linier berganda. Hasil penelitian dapat diketahui bahwa secara simultan dan parsial citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas merek produk kosmetik Wardah di Surabaya Selatan. ABSTRACT This research aims to determine the joint effect of brand image and product quality and to analyze the effect of brand image and product quality on brand loyalty of Wardah cosmetic products in South Surabaya. The population used in this study are all consumers who use Wardah cosmetics in South Surabaya. The sample used in this study were 100 respondents using purposive sampling technique. The data collection technique of this research used a questionnaire. The data testing methods used are validity test, reliability test, classical assumption test, t test, f test, and multiple linear regression analysis. The results of the study can be seen that simultaneously and partially brand image and product quality have a positive and significant effect on brand loyalty of Wardah cosmetic products in South Surabaya. 

scholarly journals The Influence of Halal Labelization, Brand Image and Product Quality Towards Consumer Purchase Decisions of Wardah Cosmetic Product

2019 ◽  
Author(s):  
Sumartik . ◽  
Lilik Indayani ◽  
Zahratul jannah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Quality Product

The purpose of this study was to find out halal labeling, brand image and quality product whether it had a simultaneous and partial effect on consumer purchasing decisions on cosmetic products The type of research used is causal research using direct interviews with questionnaire tools to respondents. The location of this research is at Mojopahit Street 666 B Sidoarjo Campus 1 Muhammadiyah University Sidoarjo While the sample used as many as 100 respondent. Sampling technique used is nonprobability sampling with accidental sampling technique. Data was collected through questionnaire distribution and multiple linear regression data analysis with SPSS statistic 22. From the results of research indicate that halal labeling (X1), brand image (X2) and product quality (X3) will have a good impact on the purchase decision (Y) of Muhammadiyah Sidoarjo University Students of 7,065%.

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

scholarly journals PENGARUH FAKTOR EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SABUN DETERJEN MEREK RINSO DI KELURAHAN LAYANA INDAH KOTA PALU

2015 ◽  
Vol 1 (1) ◽  
pp. 15-22
Author(s):  
Suriani Labolo ◽  
Maskuri Sutomo ◽  
Rahmat Mubaraq
Keyword(s):  
Sample Size ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Quality Perception ◽  
Purposive Sampling ◽  
Brand Association

The  research  aims  to  analyze  the  influence  of  brand  equity  that consists  of  brand  awareness, quality perception, brand association, and brand loyalty, on customer purchase decision to buy Rinso at  Layana  Indah Village  in  Palu.  Sample  size  of  the  study  is  72  respondents  who selected  through purposive sampling technique. The results indicate that all variables, namely brand awareness, quality perception,  brand  association, and  brand  loyalty  simultaneously  have  significant  influence  on customer purchase  decision.  The  Adjusted  R  square  of  0.527  indicates  that brand  equity  has  52,7 percent  of  the  variability  of  customer  purchase decision,  while  47,3  percent  influenced  by  other variables  that  are  not studied.  Partially,  all  variables  have  positive  and  significant  influence  on customer purchase decision to buy Rinso detergent. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek yang terdiri atas kesadaran merek,  persepsi  kualitas,  asosiasi  merek, dan  loyalitas  merek  terhadap  keputusan  pembelian  produk deterjen merek Rinso di Kelurahan Layana Indah Kota Palu. Sampel dalam penelitian ini sebanyak 72 orang  dengan  teknik  penarikan  sampel menggunakan  purposive  sampling.  Hasil  penelitian menunjukan bahwa secara simultan variabel ekuitas merek yang terdiri dari kesadaran merek, persepsi kualitas,  asosiasi  merek  dan  loyalitas  merek  memiliki pengaruh  signifikan  terhadap  keputusan konsumen sehingga apabila variabel ekuitas merek diterapkan secara baik maka keputusan pembelian juga akan meningkat, dengan nilai adjusted R square 0.527, artinya bahwa ekuitas merek berpengaruh terhadap  keputusan pembelian  sebesar  52.7 %  dan  sisanya  sebesar  47.3 %  dipengaruhi oleh  variabel lain yang tidak diteliti. Secara parsial variabel kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas  merek berpengaruh  signifikan  terhadap  keputusan  pembelian  dalam menggunakan  produk sabun deterjen merek Rinso.

scholarly journals Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian pada Roti CV. Rima Bakery di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Maria Magdalena ◽  
Suroso Winardi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Consumer Choice ◽  
Brand Image ◽  
T Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Significance Level ◽  
Home Based

CV Rima bakery is a home-based bread company or can be referred to as SMEs (small and medium-sized businesses) that produce bread with a variety of types and flavors that are marketed throughout Padang City, this study aims to determine the effect of product quality, and brand image of consumers on purchasing decisions on bread Cv. Rima Bakery in Padang City. In testing this hypothesis using a t test with a significance level of 5%. Product Moment and Cronbach Alpha of consumer choice are used to measure validity and reliability, tests have been carried out that all variables show valid and reliable. The results of the partial test (t test) that the quality of the product there is a t value of 2.565 with a significant value of 0.11 when compared to t table, t-count is greater than t-table then it can be interpreted or show a significant value of 0.011> 0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions, brand image has a t value of 5.813 with a significant value of 0.00 when compared to t table, t-count is greater than t-table, it can be interpreted or show the value significant 0,000 <0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions.  Keywords: product quality, brand image, purchasing decisions.

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