Brand advocates – an Apple phenomenon? an exploratory study on brand advocacy amongst apple consumers

Apple consumers are well known for their loyalty. Unlike ordinary computer or mobile device users, Apple consumers do not simply buy the products; they become fans. Besides word-of-mouth recommendations the Apple advocates tend to have an emotional connection with the brand they love, they defend the brand and could overlook dissatisfaction. This study made used of qualitative research to explore and gain insights into the characteristics of the Apple brand advocates. The researcher made use of informal conversations to collect data on two Apple community blogs. The data was analysed by using content analysis and six main themes emerged from this study. Apple brand advocates make use of word-of-mouth to recommend and have a sense of trust with the brand. They believe Apple products meet their expectations and find the functionality and design of the products useful. They also enjoy being in an Apple community and find that Apple is irreplaceable by other competitive products.

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Values Influencing Clinical Reasoning in Occupational Therapy: An Exploratory Study

The Occupational Therapy Journal of Research ◽

10.1177/153944929001000105 ◽

1990 ◽

Vol 10 (1) ◽

pp. 41-55 ◽

Cited By ~ 28

Author(s):

Elaine D. Fondiller ◽

Lois J. Rosage ◽

Barbara E. Neuhaus

Keyword(s):

Qualitative Research ◽

Content Analysis ◽

Occupational Therapy ◽

Clinical Reasoning ◽

Research Methodology ◽

Exploratory Study ◽

Occupational Therapists ◽

Qualitative Research Methodology ◽

Interview Format

This exploratory study used qualitative research methods to identify values that influence clinical reasoning in occupational therapy. Through an interview format, selected occupational therapists were asked to respond to a predetermined list of questions about a general case study. The interviews were tape-recorded and a content analysis of the tapes yielded 18 distinct value statements. Implications of the findings and recommendations for further studies are presented. Qualitative research methodology is examined for its utility in occupational therapy.

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An Exploratory Study of the Motives Engaged in the Dissemination of Social Word-of-Mouth via Mobile Device

2014 47th Hawaii International Conference on System Sciences ◽

10.1109/hicss.2014.135 ◽

2014 ◽

Cited By ~ 3

Author(s):

Pin Luarn ◽

Yu-Ping Chiu ◽

Jen-Chieh Yang

Keyword(s):

Mobile Device ◽

Exploratory Study ◽

Word Of Mouth

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CONHECIMENTO DE ENFERMEIRAS RESIDENTES ACERCA DAS BOAS PRÁTICAS NA ATENÇÃO AO PARTO

Enfermagem em Foco ◽

10.21675/2357-707x.2017.v8.n3.1318 ◽

2017 ◽

Vol 8 (3) ◽

Author(s):

Letícia Bastos Vilela Feijão ◽

Lara Mabelle Milfont Boeckmann ◽

Manuela Costa Melo

Keyword(s):

Qualitative Research ◽

Content Analysis ◽

Exploratory Study ◽

Treatment Results ◽

Good Practices ◽

Data Treatment ◽

Investigación Cualitativa ◽

Delivery Obstetric ◽

Buenas Prácticas

Objetivo: conhecer as percepções, vivências e experiências de residentes de Enfermagem Obstétrica acerca da humanização da assistência pautada nas boas práticas de atenção ao parto de risco habitual. Metodologia: trata-se de um estudo descritivo e exploratório de abordagem na investigação qualitativa. Os dados foram coletados por meio de entrevistas com 10 residentes de enfermagem obstétrica, no período de maio a agosto de 2016. Utilizou-se a análise de conteúdo de Bardin para tratamento dos dados. Resultados: evidenciou-se que as participantes conhecem e estimulam as boas práticas durante a assistência fornecida. No entanto, os achados apontam a existência de desafios no cenário prático que necessitam ser superados. Conclusão: as evidências encontradas podem contribuir para reflexões que auxiliem a promoção das boas práticas na atenção obstétrica.Descritores: Parto, Parto Humanizado, Enfermeiras Obstétricas.KNOWLEDGE OF RESIDENT NURSES REGARDING GOOD PRACTICES FOR CHILDBIRTH CAREObjective: to know the understanding and experiences of Obstetric Nursing residents regarding the humanization of care based on good practices of attending to regular risk childbirth. Methodology: this is a descriptive and exploratory study of approach in qualitative research. The data were collected through interviews with 10 residents of obstetric nursing, from May to August 2016. Content analysis by Bardin was used for data treatment. Results: it was shown that the participants were familiar and stimulate the good practices during the assistance provided. However, the findings point to the existence of challenges in the practical scenario that need to be overcome. Conclusion: the evidence found may contribute to reflections that help to promote good practices in obstetric care.Descriptors: Delivery, Humanizing Delivery, Obstetric NursesCONOCIMIENTO DE ENFERMERAS RESIDENTES ACERCA DE LAS BUENAS PRÁCTICAS EN LA ATENCIÓN AL PARTOObjetivo: conocer las percepciones, vivencias y experiencias de residentes de Enfermería Obstétrica acerca de la humanización de la asistencia pautada en las buenas prácticas de atención al parto de riesgo habitual. Metodología: se trata de un estudio descriptivo y exploratorio de enfoque en la investigación cualitativa. Los datos fueron recolectados por medio de entrevistas con 10 residentes de enfermería obstétrica, en el período de mayo a agosto de 2016. Se utilizó el análisis de contenido de Bardin para tratamiento de los datos. Resultados: se evidenció que las participantes conocen y estimulan las buenas prácticas durante la asistencia suministrada. Sin embargo, los hallazgos apuntan la existencia de desafíos en el escenario práctico que necesitan ser superados. Conclusión: las evidencias encontradas pueden contribuir a reflexiones que ayuden a promover las buenas prácticas en la atención obstétrica.Descriptores: Parto, Parto Humanizado, Enfermeras Obstetrices.

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Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

GÖÇ DERGİSİ ◽

10.33182/gd.v4i2.596 ◽

2017 ◽

Vol 4 (2) ◽

pp. 185-200 ◽

Cited By ~ 2

Author(s):

Servet Kardeş ◽

Çağla Banko ◽

Berrin Akman

Keyword(s):

Qualitative Research ◽

Social Media ◽

Content Analysis ◽

Syrian Refugees ◽

Analysis Method ◽

Social Media Platform ◽

Content Analysis Method ◽

Negative News ◽

Media Platform ◽

Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

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307 - Exploratory Study on Healthcare Decision-Making Capacity Assessment

International Psychogeriatrics ◽

10.1017/s1041610220002070 ◽

2020 ◽

Vol 32 (S1) ◽

pp. 65-65

Author(s):

Ana Saraiva Amaral ◽

Rosa Marina Afonso ◽

Mário R. Simões ◽

Sandra Freitas

Keyword(s):

Decision Making ◽

Content Analysis ◽

Focus Groups ◽

Exploratory Study ◽

Assessment Instrument ◽

Funding Agency ◽

Capacity Assessment ◽

Healthcare Decision ◽

Healthcare Decision Making ◽

Decision Making Capacity

Mild cognitive impairment (MCI) and Alzheimer’s Disease (AD) prevalence is expected to continue to increase, due to the population ageing. MCI and AD may impact patients’ decision-making capacities, which should be assessed through the disease course. These medical conditions can affect the various areas of decision-making capacity in different ways. Decision-making capacity in healthcare is particularly relevant among this population. Elders often suffer from multimorbidity and are frequently asked to make healthcare decisions, which can vary from consenting a routine diagnostic procedure to decide receiving highly risk treatments.To assess this capacity in elders with MCI or AD, we developed the Healthcare Decision-Making Capacity Assessment Instrument (IACTD-CS - Instrumento de Avaliação da Capacidade de Tomada de Decisão em Cuidados de Saúde). This project is funded by Portuguese national funding agency for science, research and technology, FCT (SFRH/BD/139344/2018). IACTD-CS was developed based on Appelbaum and Grisso four abilities model, literature review and review of international assessment instruments. After IACTD-CS first version development, an exploratory study with focus groups was conducted. This study included focus groups with healthcare professionals and nursing homes’ professionals.The focus groups main goals were: 1) understand the participants perception regarding healthcare decision-making capacity, 2) distinguish relevant aspects of decision-making, 3) discuss the abilities and items included in IACTD-CS and 4) identify new aspects or items to be added to IACTD-CS. A content analysis of the focus groups results, with resource to MAXQDA, was conducted afterwards. This exploratory study allowed to identify professionals’ perceptions on healthcare decision-making and its results were a significant contribute to IACTD-CS development. The proposed communication aims to describe the methodology used and present the results of content analysis.

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Reflexivity in research: Promoting rigour, reliability and validity in qualitative research

International Journal of Therapy and Rehabilitation ◽

10.12968/ijtr.2014.21.12.560 ◽

2014 ◽

Vol 21 (12) ◽

pp. 560-568 ◽

Cited By ~ 30

Author(s):

Wesam Darawsheh

Keyword(s):

Qualitative Research ◽

Content Analysis ◽

Narrative Analysis ◽

Research Study ◽

Reliability And Validity ◽

Qualitative Research Study ◽

Health Studies ◽

Analyse Data

Background The value of qualitative research is increasingly acknowledged in health studies, as well as the demand for employing rigorous strategies. Although the literature recognises that reflexivity is a valuable and rigorous strategy, few studies unravel the practical employment of reflexivity as a strategy for ensuring rigour and quality in qualitative research. Aim To present a practical example of how reflexivity can be employed as a strategy for ensuring rigour by reviewing 13 narratives from the author's reflexive diary on qualitative research. Methods Content analysis and narrative analysis were used to approach and analyse data. Findings Analysis of the posited qualitative research study found five main outcomes of the influence of reflexivity as a strategy to establish criteria of rigour. Conclusions Further research is needed to show how reflexivity can be employed as a strategy in qualitative research to: i) establish criteria of rigour; ii) monitor the researcher's subjectivity in generating credible findings.

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Iranian relatives’ attitudes towards culturally profiled nursing homes for individuals living with dementia

Dementia ◽

10.1177/1471301217743835 ◽

2017 ◽

Vol 18 (6) ◽

pp. 2206-2219

Author(s):

Mahin Kiwi

Keyword(s):

Qualitative Research ◽

Content Analysis ◽

Nursing Home ◽

Nursing Homes ◽

Informal Caregivers ◽

Family Members ◽

Structured Interviews ◽

Iranian Family

This article discusses Iranian family members’ attitudes towards the culturally profiled nursing home, their relationships with the staff, the obstacles, their hopes and their fears. This study is based on qualitative research using 29 semi-structured interviews with family members who had previously been informal caregivers, as well as using fieldwork, all in the same nursing home. The interviews were analysed by the three steps of content analysis. The results show the identification of three main categories with nine main subcategories. The categories and subcategories in the table clarify and explain how the interviewees tended to compare the situation in Iran with that in Sweden, how they perceived the situation in Sweden and finally how they also saw the culturally profiled nursing home.

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Engineering Students’ Perspectives on Progress Tracking and Badge Features

Journal of Learning and Development Studies ◽

10.32996/jlds.2021.1.1.9 ◽

2021 ◽

Vol 1 (1) ◽

pp. 94-99

Author(s):

Vina Zahrotun Kamila ◽

Islamiyah ◽

Ade Nugraha ◽

Nazila Fairuz Assyifa ◽

Rara Puspa Aisyah

Keyword(s):

Qualitative Research ◽

Content Analysis ◽

Research Method ◽

Engineering Students ◽

General View ◽

Qualitative Research Method ◽

Campus Environment ◽

Open Questions ◽

Online Forms ◽

Phenomenological Design

The purpose of this study was to examine the opinions of engineering students from various departments regarding the progress tracking and digital badge features applied in courses in the Learning Management System (LMS). The phenomenological design which is a qualitative research method is used in this study. Online forms with close and open questions were used to collect data. The study was conducted with a total of 226 students, who studied in 5 different departments. The data is subject to content analysis. According to the research results, students stated that the features tested triggered motivation to complete assignments and develop other students. As for the opinion of some students that these features should be held in every course in the LMS. Despite the general view of an LMS equipped with these features (Moodle), their general view of the features, especially the progress tracking feature and digital badges is quite good. What needs to be questioned is the willingness of lecturers and policymakers to apply it consistently in the campus environment.

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EFEK E-WORD OF MOUTH (E-WOM) TERHADAP DESTINATION IMAGE DI MUSEUM MACAN JAKARTA

Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services ◽

10.30813/fame.v3i2.2487 ◽

2020 ◽

Vol 3 (2) ◽

Author(s):

Patricia Samantha ◽

Maria Pia Adiati

Keyword(s):

Content Analysis ◽

Word Of Mouth ◽

Title Page ◽

Destination Image ◽

Font Size

<div class="page" title="Page 1"><div class="layoutArea"><div class="column">Media sosial memiliki pengaruh yang besar dalam kehidupan masa kini dengan banyaknya jumlah pengguna. Media sosial sendiri merupakan tempat untuk melakukan kegiatan e-WOM yang dapat mengafeksi berbagai aspek, salah satunya adalah wisata dan destination image. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana e-Word of Mouth yang merupakan alat pemasaran di era internet dan pengaruhnya terhadap destination image di Museum MACAN yang merupakan museum seni yang memiliki banyak wisatawan sejak pembukaannya. Metode yang digunakan dalam penelitian ini adalah wawancara dan content analysis. Wawancara digunakan untuk menguji variabel e-WOM dan analisis konten dilakukan dengan meninjau posting Instagram untuk mengetahui lebih lanjut tentang destination image di Museum MACAN Jakarta. Hasil yang ditemukan dalam penelitian menyebutkan bagaimana gambar tujuan berkorelasi dengan e-WOM dan bagaimana masing- masing variabel saling mempengaruhi.</div></div></div>

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Kalila and Dimna as One of the Traditional Antecedents of Modern Classifications of Values

International Education Studies ◽

10.5539/ies.v10n3p46 ◽

2017 ◽

Vol 10 (3) ◽

pp. 46 ◽

Cited By ~ 1

Author(s):

Elif Aktas ◽

Adem Beldag

Keyword(s):

Qualitative Research ◽

Content Analysis ◽

Data Collection ◽

Study Data ◽

Western Civilization ◽

Political Morality ◽

Advice Book

Kalila and Dimna, which is considered as one of the classic works of the Eastern literature, is a political morality and advice book that is still in effect thanks to the knowledge of wisdom it offers. The aim of this study is to examine this work according to the Western classifications of values (UNESCO, Rokeach, Schwartz, Spranger) since it sheds light on the present age with the wisdom knowledge it holds although it was penned centuries ago. The study was designed as qualitative research and data collection was done with the four value classifications above. During the analysis of the study data, percentage and frequency analyses were used under the content analysis. The results of the study indicate that Kalila and Dimna includes all the values contained in abovementioned classifications originating from the Western civilization.

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