scholarly journals Web-Crawling of Social Media to Analyze Backyard Poultry Owners Responses to the 2018-2020 Virulent Newcastle Disease (vND) Outbreak in Southern California

Author(s):  
Maurice Pitesky ◽  
Joseph Gendreau ◽  
Shayne Ramsubeik

As social media becomes an ever-increasing staple of everyday life and a growing percentage of people turn to community driven platforms as a primary source of information, the data created from these posts can provide a new source of information from which to better understand an event in near real-time. The 2018-2020 outbreak of virulent Newcastle Disease (vND) in Southern California is the third outbreak of vND in Southern California within a 50-year time span. These outbreaks are thought to be primarily driven by non-commercial poultry (i.e. backyard and game fowl) in the region. Here we employed a commercial “web crawling” tool between June of 2018 and July of 2020 which encompassed the majority of the outbreak in order to collect all available online mentions of virulent Newcastle Disease (vND) in relation to the outbreak. A total of 2,498 posts in English and Spanish were returned using a Boolean logic-based string search. While the number of posts was relatively small, their impact as measured by the number of visitors to the website and the number of people viewing the post (where provided) was much larger. Using views as a metric, Twitter was identified as the most significant source of comments over blogs, forums and other news sites. Posts with negative sentiment were found to have a larger audience relative to posts with a positive sentiment. In addition, posts with negative sentiment peaked in May of 2019 which preceded the formation of the anti-depopulation group Save Our Birds (SOB). As the usage and impact of social media grows, the ability to utilize tools to analyze social media may improve both response and outreach-based strategies for various disease outbreaks including vND in Southern California which has a large non-commercial poultry population.

2020 ◽  
Vol 6 (2) ◽  
pp. 81-86
Author(s):  
Trihadi Pudiawan Erhan ◽  
Purnamaningsih Purnamaningsih ◽  
Nosica Rizkalla

As Word of Mouth (WOM) progress as one of the most potent marketing instruments, millennials are a vital contributor to the growth of eWOM. Considering how powerful eWOM is and the significance of millennials as the generation that derives the transformation of eWOM as the primary source of information for the customer, it is important to know the variables that drive millennial customers desire to provide information about product and service through their own social media account. This study then employed structural equation modeling to analyze the data. This study finds that out of the two, cool factors only hedonic cool is proven to have a positive and significant influence on customer satisfaction. The other finding is that active Visual eWOM activity of customer are positively influenced by customer satisfaction.


2020 ◽  
Vol 218 ◽  
pp. 01037
Author(s):  
Xiao-lie Qi

Social media is playing an increasingly important role in our daily lives. Young Chinese consumers are the primary users of social media in China. Social media is the primary source of information for young Chinese customers, influencing their buying decisions. Through the research obtained three main results: Young Chinese consumers use social media for information. Social media messages are their primary source of information. Social media information influences buy decisions making of young Chinese consumers. Number of negative information on social media moderates the relationships between trust in information of social media and intention to buy


2021 ◽  
Vol 1 (4) ◽  
pp. e188
Author(s):  
Mohammad Ali Akbar ◽  
Zubia Zaman ◽  
Muhammad Ahsan Abbasi ◽  
Imran Mansoor Raza ◽  
Muneeza Ali ◽  
...  

Introduction: A pandemic is defined as an outbreak of a disease that occurs over a wide geographic area and affects an exceptionally high proportion of the global population.Objective: This study aims to observe the discrepancies that social media provides users in terms of information regarding COVID-19 and how that information can affect practices for prevention against the virus.Methods: A cross-sectional study, with a non-probability convenience sampling technique, was conducted during April 2020. An online survey was created on Google Forms in the English language, and participants were invited to complete and submit the form. A total of 402 responses were received in one month. Citizens of age 18-60 partook in the study, and respondents tested positive for Covid-19 were excluded from the study as it could lead to bias.Results: A total of 375 responses were selected out of the 402 responses received. Six responses were excluded who tested positive for Covid-19, and 21 responses were rejected as they were filled incompletely. The mean age of respondents was 27.53 years (S.D 8.188), and there were more females, 52.53% (n=197) than male, 46.67%(175) participants. A Pearson correlation (r) of 0.383 between knowledge and practices of people who use social media as their primary source of information suggests a moderate linear correlation. People who did not use social media as their primary source of information had a stronger linear correlation (r=0.640) between knowledge and practices.Conclusion: According to the study, social media provided people with correct knowledge as well as encouraged efficient practices while also contributing to the spread of false news and malpractices.


2017 ◽  
Vol 14 ◽  
pp. 63-69
Author(s):  
Valentina Grasso ◽  
Alfonso Crisci ◽  
Marco Morabito ◽  
Paolo Nesi ◽  
Gianni Pantaleo ◽  
...  

Abstract. During emergencies, an increasing number of messages are shared through social media platforms, becoming a primary source of information for lay people and emergency managers. Weather services and institutions have started to employ social media to deliver weather warnings even if sometimes this communication lacks in strategy. In Twitter, for example, hashtagging is very important to associate messages with certain topics; in recent years, codified hashtagging is emerging as a practical way to coordinate Twitter conversations during emergencies and quickly retrieve relevant information. In 2014, a syntax for codified hashtags for weather warning was proposed in Italy: a list of 20 hashtags, realized by combining #allertameteo (weather warning) + XXX, where final letters code the regional identification. This contribution presents a monitoring of Twitter usage of weather warning codified hashtags in Italy (since July 2015) and an analysis of different contexts. Twitter messages were retrieved using TwitterVigilance, a multi-users platform to crawl Twitter data, collect and store messages and perform quantitative analytics, about users, hashtags, tweets/retweets volumes. The Codified Hashtags data set is presented and discussed with main analytics and evaluation of regional contexts where it was successfully employed.


2019 ◽  
Vol 16 (2) ◽  
pp. 191
Author(s):  
Prof. YA Nunung Prajarto, Ph.D ◽  
Syaifa Tania, S.IP., M.A. ◽  
Mashita Phitaloka Fandia Purwaningtyas, S.IP., M.A.

The use of social media as a source of information is undeniably important. As it can be used to disseminate specific information, numbers of informational based accounts emerge in various topics, including Instagram accounts which specifically bring out celebrity news as their main information. Using a social informatics perspective approach, this paper aims to capture netizen behavior related to their media habit in accessing it. The results show these accounts emerge as the primary source of information about infotainment issues. However, netizens are unwilling to leave any digital trace related to their activities during accessing these accounts.


2018 ◽  
Vol 34 (1) ◽  
pp. 89-94 ◽  
Author(s):  
Amy F. Wolkin ◽  
Amy H. Schnall ◽  
Nicole K. Nakata ◽  
Esther M. Ellis

AbstractEffective communication is a critical part of managing an emergency. During an emergency, the ways in which health agencies normally communicate warnings may not reach all of the intended audience. Not all communities are the same, and households within communities are diverse. Because different communities prefer different communication methods, community leaders and emergency planners need to know their communities’ preferred methods for seeking information about an emergency. This descriptive report explores findings from previous community assessments that have collected information on communication preferences, including television (TV), social media, and word-of-mouth (WoM) delivery methods. Data were analyzed from 12 Community Assessments for Public Health Emergency Response (CASPERs) conducted from 2014-2017 that included questions regarding primary and trusted communication sources. A CASPER is a rapid needs assessment designed to gather household-based information from a community. In 75.0% of the CASPERs, households reported TV as their primary source of information for specific emergency events (range = 24.0%-83.1%). Households reporting social media as their primary source of information differed widely across CASPERs (3.2%-41.8%). In five of the CASPERs, nearly one-half of households reported WoM as their primary source of information. These CASPERs were conducted in response to a specific emergency (ie, chemical spill, harmful algal bloom, hurricane, and flood). The CASPERs conducted as part of a preparedness activity had lower percentages of households reporting WoM as their primary source of information (8.3%-10.4%). The findings in this report demonstrate the need for emergency plans to include hybrid communication models, combining traditional methods with newer technologies to reach the broadest audience. Although TV was the most commonly reported preferred source of information, segments of the population relied on social media and WoM messaging. By using multiple methods for risk communication, emergency planners are more likely to reach the whole community and engage vulnerable populations that might not have access to, trust in, or understanding of traditional news sources. Multiple communication channels that include user-generated content, such as social media and WoM, can increase the timeliness of messaging and provide community members with message confirmation from sources they trust encouraging them to take protective public health actions.WolkinAF, SchnallAH, NakataNK, EllisEM. Getting the message out: social media and word-of-mouth as effective communication methods during emergencies. Prehosp Disaster Med. 2019;34(1):89–94.


Author(s):  
A. Kalaria K. S. Prajapati ◽  
B. B. Javia A. R. Bhadaniya ◽  
D. T. Fefar A. Vagh ◽  
B. J. Trangadiya R. J. Padodara ◽  
K. N. Mokaria T. R. Kumbhani

Among the disease challenge, the Newcastle disease (ND) is the second most deadly viral infection and considered a very serious problem for poultry production in many countries. Outbreaks of the ND have a tremendous impact on the backyard as well as intensively reared commercial poultry farming and are considered as an unending agony of poultry farmers. During the study was observed that currently circulating NDV is viscerotropicvelogenic in nature and responsible for the outbreaks recorded in most of the vaccinated sampled commercial broiler farms which ultimately resulted in a huge economical impact on poultry farmers.


2020 ◽  
Author(s):  
Emad Aborajooh ◽  
Mohammed Qussay Al-Sabbagh ◽  
Baraa Mafrachi ◽  
Muhammad Yassin ◽  
Rami Dwairi ◽  
...  

UNSTRUCTURED We aimed to measure levels of knowledge, awareness, and stress about COVID-19 among health care providers (HCP) in Jordan. This was a cross-sectional study on 397 HCPs that utilized an internet-based questionnaire to evaluate knowledge about COVID-19, availability of personal protective equipment (PEE), future perception, and psychological distress. Ordinal logistic regression analysis was used to evaluate factors associated with knowledge and psychological stress. Overall, 24.4% and 21.2% of the participants showed excellent knowledge and poor knowledge, respectively. Social media (61.7%) was the most commonly used source of information. Being female (β= 0.521, 95% CI 0.049 to 0.992), physician (β=1.421, 95% CI 0.849 to 1.992), or using literature to gain knowledge (β= 1.161, 95% CI 0.657 to 1.664) were positive predictors of higher knowledge. While having higher stress (β= -0.854, 95% CI -1.488 to -0.221) and using social media (β= -0.434, 95% CI -0.865 to -0.003) or conventional media (β= -0.884, 95% CI -1.358 to -0.409) for information were negative predictors of knowledge levels. HCPs are advised to use the literature as a source of information about the virus, its transmission, and the best practice. PPEs should be secured for HCPs to the psychological stress associated with treating COVID-19 patients.


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