scholarly journals CONSUMERS ON ORGANIC FOOD MARKET – FACTORS DETERMINING THE CHOICE OF DAIRY PRODUCTS

2019 ◽  
Vol 18 (2) ◽  
pp. 5-12
Author(s):  
Marek Angowski ◽  
Barbara Bujanowicz-Haraś
Keyword(s):  
Dairy Products ◽  
Selection Process ◽  
Organic Food ◽  
Marketing Communication ◽  
Selection Methods ◽  
Purchasing Decisions ◽  
Specific Composition ◽  
Organic Products ◽  
Food Market ◽  
Market Factors

The aim of the publication is to identify and evaluate the factors determining the choice of organic food products, establish links between them and decide which factors determining consumer choices on the dairy products market are the main. The analyses were based on the results of a survey conducted in 2016 on a group of 358 students. In the selection process, targeted selection methods were used. The study was carried out using the CAWI and the PAPI methods. The study uses methods of statistical analysis, including a comparative analysis of the behaviour of buyers and non-buyers of organic products and factor analysis to detect internal interdependencies between factors shaping purchasing decisions of buyers. Based on the analysis, it can be concluded that the most important factors taken into consideration when choosing organic food on the dairy market are related to the characteristics of the products. According to the surveyed buyers, an organic product is a product with a specific composition, fresh and without preservatives. The remaining factors are marketing communication, sales activation and “guarantee” of quality and healthiness of products in the form of certificates, markings and product brands.

scholarly journals Consumers’ attitudes, motives and behaviour towards organic yoghurt in Croatia

Mljekarstvo ◽  
2021 ◽  
Vol 72 (1) ◽  
pp. 43-53
Author(s):  
Marina Tomić Maksan ◽  
Keyword(s):  
Dairy Products ◽  
Nutritional Value ◽  
Online Survey ◽  
Consumer Behaviour ◽  
Organic Food ◽  
Food Marketing ◽  
Plastic Packaging ◽  
Positive Attitudes ◽  
Organic Products ◽  
Food Market

The organic food market is constantly growing, while organic yoghurt belongs to the category of the best-selling organic products in the dairy products group. The aim of this study was to determine consumer behaviour in the purchase and consumption of organic yoghurt, attitudes concerning organic yoghurt, and motives for organic yoghurt purchase. An online survey was conducted among organic yoghurt buyers. More than a third of respondents buy and consume organic yoghurt two to three times a month. Respondents buy most often organic yoghurt made from cow’s milk, in plastic packaging, in supermarkets and specialty stores. The most important motives for buying organic yoghurt are health, nutritional value, and food safety. Respondents have positive attitudes about organic yoghurt. The results of this research are useful for organic food producers (especially organic yoghurt producers) in planning and improving production, and also for food marketing experts in designing and implementing promotional activities.

scholarly journals Tendencje na europejskim rynku żywności ekologicznej

2017 ◽  
Vol 17(32) (3) ◽  
pp. 29-38 ◽  
Author(s):  
Elżbieta Brągiel ◽  
Bogusław Ślusarczyk
Keyword(s):  
Organic Food ◽  
The European Union ◽  
Consumption Structure ◽  
Domestic Literature ◽  
Organic Products ◽  
Food Market ◽  
The Subject ◽  
Per Capita ◽  
The Difference ◽  
The Eu

The aim of the article is to analyze the size of sales, consumption of organic products and trends observed on the organic food market in individual European countries – especially in the EU. The basis for the analysis was IFOAM and FIBL data from the years 2000-2015, as well as foreign and domestic literature of the subject. The following final conclusions were drawn: a greater increase in the volume of sales of organic products over the determined fifteen years is observed in Europe than in the group of countries in the European Union. The highest sale of organic products in 2014 and 2015 was achieved by Germany, France, United Kingdom, Italy and Switzerland. Over the years 2005-2014, the difference in expenditure on organic food per capita in the EU in comparison to the whole of Europe has grown every single year. Taking into account the growing share of organic products in the consumption structure of modern societies, extensive research on this subject should be conducted.

scholarly journals Trends in demand on the organic food market in the European countries

2018 ◽  
Vol 212 ◽  
pp. 07008
Author(s):  
Vasily Nechaev ◽  
Pavel Mikhailushkin ◽  
Alina Alieva
Keyword(s):  
Organic Food ◽  
Growth Curves ◽  
Food Products ◽  
Demand Growth ◽  
Organic Products ◽  
Food Market ◽  
Potential Demand ◽  
Dynamic Growth ◽  
Per Capita ◽  
European Markets

The sector of organic agriculture is attractive for investment, and the organic food market demonstrates a dynamic growth. The article suggests methodological approaches to the analysis of demand trends on the organic food market based on the use of growth curves. The dynamics of changes in the consumption of organic products per capita is characterized by a sequential single passage of the stages of development (growth), the achievement of maximum indicators (saturation), recessions, and cessation of existence. As the main factors determining the rate of development and the potential consumption of organic food products per capita, the level of incomes and life of the population was considered. The potential consumption of organic food products per capita in different countries is grounded, taking into account these factors. Based on the analysis of the functions of the growth rates of the per capita demand for organic food products derived from the estimated demand growth curves, the stages of the life cycle of organic food products on the European markets were analyzed, and the exhaustion of the potential demand for organic products in all considered countries except Britain was identified. It is expected that the further expansion of organic food production in the European producer countries will be facilitated by the reorientation to new markets actively importing this product (China, Russia, Japan, and Singapore).

ANALYSIS OF MARKET FACTORS INFLUENCE ON DAIRY PRODUCTION IN THE KARELIA REPUBLIC

1970 ◽  
pp. 13-17
Author(s):  
Е. А. Kondratyuk
Keyword(s):  
Milk Production ◽  
Dairy Products ◽  
Dairy Product ◽  
Production Volume ◽  
Regional Food ◽  
Food Market ◽  
Direct Linkage ◽  
Market Factors ◽  
The Republic ◽  
The Impact

Prevailing trends on regional food market and economic performance data of enterprise entities show up the need to determine the most pressing factors of further development of the dairy farming field in the Republic of Karelia. Due to reduction of regional dairy market capacity and rising competition, it is necessary to search for new solutions geared to improvement of efficiency of business activities. Assessment of the impact of market factors on the production level of dairy products in the region was carried out using multiple regression analysis. A correlation analysis was used to determine strength of relationship between indicators that hypothetically influence the development of the regional dairy product market. The milk production volume in the region has been found to have a direct linkage to consumption (r=0,82) and income level (r=-0,88), consumer price (r=-0,84), expenses for food (r=-0,86) as well as retail sales volume (r=-0,85). The quantity of imported dairy products reliably tied to consumption level (r=0,88). One of possible options for solution to the problem of milk production reduction in the region is a new approach in the implementation of state support to the economic sector – shifting the focus of financing from production to distribution promoting the growth of consumer demand for dairy products.

scholarly journals A Profile of Organic Food Consumers—Serbia Case-Study

2020 ◽  
Vol 13 (1) ◽  
pp. 131
Author(s):  
Vuk Radojević ◽  
Mirela Tomaš Simin ◽  
Danica Glavaš Trbić ◽  
Dragan Milić
Keyword(s):  
Eating Habits ◽  
Organic Food ◽  
Farming System ◽  
Sociodemographic Characteristics ◽  
Purchasing Decisions ◽  
Holistic Management ◽  
Organic Products ◽  
Quality Of Products ◽  
Organic Farming System ◽  
Novi Sad

In this paper, the authors analyze products from the organic farming system from consumption and consumers. The research aimed to determine the characteristics of the Serbian organic market, discover attitudes, practices, and features of different organic food consumers and identify factors that influence organic products’ purchase. This was done following the theoretical framework of green marketing, which refers to the holistic management process responsible for identifying, anticipating, and satisfying customers and society’s needs for profitably and sustainability. The research for this study was conducted in Novi Sad and Belgrade in late 2015 and early 2016. The sample included 496 respondents over 18 years of age, varying levels of education, marital status, and other sociodemographic characteristics. The sample was divided into three internally homogeneous yet mutually heterogeneous clusters according to three criteria: factors that generally influence their food purchasing decisions, their opinions regarding characteristics of food products and their eating habits, and their sociodemographic characteristics. The analysis shows that organic consumers can be divided into three clusters with corresponding components related to aspects of products that are sold in the Serbian market. In Cluster 1, respondents who assign the least importance to whether they eat “healthy” products and to the number of calories in those products are presented. Cluster 2 respondents care most about what they consume, and in Cluster 3, respondents assign importance to eat “healthy” food. The findings of this study show that the decision whether to buy organic products or not is predominantly determined by the price and quality of products (which is also related to the socio-economic characteristics of consumers) so that eco-marketing should therefore be more directed towards those consumers who are already “more environmentally and health-conscious”, because in this way, the desired results of improving the domestic market of organic products will be achieved.

scholarly journals CONSUMER BEHAVIOR RESEARCH OF ORGANIC FOOD MARKET IN UKRAINE

2021 ◽  
Vol 5 (2) ◽  
pp. 72-83
Author(s):  
O. Karpii ◽  
◽  
N. Struk ◽  
Keyword(s):  
Consumer Behavior ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Marketing Research ◽  
The State ◽  
Global Trends ◽  
Key Characteristics ◽  
Organic Products ◽  
Products Analysis ◽  
Food Market

Purpose. The goal of the research is to characterize the profile and study the behavior of consumers on the market of organic products based on the results of marketing research. It is important to identify marketing tools that will stimulate demand for organic products. Design/methodology/approach. Achieving these goals will contribute to the use of general and special research methods, such as: abstract-logical, analysis and synthesis, comparative analysis and monograph, generalization - to formulate the theoretical and methodological foundations of the study, conclusions and prospects for further research; sample observation with the use of specially designed questionnaires - to form a sample of research and identify key characteristics and motives of consumer behavior in the market of organic products; analysis of time series, averages and relative values - to analyze the state and dynamics of the market of organic products; tabular and graphical - to visualize the results of the study. Findings. As a result of the study, the differences between the concepts of "environmentally eco products", "environmentally friendly products" and "organic products" were established, and the use of the latter term was substantiated. An analysis of the state and dynamics of the market of organic products was conducted to assess the prospects for its development and regulation. Problems of its formation in Ukraine are revealed, a group of marketing threats is singled out. The key characteristics of the consumer of organic products are studied and generalized portrait is given. According to the results of sample observation, the key motives for the behavior of existing and potential consumers of organic food market were identified. Marketing tools are offered to solve current problems of formation of the organic food market and to stimulate consumer demand. Practical implications. The market for organic products is actively developing around the world. Consumers are interested in a healthy lifestyle, care about their health and the environment, so choose food wisely. Therefore, organic products are interesting to consumers, who prefer expensive products if they are confident in its quality. Due to this, the market of organic products is being formed in Ukraine. Therefore, clarifying such issues as determining the theoretical basis, studying the prospects of the organic market, the portrait of the consumer and the motives of the behavior will help to intensify this process. Originality/value. Considering the global trends and possibilities of organic food market in Ukraine, the results of marketing research on the behavior of existing and potential consumers are very important and relevant to intensify this process. The expediency of application of the term "organic products" for formation theoretical and methodological preconditions of formation the organic food market in Ukraine is substantiated in the work; identified prospects and key threats to its development, and suggested directions to eliminate them; the portrait of the consumer of organic products is characterized and motives of its behavior are defined, offers concerning stimulation of this kind of demand are given.

scholarly journals Consumption and youth employment impact on production of Bulgarian organic products

2019 ◽  
Vol 3 (2) ◽  
pp. 49 ◽  
Author(s):  
Georgi Aleksiev ◽  
Dora Doncheva ◽  
Konstantin Stoyanov ◽  
Konstantin Stankov
Keyword(s):  
Organic Food ◽  
Organic Production ◽  
Local Market ◽  
The European Union ◽  
Planning Period ◽  
Organic Products ◽  
Analysis And Synthesis ◽  
Processing Plants ◽  
Food Market ◽  
Market Needs

During the current planning period of the Common Agricultural policy of the European Union, a newly formed Bulgarian organic production sector has rapidly developed. In the span of just three years – from 2014 to 2017 Bulgaria has risen to the top of the EU organic production charts for several products (mainly aromatic oils and honey). This was in part a result of a significant institutional support from CAP and the local government. The production has grown rapidly but the same cannot be said about the local organic food market. Consumers have severe reservations towards organic products, their higher prices and lack of confidence towards their quality and certification.Aim: To analyze the dynamics of production of Bulgarian organic products and the local organic food market in order to assess its sustainability.Design / Research methods: The methods used to solve the tasks are: analysis and synthesis, systematic and structural approach, statistical calculations. This study analyzes data from centralized sources as well as from own research.Conclusions / findings: There is still not enough bio-food processing plants in the country and with the necessary capacity to meet the local market needs. This has led to a clear export orientation of local bio products. Over the last two years, the construction and certification of processing facilities in the sector have begun and they are most often the result of foreign investment. Adding value to Bulgarian bio products is important for their recognition and trust by local consumers as well as those on international markets.Originality / value of the article: The underlined correlation between production and consumption of organic products in Bulgaria has never been fully researched.

PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN BERAS ORGANIK DI JAKARTA

2019 ◽  
Vol 4 (1) ◽  
pp. 1-8
Author(s):  
Ferryal Abadi ◽  
Herwin Herwin
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Organic Food ◽  
Deep Understanding ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Organic Rice ◽  
Equation Modelling ◽  
Organic Products ◽  
Organic Community

This study aims to analyze the effect of price, product quality and service quality on purchasing decisions for organic rice at the Indonesian Organic Community (KOI). This study has a type of quantitative research with respondents as many as 270 people who are customers of the Indonesian Organic Community (KOI). The research method will be conducted using primary data with structural equation modelling as a data processing model. This research is expected to produce a deep understanding of the factors that significantly influence the decision to buy other organic products and managerial proposals that are necessary for the development of the organic food business, especially rice.

scholarly journals Uwarunkowania zachowań konsumentów na rynku żywności ekologicznej

2019 ◽  
Vol 19(34) (1) ◽  
pp. 79-87
Author(s):  
Piotr Kułyk ◽  
Piotr Dubicki
Keyword(s):  
Food Quality ◽  
Consumer Behaviour ◽  
Statistical Data ◽  
Organic Food ◽  
Organic Production ◽  
Local Market ◽  
Traditional Food ◽  
Factors Affecting ◽  
Organic Products ◽  
Food Market

Understanding the changing needs of consumers is an important element of building a competitive advantage of the company. The aim of the article is to present consumer behavior on the local market of organic products. The article presents issues related to the organic food market. The concept of organic product was defined and characterized, control and certification of organic production as well as factors affecting food quality and demand for organic products were discussed. In addition, a survey was conducted on the local market to show the determinants of consumer behaviour on the organic food market. Based on the surveys carried out and the analysis of statistical data, it can be seen that the modern consumer is aware of what he is buying. The quality and composition of the product are the most important factors that influence the decision they make. Consumers are increasingly giving up the consumption of traditional food in favor of organic products.

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