scholarly journals Oferta produktowa jako element marketingu-mix w gospodarstwach agroturystycznych obszarów przyrodniczo cennych województwa lubelskiego

Author(s):  
Agnieszka Siedlecka

Conducting economic activity, regardless of its nature, is connected with creating a product which will be of particular interest to its future consumers. According to the Tourist Institute’s data, the number of inbound tourists in the forthcoming years will be on the increase. Particularly interesting seems to be the trend indicated by The European Travel Commission (ETC) according to which the increase of awareness connected with environmental protection will result in a bigger interest of tourists in the spots with balanced development being of great importance. As regards Lubelskie region (NUTS 2), it is crucial to develop tourism in rural areas, ecotourism as well as agritourism. In order to acquire customers, agricultural households need to take actions to create and promote an interesting offer. Only if they propose the product attractive to customers, will it be possible. The purpose of the following article is to analyse the offer of products provided by agricultural households located in high nature value areas of Lubelskie region and to answer the question whether doing business in those areas positively influences the product offer range. To achieve the aforementioned objective, the research in agricultural households from high nature value municipalities and those with lower environmental values was carried out. It was conducted in November and December 2013. The results obtained by the author indicate that the location of households offering tourist services in high nature value areas has a significant impact on an extended product offer. It may be influenced by both environmental factors as well as household owners’ activity.

2017 ◽  
pp. 83-91
Author(s):  
Marcin Ratajczak

CSR is a concept according to which enterprises at the stage of strategy building voluntarily take into account social interests and environmental protection as well as relations with their stakeholders. The aim of this study is to present selected activities for the local community undertaken by the surveyed entrepreneurs from the agribusiness sector in the aspect of the CSR concept. Research on entrepreneurs’ opinions on the above concept was carried out at the turn of 2016 and 2017 and comprised 212 micro (0–9 employees), small (10–49 employees) and medium (50–249 employees) agribusiness companies doing business in rural areas of Wielkopolska province. The results of the research have shown that entrepreneurs from rural areas are very often local leaders, therefore charity or sponsorship activities affect the improvement of their prestige and recognition among the local community.


Author(s):  
A.I. Chernykh ◽  
◽  
O.V. Goncharenko ◽  

Rural settlements occupy a significant part of the territory of Russia, where about 25% of the population lives and significant natural resource potential is concentrated, but the level of their socio-economic development is significantly inferior to urban ones. Increasing depressiveness of rural areas and spatial socio-economic differentiation is a systemic problem and an obstacle to the balanced development of the national economy, reduces its competitiveness due to insufficient use of economic potential, creates challenges to the economic and national security of the state. A powerful tool for countering such trends is the formation and implementation of the potential for the development of small agribusiness, which is mainly based on households created in the form of peasant (farmer) and personal subsidiary associations. The article ana-lyzes the potential of small agribusiness development in rural areas.


The rural non-farm sector (RNFS) involves a spectrum of economic activity in rural areas and encompasses all rural productive entities other than farm holdings. It has the potential to play a pivotal role in holistic and inclusive development of India’s rural areas by increasing the employment and wages of rural labour, which can reduce income inequalities. The review was carried out in order to explain the present status of RNFE state wise as well as overall to get a comprehensive view on the topic. The review study also focuses to disaggregate RNFE on the basis of gender, size of landholding and castes. Literature depicting the impact of RNFE on rural livelihoods especially in employment and poverty and factors determining it also been compiled to get an overall idea on the study.


2017 ◽  
Vol 23 (6) ◽  
pp. 903-918
Author(s):  
Anna Krakowiak-Bal ◽  
Urszula Ziemianczyk ◽  
Andrzej Wozniak

Purpose The purpose of this paper is to verify the development of economic activities in rural areas in terms of their public infrastructural equipment. Design/methodology/approach As a case study, the Polish rural areas were selected. A two-stage survey was conducted in 2015. The first stage involved entrepreneurs from rural areas. The second stage of survey was data collection for rural areas regarding economic activity and infrastructural equipment. In total, 121 objects (communes) were selected. The multicriteria analytic hierarchy process (AHP) method was used for the analysis. Findings The results demonstrate that for each kind of business, communication accessibility is the most important criterion. By contrast, environmental awareness and concern for the environment is the least important element for pursuit of the economic activity in rural areas. Research limitations/implications Limitations are connected mainly with the applied AHP method. The number of the comparable elements at the same hierarchy level is limited due to practical purposes. In addition, an assumption of full comparability of elements (criteria and alternatives) in the hierarchy model can be discussed. Furthermore, data quality and availability limit the scope of the empirical work. This study is a major simplification of reality modeling, but it gives practical benefits by simplifying the decision support procedure. Practical implications The findings of this paper contribute to the advancing theory of local development, with public infrastructure being one of its basic elements (factor of production). This paper explores the importance of physical infrastructure for different economic activities, and thus offers theoretical insights in two areas. First, this paper indicates the uneven weight of each infrastructure element for the various business sectors. Second, based on the collected data, this study also contributes to the literature, by using the AHP method to explore the relationships between infrastructural equipment and economic activity in rural areas. As the practical implication for local and regional development policies, this study indicates, that the most important criterion for each kind of economic activity is communication accessibility. This kind of public investment should be undertaken primarily to support entrepreneurship, especially in rural areas. Originality/value The uniqueness of the method lies in assumption about the uneven weights of infrastructure elements and therefore their impact on the process of ranking the objects (rural areas). The weight of individual infrastructure elements will vary depending on the kind of economic activity; therefore, the way of ordering will also be different for each economic activity.


Author(s):  
Anna Sammel

In the period of transformation in Poland after 1989 the possibilities to develop individual economic activity, including family business, grew. Presently, family businesses are the basis of world economy. One of the forms of family business are agricultural family farms, managed by an individual farmer and his family. A specific type of the enterprise characterizes agritourist farms. These enterprises continue their activity, in spite of changing economic situation and world crisis, playing an important economic and social role. With regard to the meaning of this form of tourism for sustainable development of the rural areas, the aim of this paper is the analysis of functioning of family agritourist farms in Zachodniopomorskie region.


2012 ◽  
pp. 129-133
Author(s):  
Attila Buday-Sántha

In a national economy, the considerable part of its available territory consists of the so called rural area which is mainly used by the agricultural sector. In our days, the rural areas are characterized by the loss of their economic, administrative etc. functions. The agricultural sector is able to utilize the rural areas, though other economic activities play important role as well. To evaluate the agricultural sector in terms of the agribusiness, it is clear that the situation of the agricultural sector is not only decisive for the rural areas, but also for the whole national economy, and therefore, it is part of its balanced development.


Author(s):  
Chih-Chun Lai ◽  
Ching-Erh Chang

Large quantities of clothing are routinely discarded, ending up in landfills that contribute to the environmental crisis; hence, it is worthwhile investigating how to dispose of this waste in a sustainable way. This study considered environmental values and prosocial behavior from a behaviorism theory. The aim was to set up an environmental protection model for the sustainable disposal of consumer clothing. A structural equation modeling analysis of 407 undergraduate and postgraduate consumer data in Taiwan revealed that consumers’ choice to donate clothing was influenced by environmental values and prosocial behaviors. Clothing resale was influenced by the factor of prosocial behavior. However, prosocial consumers used other disposal patterns instead of resale. Clothing reuse was not influenced by either environmental values or prosocial behavior. The results indicated that environmental values and prosocial behavior did in fact influence consumers’ choices regarding clothing donation. However, prosocial consumers used other disposal patterns instead of resale. Behaviorism theory model is effective in analyzing the factors influencing sustainable clothing disposal. To face clothing waste issues, one can intensify traditional values of industriousness and thriftiness, of compassion and sympathy to others, to accelerate the promotion of the sustainable disposal of clothing.


Author(s):  
М. Sakhatskyi ◽  
G. Zapsha ◽  
M. Sakhatskyi ◽  
G. Didur ◽  
I. Klochan

Abstract. The article highlights the relevance of the modernization of production and economic activity of enterprises and farms of the agricultural sector in the context of institutional transformations. The analysis of modernization studies by fundamental and applied economic science is carried out, the problem statement is made.The results of researches of agrarian economic science on the main directions of modernization of production and economic activity of agricultural enterprises and farms are given. The generalization about belonging of modernization to economic categories has been made, which reflects the general properties of real reality and serves as a natural mechanism of its upward development due to the improvement of the man of production and economic activity, provides economic progress and improvement of the level and quality of life of the population. Institutional changes have been identified, as evidenced by an overall increase in the number of agricultural enterprises, a decrease in farms and annual fluctuations in the number of agricultural entities. It is established that in agriculture, agricultural enterprises and farms are focused on the production of grain and legumes, sunflower and sugar beet, while households are mainly engaged in growing potatoes, vegetables, fruits and berries. In animal husbandry, agricultural enterprises have a certain advantage in the production of meat (in slaughter weight) and eggs, and households dominate dairy cattle, sheep and beekeeping.The importance of each category of farms in the agrarian sector of the economy in the production of basic agricultural products is determined. The arguments about the need for modernization of production and economic activity of agricultural enterprises and farms are presented.The complex of measures of modernization of production and economic activity of the studied subjects is substantiated, economic individualization of which is combined with processes of cooperation and agro-industrial integration in clusters of integrated territorial communities of rural areas. Keywords: modernization, production and economic activity, enterprise, farm, institutional transformations. JEL Classification Q12, Q14,Q18 Formulas: 0; fig.: 0; tabl.:2; bibl.: 12.


Finisterra ◽  
2012 ◽  
Vol 40 (79) ◽  
Author(s):  
Manuel Mendes Araújo

The city of Nampula, located in the Northern hinterland of Mozambique, has always been considered the «capital of the North». Founded with the aim of ensuring military control over the colonial penetration of the hinterland, it is an important crossroads where the litoral-hinterland and centre-North axes intersect. Just like Mozambique’sother urban areas, the city of Nampula underwent considerable demographic growth in the period that followed the independence of the country, including the period of civil war and the peace that ensued from 1992 onwards. This demographic growth was the result of a significant migration inflow originating in the rural areas. As the city’s infrastructure and economic activity was unable to keep apace with this growth, the idea of migrating to the city with the aim of improving the livelihood of the migrant population was nothing but a mirage, which eventually resulted in the proliferation of the informal economy as a means of livelihood. The «city of concrete» still exhibits a series of urban and demographic haracteristics that differ substantially from those of the surrounding urban administrative units.


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