Refleksiv institusjonalisering. Nytt frivillig engasjement i brytningen mellom endring og stabilitet
In this chapter I explore how collective action is initiated, mobilized and organized in light of trends of more individualized and reflexive forms of volunteering in Norway. By conducting a qualitative case-study of the climate-based Transition-initiative in Bergen, Norway, I have illustrated how general trends in volunteering are manifested on the local level, shaped by institutionalized frames of action, but also open for interpretative flexibility. Adaptation to reflexive and self-oriented volunteers in Transition entailed a decentralized, informal, flexible, network- and neighborhood-based mode of organizing collective action, focusing on the volunteers’ and participants’ personal interests and resources and the surrounding social and physical infrastructure. A prerequisite behind this organizational form were paid positions for coordinating, administrating and “nudging” volunteers and their activities to fit the organization’s objective. A certain degree of formalization and institutionalization due to organizational growth has also been necessary over the course of the years. Contradicting expectations from the theory of reflexive volunteering of attenuated organizational identities and social bonds in organizations, the Transition-initiative indicated the opposite, aiming at building a community-based organization. Albeit being locally focused, the initiative was inspired by global issues and is also connected to the international Transition movement, and is also a political actor on the national level. In order to analytically describe the Transition-initiative I propose the concept of reflexive institutionalization, referring to an organizational adaptation to reflexive forms of volunteering simultaneous to an inevitable process of institutionalizing some form of organizational structure if a sustainable (network-) organization is to be built.