Price Analysis, Marketing And Brand Communication On Customer Loyalty

This study aims to test and analyze the influence of the test and analyze the influence of Price, Marketing Communication and Brand Loyalty of the Customers. The phenomenon of decrease in number of subscribers, the price of which is not optimal, marketing communication has not been satisfactory and brands that are less well interesting background of this research. The research method is quantitative approach, type of research is descriptive and quantitative nature of this research is descriptive explanatory. Data collection techniques using questionnaires, interviews and documentation studies. Methods of data analysis is multiple linear regression analysis. Sample collection techniques, namely simple random sampling. The research sample is 106 customer. The calculation results of testing the hypothesis means that the partial and simultaneous Price, Marketing Communication and Brand has positive and significant effect on Customer Loyalty.

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THE INFLUENCE OF WORK DISCIPLINE, COMMUNICATION AND CONFLICT TO WORK ON EMPLOYEES PERFORMANCE AT PT PRATAMA MAKMUR JAYA MEDAN

International Journal of Social Science and Business ◽

10.23887/ijssb.v5i3.35095 ◽

2021 ◽

Vol 5 (3) ◽

Author(s):

Shelly Tamara ◽

Deni Faisal Mirza ◽

Willy Evan Wijaya ◽

Desy Kosasih

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Random Sampling ◽

Research Method ◽

Linear Regression Analysis ◽

Simple Random Sampling ◽

Multiple Linear Regression Analysis ◽

Test Results ◽

Sample Collection ◽

Quantitative Nature

This study aims to test and analyze the influence of Work Discipline, Communication and Conflict to Work on the Performance of Employees of PT Pratama Makmur Jaya Medan. The research method is quantitative approach, type of research is descriptive and quantitative nature of this research is descriptive explanatory. Methods of data analysis is multiple linear regression analysis. Sample collection techniques, namely simple random sampling. The research sample is 106 employees. The test results obtained the discipline of work, communication and conflict has positive and significant effect simultaneously on the performance of employees at PT Pratama Makmur Jaya Medan This study aims to test and analyze the influence of Work Discipline, Communication and Conflict to Work on the Performance of Employees of PT Pratama Makmur Jaya Medan. The research method is quantitative approach, type of research is descriptive and quantitative nature of this research is descriptive explanatory. Methods of data analysis is multiple linear regression analysis. Sample collection techniques, namely simple random sampling. The research sample is 106 employees. The test results obtained the discipline of work, communication and conflict has positive and significant effect simultaneously on the performance of employees at PT Pratama Makmur Jaya MedanWork Discipline, Communication, Work Conflicts, EmployeePerformance

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PENGARUH KOMUNIKASI PEMASARAN DAN KERELASIAN NASABAH TERHADAP LOYALITAS NASABAH BANK NAGARI CABANG UTAMA PADANG

10.31219/osf.io/d34ps ◽

2020 ◽

Author(s):

Fisky Noverta ◽

Desfriana Sari

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Customer Loyalty ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Customer Relationship ◽

Tourist Attraction ◽

Marketing Communication ◽

Analysis Techniques ◽

The City

This study aims to determine the factors of customer loyalty, the population used in this study is customers who come to Bank Nagari, the Main Branch of the City of Padang. The sample of this study is 100 respondents and the technique used is the Slovin formula which has fulfilled the requirements that are feasible to be used as samples. Data analysis techniques used multiple linear regression analysis. The results of the study show that the variable (Y) Marketing Communication (X1), Customer Relationship variable (X2) simultaneously (together) affects the Customer Loyalty of the Main Branch of Bank Nagari in Padang and the indicators in this study are valid. Based on the results of the study obtained a figure of 19.1% that affects Customer Loyalty to Bank Nagari Padang Main Branch can be explained by tourist attraction objects, location and facilities. While the remaining 80.9% is influenced by other factors not tested in this study.

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PENGARUH STRES KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT. TIRTA MAHAKAM RESOURCES TBK SAMARINDA

Research Journal of Accounting and Business Management ◽

10.31293/rjabm.v2i2.3734 ◽

2018 ◽

Vol 2 (2) ◽

pp. 184

Author(s):

Novi Susanti, Mardiana

Keyword(s):

Hypothesis Testing ◽

Work Stress ◽

Work Motivation ◽

Employee Performance ◽

Linear Regression Analysis ◽

Simple Random Sampling ◽

Multiple Linear Regression Analysis ◽

Coefficient Of Determination ◽

Significance Level ◽

Calculation Results

The study aims to determine the effect of work stress and work motivation on employee performance. Specifically this study aims to find out how the influence of job stress on employee performance and know how well the influence of work motivation on employee performance, and to know the influence of work stress and work motivation on employee performance at PT. Tirta Mahakam Resources Tbk Samarinda. The method used is quantitative analysis that is by multiple linear regression analysis. The population in this study is the number of permanent employees in the production of PT. Tirta Mahakam Resources Tbk Samarinda in 2017 as many as 792 population. The sample in this research using simple random sampling by using slovin formula technique, so sample taken as many as 266 samples of employees remain part production PT. Tirta Mahakam Resources Tbk Samarinda.The results showed that the value of F arithmetic = 143,844, using the significance limit of 0.05, then obtained the significance value is smaller than 0.05 is 0.000, it means that simultaneously the variable work stress and work motivation significantly influence employee performance. The coefficient of determination (R2) is 0,522 or 52,2%, hence coefficient simultaneously in explaining variation or change of dependent variable (Y) found the influence of free variable 52,2%, while the rest is 47,8%. The result of hypothesis testing (H1) through the calculation results obtained t count value of 15,444 with the significance level of 0.000 results is smaller than 0.05, which means that the hypothesis in this study Ho rejected and Ha accepted. This test statistically proves that work stress has positive and dominant effect to employee performance. The result of hypothesis testing (H2) through the calculation results obtained t count value of 3.215 with the significance of the result of 0.001 is smaller than 0.05, which means that the hypothesis in this study Ho rejected and Ha accepted. This test statistically proves that the motivation has a positive effect on the performance of employees of PT. Tirta Mahakam Resources Tbk Samarinda.

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The Influence of Discipline, Work Environment, and Work Commitment on Job Satisfaction

International Journal of Social Science and Business ◽

10.23887/ijssb.v5i2.34976 ◽

2021 ◽

Vol 5 (2) ◽

Author(s):

Sherly Ong ◽

Hendry Hendry ◽

Vivi Winata ◽

Monika Monika

Keyword(s):

Job Satisfaction ◽

Work Environment ◽

Research Method ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Coefficient Of Determination ◽

Work Commitment ◽

Test Results ◽

Sample Collection ◽

Quantitative Nature

This study aims to test and analyze the influence of Discipline, Work Environment and Work Commitment on Job Satisfaction of Employees of PT Ria Multi Solusindo Terrain. The research method is quantitative approach, type of research is descriptive and quantitative nature of the research is descriptive explanatory. Methods of data analysis is multiple linear regression analysis. Sample collection techniques, namely the census. The study sample was 66 employees. Discipline, Work Environment and Work Commitment has positive and significant effect on Job Satisfaction of Employees of PT Ria Multi Solusindo Terrain. The test results of the coefficient of determination can be seen from the value of Adjusted R Square of 0,561 it means to 56.1% of the variation in the variable of job satisfaction can be explained by the variation of the variable work discipline, work environment and commitment while the rest equal at 43.9% is explained by other variables not examined in the study.

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PENGARUH PARTISIPASI MASYARAKAT, PENGGUNAAN SISTEM KEUANGAN DESA, KOMPETENSI PENDAMPING DESA SERTA KOMITMEN PEMERINTAH DAERAH TERHADAP KEBERHASILAN PENGELOLAAN DANA DESA

Jurnal Ilmiah Akuntansi ◽

10.23887/jia.v4i1.17242 ◽

2019 ◽

Vol 4 (1) ◽

Author(s):

I Putu Julianto ◽

Gusti Ayu Ketut Rencana Sari Dewi

Keyword(s):

Local Government ◽

Public Participation ◽

Quantitative Research ◽

Linear Regression Analysis ◽

Financial System ◽

Simple Random Sampling ◽

Multiple Linear Regression Analysis ◽

Sample Collection ◽

System A ◽

Funds Management

Research aims to understand The Influence Of Public Participation, The Use Of The Villages Financial System, A Companion Competence Of The Villages And Local Government Commitment To Successful Of Village Funds Management. The research is quantitative research using types of data on obtained from the questionnaire and primary is measured using likert scales. The population in this study using the whole chief of village officer, treasurer, the villages officials, as well as the operator siskeudes in Buleleng Regency. The sample collection Technique use probability sampling that is simple random sampling. The criteria of the sample in this study is the whole chief of village officer, treasurer, the villages officials, as well as the operator siskeudes in Buleleng Regency as many as 224 people. Data analysis techniques in this study using multiple linear regression analysis with SPSS version 23. The results of the research indicated that the variable public participation (x1) influence positively and significant to successful of village funds management, the use of the village financial system (x2) influence positively and significant to successful of village funds management, variable a companion competence of the villages (x3) influence positively and significant to successful of village funds management, and the variable of local government commitment (x4) influence positively and significant to successful of village funds management.

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PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KEPUASAN KERJA, KEPERCAYAAN KEPADA PEMIMPIN TERHADAP KETERIKATAN KERJA KARYAWAN PADA PT. BALI BIJAKSANA NUSA DUA – BALI

MEDIA BINA ILMIAH ◽

10.33758/mbi.v14i4.356 ◽

2019 ◽

Vol 14 (4) ◽

pp. 2455

Author(s):

I Putu Dharmawan Pradhana ◽

Putu Nova Kusuma Hendra

Keyword(s):

Job Satisfaction ◽

Transformational Leadership ◽

Employee Engagement ◽

Regression Coefficient ◽

Linear Regression Analysis ◽

Simple Random Sampling ◽

Multiple Linear Regression Analysis ◽

Coefficient Of Determination ◽

Positive Effects ◽

Trust In Leaders

The purpose of this study was to determine the effect of transformational leadership, job satisfaction, trust in leaders on employee engagement at PT.Bali Bijaksana Nusa Dua – Bali. The number of samples in this study were 75 employees with a simple random sampling method. Data collection used questionnaire. The data analysis technique used is the classical assumption test, multiple linear regression analysis, t-test, F-test and test coefficient of determination. The results of the study show that there are positive and partial positive effects of transformational leadership, job satisfaction, and trust in leaders in increasing employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. The results showed that the transformational leadership regression coefficient (X1) was 0.268 with a value that meant that each increase in transformational leadership variables could increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. Job satisfaction regression coefficient (X2) is equal to 0.303, which means that every increase in job satisfaction variables can increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. Regression coefficient value to leader (X3) is equal to 0.256, which means that every increase in the trust variable in the leader can increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. As the results of the determination coefficient of 0.657, its means that 65.7% can explain the model or influence of each variable on work engagement, while the rest (100% -65.7% = 34,3%) is explained by other reasons outside research model.

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PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN AROMANIA PARFUMERY DI KOTA BENGKULU

Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) ◽

10.36085/jam-ekis.v4i1.1381 ◽

2021 ◽

Vol 4 (1) ◽

Author(s):

Sri Ekowati ◽

Selamat Riyadi

Keyword(s):

Service Quality ◽

Product Quality ◽

Customer Loyalty ◽

Hypothesis Test ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Quality Product ◽

Using Data ◽

Positive Effect

ABSTRACTThis study aims to determine the effect of service quality, product quality and trust on customer loyalty aromania parfumery Bengkulu. This type of research is a survey research with a quantitative approach, the object of this research is the consumers in Aromania parfumery, which is precisely located on Jl. Kapuas Raya, Lingkar Barat, Kec. Gading Cempaka, Bengkulu City. with the sampling method, namely non-propability technique, namely insidential sampling technique. The number of respondents in this study were 105 people. The data collection method used a questionnaire. By using data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely test t and test f. The results of this study can be concluded that the variable service quality Aromania parfumery has a positive effect on customer loyalty, product quality has a positive effect on customer loyalty, and trust has a positive effect on customer loyalty.Keywords: Service Quality, Product Quality, Customer Trust and Loyalty.

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ANALYSIS QUALITY OF HUMAN RESOURCES, WORK PROFESSIONALISM, AND COMMUNICATION AS SUPPORTING FACTORS FOR IMPROVING PERFORMANCE OF AVIATION TRAINING CENTER

JURNAL PENELITIAN DAN KARYA ILMIAH ◽

10.33592/pelita.vol10.iss1.96 ◽

2020 ◽

Vol 10 (1) ◽

pp. 1-12

Author(s):

Agus Iwan Mulyanto

Keyword(s):

Human Resources ◽

Employee Performance ◽

Linear Regression Analysis ◽

Simple Random Sampling ◽

Multiple Linear Regression Analysis ◽

Research Approach ◽

Training Center ◽

Aviation Training ◽

Education And Employment

The quality of human resources, work professionalism, communication has an influence on the performance of education and employment center employees in airlines both partially and simultaneously. The research approach used in this study is a quantitative approach. The aviation training center population was 79 employees and 75 people were taken as respondents with the sampling method used was simple random sampling or simple random samples. The method of data analysis uses multiple linear regression analysis. The results of testing and analysis conducted stated that the quality of human resources has a positive and significant effect on employee performance, work professionalism has a positive and significant effect on employee performance and communication has a positive and significant effect on employee performance. Simultaneously the quality of human resources, work professionalism, and communication support employee performance.

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PENGARUH KUALITAS KERJA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA PROGRAM STUDI AKUNTANSI UNIVERSITAS PAMULANG

EkoPreneur ◽

10.32493/ekop.v1i1.3671 ◽

2019 ◽

Vol 1 (1) ◽

pp. 77

Author(s):

Sri Nitta Crissiana Wirya Atmaja

Keyword(s):

Service Quality ◽

Student Satisfaction ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Accounting Students ◽

Primary Data ◽

Sample Collection ◽

Research Subjects ◽

Study Program ◽

Work Quality

This study aims to obtain empirical evidence of the influence of work quality and service quality on the satisfaction of students of the Accounting study program at the University of Pamulang, Pamulang Banten, both partially and simultaneously.This study uses primary data in the form of a questionnaire. The sample collection technique uses purposive sampling. The research subjects were undergraduate accounting students in semester 8-14 at Pamulang University, by taking a sample of 100 respondents. Respondents' answers in the form of the questionnaire will be analyzed using multiple linear regression analysis techniques using SPSS 22.00 to be concluded.The results showed that work quality and service quality together affect student satisfaction. Partial testing concluded that work quality and service quality had a positive and significant effect on student satisfaction. Keywords: work quality, service quality, and student satisfaction

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Analisis Pengaruh Brand Awareness, Brand Loyalty dan Harga terhadap Kepuasan Pelanggan PT. Jico Agung Jakarta

Jurnal Akuntansi dan Manajemen ◽

10.36406/jam.v16i02.242 ◽

2019 ◽

Vol 16 (02) ◽

pp. 194-207

Author(s):

Estu Mahanani ◽

Bida Sari

Keyword(s):

Regression Analysis ◽

Customer Satisfaction ◽

Brand Loyalty ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Brand Awareness ◽

F Test ◽

Research Population ◽

Analysis Determination

This study aims to determine the effect of brand awareness (X1), brand loyalty (X2) and price (X3) on Customer Satisfaction (Y). The method used is the interactive-associative research. This research population is all of the PT. Jico Agung’s customer in East Jakarta. The sampling technique is done by purposive sampling with certain criteria. The sample of the research are 30 respondents (PT. Jico Agung’s customer who live in RT.013 and 014, RW.07, North Utan Kayu, East Jakarta. Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analysis, including correlation analysis, determination analysis and multiple linear regression analysis (simultaneously), and hypothesis testing using t-test and F-test. The results of data processing performed with SPSS 25.0 for windows. The value of correlation coefficient (R) is 0,848. The value of determination coefficient (R2) is 0,687. It means that 68,7% variation of dependent variable (Customer Satisfaction) could be predicted from the combination of variables (brand awareness, brand loyalty and price) and the remaining 31,3% is influenced by other factors. The regression equation was obtained Ŷ = 0,26 + 0,360 X1+ 0,397X2 + 0,234X3. For the F test obtained F value is calculated at 22.266, greater than F-table (2,98) with α = 5%, so the conclusion: reject Ho and Ha is accepted. It means there is significant influence of brand awareness (X1), brand loyalty (X2) and price (X3) together on Customer Satisfaction (Y).

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