scholarly journals MUSICAL CONTENT AS A MEDIA TEXT

Author(s):  
Zoryana Haladzhun ◽  
◽  
Oleksandr Kondrashov ◽  

The relevance of the chosen subject area is determined primarily by the complexity of structural, semantic and communicative organization of the media text phenomenon due to its sign character, plurality of sign systems, correlation of the author and his audience in terms of understanding and decoding textual information, lying in the planes of different approaches to defining the media text concept as well as its analysis. From the viewpoint of modern semiotics, each sign holds a special meaning, is used to store and transmit information, functions in a sign situation, interacts with other elements of the sign system, has clearly defined boundaries, which allows it to be separated from other signs, while musical content is a system of signs expressed by notes that reflect the pitch and duration of the sound, where the note (from Latin, nota, «sign») is a conventional graphic sign, located on the note state and indicating the pitch and relative duration of any sound (in some cases it is also a playback method). Musical semiotics emerged later than other areas of semiotics. The researchers are still debating whether music is a means of transmitting, storing and processing information. Nowadays, musical content as a media text constitutes an integral part of the sound space, in which the role of music does not fundamentally change, as it continues to fulfill a specific function of conveying artistic information that can be emotionally and intellectually consumed, processed and compiled by using modern media technology. Although any media text has a clear focus on the given audience and the specific result, which leaves no room for perception options, it still induces changes in the individual worldview precisely because of the impact on the recipient’s emotions. The only peculiarity of the sound of musical content in the media is that it usually ceases to look like an integral work, and often has a quotation form to influence the viewer or listener as much as possible, in order to form a positive/negative perception of visual/audio object. The variety of modern media makes it possible to broadcast autonomous music (integral, complete musical works, primacy) and applied (discrete, secondary, compiled and subordinate to the text), which carries artistic information, models behavior and influences emotions.

Author(s):  
Iryna Gavran ◽  
Olena Levchenko ◽  
Olha Pasichnyk

The purpose of the research is to analyze terror through screen images as a power discourse and to establish the role of an impact in the field of television art. Research methodology. The following methods were used: analysis and synthesis (the interdependence of the screen images, which are a kind of amplifier of intellectual potential on the screen, was analyzed); generalization (summary was made based on the analyzed links); systematization (all information collected during the research is systematized). The scientific novelty lies in the detailed consideration of the terror’s components in the screen arts. An attempt to influence the modern viewer with “terrorist” images. Conclusions. During the research, the scientific achievements of domestic researchers on the topic of coverage of power discourse in the media and cinema were analyzed. The role of the power discourse’s impact in the field of television art has been established. The peculiarities of screen images, their role and their influence on society have been revealed. The peculiarities of terror by screen images in the modern media space have been generalized. The impact of social networks and TV channels on the consciousness of people through manipulations has been determined.


Author(s):  
Kholoud Abdullah Mohammed Meliani

The emergence of the press on the Internet is a new media phenomenon linked to the revolution of information and communication technology. The media landscape has become closer to everyone. The role of the individual is free from the production controls and the policies of the media establishment. Which created a great problem related to the profession and its conditions so that it became easy for the citizen to be a journalist without professional qualification and practical experience in the basic rules of work. The increasing number of electronic media and the impact on Saudi Arabia are an important stage in its media activity. It has been able to reflect a significant role in the world of journalism, to accelerate the use of these new technologies, and to impose itself on the media arena as a strong competitor for paper journalism. However, the multiplicity of electronic platforms, accompanied by many negative repercussions in this aspect, including the absence of professionalism and professionalism and the decline in journalism standards, especially in the climate of freedom enjoyed by the new media and the absence of scissors censor. The aim of this study was to identify the methods and means of communicators in the electronic press to achieve professional standards such as accuracy, credibility, objectivity and neutrality in the dissemination of news and reports through the use of descriptive and analytical approach through the field survey on a sample of the study community. The study relied on the questionnaire as a tool for collecting data from a sample of 120 Saudi journalists in electronic newspapers and then analyzing and interpreting them. The study reached several results, the most important of which is that there is weakness in the adoption of the Saudi electronic press to the professional standards of objectivity, accuracy, credibility, and impartiality in the dissemination of news and reports. The study also concluded that e-newspapers do not always adhere to the rules of journalistic editing, and sometimes publish what is considered a violation of personal freedom.


2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.


2014 ◽  
Vol 23 (1) ◽  
pp. 103-124 ◽  
Author(s):  
Daniel Kopasker

Existing research has consistently shown that perceptions of the potential economic consequences of Scottish independence are vital to levels of support for constitutional change. This paper attempts to investigate the mechanism by which expectations of the economic consequences of independence are formed. A hypothesised causal micro-level mechanism is tested that relates constitutional preferences to the existing skill investments of the individual. Evidence is presented that larger skill investments are associated with a greater likelihood of perceiving economic threats from independence. Additionally, greater perceived threat results in lower support for independence. The impact of uncertainty on both positive and negative economic expectations is also examined. While uncertainty has little effect on negative expectations, it significantly reduces the likelihood of those with positive expectations supporting independence. Overall, it appears that a general economy-wide threat is most significant, and it is conjectured that this stems a lack of information on macroeconomic governance credentials.


There have been significant changes in the numbers, patterns, and circumstances of refugees and in the political landscape to support humanitarianism since the publication of the first edition of this collection. Like the first edition, this volume provides a multidisciplinary perspective on refugee health, tracing the health repercussions on individuals and populations from the drivers of forced mass movements of populations from situations of conflict and other disasters through to the process of resettlement in countries other than their countries of origin. Drawing on the expertise of academics, practitioners, and UN frontline experts, the collection covers three main aspects of refugee health: the concepts, definitions, and context from a human rights, humanitarianism, and social determinants of health perspective; the intersection of vulnerabilities across age groups and settings; and the ethical challenges for practitioners and researchers working with forcibly displaced populations seeking to resettle. The collection concludes with an analysis of the role of the media in shaping our perceptions of refugees and the impact on policy and access to care.


2021 ◽  
Vol 7 (1) ◽  
pp. 301-315
Author(s):  
Hanna Pułaczewska

Abstract In the article, we consider the impact of adolescence upon the usage of Polish in Polish-German bilinguals raised and living in Germany and demonstrate how adolescence surfaces as a socially based “critical period” in this usage using results from a survey and interviews conducted with 30 teenagers. In the quantitative part of the study, we seek to establish whether adolescents’ age affected the pattern and quantity of their usage of Polish in the media and contacts with age peers, whether the latter two facets of growing up with Polish were interrelated, and which other factors affected peer-relevant activities in Polish. Both age and peer contact turned out to significantly affect the use of the media in Polish, while peer contact in Polish was affected by the parental use of Polish in parent-child communication. The qualitative part presents the context and motivation for using Polish by the youths in peer-relevant activities. We integrate the results with insights provided by child development psychology from the perspective of language socialisation theory and interpret the age-related decline of interest in the Polish media as an effect of a diminishing role of parents and the increasing role of age peers as role models in personal development.


1974 ◽  
Vol 4 (3) ◽  
pp. 223-226 ◽  
Author(s):  
Donald L. Kanter

Dr. Kanter presents a summary of his research assessing the role of OTC advertising in Influencing drug usage. His work represents the only systematic study of the impact of commercial advertising on drug usage. He stresses that advertising in itself does not directly lead to drug misuse but should be considered as part of a host of factors in the social environment and in the media environment that have significant influence in determining people's behavior. He also urged that the existing pharmaceutical advertising codes, which are often violated, be reviewed and strengthened.


2017 ◽  
Vol 9 ◽  
pp. 184797901771262 ◽  
Author(s):  
Ahmad Adnan Al-Tit

Numerous studies have been conducted to explore the individual effects of organizational culture (OC) and supply chain management (SCM) practices on organizational performance (OP) in different settings. The aim of this study is to investigate the impact of OC and SCM on OP. The sample of the study consisted of 93 manufacturing firms in Jordan. Data were collected from employees and managers from different divisions using a reliable and valid measurement instrument. The findings confirm that both OC and SCM practices significantly predict OP. The current study is significant in reliably testing the relationship between SCM practices and OP; however, it is necessary to consider cultural assumptions, values and beliefs as the impact of OC on OP is greater than the impact of SCM practices. Based on the results, future studies should consider the moderating and mediating role of OC on the relationship between SCM practices and OP.


2011 ◽  
Vol 53 (3) ◽  
pp. 392-401 ◽  
Author(s):  
Sue Bussell ◽  
John Farrow

This article begins by discussing the specific industrial relations challenges of the highly competitive aviation industry. It then reflects on the outcome of the recent intense national debate over industrial relations, exploring the consequences of that debate for practice and policy, and discusses some key issues that remain in play. Although the Fair Work Act 2009 may have come about as a reaction to what many perceive as the ‘excesses’ of Work Choices, the new Act does not so much ‘wind back the clock’ as represent a significant new development in Australia’s long and unique industrial relations history. This article will discuss the impact of the changes, to date, made by the Fair Work Act on one organization, including the expansion of the ‘safety net’, and how the new compromise between the role of the ‘collective’ and the role of the ‘individual’ struck by the Act has the potential to fundamentally change the nature and structure of bargaining. We offer these comments as practitioners who have worked under successive industrial relations regimes since the early 1980s.


Religions ◽  
2021 ◽  
Vol 12 (3) ◽  
pp. 221
Author(s):  
Yanchao Zhang

This article explores transformations in the worship of popular goddess Mazu as a result of (religious) tourism. In particular, it focuses on the role of transnational tourism in the invention of tradition, folklorization, and commodification of the Mazu cult. Support from the central and local governments and the impact of economic globalization have transformed a traditional pilgrimage site that initially had a local and then national scope into a transnational tourist attraction. More specifically, the ancestral temple of Mazu at Meizhou Island, which was established as the uncontested origin of Mazu’s cult during the Song dynasty (960 to 1276), has been reconfigured architecturally and liturgically to function as both a sacred site and a tourist attraction. This reconfiguration has involved the reconstruction of traditional rituals and religious performances for religious tourism to promote the temple as the unadulterated expression of an intangible cultural heritage. The strategic combination of traditional rituals such as “dividing incense” and an innovative ceremony enjoining all devotees of “Mazu all over the world [to] return to mother’s home” to worship her have not only consolidated the goddess as a symbol of common cultural identity in mainland China, but also for the preservation of Chinese identity in diaspora. Indeed, Chinese migrants and their descendants are among the increasing numbers of pilgrims/tourists who come to Mazu’s ancestral temple seeking to reconnect with their heritage by partaking in authentic traditions. This article examines the spatial and ritual transformations that have re-signified this temple, and by extension, the cult of Mazu, as well as the media through which these transformations have spread transnationally. We will see that (transnational) religious tourism is a key medium.


Sign in / Sign up

Export Citation Format

Share Document