scholarly journals Modern technologies of marketing research and market analysis

2021 ◽  
Vol 2021 (2) ◽  
pp. 29-39
Author(s):  
Oleh Duma ◽  
◽  
M. Melnyk ◽  
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Big Data ◽  
Human Life ◽  
Marketing Research ◽  
Research Process ◽  
Target Market ◽  
Advantages And Disadvantages ◽  
Marketing Activities ◽  
Modern Technologies

Nowadays, marketing research is increasingly important for the success of enterprises. Conducting marketing research reduces the risk of making wrong decisions in the analysis and development of marketing strategies, planning and control of marketing activities. The article provides an overview of the emergence of marketing research, explores the latest methods of marketing research, their advantages and disadvantages, the possibility of its application at different stages of marketing activities. Scientific approaches to the interpretation of the concepts "marketing research", "methods of marketing research" are systematized. The latest methods of marketing research that widely use AI, Big Data, ML, TRI * M, have been studied. The technologies of mobile advertising, areas of use of artificial intelligence, the essence and features of the formation of Big Data and machine learning were researched in the article. The benefits of using artificial intelligence, big data and machine learning to conduct marketing research were researched in the article. Analytical materials are confirmed by cases from the practice of marketing research. All research outcomes were proved by cases of Independent Media, TNS Ukraine, British Council, Chat fuel and Coca - Cola. The scheme of the marketing research process is supplemented by the possibilities of applying the latest technologies, which are grouped by stages. Any marketing research is a sequence of steps. Each of them uses a set of tools that provide collection, processing and analysis of data about the target market, customers, or economic processes. Each of these stages can be implemented using the modern technologies that are widely used in various spheres of human life. The directions of application the artificial intelligence, Big data, machine learning for carrying out office researches, field researches, pilot researches and a method of focus groups are offered. The analysis of realization of methods of marketing researches on the basis of Big Data, AI, ML is carried out.

scholarly journals Current Status and Future Challenges of Sleep Monitoring Systems: Systematic Review

10.2196/20921 ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. e20921
Author(s):  
Qiang Pan ◽  
Damien Brulin ◽  
Eric Campo
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Data Mining ◽  
Big Data ◽  
Monitoring System ◽  
The Body ◽  
Monitoring Systems ◽  
Sleep Monitoring ◽  
Advantages And Disadvantages ◽  
System Solution

Background Sleep is essential for human health. Considerable effort has been put into academic and industrial research and in the development of wireless body area networks for sleep monitoring in terms of nonintrusiveness, portability, and autonomy. With the help of rapid advances in smart sensing and communication technologies, various sleep monitoring systems (hereafter, sleep monitoring systems) have been developed with advantages such as being low cost, accessible, discreet, contactless, unmanned, and suitable for long-term monitoring. Objective This paper aims to review current research in sleep monitoring to serve as a reference for researchers and to provide insights for future work. Specific selection criteria were chosen to include articles in which sleep monitoring systems or devices are covered. Methods This review investigates the use of various common sensors in the hardware implementation of current sleep monitoring systems as well as the types of parameters collected, their position in the body, the possible description of sleep phases, and the advantages and drawbacks. In addition, the data processing algorithms and software used in different studies on sleep monitoring systems and their results are presented. This review was not only limited to the study of laboratory research but also investigated the various popular commercial products available for sleep monitoring, presenting their characteristics, advantages, and disadvantages. In particular, we categorized existing research on sleep monitoring systems based on how the sensor is used, including the number and type of sensors, and the preferred position in the body. In addition to focusing on a specific system, issues concerning sleep monitoring systems such as privacy, economic, and social impact are also included. Finally, we presented an original sleep monitoring system solution developed in our laboratory. Results By retrieving a large number of articles and abstracts, we found that hotspot techniques such as big data, machine learning, artificial intelligence, and data mining have not been widely applied to the sleep monitoring research area. Accelerometers are the most commonly used sensor in sleep monitoring systems. Most commercial sleep monitoring products cannot provide performance evaluation based on gold standard polysomnography. Conclusions Combining hotspot techniques such as big data, machine learning, artificial intelligence, and data mining with sleep monitoring may be a promising research approach and will attract more researchers in the future. Balancing user acceptance and monitoring performance is the biggest challenge in sleep monitoring system research.

scholarly journals Current Status and Future Challenges of Sleep Monitoring Systems: Systematic Review (Preprint)

2020 ◽  
Author(s):  
Qiang Pan ◽  
Damien Brulin ◽  
Eric Campo
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Data Mining ◽  
Big Data ◽  
Monitoring System ◽  
The Body ◽  
Monitoring Systems ◽  
Sleep Monitoring ◽  
Advantages And Disadvantages ◽  
System Solution

BACKGROUND Sleep is essential for human health. Considerable effort has been put into academic and industrial research and in the development of wireless body area networks for sleep monitoring in terms of nonintrusiveness, portability, and autonomy. With the help of rapid advances in smart sensing and communication technologies, various sleep monitoring systems (hereafter, sleep monitoring systems) have been developed with advantages such as being low cost, accessible, discreet, contactless, unmanned, and suitable for long-term monitoring. OBJECTIVE This paper aims to review current research in sleep monitoring to serve as a reference for researchers and to provide insights for future work. Specific selection criteria were chosen to include articles in which sleep monitoring systems or devices are covered. METHODS This review investigates the use of various common sensors in the hardware implementation of current sleep monitoring systems as well as the types of parameters collected, their position in the body, the possible description of sleep phases, and the advantages and drawbacks. In addition, the data processing algorithms and software used in different studies on sleep monitoring systems and their results are presented. This review was not only limited to the study of laboratory research but also investigated the various popular commercial products available for sleep monitoring, presenting their characteristics, advantages, and disadvantages. In particular, we categorized existing research on sleep monitoring systems based on how the sensor is used, including the number and type of sensors, and the preferred position in the body. In addition to focusing on a specific system, issues concerning sleep monitoring systems such as privacy, economic, and social impact are also included. Finally, we presented an original sleep monitoring system solution developed in our laboratory. RESULTS By retrieving a large number of articles and abstracts, we found that hotspot techniques such as big data, machine learning, artificial intelligence, and data mining have not been widely applied to the sleep monitoring research area. Accelerometers are the most commonly used sensor in sleep monitoring systems. Most commercial sleep monitoring products cannot provide performance evaluation based on gold standard polysomnography. CONCLUSIONS Combining hotspot techniques such as big data, machine learning, artificial intelligence, and data mining with sleep monitoring may be a promising research approach and will attract more researchers in the future. Balancing user acceptance and monitoring performance is the biggest challenge in sleep monitoring system research.

scholarly journals Blockchain Disrupting Fintech and the Banking System

Proceedings ◽  
2021 ◽  
Vol 74 (1) ◽  
pp. 24
Author(s):  
Eduard Alexandru Stoica ◽  
Daria Maria Sitea
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Big Data ◽  
Financial Institutions ◽  
New World ◽  
Great Part ◽  
Banking System ◽  
Daily Activities ◽  
Blockchain Technology ◽  
Almost All

Nowadays society is profoundly changed by technology, velocity and productivity. While individuals are not yet prepared for holographic connection with banks or financial institutions, other innovative technologies have been adopted. Lately, a new world has been launched, personalized and adapted to reality. It has emerged and started to govern almost all daily activities due to the five key elements that are foundations of the technology: machine to machine (M2M), internet of things (IoT), big data, machine learning and artificial intelligence (AI). Competitive innovations are now on the market, helping with the connection between investors and borrowers—notably crowdfunding and peer-to-peer lending. Blockchain technology is now enjoying great popularity. Thus, a great part of the focus of this research paper is on Elrond. The outcomes highlight the relevance of technology in digital finance.

scholarly journals Leveraging Artificial Intelligence and Big Data to Optimize COVID-19 Clinical Public Health and Vaccination Roll-Out Strategies in Africa

2021 ◽  
Vol 18 (15) ◽  
pp. 7890
Author(s):  
Bruce Mellado ◽  
Jianhong Wu ◽  
Jude Dzevela Kong ◽  
Nicola Luigi Bragazzi ◽  
Ali Asgary ◽  
...  
Keyword(s):  
Public Health ◽  
Artificial Intelligence ◽  
Machine Learning ◽  
Big Data ◽  
Developed Countries ◽  
Machine Learning Techniques ◽  
Multiple Data ◽  
Learning Techniques ◽  
Unequal Access ◽  
Roll Out

COVID-19 is imposing massive health, social and economic costs. While many developed countries have started vaccinating, most African nations are waiting for vaccine stocks to be allocated and are using clinical public health (CPH) strategies to control the pandemic. The emergence of variants of concern (VOC), unequal access to the vaccine supply and locally specific logistical and vaccine delivery parameters, add complexity to national CPH strategies and amplify the urgent need for effective CPH policies. Big data and artificial intelligence machine learning techniques and collaborations can be instrumental in an accurate, timely, locally nuanced analysis of multiple data sources to inform CPH decision-making, vaccination strategies and their staged roll-out. The Africa-Canada Artificial Intelligence and Data Innovation Consortium (ACADIC) has been established to develop and employ machine learning techniques to design CPH strategies in Africa, which requires ongoing collaboration, testing and development to maximize the equity and effectiveness of COVID-19-related CPH interventions.

Innovative Approach to Build a Scalable Hybrid Model for Prescriptive Maintenance

2021 ◽  
Author(s):  
Richard Büssow ◽  
Bruno Hain ◽  
Ismael Al Nuaimi
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Big Data ◽  
Hybrid Model ◽  
Domain Knowledge ◽  
Spare Parts ◽  
Good Prediction ◽  
First Principle ◽  
Plant Data ◽  
Rotating Equipment

Abstract Objective and Scope Analysis of operational plant data needs experts in order to interpret detected anomalies which are defined as unusual operation points. The next step on the digital transformation journey is to provide actionable insights into the data. Prescriptive Maintenance defines in advance which kind of detailed maintenance and spare parts will be required. This paper details requirements to improve these predictions for rotating equipment and show potential to integrate the outcome into an operational workflow. Methods, Procedures, Process First principle or physics-based modelling provides additional insights into the data, since the results are directly interpretable. However, such approaches are typically assumed to be expensive to build and not scalable. Identification of and focus on the relevant equipment to be modeled in a hybrid model using a combination of first principle physics and machine learning is a successful strategy. The model is trained using a machine learning approach with historic or current real plant data, to predict conditions which have not occurred before. The better the Artificial Intelligence is trained, the better the prediction will be. Results, Observations, Conclusions The general aim when operating a plant is the actual usage of operational data for process and maintenance optimization by advanced analytics. Typically a data-driven central oversight function supports operations and maintenance staff. A major lesson-learned is that the results of a rather simple statistical approach to detect anomalies fall behind the expectations and are too labor intensive. It is a widely spread misinterpretation that being able to deal with big data is sufficient to come up with good prediction quality for Prescriptive Maintenance. What big data companies are normally missing is domain knowledge, especially on plant critical rotating equipment. Without having domain knowledge the relevant input into the model will have shortcomings and hence the same will apply to its predictions. This paper gives an example of a refinery where the described hybrid model has been used. Novel and Additive Information First principle models are typically expensive to build and not scalable. This hybrid model approach, combining first principle physics based models with artificial intelligence and integration into an operational workflow shows a new way forward.

Who’s making the decisions? How managers can harness artificial intelligence and remain in charge

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pooya Tabesh
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Decision Making ◽  
Big Data ◽  
Digital Transformation ◽  
Decision Processes ◽  
Decision Makers ◽  
Content Type ◽  
Human Decision ◽  
Practical Implications

Purpose While it is evident that the introduction of machine learning and the availability of big data have revolutionized various organizational operations and processes, existing academic and practitioner research within decision process literature has mostly ignored the nuances of these influences on human decision-making. Building on existing research in this area, this paper aims to define these concepts from a decision-making perspective and elaborates on the influences of these emerging technologies on human analytical and intuitive decision-making processes. Design/methodology/approach The authors first provide a holistic understanding of important drivers of digital transformation. The authors then conceptualize the impact that analytics tools built on artificial intelligence (AI) and big data have on intuitive and analytical human decision processes in organizations. Findings The authors discuss similarities and differences between machine learning and two human decision processes, namely, analysis and intuition. While it is difficult to jump to any conclusions about the future of machine learning, human decision-makers seem to continue to monopolize the majority of intuitive decision tasks, which will help them keep the upper hand (vis-à-vis machines), at least in the near future. Research limitations/implications The work contributes to research on rational (analytical) and intuitive processes of decision-making at the individual, group and organization levels by theorizing about the way these processes are influenced by advanced AI algorithms such as machine learning. Practical implications Decisions are building blocks of organizational success. Therefore, a better understanding of the way human decision processes can be impacted by advanced technologies will prepare managers to better use these technologies and make better decisions. By clarifying the boundaries/overlaps among concepts such as AI, machine learning and big data, the authors contribute to their successful adoption by business practitioners. Social implications The work suggests that human decision-makers will not be replaced by machines if they continue to invest in what they do best: critical thinking, intuitive analysis and creative problem-solving. Originality/value The work elaborates on important drivers of digital transformation from a decision-making perspective and discusses their practical implications for managers.

Data Science: Big Data, Machine Learning, and Artificial Intelligence

2018 ◽  
Vol 15 (3) ◽  
pp. 497-498 ◽  
Author(s):  
Ruth C. Carlos ◽  
Charles E. Kahn ◽  
Safwan Halabi
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Big Data ◽  
Data Science

Machinic Empathy and Mental Health: The Relational Ethics of Machine Empathy and Artificial Intelligence in Her

2019 ◽  
pp. 158-175
Author(s):  
Frances Shaw
Keyword(s):  
Mental Health ◽  
Artificial Intelligence ◽  
Machine Learning ◽  
Big Data ◽  
Health Research ◽  
Mental Health Treatment ◽  
Mental Health Research ◽  
Relational Ethics ◽  
Health Treatment

This paper situates a discussion of Her within contemporary developments in empathic machine learning for mental health treatment and therapy. Her simultaneously hooks into and critiques a particular imaginary about what artificial intelligence can do when combined with big data. Shaw threads the representation of empathy and artificial intelligence in the film into discussions of contemporary mental health research, in particular possibilities for the automation of treatment, whether through machine learning or guided interventions. Her provides some useful ways to think through utopian, dystopian, and ambivalent readings of such applications of technology in a broader sense, raising questions about sincerity and loss of human connectivity, relational ethics and automated empathy.

Big Data and Machine Learning

2018 ◽  
pp. 225-239
Author(s):  
Fernando Enrique Lopez Martinez ◽  
Edward Rolando Núñez-Valdez
Keyword(s):  
Public Health ◽  
Artificial Intelligence ◽  
Machine Learning ◽  
Big Data ◽  
Complete Solution ◽  
Big Data Analytics ◽  
Machine Learning Algorithms ◽  
Data Sets ◽  
Healthcare Organizations ◽  
High Level

IoT, big data, and artificial intelligence are currently three of the most relevant and trending pieces for innovation and predictive analysis in healthcare. Many healthcare organizations are already working on developing their own home-centric data collection networks and intelligent big data analytics systems based on machine-learning principles. The benefit of using IoT, big data, and artificial intelligence for community and population health is better health outcomes for the population and communities. The new generation of machine-learning algorithms can use large standardized data sets generated in healthcare to improve the effectiveness of public health interventions. A lot of these data come from sensors, devices, electronic health records (EHR), data generated by public health nurses, mobile data, social media, and the internet. This chapter shows a high-level implementation of a complete solution of IoT, big data, and machine learning implemented in the city of Cartagena, Colombia for hypertensive patients by using an eHealth sensor and Amazon Web Services components.

The Usage Analysis of Machine Learning Methods for Intrusion Detection in Software-Defined Networks

2021 ◽  
pp. 959-975
Author(s):  
Derya Yiltas-Kaplan
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Intrusion Detection ◽  
Network Architectures ◽  
Software Defined Networks ◽  
Learning Approaches ◽  
Advantages And Disadvantages ◽  
Machine Learning Methods ◽  
Network Problems ◽  
Usage Analysis

This chapter focuses on the process of the machine learning with considering the architecture of software-defined networks (SDNs) and their security mechanisms. In general, machine learning has been studied widely in traditional network problems, but recently there have been a limited number of studies in the literature that connect SDN security and machine learning approaches. The main reason of this situation is that the structure of SDN has emerged newly and become different from the traditional networks. These structural variances are also summarized and compared in this chapter. After the main properties of the network architectures, several intrusion detection studies on SDN are introduced and analyzed according to their advantages and disadvantages. Upon this schedule, this chapter also aims to be the first organized guide that presents the referenced studies on the SDN security and artificial intelligence together.

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