Causes-of-Effects versus Effects-of-Causes
This chapter examines two approaches used in social science research: the “causes-of-effects” approach and the “effects-of-causes” approach. The quantitative and qualitative cultures differ in the extent to which and the ways in which they address causes-of-effects and effects-of-causes questions. Quantitative scholars, who favor the effects-of-causes approach, focus on estimating the average effects of particular variables within populations or samples. By contrast, qualitative scholars employ individual case analysis to explain outcomes as well as the effects of particular causal factors. The chapter first considers the type of research question addressed by both quantitative and qualitative researchers before discussing the use of within-case analysis by the latter to investigate individual cases versus cross-case analysis by the former to elucidate central tendencies in populations. It also describes the complementarities between qualitative and quantitative research that make mixed-method research possible.