Shakespeare-The Brand

2018 ◽  
Vol 6 (8) ◽  
pp. 179
Author(s):  
Praveen .S .V
Keyword(s):  
William Shakespeare ◽  
Royal Society ◽  
Brand Image ◽  
Brand Personality ◽  
English Literature ◽  
Target Audience ◽  
World Today ◽  
Greek Philosopher ◽  
The World ◽  
History Of

William Shakespeare is known to the world as one of the greatest dramatist in the history of English Literature. It is unusual to attribute either Shakespeare or his works in the world of marketing, yet it is the fact that, even after 450 years, Shakespeare is still a recognizable and powerful brand in the world of today. Shakespearean festival was still being celebrated all over the world. Royal Society of Shakespeare still performs Shakespearean dramas every year, in more than twenty languages. It shows the brand image of Shakespeare, having in the world today. Aristotle, a Greek Philosopher, in his attempt to understand poetry and drama, expressed his view in his famous work Poetics that, both drama and poetry appeals to the emotions of a reader and spectators. The success of a drama, depends on the extent to which, a dramatist can able to capture the emotions of the audience. It is necessary for writers to have a unique brand personality to market their art. Every writer has their own set of target audience and follows various strategies to satisfy them. This paper deals with, how Shakespeare employed different strategies to create his own brand image, that helped him positioning his art among his target audience, thus ending up creating one of the greatest and powerful brand image in the History.

The Exploration of the Postcolonial Essence in The Tempest

2020 ◽  
Vol 8 (2) ◽  
pp. 14
Author(s):  
Dr Madhvi Rathore ◽  
Prabha Prabha Gour
Keyword(s):  
William Shakespeare ◽  
English Literature ◽  
Complex Relationship ◽  
The Tempest ◽  
The World ◽  
History Of ◽  
Entire History

William Shakespeare (1564-1616) is indubitably the best playwright of all time. He acquired an unique place in the world of literature. His plays earned international commendation and acceptance as the finest dramatist in the entire history of English literature. His play, The Tempest has been decoded differently by critics as a postcolonial text. In1611 when William Shakespeare wrote the play The Tempest, colonization was a recent concept in Britain. This paper is an attempt to inspect the postcolonial issues such as subjugation, dominance language, power and knowledge etc. and conjointly converse about the complex relationship that exist between the master and slave in The Tempest.

Pacifism and the State in Colonial Pennsylvania

1939 ◽  
Vol 8 (1) ◽  
pp. 54-74
Author(s):  
Guy Franklin Hershberger
Keyword(s):  
Social Philosophy ◽  
The State ◽  
Peace Movement ◽  
World Today ◽  
The World ◽  
History Of

There are many varieties of pacifism in the world today. And the history of the peace movement shows that most of them, if not all, have had a long existence. Each type of pacifism is usually based on some corresponding variety of theology, religion, ethics, or political or social philosophy.

scholarly journals Towards a cultural history of digital autodidacticism: changing cultural narratives of education

Perspectiva ◽  
2019 ◽  
Vol 37 (1) ◽  
pp. 125-139
Author(s):  
Julian Sefton-Green
Keyword(s):  
Human Capital ◽  
Communities Of Practice ◽  
Cultural History ◽  
Education System ◽  
Cultural Narratives ◽  
World Today ◽  
The World ◽  
History Of

The essay argues that the various new imaginaries of the connected, creative, autonomous, coding, motivated and making digital learner have their roots in diverse and older visions of a different kind education system (especially the craft learner working in communities of practice) than that promulgated by the human-capital inspired neoliberal governmentalised States in the world today. Tracing the histories of the older imaginaries in a cultural history of autodidacticism I examine how they become incorporated by, and thus recalibrate competing visions of the “new learner of tomorrow”.

scholarly journals Racial sovereignty

2019 ◽  
Vol 26 (1_suppl) ◽  
pp. 39-63 ◽  
Author(s):  
Kerem Nisancioglu
Keyword(s):  
International Relations ◽  
Critical Analysis ◽  
International Politics ◽  
17Th Century ◽  
Constitutive Relationship ◽  
World Today ◽  
The World ◽  
History Of

This article explores how International Relations (IR) might better conceptualise and analyse an underexplored but constitutive relationship between race and sovereignty. I begin with a critical analysis of the ‘orthodox account’ of sovereignty which, I argue, produces an analytical and historical separation of race and sovereignty by: (1) abstracting from histories of colonial dispossession; (2) treating racism as a resolved issue in IR. Against the orthodox account, I develop the idea of ‘racial sovereignty’ as a mode of analysis which can: (1) overcome the historical abstractions in the orthodox account; (2) disclose the ongoing significance of racism in international politics. I make this argument in three moves. Firstly, I present a history of the 17th century struggle between ‘settlers’ and ‘natives’ over the colonisation of Virginia. This history, I argue, discloses the centrality of dispossession and racialisation in the attendant attempts of English settlers to establish sovereignty in the Americas. Secondly, by engaging with criticisms of ‘recognition’ found in the anticolonial tradition, I argue that the Virginian experience is not simply of historical interest or localised importance but helps us better understand racism as ongoing and structural. I then demonstrate how contemporary assertions of sovereignty in the context of Brexit disclose a set of otherwise concealed colonial and racialised relations. I conclude with the claim that interrogations of racial sovereignty are not solely of historical interest but are of political significance for our understanding of the world today.

The birth and early days of the Philosophical Transactions

1965 ◽  
Vol 20 (1) ◽  
pp. 9-27 ◽  
Keyword(s):  
Royal Society ◽  
Early History ◽  
Scientific Society ◽  
Hundredth Anniversary ◽  
Corporate Body ◽  
Scientific Periodical ◽  
The World ◽  
History Of ◽  
To Come ◽  
Accademia Del Cimento

The Royal Society was not the first scientific society, or organized academy for the promotion of science, to be founded, since it was preceded by the original Accademia del Cimento, which took its rise in 1657, but lived only ten years. The Royal Society is, then, the oldest corporate body of its kind to have enjoyed continuous existence until today. In a like way the Philosophical Transactions was not the earliest scientific periodical to come forth, since the first number of the Journal des Sçavans appeared, on 5 January 1665, two months before the first number of the Transactions . The Journal , however, while much concerned with scientific matters, including scientific books, dealt with the world of learning in general, including literary, legal and theological matters. Its pronouncements often led to stormy controversy, it had a troubled history and finally ceased to appear in 1790. The Transactions , except for a short break when it was replaced by Hooke’s Philosophical Collections , and for an interruption of three years that followed the landing of William of Orange and the flight of James II, has been published continuously from the issue of the first number dated 6 March 1664/5, the present year thus being the three hundredth anniversary of its beginning. Conspicuously connected with the first appearance of the Philosophical Transactions was Henry Oldenburg, a character very much to the fore in the early history of the Society.

scholarly journals “The Vast and Unsolved Enigma of Power”: Business History and Business Power

2021 ◽  
Vol 22 (4) ◽  
pp. 893-920
Author(s):  
NEIL ROLLINGS
Keyword(s):  
Presidential Address ◽  
Business History ◽  
History Of Capitalism ◽  
World Today ◽  
Business Power ◽  
The World ◽  
History Of

Business is commonly regarded as one of the powerful actors in the world today. However, this position is neither as straightforward as often believed nor particularly new. Nevertheless, business historians have not focused on the topic of business power to date, often leaving it as something lurking in the background of their analyses. There are signs that this may be beginning to change with the growth of studies on the history of capitalism, but this revised presidential address encourages business historians to engage more fully and explicitly with the concept of power and to recognize the different ways in which the concept can be used to enlighten the study of business history.

scholarly journals A Summary of the History of the Caddo People

1993 ◽  
Author(s):  
Frank F. Schambach
Keyword(s):  
Stone Tools ◽  
Ice Age ◽  
East Texas ◽  
Left Behind ◽  
The Past ◽  
World Today ◽  
Plains Indians ◽  
The World ◽  
History Of ◽  
Northern Michigan

I am pleased and very honored that you have invited me here today to tell you something about the past of the Caddo people as it is known to archaeologists. This is a subject that has been both my occupation and my major preoccupation for more than 25 years. The story that I and other archaeologists have been piecing together over many years is long, complex, and endlessly fascinating. It is a heritage that anyone could be proud of. Let me give you some of the highlights. The story began over 11,500 years ago--or about 9,500 B.C.--when the first people arrived in the historic Caddo territory of Northwest Louisiana, Southwest Arkansas, East Texas, and Southeast Oklahoma. There were not many of them, perhaps only a hundred or so in this whole area at first. And the world they lived in was very different from the world today. It was cold, about like northern Maine or northern Michigan today, with forests of spruce and birch, because the Ice Age was still going on. They were probably dressed like Eskimos in carefully sewn parkas, trousers, and boots. We know this because many of the stone tools they left behind are tools for preparing hides and for making the bone needles necessary to sew them into clothing. They probably lived in skin tepees like those of the historic Plains Indians, but smaller, because they did not have horses to carry their gear from place to place. They did have dogs and they probably trained them to work as pack animals.

Literary Histories

2015 ◽  
Author(s):  
Seth Lerer
Keyword(s):  
Eighteenth Century ◽  
National Identity ◽  
Literary History ◽  
English Literature ◽  
Medieval Literature ◽  
Heinrich Heine ◽  
Early Nineteenth Century ◽  
The World ◽  
History Of ◽  
Literary Histories

Literary history has had a mixed history among the readers and the writers of the European traditions. For William Warburton, an eighteenth-century ecclesiast and critic, literary history was “the most agreeable subject in the world.” However, the early nineteenth-century German poet Heinrich Heine describes literary history as a “morgue where each seeks out the friend he most loved.” The complex connotation of literary history stems in part from the modern European understanding of the place of literature in the formation of national identity. This article examines how the history of medieval literature was received during the Renaissance. It first looks at the regulations of late Henrician reading, particularly the 1543 Act for the Advancement of True Religion, before focusing on Miles Hogarde and his poetry. It then discusses Richard Tottel’sMiscellanyin the context of English literature and its past, along with the poetry of love and loss that follows Tottel.

Counting on the body: Techniques of embodied digitality

2019 ◽  
Vol 21 (10) ◽  
pp. 2242-2260
Author(s):  
Jason Puskar
Keyword(s):  
The Body ◽  
Human Reason ◽  
Human Control ◽  
World Today ◽  
Finger Counting ◽  
Wide Range ◽  
The World ◽  
History Of ◽  
Body Techniques

By recovering the history of simple finger counting techniques and their relevance to a wide range of enumerative and calculative technologies, this article argues that human fingers have long shaped the digital, and more importantly, that the digital has long shaped the fingers. The interfaces of calculating machines from the Roman abacus to the touchscreen calculators mathematize the body in very specific and consistent ways, such that the fingers have come to connote human reason just as fluids such as tears have come to connote human feeling. This embodied digitality naturalizes and humanizes the digital in ways that we have too often taken for granted. Digital calculating machines are not just utilitarian instruments under human control, but engines of hominization that, across much of the world today, define what it means to be human.

William Temple’s ‘Sharawadji’ and the poetics of world literature

2020 ◽  
pp. 70-88
Author(s):  
O. I. Polovinkina
Keyword(s):  
Cultural History ◽  
World Literature ◽  
English Literature ◽  
Chinese Tradition ◽  
Cultural Phenomenon ◽  
The World ◽  
History Of ◽  
Augustan Age ◽  
New Tradition

The article examines the ‘active presence’ (D. Damrosch) of the Chinese garden in the literary and cultural history of the English Augustan Age. Special attention is paid to W. Temple’s role as an intermediary in the comprehension of a foreign cultural phenomenon; interpretations of his description of the Chinese garden generated an entirely new tradition in the English literature of the early 18th c. J. Addison identified the Chinese garden with the idea of harmony, making it part and parcel of Neoclassical aesthetics. Pope followed the same logic. In his essay, Castell brings together the classical and the Chinese traditions, where the former does not act as an approving authority, rather it is the Chinese tradition that helps give it a more nuanced description. Quite a few English country homes display a combination of Neoclassical principles and elements of the Chinese garden, the new landscaping style summarized by Pope. Augustans’ Chinese garden draws on two national worldviews, but just like the world ‘sharawadji’ introduced byTemple, it belongs to the realm of imagination, at the crossroads of languages and cultures, none of which can fully claim it as their own.

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