Corporate Social Responsibility Performance in Relation with Digitalization of Marketing in India

2018 ◽  
Vol 7 (4) ◽  
pp. 25
Author(s):  
Bindu Tiwari ◽  
Naveen Kumar
Keyword(s):  
Social Relationship ◽  
Relationship Development ◽  
Trust Building ◽  
Sources Of Information ◽  
Business Values ◽  
Secondary Sources ◽  
Long Run ◽  
Corporate Social ◽  
Positive Word Of Mouth

India being a developing country, companies have now realized that profit making is not only the goal of any corporation, but also trust building and gaining good social relationship is must in long run. Where going green andconcept of being responsible in every small and large industry is spreading all over, company for being conscious of CSRimplementing cost is also obvious. No company wants to merely spend over any extra business affaires which directly don’t generate any worth. So, in this context, company started looking of the way to create business values out of CSR investment.This paper tried to relate impact of digital marketing on CSR performance of the company and to find out the ways to make worth out of CSR investment by exploiting digital facility. The paper isbased over various secondary sources of information. This paper finds that CSR now can be used as a tool of marketing. It is not merely a waste of investment. It helps to gain sustainability and publicity with a positive responsible image of the company. In long term it will achieve positive word of mouth, publicity, support and goodwill and relationship development. Digitization has made it easier to initiate and promote CSR activities.

Groupon: let's make a deal?

2015 ◽  
Vol 11 (1) ◽  
pp. 26-38
Author(s):  
Susan White
Keyword(s):  
Social Media ◽  
Initial Public Offering ◽  
Content Type ◽  
Media Companies ◽  
Secondary Sources ◽  
Long Run ◽  
Public Offering ◽  
Media Firms ◽  
Term Performance

Synopsis Groupon, an online coupon company, was one of many companies that considered an initial public offering (IPO) during what might be a second technology/internet/social media IPO boom in 2011. Some companies chose to postpone their IPOs, while others took advantage of the media attention focussed on technology companies, and in particular, social media firms. Should investors hop on the tech IPO bandwagon, or hold off to better evaluate the long-term prospects of tech companies, and in particular social media companies? Would the valuation of Groupon justify an investment in IPO shares? Research methodology The case was researched from secondary sources, using Groupon's IPO filing information, news articles about the IPO and industry research sources, such as IBIS World. Relevant courses and levels This case is appropriate for an advanced undergraduate or MBA corporate finance or investment elective. Most introductory finance classes do not have the time to cover later chapters in a finance textbook, where information about IPOs is generally found. It could also be used at the end of a core finance course, where the instructor wanted to introduce this topic through a case study of a hard-to-value internet-based company to illustrate the difficulties in setting IPO prices. The case could also be used in an equity analysis class, an entrepreneurial finance class or an investment class, to spur discussion about valuing an internet company and choosing appropriate investments for pension fund investing. This case could also be used in a strategy class, focussing on the five forces question, and eliminating the valuation question. Theoretical basis There is a great deal of literature about IPOs and their long-term performance. An excellent source is Jay R. Ritter's research, http://bear.warrington.ufl.edu/ritter, which has a longer time period and more data than could be contained in this case. IPO puzzles include persistent undervaluing of IPOs; in other words, the offer price is lower than, and sometimes substantially lower than, the first day close price. A second issue is the generally poorer long-run performance of companies after their IPO when compared to similar firms that did not do an IPO.

‘Mangaldeep’: Spreading Fragrance in India

2016 ◽  
Vol 5 (1) ◽  
pp. 108-115
Author(s):  
Bijoylaxmi Sarmah ◽  
Zillur Rahman
Keyword(s):  
Turning Point ◽  
Sources Of Information ◽  
Know How ◽  
Secondary Sources ◽  
Societal Needs ◽  
To Come ◽  
Societal Problems ◽  
Almost All ◽  
Corporate Social ◽  
Indian Tobacco

This case highlights Indian Tobacco Corporation (ITC)’s journey from being a pure leaf tobacco selling company to a reputed conglomerate with popular brands in diversified areas. ITC’s corporate social responsibility (CSR) and sustainability activities taking a turning point with the company taking an immense interest in integrating societal problems in its company’s policies and strategies. These transformations can be seen in almost all the business divisions of ITC. Mangaldeep division, an incense stick division is not an exception to this change. However, the authors are trying to analyze the activities of ITC–Mangaldeep Business unit from different perspectives such as CSR, sustainability and shared value initiatives. Considering the resource constraint and the demand to meet the societal needs, it will be quite interesting to know how both these two challenges are met by a conglomerate like ITC simultaneously in the days to come. The case uses both primary and secondary sources of information to develop this teaching case.

scholarly journals Corporate Social Responsibility and Bank Performance: A Co-integration Approach

2019 ◽  
Vol VOLUME 8 (2019) ◽  
pp. 31-59
Author(s):  
John Gartchie Gasti ◽  
Joseph Ameyibor ◽  
Edward Quansah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Secondary Data ◽  
Bank Performance ◽  
Long Term Effects ◽  
Panel Ardl ◽  
Integration Approach ◽  
Long Run ◽  
Corporate Social

The aim of this study is to examine the short- and the long-run effects of Corporate Social Responsibility (CSR) on the performance of listed Ghanaian banks. An elongated balanced panel design with secondary data of 65 years’ bank observations spanning 2004 to 2016 was used for the study. A co-integration approach – Pooled Mean Group (PMG/Panel ARDL) – was used to examine the short- and the long-term effects of CSR on bank performance while controlling for bank variability, growth in interest income and bank size. The results were mixed. In the short term, it was found that CSR has positive but insignificant effect on bank performance (market-to-book value). In the long-term, however, CSR has significant negative effect on bank performance. Based on the findings, the study concludes that, in the long run, engaging in CSR reduces bank performance. Therefore, CSR needs to be carefully planned and implemented to serve as a boost to bank performance and not just regarded as an inconsequential addendum.

scholarly journals Impact of Relationship Marketing on Customer Loyalty in Banking Sector of Pakistan

2021 ◽  
Vol 2 (2) ◽  
pp. 1-13
Author(s):  
NOUMAN SAEED ◽  
DR. NAIMAT ULLAH KHAN
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Customer Base ◽  
Intense Competition ◽  
Long Run ◽  
Turn Over ◽  
Positive Word Of Mouth ◽  
The Impact

This study is a contribution towards marketing literature by analyzing the impact of Relationship Marketing (RM) on Customer Loyalty. Every business organization tries to attract and retain customers for a longer period of time. In recent years an intense competition in banking sector of Pakistan is witnessed as the industry has stretched and become very competitive, where retaining customers in long run become important for every bank. Relationship marketing emphasizes on the continuity of long term relationship with the patrons. Numerous marketing strategies have been employed by banking sector to increase customer base, reduce turn over and to spread positive word of mouth of product and services. The aim of this study is to investigate the impact of relationship marketing practices such as (Trust, Commitment, Communication, Competence and Customer Satisfaction) on customer loyalty in Banking Sector of Pakistan. For this purpose, data is collected with the help of 150questionnaires across Pakistan. Statistical analysis is performed on the data using multiple regression analysis and reliability test. The results of the study show that all the five constructs of relationship marketing (mentioned above) have significant and positive relationship with customer loyalty. The factors are proved to be significant drivers of customer loyalty in banking sector of Pakistan. The study recommends that for retaining long-run customer loyalty, banks should consider relationship marketing as a core strategy. Hence, relationship marketing is important for banks to survive and excel in current intense competition.

The Responsibility Paradox

2021 ◽  
pp. 150-168
Author(s):  
Amy Yamei Wang ◽  
Cheryl Qianru Zhang ◽  
Eko Liao
Keyword(s):  
Corporate Social Responsibility ◽  
Interior Design ◽  
Real Life ◽  
Business World ◽  
Health Crisis ◽  
Long Run ◽  
Corporate Social ◽  
The Impact

As countries start to emerge from the pandemic with the development of vaccines, the impact of COVID-19 and the changes it has initiated in the business world will continue to be felt across industries. In this chapter, real-life stories from three different industries—chain restaurants, interior design, and cafés—and the lessons they have learned will be discussed and analyzed. The role of corporate social responsibility (CSR) in SMEs is highlighted as a strategy in which organizations can promote the long-term sustainability of their business. Then, three companies in various industries will be introduced with details about how COVID-19 has changed their outlook and goals in competing with other firms and the ways in which they confronted the pandemic. Finally, the authors share implications and offer helpful recommendations as to how SMEs can leverage resources smartly to engage in smart CSR initiatives in better dealing with a global health crisis and play a larger role in taking care of stakeholders in the long run.

scholarly journals Do Corporate Social Responsibility Activities Reduce Credit Risk? Short and Long-Term Perspectives

2019 ◽  
Vol 11 (24) ◽  
pp. 6962 ◽  
Author(s):  
Thuy Thi Thu Truong ◽  
Jungmu Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Credit Risk ◽  
Credit Default Swap ◽  
Community Diversity ◽  
Employee Relations ◽  
Short Term ◽  
Long Run ◽  
Corporate Social

This study examines the short- and long-run effects of corporate social responsibility (CSR) activities on the credit risk implied in credit derivative prices. Measuring the different term effects on credit risk by the slope of credit default swap (CDS) spreads with different maturities, we investigate how CSR activities affect credit risk differently in the short and long run. Fama-MacBeth regressions reveal that firms with higher CSR scores tend to have more gently decreasing CDS slopes because, on average, CSR activities reduce credit risk in the long run more than in the short run. An analysis of individual CSR categories shows that while community, diversity and employee relations lead to a lower CDS slope, human rights and product characteristics increase the CDS slope. This finding suggests that not all CSR activities affect short-term and long-term credit risks in the same direction. Therefore, even though CSR activities can reduce credit risk in the long-run, some CSR activities may increase the short-term credit risk and hence increase short-term borrowing costs.

scholarly journals EMPLOYMENT OF PERSONS WITH DISABILITIES AS A CORPORATE SOCIAL RESPONSIBILITY INITIATIVE: NECESSITY AND VARIANTS OF IMPLEMENTATION

2018 ◽  
Vol 6 ◽  
pp. 350-355 ◽  
Author(s):  
Boris Miethlich ◽  
Ľudomír Šlahor
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Culture ◽  
Best Practice ◽  
Successful Implementation ◽  
Sources Of Information ◽  
Persons With Disabilities ◽  
Secondary Sources ◽  
Csr Strategy ◽  
Corporate Social

Although companies recognize and promote the benefits of a diverse corporate culture, persons with disabilities (PWD), are more likely to be unemployed. Using secondary sources of information, this paper examines the need to address the employment of PWD as part of a Corporate Social Responsibility (CSR) strategy, highlighting various implementation measures and variants. It shows that the employment of PWD can only be promoted by companies themselves. Measures at the national and international levels have so far shown little success. For a successful implementation, an obligation in the CSR strategy is not enough, measures need to be described explicitly. At its core, it is always necessary to remove physical and mental barriers in the company in order to enable the employment of PWD. The adaptation of CSR initiatives concerning the employment of PWD should be further investigated. The research should particularly focus on “best practice” approaches from business practice.

Prospects of the Eastern Partnership under modern challenges to the European security system

2016 ◽  
Vol 35 (1) ◽  
pp. 67-91
Author(s):  
Yaryna Turchyn ◽  
Lesya Dorоsh
Keyword(s):  
Regional Security ◽  
European Neighbourhood Policy ◽  
Sources Of Information ◽  
European Security ◽  
Military Conflict ◽  
Eastern Partnership ◽  
Secondary Sources ◽  
Long Run ◽  
Lack Of Commitment ◽  
The Eu

Abstract The purpose of the article is to examine the Eastern Partnership initiative as a component of the European Neighbourhood Policy and a tool of regional security by taking into account the factor of Russian aggression and the military conflict in eastern Ukraine. Based on methods of analysis and synthesis, content analysis of primary and secondary sources of information, modelling and prediction, the following objectives are achieved: (1) to determine the vulnerabilities in the programme design, given the current geopolitical threats, and (2) to develop proposals to change the security component of the Eastern Partnership (EaP) within the context of the Russian- Ukrainian conflict. The significant shortcomings of the existing EaP model are highlighted, in particular, the initiative overall ineffectiveness, the EU membership perspective in the long run, disregarded national features, the lack of commitment by the EU countries to strengthen the integration, the security component weakness and the insufficient European Neighbourhood Policy (ENP) financial support. It is concluded that intensification of the cooperation of the EaP partner countries in the area of security will not only contribute to the initiative development, but it will also enhance national securities and promote the development of a zone of stability and democracy as well as the European security space consolidation.

Mobilizing memories: The social conditions of the long-term impact of victimization

2020 ◽  
pp. 002234332091281
Author(s):  
Francisco Villamil
Keyword(s):  
Civil War ◽  
Spanish Civil War ◽  
Political Identity ◽  
Local Level ◽  
Local Networks ◽  
Secondary Sources ◽  
Political Preferences ◽  
Long Run ◽  
Long Term Impact

Recent research has focused on the legacies of civil war violence on political preferences, finding that wartime victimization decreases support for the perpetrator or its political identity in the long run. However, we know little about the conditions under which this effect takes place. Historical accounts from civil wars suggest that the long-term effect of violence is not homogenous, nor consistent across areas within a single conflict. Addressing this gap, this article explores the effects of wartime victimization on long-term political preferences at the local level, looking at the conditioning effect of the local social context. In particular, I argue that the effect of wartime violence depends on the existence of local networks that create and maintain memories of the violence and capitalize on them for future mobilization. This argument is tested in the context of the Spanish Civil War. I build a novel dataset using archival data, historical secondary sources, and already existing datasets, covering 2,100 municipalities across Spain. In line with the argument, it is found that Francoist wartime victimization during the civil war is linked to an increase in leftist vote share after democracy was restored four decades later, but mainly in those municipalities where clandestine, left-leaning political networks were active after the conflict.

scholarly journals Globalization, Migration and Gender Equality: A Case from Okhaldhunga Village of Gorkha District

2020 ◽  
Vol 11 (1) ◽  
pp. 57-67
Author(s):  
Harihar Ghimire
Keyword(s):  
Gender Equality ◽  
Social Relationship ◽  
Rural Society ◽  
Modern Technology ◽  
Local Institutions ◽  
Sources Of Information ◽  
Secondary Sources ◽  
The World ◽  
Current Scenario ◽  
And Gender

Globalization is an intense of social relationship and closer integration of the countries and peoples of the world as well as it is a process involving increasing liquidity and growing multidirectional flows of people, objects, places and information. To become global is to be worldly and to be conscious of the current scenario of the present. The main objective of this paper is to analyze the effect of globalization on gender equality in rural society of Nepal. For the same, the study limits on the changing gender roles of 50 respondents have been analyzed in Okhaldhunga Village of Palungtar Municipality word no.4 of Gorkha District. Theory of globalization is applied and primary and secondary sources of information are used in this study. One of the result of this paper is women are enjoying modern technology and are increasing involvement in various local institutions and governance. Even though they are not aware about education and to be more advance life like men but they claim that they are more advanced than the previous generation women.

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