SPECIFICITY OF IMAGE CONSTRUCTION OF POLITICAL PARTIES IN MODERN MEDIADISCURSIVE PRACTICE: EVOLUTION OF CONVERGENCE AND ANTINOMY

2020 ◽  
Vol 15 (6) ◽  
pp. 71-87
Author(s):  
A.V. TOLOCHKO ◽  
◽  
V.A. MATVIENKO ◽  
Keyword(s):  
Political Parties ◽  
Modern World ◽  
Political Organizations ◽  
Traditional Media ◽  
Image Construction ◽  
Effective Strategies ◽  
Discourse Practices ◽  
Media Space ◽  
The Media ◽  
The Given

The purpose of the study is to analyze the specifics of constructing the image of political parties in modern world media discourse practices. Achievement of this goal by the authors of this article determines the formulation of a number of important tasks, for the solution of which, first of all, the study of the image-making of political organizations is carried out, which is of interest to representatives of various worldview and social groups. The article examines the algorithm for constructing the image of parties and party coalitions, identifies the factors influencing their modifications. The authors determine the most effective strategies and tactics that influence the formation of a positive image during the electoral process, conduct a detailed analysis of the communication tools that generate a highly effective image of political parties using both traditional media practitioners and modern Internet agrigers. The work analyzes the main and auxiliary resources that have a multifaceted impact on the collaboration of party forces and their leaders with the media in the process of creating the given images, and broadcasting information to the target audience. As a result, a conclusion is made about the discursiveness of the image-making technologies existing in the media space, the presence of convergences and antinomies in them.

The Ideology of Socialism and the Armenian Political Parties

wisdom ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 107-113
Author(s):  
Gegham HOVHANNISYAN
Keyword(s):  
Political Parties ◽  
Political Life ◽  
The Political ◽  
Political Organizations ◽  
Social Democrats ◽  
Time Period ◽  
The Social ◽  
Political Forces ◽  
The 19Th Century ◽  
The Given

The article covers the manifestations and peculiarities of the ideology of socialism in the social-political life of Armenia at the end of the 19th century and the beginning of the 20th century. General characteristics, aims and directions of activity of the political organizations functioning in the Armenian reality within the given time-period, whose program documents feature the ideology of socialism to one degree or another, are given (Hunchakian Party, Dashnaktsutyun, Armenian Social-democrats, Specifics, Socialists-revolutionaries). The specific peculiarities of the national-political life of Armenia in the given time-period and their impact on the ideology of political forces are introduced.

scholarly journals The specifics of the vlog audience and its influence on the process of retial communication

2021 ◽  
Vol 8 (3) ◽  
pp. 261-272
Author(s):  
Elena V. Medvedeva ◽  
Keyword(s):  
Mass Media ◽  
Target Audience ◽  
Modern World ◽  
Interactive Communication ◽  
Media Space ◽  
Final Design ◽  
Communication Activity ◽  
The Media ◽  
Advertising Communication ◽  
Distinguishing Features

The demand for vlogs (video blogs) in the modern world stipulates the relevance of this work: having turned into a full-fledged media space, vlogs are steadily beginning to win back the position of leading mass media from television. The article studies the audience of vlogs as the most important factor which determines the model of communication of a vlogger and the final design of the media product as a whole and its issues in particular. The sources for the research are popular vlogs of the Runet which make it possible to trace distinguishing features of the vlog audience in comparison with the TV audience and to point out its similarities with the target audience in advertising communication. The retail communication act itself, which is initiated by a vlogger, demonstrates the similarity with the AIDMA model. As a result of the conducted analysis the author is able to make several conclusions: 1) about specific featuresof the audience of the vlog; 2) about the influence of the factor of the addressee on the vloggers’ work; 3) about different means of influence used by a vlogger to retain the audience’s attention and involve the audience in post-communication activity; 4) about the singularity of retail communication in vlogs. The active position of the addressee of communication in the virtual media space, the opportunity and the necessity of interactive communication for vlog promotion induce vloggers to constantly resolve the objectives of attracting and retaining the attention of subscribers, audience augmentation, and elaboration of topics for postcommunication activity of the audience. The vlog format, which is aimed at the creation and dissemination of media texts with complicated semiotics, enables and forces a vlogger to apply the widest range of verbal and nonverbal means of communication.

The role of communication technology in political change and the freedom of digital media

2021 ◽  
Author(s):  
Ahmed Abdullah ◽  
Kurdistan Saeed ◽  
Kanaan Abdullah
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Digital Media ◽  
Qualitative Method ◽  
Future Research ◽  
Traditional Media ◽  
New Information ◽  
Media Space ◽  
The Relationship

This study examines the nature of the relationship between journalists and politicians in the age of media entrepreneurship, with emphasis on the factors and challenges faced by both media entrepreneurs and politicians while using digital media. This study relies on an inductive approach through using the qualitative method, this involves conducting interviews (N: 41) with journalists to discover whether they work in traditional media organizations or/and own and manage digital media enterprises, it also brings to lights new information about politicians, especially those who have media inclinations. This study reveals that digital media provide journalists with opportunities to achieve professional and financial independence. However, their work in the context of Iraqi scope does not go beyond spreading propaganda and promoting various agenda of political parties and politicians. In terms of the content of media entrepreneurship, this study unveils anonymous social media which are affiliated with/ or supported by politicians which work as piracy for trolling political opponents and activists. It is assumed that such social media have serious repercussions for freedom and privacy. This worries activists and journalists that they are unable to express their opinions freely for fear of being attacked by anonymous social media working on behalf of politicians. Therefore, the ethics of social media and their ownership seems to be a major concern in the Iraqi political media space, and it should be taken into consideration in future research.

Conflict and interest between journalists and politicians in Iraq in the age of media entrepreneurship

2020 ◽  
Author(s):  
Ahmed Omar Bali
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Qualitative Method ◽  
Freedom Of Expression ◽  
Dark Side ◽  
Smartphone Applications ◽  
Traditional Media ◽  
Media Space ◽  
The Media ◽  
Depth Interviews

This study examines the ethical conflict of interest that exists in this sphere between journalists and politicians in an age of media entrepreneurship in Iraq, which theoretically would enable journalists to express their own voices and hold a greater stake in the media market. A qualitative method was adopted for this study using open, in-depth interviews with 36 participants. The study found that relative freedom, smartphone applications and social media helped innovative Iraqi journalists to become media entrepreneurs and own media enterprises themselves. These media enterprises are characterized by activities such as publishing material that is critical in tone and satirical in content and accompanied by short videos that are broadcast on social media. This is then easily accessible for media consumers using their smartphones. Media enterprises appear to offer journalists an opportunity for professional and financial independence, but their operation in the Iraqi media space tends to reflect the propagandistic function of traditional media outlets instead of fulfilling this emancipatory role. The findings also showed that there is a dark side to Iraqi digital media enterprise, which involves politicians exploiting journalists to troll and attack activists through anonymous digital media. This in turn harms the freedom of expression and suppresses critical views voice against the political establishment.

New Media and Political Campaigns

2014 ◽  
Author(s):  
Diana Owen
Keyword(s):  
Political Parties ◽  
New Media ◽  
Media Coverage ◽  
Political Campaigns ◽  
Political Organizations ◽  
Traditional Media ◽  
Campaign Strategies ◽  
Form Function ◽  
Creative Research ◽  
American Elections

New media have been playing an increasingly central role in American elections since they first appeared in 1992. While television remains the main source of election information for a majority of voters, digital communication platforms have become prominent. New media have triggered changes in the campaign strategies of political parties, candidates, and political organizations; reshaped election media coverage; and influenced voter engagement. This chapter examines the stages in the development of new media in elections from the use of rudimentary websites to the rise sophisticated social media. It discusses the ways in which new media differ from traditional media in terms of their form, function, and content; identifies the audiences for new election media; and examines the effects on voter interest, knowledge, engagement, and turnout. Going forward, scholars need to employ creative research methodologies to catalogue and analyze new campaign media as they emerge and develop.

New Media and Political Campaigns

2014 ◽  
Author(s):  
Diana Owen
Keyword(s):  
Political Parties ◽  
New Media ◽  
Media Coverage ◽  
Political Campaigns ◽  
Political Organizations ◽  
Traditional Media ◽  
Campaign Strategies ◽  
Form Function ◽  
Creative Research ◽  
American Elections

New media have been playing an increasingly central role in American elections since they first appeared in 1992. While television remains the main source of election information for a majority of voters, digital communication platforms have become prominent. New media have triggered changes in the campaign strategies of political parties, candidates, and political organizations; reshaped election media coverage; and influenced voter engagement. This chapter examines the stages in the development of new media in elections from the use of rudimentary websites to the rise sophisticated social media. It discusses the ways in which new media differ from traditional media in terms of their form, function, and content; identifies the audiences for new election media; and examines the effects on voter interest, knowledge, engagement, and turnout. Going forward, scholars need to employ creative research methodologies to catalogue and analyze new campaign media as they emerge and develop.

Public Opinion, Political Communication and the Internet

Politics ◽  
2002 ◽  
Vol 22 (1) ◽  
pp. 1-8 ◽  
Author(s):  
Heather Savigny
Keyword(s):  
Public Opinion ◽  
Political Parties ◽  
Political Communication ◽  
The Internet ◽  
Traditional Media ◽  
Political Actors ◽  
The Public ◽  
The Media ◽  
Democratic Principles ◽  
Potential Challenge

In contemporary society public opinion is generally mediated by the mass media, which has come to encompass the Habermasian ‘public sphere’. This arena is now characterised by the conflict between market and democratic principles, by competing interests of politicians and the media. The presentation of information for debate becomes distorted. The opinion of the ‘public’ is no longer created through deliberation, but is constructed through systems of communication, in conflict with political actors, who seek to retain control of the dissemination of information. The expansion of the internet as a new method of communication provides a potential challenge to the primacy of the traditional media and political parties as formers of public opinion.

scholarly journals Zawód celebryta? Cyberprzestrzeń płaszczyzną do uzyskiwania dochodów dzięki rozpoznawalności

2020 ◽  
Vol 15 ◽  
pp. 33-55
Author(s):  
Katarzyna Garwol ◽  
Keyword(s):  
Digital Media ◽  
Social Issues ◽  
Healthy Lifestyle ◽  
Point Of View ◽  
Traditional Media ◽  
Private Lives ◽  
The Press ◽  
Media Space ◽  
The Media ◽  
The Individual

The article attempts to answer the question whether being a celebrity can be considered as a profession in the world which is nowadays dominated by digital media. In the initial part of the text, the enthemology of the term “celebrity” is presented and the definitions of the celebrity are given in relation to traditional media, such as television or the press, and to the virtual internet space, where celebrities are called influencers. Then, it was presented how popular people can earn on their recognition, and what the amounts are. Rankings of the most valuable, from the advertising campaigns' point of view, celebrities were presented. The most popular profiles of people presently performing in social media in Poland were analyzed, including those with the largest Instagram account ranges or the most profitable YouTube channels. The contents and ranges related to the presented topics were discussed. The most lucrative social issues in the media space are listed, which includes topics related to fashion, travel, healthy lifestyle, luxury products or showing private lives of people who are related to broadly understood showbiz (including actors, singers, journalists). Examples of people from celebrity families are given, who have become popular due to the fact that they are associated with an active person in the media (including celebrity children) and earn on the internet by running their profiles on social networks. Also, the dangerous phenomenon of patoinfluencers, who gain publicity by presenting content related to violence, the use of stimulants, aggression, profanity, etc. was highlighted. As a summary, it was recognized that being a modern celebrity/influencer can be considered as a type of profession, because earning popularity allows to obtain such remuneration, which is a source of income, and being a celebrity determines the position of the individual in the society.

Russia's independent media will be quietly squeezed

2016 ◽  
Keyword(s):  
The Internet ◽  
Traditional Media ◽  
Content Type ◽  
News Consumption ◽  
Media Space ◽  
The Media ◽  
Generational Shift ◽  
Media Outlet ◽  
Independent Media ◽  
Financial Wrongdoing

Significance Control of national television stations allows the Russian authorities to dominate the media space and manage public news consumption. They can therefore afford to devote fewer resources to silencing dissenting voices. When the authorities do decide that an independent media outlet has gone too far, as happened recently with RBC news and may now befall Ekho Moskvy, they have a range of options: pressuring the owners, bringing tangential charges such as financial wrongdoing and quietly squeezing out troublesome editors. Impacts Virulent attacks on the opposition and its 'fifth columnist' media allies will intensify on state TV ahead of the elections. Self-censorship will remain the norm for many journalists. A generational shift will see younger Russians turning to the internet rather than traditional media.

scholarly journals The Role and Functions of Social Media in Modern Society. Is social Media Worthwile for Local Media?

2013 ◽  
Vol 6 ◽  
pp. 43-62
Author(s):  
Sandra Murinska Gaile
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Modern Society ◽  
Traditional Media ◽  
The Social ◽  
Local Media ◽  
Media Space ◽  
The Media ◽  
Use Of Social Media ◽  
Media Experience

[straipsnis ir santrauka anglų kalba] The purpose of this article is to explore if the social media are worthwile for the local media. Currently, all types of the mass media under the influence of the social media experience changes caused by the technologies in the processes of obtaining and consuming the information. The article reveals the representation of the local media of Latvia in the electronic environment, mainly in social networks. The use of social media is analysed in the context of theory of innovations diffusion, considering social media as a novelty in the local media space. The empirical research has revealed that the local media do not implement all the advantages which are possible to develop within the digital environment. First of all, at the level of interactivity, the media do not offer the material which may provoke a comment or a feedback from the user. Secondly, the personalization allows seeing in detail whether the local media were able to adopt innovation and to inform the audience about it or not. It means that a particular interest is necessary to adopt an innovation. Thirdly, the potential convergence of the Internet and the traditional media mostly is seen at the level of images and text. The social networks for local media in this case use the most necessary opportunities; wider activities are performed in the traditional environment.

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