scholarly journals The Online Shopping Behavior of Indonesian Generation X

2021 ◽  
Vol 23 (3) ◽  
Author(s):  
I Made Sindhu Yoga ◽  
Ni Putu Silka Triami
Keyword(s):  
Generation X ◽  
Structural Equation ◽  
Information Technologies ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Interesting Phenomenon ◽  
Behavior Intention ◽  
Use Of Technology ◽  
Online Shopping Behavior ◽  
And Behavior

E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation. As digital immigrants, this generation behavior toward using e-commerce is an interesting phenomenon to be studied. Thus, this study aims to examine the acceptance and use of e-commerce among Generation X using Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) theory. The research sample was 369 Generation X respondents in Indonesia who used e-commerce and were selected using purposive sampling. The questionnaires were distributed online and then analyzed using structural equation modeling. The findings showed that Generation X acceptance towards e-commerce were influenced by performance expectancy, hedonic motivation, habit, price value, and behavior intention. In contrast, effort expectancy, facilitating condition, and social influences) were not found to be the predictor that influenced Generation X to use e-commerce. This paper offers valuable insights for e-commerce founders in the development and refinement of e-commerce platforms.

scholarly journals The Effect of Payment, Complaint Resolve, Delivery, Product Quality and Technical Problem to Different Group of Age, Location, and Gender in Vietnam

2021 ◽  
pp. 106-113
Author(s):  
Anh Tuan Pham ◽  
◽  
Khashayar Yazdani
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Online Shopping ◽  
Technical Problem ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
And Gender ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Delivery Product

During the COVID-19 pandemic, the demand for online shopping has been surged since people were no longer to go to physical stores that leads to the dramatical change from traditional shopping behavior to online shopping behavior. Especially, the effect of payment, complaint resolve, delivery, product quality and technical problem is different from online customers grouped by different age, location, and gender. The objective of conducting the comparison is to understand how different respondents react within online shopping environment. The researcher collected 400 good samples from two big cities in Vietnam such as Ho Chi Minh and Ha Noi to analyse and verify the research model. According to the findings and the results after using structural equation modeling (SEM), it is evident that there is no significant effect from technical problem to all groups, also no significant effect from complaint resolve and product quality to Male group; and the rest of determinants effect significantly to different level of groups. There are many reasons to explain for these results based on culture, people and behavior of Vietnamese customers which will be showed in discussion and conclusion.

How is The Adoption of Digital Marketing Services for Smart City Application Users?

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Regina Eka Riantini ◽  
Viany Utami Tjhin ◽  
Robertus Nugroho Perwiro Atmojo
Keyword(s):  
Technology Acceptance ◽  
Smart City ◽  
Structural Equation ◽  
Mobile Apps ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Equation Modeling ◽  
Behavior Intention ◽  
Use Of Technology ◽  
Acceptance Model

Smart City Mobile Apps is currently being developed by property developers in major cities in Indonesia and is used by businesses to market their products through the application. The method used to see how well the implementation of digital marketing in Smart City Mobile Apps is to combine the TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology) models. Questionnaire data were processed using the Structural Equation Modeling (SEM) method. The results of the study stated that the company's digital marketing strategy through Smart City Mobile Apps is already good where it can be seen from the value of adoption of Smart City Mobile Apps users in utilizing this application which is quite large at 0.764 based on the coefficient of determination. The variable that most influences consumers to use applications in finding trade information in the Smart City is the attitude variable with an influence value of 0.412 and the behavior intention to use with an influence value of 0.726. This shows that the intention behavior of the application and the trust in the benefits of the application can encourage users to use this application for purchasing their daily needs.

How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jason M. Riley ◽  
Richard Klein
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Reasoned Action ◽  
Explanatory Power ◽  
Online Reviews ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Online Purchase ◽  
Online Shopping Behavior

Purpose The purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics carriers’ reputation, people important to the consumer and online reviews influence Millennials’ online purchasing attitudes and intentions. Design/methodology/approach A survey was administered to 321 Millennials. Subsequently, it was used to test both direct and indirect hypotheses using structural equation modeling techniques. Findings The study determined that tracking capabilities, trust, people important to the consumer and online reviews directly influence online purchase attitude and by extension intention formation. The results also revealed that logistics carrier reputation moderates the trust to online purchase attitude linkage. Research limitations/implications This work improves the explanatory power of the theory of reasoned action by linking logistics factors to online shopping behavior. Further, it provides insight into the moderating influence of logistics carriers’ reputation. Practical implications For retailers, the results provide information on how to better develop ecommerce service offerings. By providing information about logistics services and capabilities during the ecommerce transaction, retailers can improve the chance that consumers will complete online purchases. Originality/value This research fills a gap in the literature regarding how to influence millennial consumers. Moreover, findings strengthen the understanding of online-purchasing attitudes and intentions formation, important to retailers developing new online shopping platforms and technologies.

scholarly journals Understanding the Generation Z Behavior on D-Learning: A Unified Theory of Acceptance and Use of Technology (UTAUT) Approach

2019 ◽  
Vol 14 (05) ◽  
pp. 20 ◽  
Author(s):  
Satria Fadil Persada ◽  
Bobby Ardiansyah Miraja ◽  
Reny Nadlifatin
Keyword(s):  
Generation X ◽  
Structural Equation ◽  
College Education ◽  
Behavioral Model ◽  
Equation Model ◽  
Unified Theory ◽  
Behavior Intention ◽  
Generation Z ◽  
Use Of Technology ◽  
Positive Correlations

The present research explores how the young people maximize their potential in learning based on their generation. The Generation Z is considered as the generation that is still in high school and college education, which made this generation dominated by internet of things. This research is needed to be conducted to minimize the gap between Generation X and Y as the teacher or content providers and Generation Z as the students. A measurement of Generation Z in accepting the technology on learning is conducted by using a behavioral model, namely a unified theory of acceptance and use of technology (UTAUT). A confirmatory factor analysis with structural equation model was conducted, and sampling of Generation Z respondents was performed. The total of 150 respondents’ data was analyzed. The result shows that most of the measured variables have the significant and positive correlations. Facilitation condition factor is explored to be the most dominated factor to affect the Generation Z behavior intention. Several practical implications are discussed.

scholarly journals Evaluating the online shopping behavior among Egyptian college-educated community

2020 ◽  
Vol 5 (1) ◽  
pp. 21-37 ◽  
Author(s):  
Mayada M. Aref ◽  
Ahmed E. Okasha
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Shopping ◽  
Early Stage ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Stage Of Development ◽  
Online Shopping Behavior

Purpose In a dynamic environment, understanding the consumer’s behavior in an online market is critical for the development of online retailers’ strategies. In Egypt, although the number of internet users is growing rapidly, online shopping is at an early stage of development. In addition, there is a lack of knowledge about the behavior of Egyptians toward online shopping and the factors that influence their behavior. Design/methodology/approach To demonstrate the applicability of the technology acceptance model (TAM), this research applies an extended TAM to analyze the factors that impact the Egyptian consumers’ online shopping behavior. Structural equation modeling is used for fitting the data and testing the hypothesis. Findings Findings revealed that perceived enjoyment, perceived ease of use, social norm and perceived risk have significant influences on the respondents to shop online; while the site language effect was insignificant. Research limitations/implications This study has mainly four limitations. The first concerning the sample, it should cover diversified areas other than Cairo and should include respondents from different education levels. Future studies may consider using a national sample of current and potential online shoppers to be able to generalize the results. Second, the questionnaire should include questions about the levels of education and the level of income to analyze if they influence actual online shopping. Third, although the benefits of using online surveys such as reducing the costs and time and collecting data more accurately compared to paper-pencil surveys, the low response rate may lead to non-response bias. Finally, constructs such as website content, design, and response could be added to the TAM to examine different aspects of website functionalities on the actual shopping. Originality/value Considering that online shopping is still at the early stage of development in Egypt, there is a need to examine the factors that influence the behavior of Egyptian consumers while adopting online shopping. To fill in this gap, this study is analyzing the factors impacting the consumers’ decisions to shop online by examining a sample of students from the Faculty of Economics and Political Science, Cairo University. This study will contribute to providing an empirical application of the TAM on the Egyptian consumers in addition to, enhancing the knowledge of electronic retailers about the factors that drive consumers toward shopping online.

scholarly journals Pengaruh Organizational Citizenship Behavior pada Performance dengan Service Quality, Satisfaction dan Behavior Intention Sebagai Anteseden

2015 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Joko Suyono ◽  
Sinto Sunaryo
Keyword(s):  
Service Quality ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Structural Equation ◽  
Private Hospital ◽  
Sampling Technique ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Behavior Intention ◽  
And Behavior

The purpose of the study is to observe the influence of organizational citizen behavior to performance. Organizational citizen behavior is affected by three variables namely satisfaction, service quality and behavior intention. The study was conducted on 12 nurses, 128 patients, and 10 nursing supervisor at a private hospital in Surakarta, Jawa Tengah. Stratified random sampling technique was applied to determine the number of sample. The result was based on structural equation modeling (SEM) method that showed there is no relationship between OCB and satisfaction and OCB to behavior intention. On the other hand, OCB to customer satisfaction, OCB to performance and satisfaction to performance are proved to be significant.

scholarly journals Examining the Role of Service Quality, Perceived Values, and Trust in Macau Food Festival

2021 ◽  
Vol 18 (17) ◽  
pp. 9214
Author(s):  
Chen-Kuo Pai ◽  
Tingting Lee ◽  
Sangguk Kang
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Equation Modeling ◽  
Event Management ◽  
Behavior Intention ◽  
Perceived Values ◽  
Hospitality Venue ◽  
And Behavior ◽  
Destination Management Organizations

An emerging paradigm for festival and event management reveals that hosting theme-based festivals can foster economic growth at the local and national levels. As a case of this research, the annual Macau Food Festival was selected to explore relationships among visitors’ perceptions of festival quality, festival value, trust in the festival, visitors’ satisfaction, and behavior intention. Out of 453 questionnaires distributed, 433 questionnaires were valid for data analysis using partial least squares-structural equation modeling. The results showed that festival quality consisting of the sub-dimensions of hospitality, venue, product, convenience, and program have a positive impact on festival value, trust in festival, and festival satisfaction, which in turn affect festival loyalty. Based on these empirical findings, the current study offers practical and theoretical implications for destination management organizations and festival hosts to sustain annual theme-based festivals held at a certain destination such as Macau Food Festival.

Well-being perception and lovemarks formation through experiential value in the context of the eco-friendly restaurant

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Seon Hee Kim ◽  
Do Hyun Jeon ◽  
Hyeon Mo Jeon
Keyword(s):  
Structural Equation ◽  
Well Being ◽  
Equation Modeling ◽  
Content Type ◽  
Service Excellence ◽  
Behavior Intention ◽  
Confirmatory Factor ◽  
Experiential Value ◽  
And Behavior

PurposeThe purpose of this study is to provide useful data for setting up eco-friendly restaurant (EFR) marketing strategies by analyzing experiential value and well-being perception, lovemarks and behavior intention, before presenting practical proposals.Design/methodology/approachThe data used in this study were based on a sample of 300 customers at “Seasonal Dining Table” in South Korea. Data were analyzed using confirmatory factor analysis and structural equation modeling.FindingsAs a result of the study, playfulness showed the greatest influence on well-being perception, followed by service excellent, aesthetics and efficiency. In addition, well-being perception was found to have a positive effect on brand love and brand respect. Finally, the role of experiential value, well-being perception and lovemarks as the determinants factors to increase the customer's behavioral intention toward EFR was confirmed.Practical implicationsThe present research informed that effectively dealing with four constituents of experiential value (efficiency, service excellence, aesthetic and playfulness) are of utmost importance in building customers' well-being perception. In addition, customers' well-being perception and lovemarks should be improved to boost the level of behavior intention for EFR.Originality/valueThis is the first study to examine experiential value, well-being perception, lovemarks and behavior intention in the context of restaurants. In particular, it is differentiated from previous foodservice studies by examining the relationship between experiential value and well-being perception.

PENGUJIAN MODEL PENERIMAAN TEKNOLOGI INTERNET PADA MAHASISWA

2005 ◽  
Vol 1 (1) ◽  
pp. 51
Author(s):  
Petra Surya Mega Wijaya
Keyword(s):  
Structural Equation ◽  
Goodness Of Fit ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Future Research ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
And Behavior

The rapid growth of investment in information technologt by orgoniza tions worldwide has made user acceptance an increasingly criticol technologt implementation and *orogr*rnt issues. User"icceptance has received fairly extensive attention from previous studies, particularly those involving dffirent technologies, user populations, and/or organizationalcontexts. The Technologt Acceptance Model @M is amongmost influential research models to determine information systems/information technologt use. The objective of thk study is to assess the TAM in world-wide-web usage. Data were collected from 127 undergraduate accounting students in Duta Wacana Christian (Jniversity-Yogyakarta and were tested using the structural equation modeling approach. The results of the study showed that, even though goodness of fit the model is not very well, there are significant coruelations among the perceived ease of use variable against perceived usefulness andattitude variable, perceived usefulness variable against attitude and behavior intention to use, attitude variable against behavior intention to use, and behavior intention to use variable against behavior to use. Implications of the future research areos ore discussed.Keywords: Perceived ease of use, perceived usefulness, attitude, behavior intention to use, behavior to use, TAM, SEM.

Online purchase intention of halal cosmetics: S-O-R framework application

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chandra Suparno
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Online Purchase ◽  
Purchasing Intention ◽  
Hedonic Shopping Value ◽  
Online Shopping Behavior

Purpose The purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal cosmetics products. Design/methodology/approach This study used a purposive sampling method to collect data. A total of 201 Indonesian Muslim female respondents participated in this survey. Structural equation modeling is used to assess the fit of the framework. Findings This study confirms the fitness of Stimuli-Organism-Reaction (SOR) framework in predicting the online purchasing behavior in the context of halal cosmetics products. Individual religiosity and hedonic shopping value are found to have a positive and significant effect on all types of attitudes, and attitudes were confirmed to have a positive and significant effect on online purchasing intention of halal cosmetics products. Practical implications This study indicates that in a Muslim majority country such as Indonesia, an understanding of individual religiosity, shopping value and attitude provide relevant insight and scope for marketers to provide techniques to reduce dissonance of non-availability of halal cosmetics brand, especially in the online shopping environment. Originality/value This study extends the applicability of SOR framework in which it integrates the role of religiosity, shopping value and attitude in predicting online shopping behavior of halal cosmetics products.

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