scholarly journals THE ROLE OF EXCHANGE IN CUSTOMER LOYALTY OF SOCIAL NETWORK SITES

2012 ◽  
Vol 11 (2) ◽  
Author(s):  
Dudi Anandya
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Indirect Effect ◽  
Social Networking Sites ◽  
Information Exchange ◽  
Social Network Sites ◽  
Community Members ◽  
Exchange Information ◽  
The Subject

Exchange has been known as the subject matter of Marketing. In this decade, Internet has enabled people to connect and exchange information to others, regardless of time and space. This condition leads to a new phenomenon, known as social networking through social network sites. In social network sites members find new kinds of exchange, which is information exchange. Memberships in many social network sites are free, which means that everyone is free to join or leave it. In that case social network providers must ensure that members keep using their site. The aim of this study is to test and analyze the direct and indirect effect of exchange to loyalty. The Unit of analysis in this study were members of social networking sites Friendster and Facebook. There are 256 respondents participate in this research. The result shows if community members keep exchange activity, they will loyal to the community. Direct effect has greater impact on loyalty than indirect effect. This means that social network company must encourage their member to exchange information actively.

scholarly journals Peran Social Networking Sites dalam meningkatkan Stakeholder Engagement: A Literature Review

2021 ◽  
Vol 5 (2) ◽  
pp. 86-104
Author(s):  
Falah Muthiah
Keyword(s):  
Social Network ◽  
Literature Review ◽  
Social Networking ◽  
Social Networking Sites ◽  
Stakeholder Engagement ◽  
Stakeholder Management ◽  
Stakeholder Participation ◽  
Social Network Sites ◽  
Corporate Communications

The role of Social Networking Sites in ongoing communication becomes easier, especially to build stakeholder management and stakeholder engagement, provide information, and monitor information to manage the image and reputation of the company. This literature review aims to explore the role of Social Networking Sites in increasing stakeholder engagement. This research method is a literature review that uses journal reference sources sorted by the role of Social Network Sites in increasing Stakeholder Engagement. The results show that Social Network Sites on the platforms Facebook, Instagram, Twitter, and Youtube are tools to increase engagement with internal and external stakeholders to create relationships and improve the company's image and reputation. Social Network Sites play a role in building connections, relational relationships between customers, assessing the matrix for stakeholders, assessing company performance, assessing stakeholder participation, assessing marketing strategies, building relationship relationships, and forming customer loyalty. Online activities carried out by stakeholders are related to the image of the company's reputation, so that digital public relations and corporate communications must adequately manage it.

Ascertaining Trust Indicators in Social Networking Sites

2013 ◽  
Vol 3 (2) ◽  
pp. 22-37
Author(s):  
N. Veerasamy ◽  
W. A. Labuschagne
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Specific Focus

The use of social network sites has exploded with its multitude of functions which include posting pictures, interests, activities and establishing contacts. However, users may be unaware of the lurking dangers of threats originating from Social Networking Sites (SNS) which include malware or fake profiles. This paper investigates the indicators to arouse suspicion that a social networking account is invalid with a specific focus on Facebook as an illustrative example. The results from a survey on users’ opinions on social networks, is presented in the paper. This helps reveal some of the trust indicators that leads users to ascertaining whether a social networking profile is valid or not. Finally, indicators of potentially deceptive agents and profiles are given as a guideline to help users decide whether they should proceed with interaction with certain contacts.

Facebook Addiction: A Reply to Griffiths (2012)

2013 ◽  
Vol 113 (3) ◽  
pp. 899-902 ◽  
Author(s):  
Cecilie Schou Andreassen ◽  
Ståle Pallesen
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Future Research ◽  
Social Network Site ◽  
Network Site ◽  
Facebook Addiction ◽  
Shed Light

Our recent paper about a new Facebook addiction scale has stimulated an interesting and very welcome debate among researchers concerning the assessment of excessive use of social networking sites. The critique put forward by Griffiths (2012) is mainly built on the conception of “Facebook” as too narrow of a concept, and that assessment of addiction to social network sites in general would be more appropriate. We argue that the concept of “social network site” is not more specific than “Facebook,” so “Facebook addiction” rather than “social network addiction” is defensible. We acknowledge that more research in this area is needed and point specifically to new and important directions for future research that can shed light on the mechanism of addiction to social network sites.

Academics and their online networks: Exploring the role of academic social networking sites

First Monday ◽  
2014 ◽  
Author(s):  
Katy Jordan
Keyword(s):  
Community Structure ◽  
Social Network ◽  
Network Analysis ◽  
Social Networking ◽  
Network Structure ◽  
Social Networking Sites ◽  
Rapid Rise ◽  
Online Networks ◽  
Peripheral Position

The rapid rise in popularity of online social networking has been followed by a slew of services aimed at an academic audience. This project sought to explore network structure in these sites, and to explore trends in network structure by surveying participants about their use of sites and motivations for making connections. Social network analysis revealed that discipline was influential in defining community structure, while academic seniority was linked to the position of nodes within the network. The survey revealed a contradiction between academics use of the sites and their position within the networks the sites foster. Junior academics were found to be more active users of the sites, agreeing to a greater extent with the perceived benefits, yet having fewer connections and occupying a more peripheral position in the network.

The cost of (anti-) social networks: Identity, agency and neo-luddites

First Monday ◽  
2006 ◽  
Author(s):  
Ryan Bigge
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Media Coverage ◽  
Social Network Sites ◽  
Technological Determinism ◽  
Theoretical Approaches ◽  
The Media ◽  
The Cost

The media coverage and resultant discourse surrounding social networking sites such as Facebook, MySpace and Friendster contain narratives of inevitability and technological determinism that require careful explication. Borrowing a tactic from the Russian Futurists, this paper attempts to make strange (that is, to defamiliarize) social network sites and their associated discourses by drawing upon an eclectic but interrelated set of metaphors and theoretical approaches, including: the digital enclosure, network sociality, socio-technical capital and Steven Jones’s recent examination of neo-Luddites. Whenever appropriate, this paper will integrate relevant magazine and newspaper journalism about social networking sites.

scholarly journals Adolescent gambling and gambling-type games on social networking sites: Issues, concerns, and recommendations

2021 ◽  
Vol 33 (2) ◽  
pp. 31-37 ◽  
Author(s):  
Mark D. Griffiths
Keyword(s):  
Social Network ◽  
General Population ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Online Communication ◽  
Adolescent Gambling ◽  
Social Games ◽  
Age Verification ◽  
Gambling Type

Research indicates that compared to the general population, teenagers and students make the most use of social networking sites (SNSs). Although SNSs were originally developed to foster online communication between individuals, they now have the capability for other types of behaviour to be engaged in such as gambling and gaming. The present paper focuses on gambling and the playing of gambling-type games via SNSs and comprises a selective narrative overview of some of the main concerns and issues that have been voiced concerning gambling and gambling-type games played via social network sites. Overall, there is little empirical evidence relating to the psychosocial impact of adolescents engaging in gambling and gambling-type activities on SNSs, and the evidence that does exist does not allow definitive conclusions to be made. However, it is recommended that stricter age verification measures should be adopted for social games via SNSs particularly where children and adolescents are permitted to engage in gambling-related content, even where real money is not involved.

Social Network Sites

2010 ◽  
Vol 2 (2) ◽  
pp. 54-62 ◽  
Author(s):  
Nisrine Zammar
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Network Theory ◽  
Structural Design ◽  
Personal Information ◽  
Social Network Sites ◽  
Actor Network Theory ◽  
Chat Rooms ◽  
The Social

This article examines the role of actors in a Social Network Sites and also the triggers and challenges they represent to social networking between today’s communities and businesses. A Social Network Sites is the product of the evolution of social liaisons and the emergence of online communities of people who are interested in exploring the concerns and activities of others. A social network is the assembly of direct or indirect contacts; a network is the product of interactions with the actors (individuals, families, enterprises, etc.) enabled by means of the structural design of web 2.0. Social Network Sites bring people together to interact through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools. This article is intended to be a trigger to deeply and more intensely explore potential roles of actor-network theory in the Social Network Sites context, in today’s and tomorrow’s world.

scholarly journals Influencing Factors of University Students’ Use of Social Network Sites: An Empirical Analysis in China

2018 ◽  
Vol 13 (03) ◽  
pp. 71 ◽  
Author(s):  
Liqiong Liu ◽  
Liyi Zhang ◽  
Pinghao Ye ◽  
Qihua Liu
Keyword(s):  
Social Network ◽  
University Students ◽  
Social Networking ◽  
Influencing Factors ◽  
Social Networking Sites ◽  
Service Providers ◽  
Social Network Sites ◽  
Regression Analyses ◽  
Theoretical Support ◽  
Chinese University

This paper explores the influencing factors of Chinese university students in accepting and using social networking sites (SNS) to propose measures and recommendations that can guide and help these students correctly use SNS. In addition, this paper aims to provide theoretical support in increasing user loyalty for the SNS service providers and attract new users. The correlation and multiple regression analyses showed that perceived value, enjoyment, and influence positively influence the intention of individuals to use SNS.

scholarly journals Foundation Year Students’ Perceptions of Using Social Network Sites for Learning English in the Saudi Context

2017 ◽  
Vol 10 (6) ◽  
pp. 60
Author(s):  
Rana AlShoaibi ◽  
Nadia Shukri
Keyword(s):  
Social Network ◽  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Female Students ◽  
Male Students ◽  
Male And Female ◽  
Perceptions And Attitudes ◽  
Learning English

The major aim of this study is to better understand the university students’ perceptions and attitudes towards using social network sites for learning English as well as to identify if there is a difference between male and female university students in terms of using social networking sites for learning English inside and outside the classroom. The study also attempts to identify the social networking sites that are most frequently used by male and female university students in order to learn English. The participants of this study were 20 female and male foundation year students at King Abdul Aziz University in Jeddah, Saudi Arabia. The tool of the study was a questionnaire. The finding of this study showed that male students had positive perceptions and attitudes toward using social network sites for learning English more than female students who had negative perceptions and attitudes. The results also showed that YouTube website was the most frequently used social network site for learning English by male students while the majority of the female students did not have any favorite social network sites because they did not use social network sites for learning English.

Social Network Sites

2011 ◽  
pp. 2300-2309
Author(s):  
Nisrine Zammar
Keyword(s):  
Social Network ◽  
Web 2.0 ◽  
Social Networking ◽  
Network Theory ◽  
Personal Information ◽  
Social Network Sites ◽  
Actor Network Theory ◽  
Chat Rooms ◽  
The Social

This article examines the role of actors in a Social Network Sites and also the triggers and challenges they represent to social networking between today’s communities and businesses. A Social Network Sites is the product of the evolution of social liaisons and the emergence of online communities of people who are interested in exploring the concerns and activities of others. A social network is the assembly of direct or indirect contacts; a network is the product of interactions with the actors (individuals, families, enterprises, etc.) enabled by means of the structural design of web 2.0. Social Network Sites bring people together to interact through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools. This article is intended to be a trigger to deeply and more intensely explore potential roles of actor-network theory in the Social Network Sites context, in today’s and tomorrow’s world.

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