scholarly journals The Influence of Beauty Vloggers, Brand Image, and Product Quality on Lipstick Purchase Decisions

2021 ◽  
Vol 2 (2) ◽  
pp. 58-68
Author(s):  
Helma Malini
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Daily Activities ◽  
Purchase Decision ◽  
Purchase Decisions

Abstract—Women place a high value on their appearance. We can see in everyday life that most women are unable to live without cosmetics. Cosmetics have become a necessity for women to support their appearance while going about their daily activities in order to make them more attractive and confident. Women's lipstick is one of the most popular cosmetics. Consumers consider brand image and product quality when purchasing cosmetics, particularly lipsticks. The goal of this study is to see if the image of Beauty Vloggers and the quality of their products have an impact on purchase decisions. The sample size for this study was 100 people. Explanatory research methods are used. Multiple linear regression analysis with IBM SPSS Statistics 25 was used to analyze the data. The findings of this study show that in Indonesia, Beauty Vlogger Brand Image has no significant impact on Emina Cosmetics Lipstick Product Purchase Decisions, while Product Quality has a significant impact on Emina Cosmetics Lipstick Product Purchase Decisions. Keywords: beauty vlogger, brand image, product quality, purchase decision Abstrak—Wanita menempatkan nilai tinggi pada penampilan mereka. Kita dapat melihat dalam kehidupan sehari-hari bahwa kebanyakan wanita tidak dapat hidup tanpa kosmetik. Kosmetik sudah menjadi kebutuhan bagi wanita untuk menunjang penampilan saat menjalani aktivitas sehari-hari agar lebih menarik dan percaya diri. Lipstik wanita adalah salah satu kosmetik paling populer. Konsumen mempertimbangkan citra merek dan kualitas produk saat membeli kosmetik, khususnya lipstik. Tujuan dari penelitian ini adalah untuk melihat apakah citra Beauty Vlogger dan kualitas produknya berpengaruh terhadap keputusan pembelian. Besar sampel untuk penelitian ini adalah 100 orang. Metode penelitian eksplanatori digunakan. Analisis regresi linier berganda dengan IBM SPSS Statistics 25 digunakan untuk menganalisis data. Temuan penelitian ini menunjukkan bahwa di Indonesia, Brand Image Beauty Vlogger tidak berpengaruh signifikan terhadap Keputusan Pembelian Produk Lipstik Emina Cosmetics, sedangkan Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian Produk Lipstik Emina Cosmetics. Kata kunci: beauty vloggre, citra merek, kualitas produk, keputusan membeli

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN HAND SANITIZER NATURE LEAF PADA REMAJA DI SURAKARTA

2021 ◽  
Vol 4 (1) ◽  
pp. 20-31
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Hand Sanitizer

This article was created to prove that the decision to purchase Hand Sanitizer Nature Leaf in Remaja Surakarta is influenced by product quality, price and brand. Multiple Linear Regression Analysis was chosen as the research method of course using the 2016 version of SPSS. The result obtained is the purchase decision is influenced by the quality of the product, for variable prices showed a significant impact & For variable Brands showed a significant where the purchase decision was influenced by the Brand

scholarly journals Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City

2019 ◽  
Vol 3 (12) ◽  
pp. 1-6
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Products ◽  
Dominant Influence

Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions

scholarly journals Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Hand and Body Lotion Vaseline (Studi Kasus pada Mahasiswa Universitas Samudra)

2020 ◽  
Vol 11 (1) ◽  
pp. 83-94
Author(s):  
Dewi Rosa Indah ◽  
Iza Afalia ◽  
Zenitha Maulida
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Female Students ◽  
Analysis Method ◽  
Purchasing Decisions

This study aims to determine the effect of brand image, product quality and price on purchasing decisions on Vaseline hand and body lotion products. The population is female students of University Samudra who use these products. Because the number is not known with certainty, a sample of 96 people was determined using the Cochran formula. Data analysis method used is multiple linear regression analysis. The results of the study concluded that partially, brand image, product quality and price had a positive and significant effect on purchasing decisions for Vaseline hand and body lotion products. In addition, the results of the study stated that the brand image, product quality and price simultaneously had a significant effect on purchasing decisions on the product.  

Peningkatan Keputusan Pembelian Melalui Celebrity Endorsement, Kualitas Produk dan Citra Merek

2021 ◽  
Vol 2 (2) ◽  
pp. 121-130
Author(s):  
Yusuf Yusuf ◽  
Aprilia Attika Tiauw ◽  
Mohammad Amin ◽  
Hastuti Mustamin
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Celebrity Endorsement ◽  
Purchasing Decisions ◽  
Purchasing Decision

This study aims to determine the effect of celebrity endorsement, product quality and brand image on purchasing decisions. Respondents of this research are customers of Beauty store at Kendari who buy and use Scarlett Handbody products totaling 110 samples. Multiple linear regression analysis was used to analyze the data in this study. The results showed that purchasing decisions were significantly influenced by celebrity endorsement, product quality and brand image. This study also found that brand image has the strongest role in influencing the purchasing decision of scarlet handbody.  

scholarly journals The Combined Effects of Patient Activation and Relational Aspects on the Quality of Life in Atrial Fibrillation Patients

2021 ◽  
Vol 12 ◽  
Author(s):  
Jie Wang ◽  
Qin Wang ◽  
Zhipeng Bao ◽  
Yuanyuan Peng ◽  
Shenxinyu Liu ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Atrial Fibrillation ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Patient Activation ◽  
Multiple Linear Regression Analysis ◽  
Daily Activities

Objective: This study aims to explore the influence of patient activation (PA) and relational aspects on the quality of life (QoL) in patients with Atrial Fibrillation (AF) for developing measures to improve PA and QoL.Methods: A cross-sectional study was undertaken in 2021 among 190 AF patients in Nanjing, China. Research instruments included a self-designed social-demographic characteristics scale, the Patient Activation Measure (PAM), the Atrial Fibrillation Effect on Quality of Life (AFEQT). The data analysis was performed using IBM SPSS 25.0. Spearman correlation analysis, multiple linear regression analysis, and Wilcoxon rank-sum tests were used to assess the association accordingly.Results: The average AFEQT score for the 190 AF patients was 69.32 ± 14.52. The distribution of activation Levels 1, 2, 3, and 4, were where 4.7, 34.2, 47.4, and 13.7%, respectively. The multiple linear regression analysis revealed that patient activation, work status, and cardiac rehabilitation of AF patients predicted AF-related QoL (β = 0.270, −0.205, and 0.183, respectively; all P < 0.05). The influences of PA level on subdimensions of AF-related QoL were as follows: symptoms, daily activities and treatment concern.Conclusion: The level of QoL of patients with AF was moderate. Higher levels of patient activation in those with AF were associated with milder symptoms, more positive daily activities and fewer treatment concern. Based on our findings, we suggest that healthcare personnel should encourage AF patients to take active participation in cardiac rehabilitation, disease self-management and foster progression of PA level. Future research is warranted to develop tailor-made interventions aimed at the activation level.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

2021 ◽  
Vol 14 (2) ◽  
pp. 153-168
Author(s):  
Sarah Septiani ◽  
Bono Prambudi
Keyword(s):  
Product Quality ◽  
Empirical Studies ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision  

scholarly journals The influence of Price, Innovation, and Brand Image on Purchase Decision

2021 ◽  
Vol 6 (3) ◽  
pp. 23-28
Author(s):  
Alwa Pascaselnofra Amril
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Correlation Analysis ◽  
Significant Influence ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions

This study aims to determine how big the influence of price, innovation and brand image partially or jointly on purchasing decisions. The method of data collection was through questionnaires with a sample of 95 students from the Faculty of Economics, Universitas Negeri Padang, Department of Management. The method used is multiple regression analysis. The results of the correlation analysis test show that there is a significant relationship between price, innovation and brand image on purchasing decisions for LENOVO products. The results of the multiple linear regression analysis were obtained: (a) There is a negative and significant effect between price on purchasing decisions, as evidenced by the value of t-statistic < t-table (-2.627 < 1.986). (b) There is a positive and significant influence between innovation on purchasing decisions, as evidenced by the value of t-statistic > t-table (4.494 > 1.986). (c) There is a significant influence between brand image on purchasing decisions, as evidenced by the value of t-statistic > t-table (4.631 > 1.986). Then based on the joint hypothesis test (F test) it can be seen that the value of F-statistic > F-table (21.902 > 2.70). So the author concludes that price, innovation and brand image have a significant effect on purchasing decisions and the result of Determination (R2) the value is 0.419 this shows that the contribution of the influence of the variables studied in this study is 41.9% and the remaining 58.1% is influenced by the variables others outside of this study.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN HERBALIFE DI SPECIAL CLUB SAMARINDA

2021 ◽  
Vol 9 (4) ◽  
pp. 290
Author(s):  
Ganis Lasia Dewi Ramadhan
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Improve Service Quality ◽  
Positive Effect

The Influence of Service Quality and Brand Image on Herbalife Purchase Decisions at Special Club Samarinda, this study aims to analyze the effect of Service Quality (X1) and Brand Image (X2) on Herbalife Purchase Decisions (Y) at the Special Club Samarinda. Data collection techniques are carried out by observation, interviews, and questionnaires, analysis tools use validity, reliability tests and classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study concluded that the variable Service Quality (X1) and Brand Image (X2) simultaneously had a positive effect on Herbalife Purchasing Decisions at the Samarinda Special Club (Y). The results of this study also show that the brand image variable (X2) partially has a significant effect on Herbalife Purchasing Decisions at the Samarinda Special Club (Y), while the Service Quality variable (X1) partially has no significant effect on Herbalife Purchasing Decisions at Special Club Samarinda (X2). The brand image variable (X2) is the variable with the strongest influence on Herbalife Purchasing Decisions at the Samarinda Special Club. The suggestions given should Herbalife improve service quality and maintain the brand image of its products so that they can always be well accepted by the community.

scholarly journals The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya

2018 ◽  
Vol 1 (1) ◽  
pp. 19-29
Author(s):  
Weni Widiasti Ningrum ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagio
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.

THE INFLUENCE OF PROMOTION AND BRAND IMAGE TOWARD PURCHASE DECISION OF HONDA VARIO

2019 ◽  
Vol 7 (1) ◽  
pp. 121-130
Author(s):  
Eko Putra
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Probability Sampling

The purpose of this researchis to know the influence of promotion and brand image on the decision to purchase a Honda Vario motorcycle in West Pasaman. The population insthis research were all consumers who used Honda Vario motorcycle in West Pasaman . The sampling technique used was a Non Probability Sampling sample. Research instrument is a questionnaire. The data obtained were then processed using multiple linear regression analysis using SPSS. From the results of this researchfound the promotion variables (X1), and brand image (X2) have a significant effect on purchase decision with a significant level of 0,000. The magnitude of the effect of promotion (X1), and brand image (X2) on purchasing decisions (Y) is 0.781 or equal to 78.1% Keywords: Purchase Decision, Promotion, Brand Image

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