scholarly journals Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City

2019 ◽  
Vol 3 (12) ◽  
pp. 1-6
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Products ◽  
Dominant Influence

Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions

scholarly journals Analysis of Completeness Products and Prices on the Decision of Buying ATK (Office Stationery) at UD. Pemancar Ilmu Store in Namlea City

2021 ◽  
Author(s):  
M Chairul Basrun Umanailo
Keyword(s):  
Regression Analysis ◽  
Quantitative Data ◽  
Qualitative Data ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Private Institutions ◽  
Purchasing Decisions ◽  
Quality Of Products

This study aims to determine the effect of product completeness and price on purchasing decisions for office stationery at UD. Pemancar Ilmu Store in Namlea. This research is descriptive correlation research. The object of this research is consumers who represent personal and institutional / both government and private institutions who have been or have become customers and make purchases of stationery products at UD. Pemancar Ilmu Store in Namlea City. This research took place from April to May 2020. The type of data in this study was qualitative data and quantitative data. Data collection techniques in this study using observation and questionnaires. The data analysis in this study used multiple linear regression analysis. The results showed that there was a positive influence between product completeness on purchasing decisions, and there was a positive influence between product completeness on purchasing decisions at UD. Pemancar Ilmu Store in Namlea City. This shows that the availability of goods in a store including variations in brands, product sizes, types, and variations in the quality of products sold in a store will affect consumer purchasing decisions. The more complete a store, the more it meets the needs and desires of consumers.

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO

2021 ◽  
Vol 14 (2) ◽  
pp. 153-168
Author(s):  
Sarah Septiani ◽  
Bono Prambudi
Keyword(s):  
Product Quality ◽  
Empirical Studies ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision  

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN PRODUK AIR MINERAL AQUA

Epigram ◽  
2017 ◽  
Vol 14 (1) ◽  
Author(s):  
Rafiqa Muriska Pandia ◽  
Kadunci Kadunci ◽  
Diana D. C. Hutagalung
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Decision Process ◽  
Mineral Water ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Purchase Decisions ◽  
Purchasing Decisions

AbstractThis research aims to find out how the influence between product quality and prices of consumer purchasing decisions. Data collection using the questionnaire given to the respondents to obtain primary data and secondary data to obtain an libraries. While the method of data analysis using inferensial statistical analysis, test validity and reliability, test, test the significance of classical assumptions, analysis of the coefficient of determination and multiple regression analysis. Results of the study showed that the quality of the product and the price has a strong influence on the buying decision process. The quality of the product and the price effect of 55.6% of purchase decisions and the remaining 44.4% are influenced by other factors such as advertising, brand image factor and others.Multiple linear regression analysis results obtained persamaanY = 20.216 0, 121X1 0, 610X2. Of the equation there are constants of 20.216 meaning if the quality of the product and the price is worth 0 then the consumer's decision to purchase the AQUA mineral water of 20.216.The regression coefficient values on the variable quality of products poositif of 0.121 meaning if product quality improved 1 value, then the purchasing decisions of consumers against products of instant noodles rose by 0.121. The regression coefficient values on the variable price of poositif 0.610 meaning if prices increased the value of 1, then the purchasing decisions of consumers against products of mineral water AQUA rose by 0.610. If the quality of the product and the price value of the coefficient of increase one means the amount of the purchase decision process increases to 20.947.The test results on the test t significance obtained product quality variable value indicates the value thitung = 1.412 < ttabel = 1.662-value significance of 0.162 > 0.10. This means 1 Hypothesis is not accepted. The value for a variable price showed the value of thitung = ttabel > 7.413 = 1.662-value significance of 0.0000 < 0.10. This means the hypothesis 2 received. The calculation result statistics showed the value of Fhitung = Ftabel > 55.474 = 2.37 significance and value of 0.000 < 0.10. This means the hypothesis 3 received.Key words: Product Quality, Price, Purchase Decisions ProcessAbstrakPenelitian ini bertujuan untuk mengetahui seberapa pengaruh antara kualitas produk dan harga terhadap proses keputusan pembelian konsumen. Pengumpulan data menggunakan kuesioner yang diberikan kepada responden untuk memperoleh data primer dan studi kepustakaan untuk memperolah data sekunder. Sedangkan metode analisis data menggunakan analisis statistik inferensial, uji validitas dan reliabilitas, uji asumsi klasik, uji signifikansi, analisis koefisien determinasi dan analisis regresi berganda. Hasil penelitian menunjukan bahwa kualitas produk dan harga memiliki pengaruh yang kuat terhadap proses keputusan pembelian. Kualitas produk dan harga memiliki pengaruh sebesar 55,6% terhadap proses keputusan pembelian dan sisanya 44,4% dipengaruhi oleh faktor lain seperti faktor iklan, citra merek dan lain-lainnya.Hasil analisis regresi linier berganda diperoleh persamaan Y = 20,216 + 0,121X1 + 0,610X2. Dari persamaan tersebut terdapat nilai konstanta sebesar 20,216 artinya apabila kualitas produk dan harga bernilai 0 maka keputusan konsumen untuk membeli produk air mineral AQUA sebesar 20,216. Nilai koefisien regresi pada variabel kualitas produk poositif sebesar 0,121 artinya jika kualitas produk ditingkatkan 1 nilai, maka keputusan pembelian konsumen terhadap produk Indomie naik sebesar 0,121. Nilai koefisien regresi pada variabel harga poositif sebesar 0,610 artinya jika harga ditingkatkan 1 nilai, maka keputusan pembelian konsumen terhadap produk air mineral AQUA naik sebesar 0,610.Jika kualitas produk dan harga nilai koefisiennya meningkat satu artinya jumlah proses keputusan pembelian meningkat menjadi 20,947.Hasil pengujian pada uji signifikansi t diperoleh nilai variabel kualitas produk menunjukan nilai thitung= 1,412 < ttabel = 1,662 dengan nilai signifikansi sebesar 0,162 > 0,10. Dengan nilai signifikansi dibawah 0,10 tersebut menunjukan bahwa kualitas produk memiliki tidak mempengaruhi terhadap proses keputusan pembelian. Hal ini berarti Hipotesis 1 tidak diterima. Nilai untuk variabel harga menunjukan nilai thitung= 7,413 > ttabel = 1,662 dengan nilai signifikansi sebesar 0,0000< 0,10. Hal ini berarti hipotesis 2 diterima. Hasil perhitungan statistik menunjukan nilai Fhitung = 55,474> Ftabel = 2,37 dan nilai signifikansi sebesar 0,000 < 0,10. Hal ini berarti hipotesis 3 diterima.Kata kunci: Kualitas Produk, Harga, Proses Keputusan Pembelian

scholarly journals PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN HERBALIFE DI SPECIAL CLUB SAMARINDA

2021 ◽  
Vol 9 (4) ◽  
pp. 290
Author(s):  
Ganis Lasia Dewi Ramadhan
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Improve Service Quality ◽  
Positive Effect

The Influence of Service Quality and Brand Image on Herbalife Purchase Decisions at Special Club Samarinda, this study aims to analyze the effect of Service Quality (X1) and Brand Image (X2) on Herbalife Purchase Decisions (Y) at the Special Club Samarinda. Data collection techniques are carried out by observation, interviews, and questionnaires, analysis tools use validity, reliability tests and classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study concluded that the variable Service Quality (X1) and Brand Image (X2) simultaneously had a positive effect on Herbalife Purchasing Decisions at the Samarinda Special Club (Y). The results of this study also show that the brand image variable (X2) partially has a significant effect on Herbalife Purchasing Decisions at the Samarinda Special Club (Y), while the Service Quality variable (X1) partially has no significant effect on Herbalife Purchasing Decisions at Special Club Samarinda (X2). The brand image variable (X2) is the variable with the strongest influence on Herbalife Purchasing Decisions at the Samarinda Special Club. The suggestions given should Herbalife improve service quality and maintain the brand image of its products so that they can always be well accepted by the community.

scholarly journals Pengaruh Promosi, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Batik Madura Pada Galery Pesona Bangkalan

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Khusnul Khotimah ◽  
Pribanus Wantara
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Instrument Testing ◽  
Quality Of Products ◽  
The Impact

The study aims to test and analyze the impact of promotions, prices and the quality of products on the batik madura purchase decision on the charm fisheries. The study is using a predictive quantitative approach, the population in this study is the customer who used to buy batik madura at the charm gallery of the banker. With as many as 60 respondents taken using sampling techniques. Data collected using a questionnaire. The tools of analysis in the study employ instrument testing, classic assumptions test, data analysis (linear regression analysis berganda, test t, test f and r2's coefficient determinations). The results of the data prepared in SPSS 23 result in that promotion is partial to positive and significant to purchase decisions, prices are partial to positive and significant to purchase decisions and product quality. Based on the simultaneous promotion of f, prices and quality products have a positive and significant impact on purchasing decisions.

scholarly journals Analisis Faktor yang Mempengaruhi Keputusan Pembelian pada Pusat Jajanan Kota Langsa

2020 ◽  
Vol 8 (3) ◽  
pp. 366-376
Author(s):  
Rahmi Meutia ◽  
Ivan Aulia
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions

The aim of this study is to determine the effect of product quality, servicescape and service quality to buyer’s purchasing decision in Langsa Snack Center. This study has 96 sample respondents with multiple linear regression analysis is choosen. The proof of hypothesis uses the T test, F test, and analysis of the coefficient of determination. Multiple linear regression analysis result shows Y = 1,549 + 0,191X1 + 0,272X2 + 0,258X3 and coefficient of determination result (Adjusted R Square) shows 0,664 or 66,40%. It shows the variables of product quality, servicescape and service quality affect purchasing decisions at the Langsa City Snack Center by 66,40%, while the remaining 33,60% is influenced by other variables not examined in this study such as price and location. T test results obtained partially product quality, servicescape and service quality significantly influence purchasing decisions at the Langsa City Snack Center. F test results obtained simultaneously product quality, servicescape and service quality significantly influence purchasing decisions at the Langsa City Snack Center

scholarly journals The Influence of Beauty Vloggers, Brand Image, and Product Quality on Lipstick Purchase Decisions

2021 ◽  
Vol 2 (2) ◽  
pp. 58-68
Author(s):  
Helma Malini
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Daily Activities ◽  
Purchase Decision ◽  
Purchase Decisions

Abstract—Women place a high value on their appearance. We can see in everyday life that most women are unable to live without cosmetics. Cosmetics have become a necessity for women to support their appearance while going about their daily activities in order to make them more attractive and confident. Women's lipstick is one of the most popular cosmetics. Consumers consider brand image and product quality when purchasing cosmetics, particularly lipsticks. The goal of this study is to see if the image of Beauty Vloggers and the quality of their products have an impact on purchase decisions. The sample size for this study was 100 people. Explanatory research methods are used. Multiple linear regression analysis with IBM SPSS Statistics 25 was used to analyze the data. The findings of this study show that in Indonesia, Beauty Vlogger Brand Image has no significant impact on Emina Cosmetics Lipstick Product Purchase Decisions, while Product Quality has a significant impact on Emina Cosmetics Lipstick Product Purchase Decisions. Keywords: beauty vlogger, brand image, product quality, purchase decision Abstrak—Wanita menempatkan nilai tinggi pada penampilan mereka. Kita dapat melihat dalam kehidupan sehari-hari bahwa kebanyakan wanita tidak dapat hidup tanpa kosmetik. Kosmetik sudah menjadi kebutuhan bagi wanita untuk menunjang penampilan saat menjalani aktivitas sehari-hari agar lebih menarik dan percaya diri. Lipstik wanita adalah salah satu kosmetik paling populer. Konsumen mempertimbangkan citra merek dan kualitas produk saat membeli kosmetik, khususnya lipstik. Tujuan dari penelitian ini adalah untuk melihat apakah citra Beauty Vlogger dan kualitas produknya berpengaruh terhadap keputusan pembelian. Besar sampel untuk penelitian ini adalah 100 orang. Metode penelitian eksplanatori digunakan. Analisis regresi linier berganda dengan IBM SPSS Statistics 25 digunakan untuk menganalisis data. Temuan penelitian ini menunjukkan bahwa di Indonesia, Brand Image Beauty Vlogger tidak berpengaruh signifikan terhadap Keputusan Pembelian Produk Lipstik Emina Cosmetics, sedangkan Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian Produk Lipstik Emina Cosmetics. Kata kunci: beauty vloggre, citra merek, kualitas produk, keputusan membeli

scholarly journals PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI SERTA DAMPAKNYA PADA KEPUASAN KONSUMEN

2017 ◽  
Vol 7 (1) ◽  
pp. 30
Author(s):  
Nur Dianah ◽  
Henny Welsa
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The Media

The purpose of this study is to describe the effect of product quality and brand image on purchasing decisions smartphones Xiaomi, the effect purchasing decisions on consumer satisfaction smartphone Xiaomi, the effect of product quality and brand image to satisfaction consumers smartphones Xiaomi, and the effect of product quality and brand image together on purchasing decisions smartphones Xiaomi and customer satisfaction. This research is classified in research exspost facto. Its population is a student at the Faculty of Economics University Sarjanawiyata Tamansiswa that are currently using or have used a smartphone Xiaomi and samples for the study of 100 people. Methods of data collection is done by using the media questionnaires, while data analysis techniques using multiple linear regression analysis were supported by detrminan coefficient F test and T, and classical assumption test consisting of multicoloniarity, heterocedasticity test, and test for normality and path analysis. The results showed that the quality of the product does not affect the purchase decision Xiaomi smartphone, brand image influence on purchase decisions Xiaomi smartphone. Product quality, brand image affects customer satisfaction while purchasing decisions do not affect the Xiaomi smartphone customer satisfaction. Taken together the product quality and brand image influence on purchasing decisions and consumer satisfaction Xiaomi smartphone. Keywords: product quality, brand image, purchasing decisions, customer satisfaction.

scholarly journals Analisis Keputusan Pembelian Konsumen Ditinjau dari Kualitas Produk Lokasi dan Promosi Terhadap Busana Batik di Pusat Grosir Solo

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Deviana Putri ◽  
Burhanuddin Burhanuddin ◽  
Ratna Damayanti
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Influential Variable ◽  
Quantitative Descriptive ◽  
Quality Of Products

This study aims to prove and know the quality of products, locations and promotions simultaneously or partially towards the decision to purchase batik clothing. This type of research is a quantitative descriptive study, the population of this study is that all consumers who have bought batik clothing in PGS are infinite in number and the sampling method uses purposive sampling technique. The sample used was 100 respondents. The analytical method used is the method of multiple linear regression analysis. The method of data collection is by distributing questionnaires or questionnaires. The results showed that the F test of product quality, location and promotion had a simultaneous and significant effect on purchasing decisions on batik clothing products at PGS, while the results of the t test showed that product quality had a positive and significant effect on purchasing decisions on batik clothing products at PGS, locations not influential and not significant towards purchasing decisions, promotion of influential products has a positive and significant effect on purchasing decisions on batik clothing products at PGS. The results of the coefficient of determination show that the independent variable (X) product quality, location and promotion has an influence of 35.4% on the dependent variable (Y) purchasing decisions on batik clothing products at PGS. The most influential variable is product quality. Keywords: purchasing decisions, product quality, location, promotion

PENGARUH KUALITAS PRODUK DAN RELIGIUSITAS TERHADAP KEPUTUSAN NASABAH PRODUK SIMPANAN PADA BSM CABANG PURWOKERTO

2017 ◽  
Vol 4 (1) ◽  
pp. 189-215
Author(s):  
Yoiz Shofwa Shafrani
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analytical Tool ◽  
The Other ◽  
Financial Assets ◽  
Islamic Bank

Perkembangan dunia perbankan syariah tidak lepas dari peran para nasabah yang memberikan kepercayaan terhadap pihak perbankan untuk penyimpanan asset keuangannya. Faktanya banyak kelompok nasabah yang memutuskan untuk menjadi nasabah di perbankan syariah karena faktor religiusitasnya. Faktor lain yang dapat ikut mempengaruhi keputusan nasabah adalah kualitas produk. Di mana kualitas produk merupakan karakteristik yang melekat dari suatu produk. Kemungkinan yang terjadi bahwa kebanyakan nasabah pada perbankan syariah juga masih merupakan nasabah perbankan konvensional.Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan tingkat religiusitas nasabah terhadap keputusan nasabah untuk menyimpan dananya atau tidak di BSM Cabang Purwokerto. Alat analisis yang digunakan adalah analisis regresi linier berganda, dengan jumlah sampel 100 nasabah. Diperoleh hasil Y = 5,046 + 0,101X1 + 0,218X2. Berdasarkan uji F yang sudah dilakukan maka dapat diketahui bahwa variabel kualitas produk dan religiusitas secara bersama – sama berpengaruh terhadap keputusan nasabah untuk menyimpan dananya di BSM Cabang Purwokerto. Berdasarkan uji t yang sudah dilakukan dapat diketahui bahwa secara partial baik variabel kualitas produk maupun variabel religiusitas berpengaruh terhadap keputusan nasabah untuk menyimpan dananya di BSM Cabang Purwokerto. The progress of the Islamic bank cannot be separated from the role of its customers who give trust to the bank to deposit their financial assets. It is a fact many groups of customers decide to be the customers of the Islamic bank because of their religiosity. The other influences factor of a customer’s decision is the quality of the product. The aim of this research was to determine the effect of product quality and level of customers’ religiosity towards customers’ decision whether to keep their funds in Syariah Mandiri Bank, Branch of Purwokerto, or not. The analytical tool used was multiple linear regression analysis, with a sample of 100 customers. The results indicate Y = 5,046 + 0,101X1 + 0,218X2. Based on F, it can be seen that both variables of product quality and religiosity simultanously affect the customers’ decision to keep theirfunds in BSM Branch of Purwokerto. Based on t test, it can be seen that independently, either variable of product quality or variables of religiosityinfluences the customers’ decision to keep their funds in BSM Branch of Purwokerto.

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